Swedish Red Cross Annual Report 2012 - Svenska Röda Korset

No one should be
left alone in a disaster
Swedish Red Cross Annual Report 2012

A Word from the Secretary General and the President
We are there for people before,
during and after each disaster
young man has been shot in the head.
Hamza and his colleagues lift the injured 18-yearold
into the ambulance and start Cardiopulmonary
Resuscitation (CPR). They drive him at high speed to a hospital
in Damascus that is still offering specialist medical
treatment.
By the end of the working day – 17 December 2012 –
Hamza and his team of volunteers from Syrian Red
Crescent have taken a further nine casualties to hospital.
Fear, pain and a struggle to survive have been the everyday
experience of millions of Syrians for the last two years. At the
beginning of 2013 it was estimated that as many as four million
people – equivalent to almost half the population of Sweden
– were in acute need of humanitarian assistance there.
Thanks to the drive and dedication of the Red Cross
movement’s volunteers in Syria, during 2012 we were able
to assist two million conflict-affected people with clean
water, food, tents, mattresses or hygiene kits – as well as
medical treatment.
The story of how the Red Cross movement is today
able to help casualties in Syria with healthcare and medical
treatment started some ten years ago, when another war in
the region – the American invasion of Iraq – had just begun.
That conflict led to over one million Iraqis fleeing to Syria.
Within just a few years, the humanitarian consequences
had become immense. One of the biggest problems for the
refugees was accessing healthcare and medical treatment.
Therefore, in 2007 the Red Cross movement in Syria introduced
a nationwide initiative to open clinics offering healthcare
and medical treatment to Iraqi refugees, as well as to
vulnerable groups within the Syrian population. The Swedish
Red Cross was a driving force behind this work.
Many of the Iraqis have now fled again – this time from
the conflict in Syria to a (relatively) peaceful Iraq. However,
in Syria the situation is anything but peaceful: many people
have been injured in the fighting, and in many places the
state’s healthcare services are in ruins. Never theless, the Red
Cross movement’s clinics remain and can offer healthcare
and medical treatment to tens of thousands of people each
year.
ost of the Syrians who fled the fighting –
probably two million in total – have moved within
their own country. During 2012 a steady trickle
managed to escape to Sweden, and over 7 800 Syrians sought
asylum here last year. More than 100 ended up in the Swedish
Migration Board’s asylum reception centre close to the Grytan
artillery range in the middle of the forests of Jämtland.
Even here the Red Cross is present. The Red Cross volunteers’
regular visits are a welcome interruption to a typical
day’s waiting for an answer to an application for asylum.
They provide coffee and cake, and have arranged for a
table-tennis table. Tuesdays are dedicated to a “language
café”, and on Saturdays the Red Cross volunteers hire skis
and bring them along. There is much laughter; initiatives like
this bring people together and break down barriers.
“The Red Cross is our only contact with Swedish society,
and they help us to break out of our isolation,” states Abu
Hassan, who fled from the fighting in Damascus.
Every year, refugees from other countries who
have sought protection in Sweden share similar stories with
us and our colleagues. They are all living proof that the Red
Cross is a tight-knit humantarian network that is present
before, during and after each war or disaster. This is unique
among humanitarian organisations - and something we are
extremely proud of.
It is also a way of working that we are anxious to administer
and develop. In 2012 we therefore intensified our change
project within the Swedish Red Cross that was introduced in
2010. By focusing on the operations that make the greatest
difference to vulnerable people the Red Cross’ initiatives and
its finances have improved. This work has led to further efficiency
improvements within the salaried part of the organisation.
Among other improvements, support for the local Red
Cross branches has been centralised during the year. In turn,
this helped the Swedish Red Cross to balance its books for
the first time in many years.
This is not an end in itself for the Red Cross, but it will be
necessary over the long term in order to allow Hamza and his
colleagues to continue to evacuate and look after the victims
of Syria’s civil war.
Eva von Oelreich, President
Ulrika Årehed Kågström, Secretary General
Photo: Magnus Bergström
3

MEETINGS BUILD STABLE INCOME
Long-term, stable income is essential
so that the Red Cross can carry out
qualitative humanitarian work. Therefore,
our main focus in 2012 was
on increasing the number of monthly
donors. The Red Cross’ Face to Face
canvassers were a crucial element of
this work.
Financial
Statements
Report of the Central
Board of Directors 4
Income Statement 14
Balance Sheet 15
Cash Flow Statement 16
Key Ratios 2007-12 17
Accounting Policies and
Valuation Principles 18
Notes to the Accounts 21
Auditors’ Report 29
Financial Statements of the
Central Board of Directors of the
Swedish Red Cross, Swedish
reg. no. 802002-8711
4
Photo: Hans Reuterskiöld/
Swedish Red Cross
5

Report of the Central Board of Directors
The Central Board of the Swedish Red Cross (Swedish reg. no. 802002-8711; the term Board
of the Swedish Red Cross is used in the following text) hereby presents the Financial Statements
for the 2012 financial year. These Financial Statements do not include independent legal entities
such as the Swedish Red Cross’ local branches (local associations), the associated Red Cross
Home trust and other associated trusts, as these prepare their own annual report and accounts.
Focus on disasters and results
The foremost disaster organisation in Sweden
The Swedish Red Cross was founded in 1865 and has its head
office in Stockholm.
