Foscari - Dipartimento di Scienze Ambientali, Informatica e Statistica

Indefinite article can be used with singular countable nouns for general classification
A dog is a faithful animal.
A doctor treats ill people
Used in expressions of frequency and ratios
Once a month 100 km an hour
Used after adverbs
Rather and quite
Exercise 1
They had quite a good time (abbastanza)
He is rather a difficult person (piuttosto)
Put a or an before the words below:
advert commercial concept USP (Unique Selling Point) university
VI P hour European exhibition MBA employee endorsement
The text below is about an unusual advertising campaign for a car. It uses a famous actor who
died nearly 20 years before the advertisement was made. There are no articles in the text. Write
in the articles a, an, or the where appropriate.
AN ADVERTISEMENT FOR THE NEW FORD PUMA
More than 6,000 famous advertising people from around world gathered in Cannes at end of last month
for 44th International Advertising Festival.
Many of those looking through 4000-plus commercials were searching for multinational advertiser
ideal: simple idea that crosses borders and appeals to people on same level in different markets.
Unfortunately most of awards were for ads created specifically for local markets.
New Ford Puma campaign was created too late for this year's festival, but expect to see it shine at 45th.
Designed to launch Ford's new sporty coupé across Europe, it contains that instantly recognisable idea
that those multinational agencies' clients seek.
Essentially, late, great Steve McQueen drives Ford Puma through streets of San Francisco in manner in
which he drove 1960s Ford Mustang in big classic movie Bullitt.
Footage from film, supplied by Warner Brothers, is combined through use of extraordinary computer
technology with footage of Ford Puma. Car follows one of routes Mustang took in film.
As McQueen 'drives' around city, car receives admiring glances from passers-by ranging from traffic
cop to attractive woman out walking. Finally he pulls onto his garage where he parks Puma alongside
original Mustang.
Look at the underlined words in the text. Then answer the questions below.
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