The Inside on Ingredient Branding - Waldemar Pfoertsch
The Inside on Ingredient Branding - Waldemar Pfoertsch
The Inside on Ingredient Branding - Waldemar Pfoertsch
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Other <strong>Ingredient</strong> <strong>Branding</strong> Examples<br />
• Microban<br />
• Makrol<strong>on</strong><br />
• GoreTex<br />
• Dolby Stereo<br />
• Nirosta<br />
<strong>Pfoertsch</strong>/Mueller (2005)