Today, the Swedish Red Cross is the largest volunteer humanitarian
organisation in Sweden.
The Swedish Red Cross is organised into 1 050 branches
around the country and has offices in Göteborg, Malmö, Stockholm
and Umeå. There are also treatment centres for victims
of war and tortured in Stockholm (a separate trust), Skövde,
Malmö, Uppsala and Skellefteå.
The work of the Swedish Red Cross is carried out by 31 500
volunteers and elected representatives, together with a staff of
254 employees (average figure).
The Swedish Red Cross is part of the International Red Cross
and Red Crescent Movement which consists today of 188 national
societies. The Swedish Red Cross carries on activities both in
Sweden and abroad. The international activities of the Swedish
Red Cross are channelled via the International Federation of
Red Cross and Red Crescent Societies in order to coordinate this
international assistance in the best possible manner. This international
work is also carried out in close cooperation with National
Societies in other countries.
The Swedish Red Cross works extensively with the International
Committee of the Red Cross whose task is to provide
humanitarian aid in the event of armed conflicts.
During the year, 52 delegates took part in 64 international
missions for the Swedish Red Cross, the International Federation
of Red Cross and Red Crescent Societies and the International
Committee of the Red Cross.
THE INTERNATIONAL
RED CROSS AND
RED CRESCENT
MOVEMENT
National
societies
The International
Committee of
the Red Cross
International Conference
of the Red Cross
and Red Crescent
• is the highest
decision-making body
• is held every fourth year
STATES which
have ratified
the Geneva
conventions
The International
Federation of
Red Cross and
Red Crescent
Societies
Do more, do it better, reach further
The General Assembly of the Swedish Red Cross in 2011 decided
to adopt a new operational focus for the 2012 – 2015 period
– Do more, do it better, reach furher. This new focus is based
on the International Federation of Red Cross and Red Crescent
Societies’ long-term strategy document Strategy 2020, which
outlines the three strategic aims for the International Federation
of Red Cross and Red Crescent Societies:
• Save lives, protect livelihoods, and strengthen recovery
from disasters and crises
• Enable healthy and safe living
• Promote social inclusion and a culture of non-violence
and peace
The operational focus of the Swedish Red Cross therefore
states the three primary operational areas within which the
Swedish Red Cross carries on activities locally, nationally and
internationally:
• conflicts and disasters
• migration
• health and social inclusion
In addition, the operational focus also states how the operations
shall be carried on in terms of:
• voluntary engagement and resource mobilisation
• organisational development
• communication
In 2012, the Swedish Red Cross adopted a clearer focus on
our humanitarian tasks to assist people who were affected by
disasters and crises – both abroad and at home in Sweden. Our
vision is to at all times be at hand before, during and after
disasters and crises in order to fulfil our promise that no one
should be left to be alone in a crisis.
SIGNIFICANT EVENTS DURING THE YEAR
Civil war in Syria
The violence in Syria escalated during 2012. The flow of refugees
both within and out of the country increased in scale. Four million
people in Syria were considered to be in acute need of help at the
end of the year. The International Red Cross and Red Crescent
Movement is one of the few humanitarian organisations present
throughout the country and was successful in helping two million
people during the course of the year.
In 2012, the Swedish Red Cross provided support to the International
Red Cross and Red Crescent Movement’s operations in
a variety of different ways. The Swedish Red Cross contributed
funds to the appeals of the International Federation of Red Cross
and Red Crescent Societies for the humanitarian work in Syria
and to support the people who have taken refuge in neighbouring
countries. There continued to be a great need to evacuate
wounded from the conflict. The Swedish Red Cross was able to
assist, with the help of donated funds, the Syrian Red Crescent
to acquire two more ambulances for use in its vital work. During
the year, the Swedish Red Cross also made three delegates available
to the International Red Cross and Red Crescent Movement
in order to support the work in Syria and in the neighbouring
countries.
Drought and food crisis in West Africa
Drought again had a devastating impact on several countries in
West Africa in 2012. Harvests were ruined and many vulnerable
people suffered acute malnutrition. The International Federation
of Red Cross and Red Crescent Societies appealed for assistance
in a number of different appeal campaigns. The Swedish Red
Cross responded quickly to emergency appeals for Niger and
Mauretania.
Care for undocumented migrants in Sweden
During 2012, the Swedish Government and the Green Party
in Sweden declared that undocumented migrants should have
the right to receive subsidised health care and treatment which
could not be deferred. The Swedish Red Cross has advocated for
several years to bring about a change in line with this declaration.
However, in our statement of opinion on the proposed
policy change, we expressed our concern for the term “treatment
which could not be deferred” which risks to be defined differently
depending on the health personnel involved or the County
Administrative Board which would have the task of interpreting
the legislation.
Relaxation of the burden of proof for family reunification
In recent years the right to reunite families has been drastically
curtailed as, among other things, stricter standards of proof have
been imposed in regard to identity documents. In 2012 a relaxation
of the burden of proof was introduced in regard to identity
requirements in specific instances when families with children
can prove their consanguinity by means of DNA tests. The
Swedish Red Cross acted as the legal representative in the family
reunification case which ultimately led to the change. Relaxation
of the burden of proof is the result of long-term efforts where we
have also acted in other family reunification cases and achieved
publicity in the media for this issue.
