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womensfootballsurvey2014_e_english

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Partnership with a national TV station<br />

% of MAs with a partnership with a national TV station that WF also benefits<br />

from: 24%<br />

By confederation<br />

% of MAs with TV partnership Only for the national team<br />

AFC 24% 9%<br />

CAF 20% 4%<br />

76%<br />

No TV<br />

partnership<br />

CONCACAF 17% 10%<br />

CONMEBOL 20% 10%<br />

OFC 30% 10%<br />

UEFA 33% 10%<br />

Only for<br />

national team<br />

8%<br />

16%<br />

For national team<br />

and top league<br />

By FIFA ranking<br />

78%<br />

% of MAs with TV partnership<br />

% of MAs with TV partnership<br />

only for national team<br />

FIFA ranking of MA<br />

Level 1: 1 st to 20 th rank<br />

Level 2: 21 st to 50 th rank<br />

Level 3: 51 st to 100 th rank<br />

Level 4: >100 th rank and unranked<br />

33%<br />

25%<br />

9%<br />

30%<br />

13%<br />

9%<br />

2%<br />

Level 1<br />

Level 2<br />

Level 3<br />

Level 4<br />

Level 1<br />

Level 2<br />

Level 3<br />

Level 4<br />

By size of the association<br />

36%<br />

Size 1<br />

% of MAs with TV partnership<br />

33%<br />

22%<br />

13%<br />

Size 2 Size 3 Size 4<br />

Nearly one quarter of MAs have a contractual<br />

partnership with a national TV station from<br />

which women’s football benefits. This percentage<br />

is much greater for the most competitive MAs<br />

(78%) than for those at the least competitive<br />

level (9%). This finding confirms the importance<br />

of performing at a competitive level to be able to<br />

attract interest from national television networks.<br />

Size of MA<br />

Size 1: >100 employees<br />

Size 2: 50 to 100 employees<br />

Size 3: 20 to 50 employees<br />

Size 4:

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