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The Inside on Ingredient Branding - Waldemar Pfoertsch

The Inside on Ingredient Branding - Waldemar Pfoertsch

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<str<strong>on</strong>g>The</str<strong>on</strong>g> Future of Brand Management<br />

at CEIBS<br />

• Offer a series of dedicated Brand<br />

Management Courses and Seminar<br />

• Initiate and Supervise Research Work<br />

• Establish a Center for Business Brand<br />

Management (CBBM) at CEIBS and<br />

• Organize the first Business Brand<br />

Management C<strong>on</strong>ference in 2008

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