Focus on humanitarian roles resulted in finances in balance
In 2012, the Swedish Red Cross streamlined its operations in
order to better be able to meet the needs of people impacted by
disasters and crises. This work has to a large extent contributed
to the positive financial result of SEK 11.5 million (-26.6 million)
for the year.
SIGNIFICANT EVENTS AFTER THE END OF THE FINANCIAL YEAR
Meeting place opened for undocumented persons
Undocumented migrants are a very vulnerable group in Swedish
society. The Swedish Red Cross has organised care and assistance
for this group since 2006.
In January 2013, the Swedish Red Cross expanded this work
with the opening of a meeting place in Stockholm for undocumented
migrants. Visitors can obtain both legal help and psychosocial
support here. The meeting place also offers the opportunity
to socialize and provides a play venue for children.
WyWallet made fundraising via sms plummet
An important appeal channel for the Swedish Red Cross is
donations by text message (sms). The major telecommunication
companies in Sweden introduced a new business model
(WyWallet) for payment by text message in 2013. This model
has made it more difficult for the general public to donate via
text message and has thereby reduced the opportunity for the
Swedish Red Cross to raise money via text message (sms)
donations.
In our Christmas campaign we appealed for new donors
and clarified the image of the Red Cross as a disaster response
organisation.
INCOME
The Swedish Red Cross’ planned income (own fundraising)
increased in 2012. But as the number of major disasters was
relatively few in number, total income fell by 5.5 percent and
amounted to SEK 611.4 million (646.8 million). Of this total
income, operational income accounted for SEK 544.1 million
(576.6 million) and the result from financial investments totalled
SEK 67.3 million (70.2 million).
External grants
External grants continue to be an important source of income for
the operations of the Swedish Red Cross. During the year, these
grants totalled SEK 291.5 million (331.3 million), that is to say
a decline of 12 percent. This fall is due primarily to lower grants
from Sida (the Swedish International Development Cooperation
Agency) of SEK 32.5 million and of SEK 2.8 million from the
Swedish Civil Contingencies Agency. The lower grant from Sida
is largely attributable to the fact that fewer major disasters occurred
in 2012.
Fundraising appeals
Income raised from fundraising appeals during the year increased
by SEK 16.1 million and totalled SEK 209.7 million
(193.6 million). The general public donates to branches, through
monthly donations and through legacies, but also from postal
and sms donations, as well as via www.redcross.se.
The branches continue to be important for a strong local
presence throughout the country; both for social activities as well
as for raising funds. An increasingly greater percentage of the
funds raised by branches comes from the sale of second-hand
items at the around 270 Kupan Meeting Places and from secondhand
stores in Sweden. During the year, a new method has been
employed, so-called door-to-door recruitment, in order to recruit
new monthly donors by contacting people at home (read more
about this on page 7). Many new monthly donors have been
recruited by our staff in this way. The work to recruit monthly
donors on the street and in public spaces, so-called Face to Face
recruitment, has also been intensified.
In 2012, the Swedish Postcode Lottery raised SEK 33 million,
which makes the lottery the single largest cooperative fundraising
effort. Thanks to this cooperation, the Swedish Red Cross
was also given the opportunity to showcase its operations.
However, no funds were received from the Lottery in 2011
due to a change in the routines for paying out funds from the
Swedish Postcode Lottery. The Lottery obtains its funds from the
general public and these funds are recorded in the income statement
as funds from the general public. The cooperation with ICA
6 Financial Statements of the central Board of Directors of the Swedish Red Cross – Corporate identity number 802002-8711 | Swedish Red Cross 2012
Swedish Red Cross 2012 | Financial Statements of the central Board of Directors of the Swedish Red Cross – Corporate identity number 802002-8711 7

“
People who want to help, influence and bring about change are essential in order that we can raise
money and employ these funds in valuable relief efforts throughout the world. Everything you read
about in this Annual Report is possible thanks to the trust that the Red Cross has and the support we
receive from members and volunteers, as well as donors and the general public in Sweden.
UMEÅ: NEW monthly
DONOR
Emilia Hillman rang the bell
and just a short while later
Anders Wittenström became
a monthly donor.
continues to grow where customers can donate the money back
on returning empty bottles and similar containers to the Swedish
Red Cross. The designer, Efva Attling, continued to contribute
by selling popular jewellery for the benefit of the Swedish Red
Cross. Our cooperation with Ramlösa within the framework of
a water project in Ethiopia has also proved to be successful.
Media interest is often a precondition for carrying on successful
fundraising. The low number of natural disasters in 2012
also resulted in lower exposure in the media, which made raising
money a challenge for the Swedish Red Cross.
During the year, the Swedish Red Cross focused attention
through a fundraising campaign on the major hunger catastrophe
which was affecting West Africa.
The Red Cross’ work to reunite families was highlighted in
another campaign during the year. The Swedish Red Cross launched
the “Are you a fellow citizen” television campaign in connection
with Christmas. The campaign was very well received,
not least in social media, and generated many new donors for the
Swedish Red Cross.
In 2012, the Swedish Red Cross has focused on creating
long-term stable growth, primarily through initiatives to increase
the number of monthly donors, but also by targeting effort to
increase bequests in people’s wills.
Membership subscriptions
Membership numbers have continued to fall during the year
as they have for many other voluntary membership organisations.
