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A POSTCAPITALIST PARADIGM: THE COMMON GOOD OF ...

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scientific superseding of the deification of natural events, rain, irrigation<br />

of rivers, crops, and, on the whole, the security provided by the environment.<br />

Here lies the importance of recovering sumak kawsay offered<br />

to us by Andean cultures: transmitting to all our continent the Andean<br />

awakening to the rescue and protection of environment and the concept<br />

of the rights of nature which deeply reaches the contours of political<br />

economy.<br />

Sumak kawsay, or the principle defined by Quechua thinking as “living<br />

well”, as opposed to the idea of “living better”, focuses on the ethics<br />

of a life pattern forged around the practical value of the work product<br />

over exchange value, distinctive of the conversion of the work product<br />

into merchandise. The question we have to think about is that of clarifying<br />

how to redesign economy on the basis of practical value, how to reduce<br />

the market to desirable and controllable dimensions in a specific<br />

society without its losing effectiveness, and which would be the communicating<br />

vessels that would link their action to a society organized<br />

macroeconomically and having human needs in mind. Market effectiveness<br />

can also be practiced to the benefit of the common good of society,<br />

and in the international solidarity market we can find one of the key instruments<br />

for compensating the Common Good on an international and<br />

potentially planetary level.<br />

Economic growth indicators (GDP, per capita GDP) which have always<br />

been presented to us as being decisive to diagnose and quantify pro -<br />

gress, are referred to economic dynamics which rest on the production<br />

of exchange values. Let us not say that this invalidates them, but I do<br />

say that they are inadequate to define a concept of well-being centered<br />

on the principle of “living well” as opposed to that of “living better.”<br />

For that reason, it is valid to assert that in ideal conditions, it would be<br />

necessary to talk about encouraging growth dynamics in the most depressed<br />

societies, and of restricting them in opulent societies. In the<br />

case of the former, by fostering a variable pattern to ensure that “living<br />

well” can be carried out in terms directed to the optimization of society´s<br />

productive potential, with regulated intervention of foreign capital and<br />

359

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