The Inside on Ingredient Branding - Waldemar Pfoertsch
The Inside on Ingredient Branding - Waldemar Pfoertsch
The Inside on Ingredient Branding - Waldemar Pfoertsch
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Distincti<strong>on</strong> between In<strong>Branding</strong> and<br />
Co<strong>Branding</strong><br />
<strong>Branding</strong><br />
Approach<br />
branded<br />
product<br />
singular<br />
Classic<br />
branded<br />
finished<br />
product<br />
Not<br />
possible<br />
Intel<br />
Microban<br />
Makrol<strong>on</strong><br />
self branded<br />
ingredient<br />
cobranded<br />
product<br />
in<br />
cooperati<strong>on</strong><br />
Tide &<br />
Downy<br />
VISA &<br />
Citibank<br />
Intel & Dell<br />
NutraSweet<br />
& Coca Cola<br />
Makrol<strong>on</strong> &<br />
Uvex<br />
Lycra<br />
&<br />
Woolmark<br />
cobranded<br />
ingredient<br />
<strong>Ingredient</strong><br />
<strong>Branding</strong><br />
Baumgarth (2001)<br />
Final<br />
products<br />
Final products<br />
& <strong>Ingredient</strong>s<br />
<strong>Ingredient</strong>s<br />
Co<strong>Branding</strong>
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