As a result of this decline in membership figures, and the
change in breakdown between local branches and the central
organisation, income from membership subscriptions has fallen
by 25 percent to SEK 13.7 million (18.2 million). From 2012,
membership subscription fees have been shared equally between
the Swedish Red Cross’ local branches and its Central Board of
Directors (in accordance with the decision of the 2011 General
Assembly). The breakdown in previous years was that the
Swedish Red Cross’ local branches received 40 percent and the
Central Board 60 percent.
Courses and other sales activities
Income from courses and other sales activities amounted to SEK
26 million (27.6 million). Course income comes primarily from
TOTAL INCOME 2012
Total income for 2012
SEK 611.4 million, 100.0 %
External grants:
SEK 291.5 million, 47.7 %
Fundraising:
SEK 209.7 million, 34.3 %
Financial investments:
SEK 67.3 million, 11.0 %
Course income and other sales:
SEK 26.0 million, 4.3 %
Membership subscriptions:
SEK 13.7 million, 2.2 %
Other income:
SEK 3.2 million, 0.5 %
training courses in first aid and crisis support. This income has
fallen during the year due to a deliberate prioritisation as the
Swedish Red Cross has reorganised its first aid training. Previously
the emphasis was on sales of first aid courses to companies
and workplaces. However, other organisations offer this type of
course. As of 2012, the Swedish Red Cross is therefore focusing
resources on training individuals and voluntary organisations.
COSTS
The Swedish Red Cross’ costs include costs for specific purposes
(the costs for the different areas of operation) and costs associated
with fundraising, membership administration and administration.
In 2012, the Swedish Red Cross has also had one-off costs
for restructuring of the staff organisation.
The Swedish Red Cross’ costs fell during 2012 by 10.9 percent
to SEK 599.9 million (673.4 million). The Swedish Red Cross’
operational focus and the fact that 2012 has seen fewer disasters
and therefore fewer deployments are the primary reasons for
the lower costs. An increased operational focus, more effective
forms of cooperation and the goal to achieve balance in our
finances are important elements in the change processes of recent
years. Costs relating to specific purposes amounted to SEK 508.3
million compared with SEK 593.6 million in the previous year,
which is a decrease of 14.4 percent.
Costs associated with fundraising, membership and administration
have fallen from SEK 79.8 million to SEK 73.0 million in
2012, that is to say a reduction of 8.5 percent.
The guideline figures of the Swedish Fundraising Control,
which measures the percentage of costs for fundraising, membership
and administration in relation to total income, amounted in
2012 to 14 percent (for a more detailed calculation see the Accounting
Policies and Valuation Principles section). 14 percent
is significantly lower than the 25 percent that the Swedish Fundraising
Control allows.
COSTS FOR SPECIFIC PURPOSES
The costs for specific purposes for the year of SEK 508.3 million
(593.6 million) can be broken down into SEK 224.5 million
(229.2 million) for national operations and SEK 283.8 million
(364.4 million) for international operations.
The Swedish Red Cross’ international operations help the
INCOME FROM FUNDRAISING
Income from fundraising
2012: SEK 209.7 million
100 %
General public including the Swedish
Postcode Lottery: SEK 87.1 million, 41.6 %
Funds raised by the Swedish Red Cross
local branches: SEK 53.9 million, 25.7 %
Bequests and donations:
SEK 42.2 million, 20.1 %
Radiohjälpen including Världens Barn:
SEK 13.0 million, 6.2 %
Corporate: SEK 10.1 million, 4.8 %
Other external funds, trusts and other
organisations: SEK 3.4 million,1.6 %
Knocking on the door
creates long-term income
In 2012 the Swedish Red Cross focused strongly on building long-term and predictable income
for humanitarian work by recruiting more monthly donors. Our Face to Face recruiters meet
people on the street and in public spaces and our so-called door-to-door recruiters ring doorbells.
What did you think when the Red Cross
came and knocked on your door
– They have a good reason to call
on people. They’re not selling vacuum
cleaners and it’s better than a salesperson
calling on the phone. It’s more personal
in a way.
You have worked with Face to Face
recruitment previously; what’s the difference
compared with recruiting door-todoor
– Door-to-door is really fun. It turns
into a different type of conversation where
you get a more meaningful contact with
the person who opens the door. I thought
it would be hard to address people in their
homes, but many take the time to listen.
Can you share your experience and give
us a couple of recruiting tips
– I introduce myself and ask the person
who comes to the door if he or she would
like to help prevent a disaster I tell them
that we are world’s largest humanitarian
network and that we can be found in 188
countries and that we work before, during
and after disasters. Then I usually relate
how we are working in a current disaster
or conflict situation, such as in Syria. Then
Why did you choose to support
the Red Cross
– I thought it was a really good cause
as the Red Cross is present in all countries
and you help everyone, not just a special
group. Therefore you don’t have any
problems in working in countries that
might be controversial.
I ask the person at the door what he or she
think is important, listen to what they’re
saying and confirm that the Red Cross is
working with the issues that are relevant to
them – if that is in fact the case.
What’s it like to work for the Red Cross
– We have such a great team in Umeå
and you feel as though you are doing
something worthwhile. You also gain a lot
of knowledge about what’s happening in
the world.
