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The Inside on Ingredient Branding - Waldemar Pfoertsch

The Inside on Ingredient Branding - Waldemar Pfoertsch

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Other <strong>Ingredient</strong> <strong>Branding</strong> Examples<br />

• Microban<br />

• Makrol<strong>on</strong><br />

• GoreTex<br />

• Dolby Stereo<br />

• Nirosta<br />

<strong>Pfoertsch</strong>/Mueller (2005)

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