The Inside on Ingredient Branding - Waldemar Pfoertsch
The Inside on Ingredient Branding - Waldemar Pfoertsch
The Inside on Ingredient Branding - Waldemar Pfoertsch
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<str<strong>on</strong>g>The</str<strong>on</strong>g> most famous example<br />
of the “Brand in the Brand”<br />
Using the c<strong>on</strong>cept of<br />
<strong>Ingredient</strong> <strong>Branding</strong><br />
Jacks<strong>on</strong>, Tim (1997)<br />
or short: “In<strong>Branding</strong>”
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