Photo: Johan Gunséus
HELLO THERE … ANDERS WITTENSTRÖM IN UMEÅ, ONE OF THOSE WHO THE SWEDISH RED CROSS HAVE CALLED ON
Why did you decide to support us by
becoming a monthly donor
– I think it’s easier. When you’ve
signed up, the money goes automatically
so that it’s not just in connection with a
special ‘gala’ campaign. You also have
control over what you give as you decide
the monthly sum yourself. ●
HELLO THERE – EMILIA HILLMAN, ONE OF THE RED CROSS’ MOST SUCCESSFUL DOOR-TO-DOOR RECRUITERS
What are the advantages with this specific
method
– Monthly donors result in a more
stable income stream compared with
money that is put in the collection boxes.
Many people feel also feel more assured
when they fill in a form at home, and
more people know their bank account
numbers than when you recruit people on
the street and in public spaces. ●
Text: Erik Olsson/Swedish Red Cross
RECRUITERS BOOST THE LOCAL RED CROSS WORK
– One of the positive effects of Red Cross recruiters being visible in
the streets and public spaces is that more people are coming to our
premises. These are people who are interested in becoming involved
in voluntary work or who come in order to visit the Kupan meeting
place, states Daniel Norman, Head of Operations for the Umeå branch
of the Swedish Red Cross. ●
8
Financial Statements of the central Board of Directors of the Swedish Red Cross – Corporate identity number 802002-8711 | Swedish Red Cross 2012 Swedish Red Cross 2012 | Financial Statements of the central Board of Directors of the Swedish Red Cross – Corporate identity number 802002-8711 9

International Red Cross and Red Crescent Movement to provide
an effective, relevant and necessary assistance to people who are
affected by humanitarian crises, disasters and conflicts. These
international operations also show demonstrable results and
make the Swedish Red Cross a visible actor on international
humanitarian issues.
The national operations create the preconditions so that the
Swedish Red Cross is a relevant, proactive and visible organisation
within disaster management and crisis support. The Swedish
Red Cross shall support, develop and implement operations
where the need is greatest, with a specific development focus
on socio-economically vulnerable areas and on initiatives that
reduce vulnerability arising from disasters and conflicts.
Costs associated with operations are termed costs for specific
purposes. The specific operational areas have been changed as a
result of the operational focus for 2012 and can be broken down
into the areas listed below. These specific operational areas cover
both national and international operations.
1. Conflicts and disasters
2. Migration
3. Health and social inclusion
4. Voluntary engagement and resource mobilisation
5. Organisational development
6. Communication
THE SWEDISH RED CROSS’ FOCUS COUNTRIES
LONG-TERM
PARTNERSHIP
STARTED
IN PROGRESS
LONG-TERM
PARTNERSHIP
NOT YET STARTED
BANGLADESH
AFGHANISTAN
MYANMAR
IRAQ
NORTH KOREA
PALESTINE
ZIMBABWE
SUDAN
Conflict and disaster
The international work of the specific operational areas includes
resilience and recovery, organisational development, emergencies
and conflicts. The costs for international operations have fallen
during the year by 22.1 percent and total SEK 283.8 million
(364.4 million).
The reduction in costs results from the fact that the world
has not been affected by any major natural disasters that have
gained any significant media attention in 2012. On the other
hand, a number of countries have suffered small-scale disasters,
many of which hardly received a mention in the media. This
resulted in 44 emergency appeals being launched during the year
by the International Federation of Red Cross and Red Crescent
Societies, of which the Swedish Red Cross responded to 27. This
can be compared with 2011 when 28 appeals were launched, of
which the Swedish Red Cross responded to 25. As the number of
emergency appeals for small-scale disasters increased in number,
the International Federation of Red Cross and Red Crescent
Societies needed more financial support for its Disaster Relief
Emergency Fund (DREF). Therefore the Swedish Red Cross
increased its support to the fund during the year. In total,
SEK 105.8 million
(135.8 million) was used for disaster responses in 2012.
The fact that the Swedish Red Cross responded in 2012 to
fewer appeals in relative terms is an element of our deliberate
LIBERIA
SOUTH SUDAN
DR CONGO
SOMALIA
ETHIOPIA
UGANDA
The Swedish Red Cross continued in 2012 to focus its international work on a selection of countries. Our long-term goal is to establish long-term partnerships
with International Red Cross and Red Crescent societies in 14 countries. This illustration shows how far we have come in this work.
re-focus. This focus also includes a gradual increased involvement
and in-depth follow-up in several of the disaster responses
in which the Swedish Red Cross has become involved. Examples
of such involvement by the Swedish Red Cross in 2012 include
above all the relief assistance to Syria, West Africa/the Sahel
area (primarily Niger and Mauretania) and the Horn of Africa.
The work of the Swedish Red Cross to strengthen the resilience
and the ability to recover of vulnerable people continued
during the year with initiatives within a variety of areas such
as for example local-based disaster preparedness, health, water
and sanitation. The nature of this work varied depending on the
needs assessment in the respective context and country.
During the year, the Swedish Red Cross has continued its
focus in accordance with the Swedish Red Cross’ international
direction with a concentration on 14 countries (see the illustration
on page 8). These partnerships have been selected on the
basis of their humanitarian needs. A dialogue which aims to
achieve in-depth partnerships with the International Red Cross
and Red Crescent National Societies in these countries has been
started and five dialogue meetings were held in 2012.
