The Inside on Ingredient Branding - Waldemar Pfoertsch
The Inside on Ingredient Branding - Waldemar Pfoertsch
The Inside on Ingredient Branding - Waldemar Pfoertsch
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Open Research Questi<strong>on</strong>s<br />
• Better understand how competitive<br />
advantage can be achieved through the<br />
use of ingredient branding .<br />
• Establish brand metrics for multi-level<br />
branding.<br />
• Track and predict ingredient branding<br />
success.
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