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FORUM: DACHSER FACE-TO-FACE Bernhard Simon meets ... Jolly Kunjappu “It’s only Rock ‘n’ Roll” – this famous Rolling Stones’ hit featured guest musician Jolly Kunjappu. Here, the Indian musician, painter and philosopher speaks to Dachser management spokesman Bernhard Simon about how companies are inspired by emotions and enthusiasm. hh Mr Kunjappu, as an artist and philosopher, freedom of thought is your main theme. Why is it we often find it so hard to give free rein to our thoughts? Jolly Kunjappu: When we come into this world, we have no idea what freedom is all about. We simply act and don’t question it. Somewhere along the line that changes. After all, we don’t live in isolation, but in an environment determined by norms: within the family, in society, at the workplace. Discovering the inherent freedom we are born with is a long and difficult process. But it’s a necessary one, and one that can help us advance – both as individuals and as a society. Bernhard Simon: And also as companies. I’m often asked what’s behind our name “Intelligent Logistics”. Can we actually talk about a company being intelligent? No. But because it’s made up of a large number of people, I can give them the freedom to think about themselves and others. This implies more than just doing a job well. Intelligence comes from doing it differently and making it distinguishable from others. It’s therefore 08 DACHSER magazine important to continuously reconsider what freedoms we can create to enable the power of thought to be set free that will shape Dachser’s future. J. Kunjappu: People shouldn’t be inhibited in their freedom of expression. If they are afraid of being chastized for expressing their thoughts freely, they’ll stop doing it. Creativity and innovation can therefore only flourish in a liberal society. In totalitarian systems, this simply doesn’t work. Every individual bears self-responsibility. That goes hh for inspiration as well. The result is a multiplier effect – because inspiration is contagious Jolly Kunjappu hh Does freedom have a direction? B. Simon: Freedom always has the direction of achieving a shared goal. The adage “freedom is the freedom of the original mind” still applies. Therefore, I must direct my thoughts in such a way that I not only satisfy my own ego, but I also give the associational idea a chance to develop. J. Kunjappu: If I have taken a decision to work for a company, then my freedom must also bear fruit for that company. Only when every single member of staff, from the managing director down to the janitor, understands freedom this way can it become an active process. PERSONAL FILE Jolly Kunjappu is an entrepreneur, musician, painter and philosopher. Born in India, he came to Germany in 1970. The world-class percussionist received a golden “It’s only Rock ‘n’ Roll” LP as a guest musician with the Rolling Stones and composed ballet music for renowned opera houses. His “Dancing to Freedom” painting on a fragment of the Berlin Wall is today a protected monument. The master of marketing and management shares his global experience as an inspiring performance speaker and coach. F www.kunjappu.com Bernhard Simon is spokesman for the Dachser management. The corporate culture of the internationally operating family enterprise focuses on its stakeholders and ongoing cross-cultural exchange as the lynchpins of successful market positioning.
hh Mr Kunjappu, to be successful companies need creativity, gratification and inspiration. How does one generate such a culture? J. Kunjappu: A company has to show an interest in the wellbeing of its employees. They need to be able to find their identity. The way to achieve this is through respect, recognition and trust. And the mission must be important enough to give each individual the feeling they are part of the overall development. hh No one can be a constant source of inspiration within the company. What about the daily grind, the normal routine... B. Simon: Of course not every day is the same. We have to take life as it comes. With all its ups and downs. It’s therefore just as important to find inspiration in the small everyday things. For example, by constantly cooperating with colleagues and staff on solutions that I might never have come up with on my own. It’s the small things, the continuous thought processes, that give rise to creativity and innovation, not the big, one-time events. J. Kunjappu: Some employees believe inspiration should come from the top. But that’s not the management’s main task. Every individual bears self-responsibility. That goes for inspiration as well. The result is a multiplier effect – because inspiration is contagious. hh Does inspiration need its own communication culture? J. Kunjappu: Communication is decisive. In the past it was important that an employee did his job. Today, he not only has to do his job, he must also constantly help to define and develop the job profile. That has con- sequences: there is no work-life balance, only a life balance. Everything I do is part of my life and enriches me. One day this may be work, the next playing football or mountaineering. I don’t make such distinctions. I don’t like the whole “after-work” concept. The business before pleasure attitude gets us nowhere. No, I enjoy myself while I am working. And afterwards as well. Put the whole lot together and what you get is inspiration. B. Simon: Understanding each individual as an integral part of the company means you won’t get the desired results if you separate business from pleasure. At Dachser, our goal is to see everyone as the individuals they are. That’s part of our culture and the basis for our success. We therefore invest a great deal of energy in creating places and events to facilitate contacts and personal exchanges. This lays the foundation for decisions that we could never reason so holistically from the top down. hh Mr Kunjappu, you made music with the Rolling Stones, one of the most successful bands in the world. What can we learn from Mick Jagger and Co.? J. Kunjappu: The Rolling Stones have been making music for the past 45 years. And they’re unbeatable. They are still the number 1 and the most highly paid band in the world. The secret of their success is relatively simple and can serve as a model for companies: Mick Jagger, Keith Richards and Co. have been a fantastic team for what feels like forever. As individuals, they couldn’t be more different, and yet nevertheless they are a perfect foil for one another. Lots of people can sing, but when Mick Jagger gets up on stage, he has an amazing presence; he radiates pas- Entrepreneurs also have to inspire hhenthusiasm. Especially when it comes to convincing people that today’s recipe for success may no longer work tomorrow Bernhard Simon FORUM: DACHSER FACE-TO-FACE sion, energy, confidence and assertiveness. He is pure enthusiasm and a perfect strategist. That’s what makes the difference. B. Simon: Entrepreneurs also have to inspire enthusiasm. Especially when it comes to convincing people that today’s recipe for success may no longer work tomorrow. We continuously have to change, even if the prospect fills us with dread. If Dachser hadn’t done this over the past 80 years, we wouldn’t be here today, and couldn’t meanwhile proudly claim to be the organizer of “Intelligent Logistics” worldwide. q Branding needs passion: Mick Jagger, Keith Richards & Co. are the living example Read about the success strategy that gets the Rolling Stones “enterprise” still filling stadiums today in the full-length interview at www.dachser.com/discussion DACHSER magazine 09
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