The International Red Cross and Red Crescent societies in
the respective countries gave a positive reception to this model
and expressed their appreciation that the Swedish Red Cross
is looking to work closely with them. The model encourages
an open dialogue and the National Societies appreciate that the
partnership is viewed as a relationship of equals. It also functions
as a good way of raising and discussing sensitive issues such
as corruption and the Swedish Red Cross’ relation to the state.
Many of the International Red Cross and Red Crescent societies
with which the Swedish Red Cross has chosen to carry on
a partnership dialogue operate in countries which are affected
by extensive corruption. In this situation, it is important to have
discussed how the Swedish Red Cross can assist in the preventative
work and how the Swedish Red Cross expects the National
Societies in the different focus countries to act if corruption is
suspected.
In addition to the 14 long-term countries, the Swedish Red
Cross has also worked during the year with the continued
phasing-out of our cooperation with Namibia and Malawi, and
assisted with the rebuilding work in Haiti. Furthermore, the
Swedish Red Cross also collaborated with the International
Committee of the Red Cross as to responses in Afghanistan,
Sudan and Ethiopia. A total of SEK 151 million was used for
long-term international programme activities.
The national work in the specific operational areas includes
national contingency services, civil defence medical services,
first aid, humanitarian values and the Red Cross in the Swedish
school system. The costs of these national operations fell by
28.5 percent to SEK 49.2 million (68.8 million). This reduction
is a result of the Swedish Red Cross’ new focus and primarily
related to the fact that the assignment to provide training within
civil defence medical services for the Swedish Armed Forces
has been scaled down. As a result of this refocusing, the staff’s
support for social activities has been made more effective, which
has helped to bring about this reduction in costs.
Focus was placed during the year on training activities within
first aid and humanitarian support and these now have a clearer
exposure perspective. At the same time sales of first aid courses
to companies and workplaces has been discontinued, which has
also contributed to the fall in costs. The Swedish Red Cross has
maintained a good relation with the Swedish Civil Contingencies
Agency throughout this process, and the agency has awarded an
extra grant for training activities aimed at the general public.
In 2012 we developed our local contingency services on several
different levels.
The focus was on assisting branches in their work to recruit
more volunteers and thereby strengthen the Swedish Red Cross’
capacity for both preventative work and to act during and after
different types of crisis. Intensive work has been carried out
among other things on recruitment and on preparations for the
start-up of an expanded telephone service in Göteborg.
Migration
The total cost for the operational area amounted to SEK 34.6
(31.9) million and bear essentially reference to the operations of
the Swedish Red Cross within the area of migration in Sweden.
During 2012 focus has continuously been on clarifying the auxiliary
role of the Swedish Red Cross. Dialogue has been carried
out with the ministers, the departments, and the authorities concerned.
In addition, the Swedish Red Cross has engaged actively
in various fora on reception, asylum issues, torture, facilitating
access to society and integration.
The demand for the services of the Swedish Red Cross have
risen concurrently with the increase in the number of asylum
seekers. In all, the Swedish Red Cross handled 2 273 individual
cases within legal counseling, tracing, family reunification and
reintegration support in 2012.
Health and social inclusion
The costs for this operational area during the year amounted to
SEK 57.7 million (60.9 million). The branches have received
extensive support for several years from the Swedish Red Cross’
central staff and now in general have a high capacity to carry
out social activities themselves. For this reason the extent of the
central staff’s support to the branches decreased in 2012, which
is the primary reason for the reduction in costs.
Costs for this operational area include treatment centres for
victims of war and tortured, care for undocumented migrants and
operational development in the suburbs of major conurbations.
In 2012 the Swedish Red Cross increased its focus on improving
support to society’s most vulnerable people. In spite of an
extensive scaling back of support from the central staff for the
branches’ work, the Swedish Red Cross expanded its work in
the suburbs of major Swedish cities. The organisational change
which was implemented during the year saw the establishment
of a special unit within the organisation with responsibility for
development and projects with a focus on the suburbs of major
conurbations. This unit works in close cooperation with both
branches and other elements within the central staff. The work of
the unit has meant that branch activities within language workshops,
reading assistance and women’s groups have been able
to be started up within a number of suburbs in Stockholm (Skärholmen/Bredäng,
Södertälje), Göteborg (Norra Biskopsgården)
and Malmö (Lindängen).
Training activity within the field of first
aid has been focused on areas where the need is especially great.
A preliminary study concerning first aid groups in the suburbs
of major conurbations has been carried out with a similar focus.
This work was expected to be implemented in 2013.
The Swedish Red Cross’ operations for migrants who have
suffered torture and war trauma, and care centres for undocumented
migrants have continued to see high demand in 2012.
The care centres for undocumented persons which the Swedish
Red Cross operates in Stockholm and Göteborg have assisted 1
483 (1 354) patients and carried out 5 985 (5 828) consultations.
The Swedish Red Cross’ treatment centre for torture victims has
carried out 11 798 (13 009) hours of treatment in 2012.
10
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The Red Cross at your service
The Red Cross will provide, quickly and simply, interesting and useful information and
knowledge about its activities. In 2012, we established a customer service, Infoservice,
which supplies both Red Cross members and the general public with answers to most
questions about our organisation.
In September 2012, the Swedish Red Cross transformed its
organisation and many of the employees engaged im direct support
to the Red Cross branches were phased out. Infoservice was
launched in order to maintain the service in relation to the Red
Cross branches in Sweden to as great an extent as possible. Infoservice
has a staff of ten persons who answer questions about
the Red Cross on a daily basis. The aim is to provide a fast and
high quality service to Red Cross members as well as donors,
schools and the general public. ●
Voluntary engagement and resource mobilisation
The costs for 2012 amounted to SEK 16.4 million (15.7 million).
