Foscari - Dipartimento di Scienze Ambientali, Informatica e Statistica
Foscari - Dipartimento di Scienze Ambientali, Informatica e Statistica
Foscari - Dipartimento di Scienze Ambientali, Informatica e Statistica
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the buyers will be busy professionals, who can write appointments and thoughts on it, attach memos<br />
like fridge magnets, and see them as they brush their teeth in the morning.<br />
For now the test site is only free to designers, but Nishiyama says he will take ideas from other people,<br />
if there are at least ten people who support an idea. “Because it’s a new thing and it’s experimental, a<br />
lot of people are posting ideas and, it has to be said, some of them are rubbish,” says Tonge. “But it can<br />
be surprising. There are definitely people out there, who are not designers, who have some good,<br />
interesting ideas, and some of those may end up in the shops.”<br />
Guar<strong>di</strong>an News & Me<strong>di</strong>a 2007<br />
First published in The Guar<strong>di</strong>an, 24/11/07<br />
Comprehension check<br />
Are these sentences true or false accor<strong>di</strong>ng to the article?<br />
Correct any sentences that are false.<br />
1. Kohei Nishiyama comes from Japan but lives in London. true / false<br />
2. Kohei Nishiyama is the founder of a new design company. true / false<br />
3. He doesn’t like mass-marketed products. true / false<br />
4. Elephant Design offers young designers the chance to present their ideas. true / false<br />
5. Kohei Nishiyama wants to move the company base to the UK. true / false<br />
6. A design needs 1000 votes before it can be produced. true / false<br />
7. Currently the most popular product is the vague clock. true / false<br />
8. There are no plans to market any new ideas yet. true / false<br />
A new invention: Group work<br />
Can you think of an item that would make your life easier – either at work or at home?<br />
What would it do, e.g. polish your shoes, put on your make up, clean the snow off your garden path?<br />
Make notes and present your ideas to the class.<br />
ebquest<br />
Go to the website in the article www.cuusoo.jp/muji.<br />
Click on the pictures and see if you can guess what the designs are (the website is in Japanese).<br />
KEY<br />
New ideas a) vague clock b) solar-powered glowing garden furniture c) transparent sticky memos<br />
d) robotic web camera e) magnetic bathroom mirrors f) wastepaper bin cable ti<strong>di</strong>er<br />
Synonyms<br />
1. dreary 2. principle 3. unique 4. mass-produced 5. alterations 6. scheme 7. flop<br />
8. royalties 9. vague 10. cables 11. <strong>di</strong>splays 12. standard 13. rubbish<br />
Comprehension check<br />
1. false 2. true 3. true 4. true 5. false 6. true 7. false 8. false<br />
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