The Inside on Ingredient Branding - Waldemar Pfoertsch
The Inside on Ingredient Branding - Waldemar Pfoertsch
The Inside on Ingredient Branding - Waldemar Pfoertsch
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Implementati<strong>on</strong> Steps for In<strong>Branding</strong><br />
1<br />
2<br />
3<br />
4<br />
Steps<br />
Raising of credit,<br />
exploitati<strong>on</strong> of<br />
reputati<strong>on</strong><br />
Break-through<br />
and market proof<br />
Repayment of<br />
credit, synergy<br />
Fiesco 1 -Effect<br />
Descripti<strong>on</strong><br />
Unknown ingredient brand profits <strong>on</strong> the<br />
back of well-known brands<br />
Unknown ingredient brand becomes known<br />
and famous<br />
Known ingredient brand is helping ist<br />
supporter and other are benefiting from it<br />
<strong>Ingredient</strong> brand is present anywhere and<br />
could not be used as a differentiator and is<br />
pushing former supporters into price wars<br />
1) Named after „<str<strong>on</strong>g>The</str<strong>on</strong>g> c<strong>on</strong>spiracy of Fiesco “, 1783 written by Friedrich Schiller: „Er<br />
hat seine Schuldigkeit getan, er kann gehen“. „He paid his tribute, now it is time for<br />
him to go". Bugdahl (1996)
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