The rise in costs was due primarily to the fact that the Swedish
Red Cross invested SEK 2.8 million in 2012 in opening two new
second-hand shops in Stockholm. The intention is that these will act
as model examples for the second-hand shops that the Red Cross
branches operate around the country.
In order to streamline and meet the branches’ changed requirements
for central staff support, this operation was centralised during
the year (see the article The Red Cross at your servide on page 10).
The Swedish Red Cross strives to be a natural choice for people
who wish to be involved on a voluntary basis within the humanitarian
field. It is important for the Swedish Red Cross that there are a
sufficient number of volunteers and a sufficient number of people
who wish to make donations so that the Swedish Red Cross can
carry on priority operations.
At the end of 2012, the Swedish Red Cross had 147 775 (160
698) members with an average age of 66 (66) years old. 74 (74)
percent of members are women and 26 (26) percent are men.
During the year, the number of volunteers increased to 31 500
(31 000). There were 1 050 (1 074) branches at the end of the year.
The primary reason for the reduction in the number of branches is
that branches in small towns have opted to merge in order to operate
more effectively.
Organisational development
The total costs for organisational development in Sweden
amounted to SEK 21.0 million (23.5 million). The costs for organisational
development internationally are reported as part of the
international work in the area of Conflict and Disaster.
The international work of the Swedish Red Cross in organisational
development helps national societies to be able to improve
their organisation and to manage volunteers at the local level.
The international work is carried on in close cooperation with
sister organisations in other countries.
In a national perspective, the aim is to strengthen both the
individual branch and the Swedish Red Cross in their capacity
to reduce vulnerability in society. The restructuring which has
been implemented has led to a more efficient organisation and a
change in support from the central staff to the branches.
This operational area also includes the grant of SEK 10.0
million that is given to the Swedish Red Cross Youth, a separate
QUICK ANSWERS
Our customer service, Infoservice, has satisfied users.
Results for 2012
• Nine of ten people were satisfied with the service they
received (September to December 2012)
• Infoservice responded to 11 500 enquiries by telephone
and e-mail
• 89 percent were satisfied with the speed, content and
handing of their enquiry
legal entity which carries on activities within a number of different
operational areas. More information about the operations
of the Red Cross Youth can be found in the organisations own
annual report.
The area also includes the work on Global Engagement and the
direct exchange of knowledge and experience that the branches in
Sweden have with branches in other countries. The central costs
of this work amounted to SEK 1.9 million (3.0 million).
Communication
The Swedish Red Cross has a unique mandate to be responsible,
in conjunction with the Swedish State, for disseminating knowledge
about international human law. The Swedish Red Cross
works persistantly so that international humanitarian law can be
put into practice and respected in full in armed conflicts.
During the year, the Swedish Red Cross’ long-term advocacy
have led to desired results. A couple of concrete examples of this
are the relaxation in ID requirements from July 2013 for family
reunification and the change in law which means that undocumented
migrants can gain access to medical care on the same
conditions as asylum seekers; a change to which the Swedish
Red Cross has made a significant contribution. This success is
based among other things on the fact that the issue has been
advocated on for a number of years and that these efforts are
evidence-based on experience from the Swedish Red Cross.
The Swedish Red Cross also continued to carry on this influence
work within priority areas such as asylum issues, torture,
reception and integration, including by means of more seminars
at The Swedish Forum for Human Rights and similar fora, both
nationally and internationally. The Swedish Red Cross has also
intensified the dialogue during the year with relevant governmental
departments and public authorities, including in regard to
the issue of criminalising the use of torture in Swedish law.
During the year, the Swedish Red Cross also highlighted
humanitarian needs around the world and profiled the relief work
of the Red Cross and Red Crescent Movement in the media. This
concerned first and foremost the civil war in Syria, the armed
conflict in Gaza, the food crisis in West Africa, typhoon Bopha
in the Philippines and hurricane Sandy which affected both Cuba
and Haiti, among other places.
In spite of a unique history and high level of awareness among
people throughout the world and here in Sweden, the Swedish
general public has an unclear picture of what the Swedish Red
Cross stands for. Work was commenced during the year to increase
knowledge about our operations with the general public.
At the end of the year, the Swedish Red Cross had just over
50 000 followers on Facebook.
Fundraising
The costs of fundraising amounted to SEK 48.2 million (43.2
million). The increased costs are due primarily to the development
of new fundraising campaigns and that initiatives have
been implemented to recruit new donors. This concerns first
and foremost recruitment of monthly donors by means of the
so-called Face to Face method. This initiative will ensure that the
Swedish Red Cross will have long-term and predictable income.
Administration
The total costs for administration have fallen by 40 percent to
SEK 16.9 million (28.2 million). This reduction is due to reduced
administrative support and the fact that the cost of the 2011
General Assembly was included in the cost for the previous year.
Membership
The Swedish Red Cross has worked actively during the year on
membership development. A campaign was carried out at the
beginning of the year to re-engage lapsed members. We have
also held a series of local meetings and training courses in order
to discuss membership and to emphasise the importance of
recruiting and retaining members.
