The Inside on Ingredient Branding - Waldemar Pfoertsch
The Inside on Ingredient Branding - Waldemar Pfoertsch
The Inside on Ingredient Branding - Waldemar Pfoertsch
You also want an ePaper? Increase the reach of your titles
YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.
Literature<br />
• David Aaker, <str<strong>on</strong>g>The</str<strong>on</strong>g> Power of the Branded Differentiator, MIT Sloan Management Review<br />
45 no1 83-7 Fall 2003<br />
• Baumgarth, C Freter, H.;. (2001): <strong>Ingredient</strong> <strong>Branding</strong> . Begriff und theoretische<br />
Begründung, in Esch, F.-R. (Hrsg.): Moderne Markenführung, 3. Auflage, Wiesbaden<br />
2001, S. 317 - 343.<br />
• Bugdahl, Volker (1996): <strong>Ingredient</strong> <strong>Branding</strong> – eine Markenstrategie für mehrere<br />
Nutznießer, in: Markenartikel, Nr. 3/1996, S. 110-113<br />
• Havenstein, Moritz (2004): <strong>Ingredient</strong> <strong>Branding</strong>. Die Wirkung der Markierung v<strong>on</strong><br />
Produktbestandteilen bei k<strong>on</strong>sumtiven Gebrauchsgütern. Gabler Editi<strong>on</strong> Wissenschaft,<br />
Wiesbaden<br />
• Kalpesh Kaushik Desai & Kevin Lane Keller (2002), <str<strong>on</strong>g>The</str<strong>on</strong>g> Effects of <strong>Ingredient</strong> <strong>Branding</strong><br />
Strategies <strong>on</strong> Host Brand Extendibility, Journal of Marketing Vol. 66 (January 2002), 73-<br />
93<br />
• Kleinaltenkamp, Michael (2001): <strong>Ingredient</strong> <strong>Branding</strong>: Markenpolitik im Business-to-<br />
Business-Geschäft, in: Köhler, R./Majer, W./Wiezorek, H. (Hrsg.): Erfolgsfaktor Marke,<br />
München 2001, S. 261 . 270.<br />
• Kotler, Philip and <strong>Pfoertsch</strong>, <strong>Waldemar</strong> (2006) B2B Brand Management Springer 2006<br />
• Levin, A.J., Davis, C. and Levin, I. (1996), ``<str<strong>on</strong>g>The</str<strong>on</strong>g>oretical and empirical linkages between<br />
c<strong>on</strong>sumers' resp<strong>on</strong>ses to different branding strategies'', Advances in C<strong>on</strong>sumer<br />
Research, Vol. 23, pp. 296-300.<br />
• McCarthy Michael S., Norris D<strong>on</strong>ald G. (1999) Improving competitive positi<strong>on</strong> using<br />
branded ingredients, JOURNAL OF PRODUCT & BRAND MANAGEMENT, VOL. 8 NO.<br />
4 1999, pp. 267-285<br />
• Narasimhan, C. (1999), ``<str<strong>on</strong>g>The</str<strong>on</strong>g> new appeal of private brands'', Harvard Business Review,<br />
May/June, p. 41.<br />
• Norris, D<strong>on</strong>ald G. (1992), "<strong>Ingredient</strong> <strong>Branding</strong>: A Strategy Opti<strong>on</strong> with Multiple<br />
Beneficiaries," Journal of C<strong>on</strong>sumer Marketing, 9(3), 19-31.