The Inside on Ingredient Branding - Waldemar Pfoertsch
The Inside on Ingredient Branding - Waldemar Pfoertsch
The Inside on Ingredient Branding - Waldemar Pfoertsch
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Brand Extensi<strong>on</strong> Examples of<br />
<strong>Ingredient</strong> <strong>Branding</strong><br />
• Beechnut baby foods with<br />
Chiquita banana<br />
• Ben and Jerry's Heath Bar<br />
Crunch ice cream, and Fat Free<br />
Cranberry Newt<strong>on</strong>s with Ocean<br />
Spray cranberries<br />
• Kellogg’s Pop-Tarts with<br />
Smucker’s jam<br />
(Rao, Qu, and Ruekert 1999; Shocker, Srivastava, and Ruekert 1994)
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