The Inside on Ingredient Branding - Waldemar Pfoertsch
The Inside on Ingredient Branding - Waldemar Pfoertsch
The Inside on Ingredient Branding - Waldemar Pfoertsch
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Future of <strong>Ingredient</strong> <strong>Branding</strong><br />
Importance<br />
of<br />
branding<br />
Relative decrease in importance of<br />
c<strong>on</strong>sumer brands<br />
Industrial<br />
Revoluti<strong>on</strong><br />
Increase of importance<br />
of new branding<br />
c<strong>on</strong>cepts<br />
1300 1850 1900 1950 1970 1990 2000 2050<br />
time<br />
= Guild brands<br />
= Service brands = OEM brands (industrial)<br />
= OEM brands (c<strong>on</strong>sumer) = Retail brands (c<strong>on</strong>sumer) = <strong>Ingredient</strong> brands<br />
Havenstein (2004):
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