The Inside on Ingredient Branding - Waldemar Pfoertsch
The Inside on Ingredient Branding - Waldemar Pfoertsch
The Inside on Ingredient Branding - Waldemar Pfoertsch
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Agenda<br />
• Defining <strong>Ingredient</strong> <strong>Branding</strong><br />
• Understanding <strong>Ingredient</strong> <strong>Branding</strong><br />
• Implementing and Managing<br />
• New Applicati<strong>on</strong> and Future Research<br />
• Brand Management at CEIBS
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