The Inside on Ingredient Branding - Waldemar Pfoertsch
The Inside on Ingredient Branding - Waldemar Pfoertsch
The Inside on Ingredient Branding - Waldemar Pfoertsch
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Push und Pull by In<strong>Branding</strong><br />
Sales-promoting from the<br />
<strong>Ingredient</strong> supplier to the<br />
final customer<br />
Pull<br />
Demand pull<br />
Incentives for the<br />
demand creati<strong>on</strong> of a<br />
certain ingredient in<br />
the final product<br />
Kotler/<strong>Pfoertsch</strong> (2006)<br />
Demand<br />
Demand<br />
<strong>Ingredient</strong>-<br />
Producer<br />
Final Product<br />
Producer OEM<br />
Final User<br />
Supply<br />
Supply<br />
Sales-promoti<strong>on</strong> to the<br />
B2B Customer<br />
Supply-push<br />
Incentives to<br />
demand creati<strong>on</strong><br />
at the B2B customer<br />
Push<br />
Supply-push<br />
Incentives for<br />
demand creati<strong>on</strong><br />
at the final customer
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