The membership category of member without branch
association was introduced in 2012 for people who did not wish
to belong to a branch. This category was opted for by around
3 400 members. 10 086 (10 074) new members were recruited
during the year. The percentage who renewed their membership
was 86 (80) percent.
Costs for the year totalled SEK 7.8 million (8.3 million). The
costs are related primarily to the recruitment of new members,
the notification of membership fees and costs associated with the
Red Cross publication Henry. This is a magazine where members
and other readers can learn about the Swedish Red Cross’
activities and advocacy work. The magazine is highly regarded
by its readers.
Restructuring
During the year, the Central Board of Directors decided on a clearer
prioritisation of operations and streamlining initiatives which
entailed a reduction in the number of staff. The costs of these
changes have been taken in the 2012 accounts and amounted to
SEK 18.6 million. The costs are primarily related to the reduction
of the number of personnel and office space.
Result from financial investments
The result from financial investments amounted to SEK 67.3
million (70.2 million). The result consists of capital gains of
SEK 65.5 million (77.7 million), dividends of SEK 0.1 million
(9.1 million), write-downs of SEK 0.0 (16.5 million) of the
holdings in the portfolio and interest income of SEK 1.7 million
(-0.1 million).
Financial management
The developments in the financial markets have been positive
during the year. At the end of 2012, the market value of the total
managed capital amounted to
SEK 1 000.1 million (920.2 million). In 2012 financial investments
produced a total realised return of SEK 67.3 million
(70.2 million). The market value at the end of 2012 exceeded the
book value by SEK 13.5 million.
The total return on managed capital during the year amounted
to 6.6 (-16.5) percent. As of 2012 year-end, 29.6 (36.9) percent
of the market value was comprised of share investments and 70.4
(63.1) percent was comprised of interest-bearing investments.
The Swedish Red Cross aims to obtain a long-term, good
rate of return on its capital, with balanced risk-taking, and with
observation of the investment policy decided upon by the Central
Board of Directors. In order to achieve risk diversification, the
capital shall be well-diversified both in terms of type of financial
assets as well as issuer. It is very important for the Swedish Red
Cross to achieve a steady and predictable dividend flow from its
financial investments.
Long-term dividends shall be at such a level that the real value
of the capital can be kept intact over time. The aim in a longer
perspective is that the value of the capital shall be equivalent to
two-years turnover.
In 2012, the Central Board of Directors took the decision to
change from managing its capital itself to discretionary management
(external management). The change is aimed at bringing
about a long-term, good return on capital which remains constant
over time and which has the opportunity to provide a better rate
of return on capital in order that we can carry on our operations.
The Swedish Red Cross’ holdings under portfolio management
and investment management have been discontinued and
the funds have been transferred into direct holdings, which is
clear from note 19. These transactions have resulted in capital
gains of SEK 65.9 million, which is not recorded as a real sale.
A valuation at market value was carried out on 9 October 2012
in connection with the disposal and this forms the basis for the
acquisition value of the new holdings.
Aim of the investment policy
Investment management is governed by an investment policy.
The aim of this is to stipulate rules and guidelines for the overall
management in regard to:
• Investment strategy
• Organisation and allocation of accountability
• Risk monitoring and control
• Reporting and follow-up of results
The policy shall be a guideline in the daily work of the persons
responsible in the external management organisation and within
the Swedish Red Cross.
The investment policy includes goals and principles for
financial risk taking. It also contains ethical investment rules with
restrictions in respect to weapons, human rights, alcohol, tobacco
and production of pornography. An external analytics company
carries out regular reviews of holdings in terms of compliance
with these ethical rules.
SECURITIES HOLDING (MARKET VALUE)
Interest-bearing securities:
SEK 704.1 million, 70.3 %
Foreign shares and securities:
SEK 204.4 million, 20.5 %
Swedish shares and securities:
SEK 91.6 million, 9.2 %
Securities holding: SEK 1 000.1 million, 100 %
12
Financial Statements of the central Board of Directors of the Swedish Red Cross – Corporate identity number 802002-8711 | Swedish Red Cross 2012 Swedish Red Cross 2012 | Financial Statements of the central Board of Directors of the Swedish Red Cross – Corporate identity number 802002-8711 13

Focused operations and finances in balance
By prioritising the operations that make the most difference for vulnerable people, both the
work and the finances of the Swedish Red Cross have been improved during the last three
years. At the same time the general public’s confidence in the organisation has increased.
Appropriation of net earnings for the year
Earnings for the year and the financial position of the Swedish
Red Cross are stated in the Report of the Central Board of Directors
and the following income statement and balance sheet with
accompanying notes to the accounts and accounting policies.
The annual accounts have been prepared in accordance with the
Swedish Annual Accounts Act, the general recommendations
of the Swedish Accounting Standards Board and the governing
guidelines for annual accounts issued by the Swedish Voluntary
Organisations’ Fundraising Board (FRII).
The financial result for the year before appropriations is a surplus
of SEK 11.5 million (-26.6 million). Of the funds received
during the year from bequests, specific fundraising appeals, sales
income and income received for general purposes, SEK 9.1 million
has been reserved for use during the next year.
During the year, SEK 28.1 million of funds donated for
specific purposes and reserved in previous years have been used.
The remaining surplus of SEK 30.5 million has been recorded
to equity.
Appropriation of earnings for the year
Breakdown of the Swedish Red Cross’ equity
Guidelines for saving in fundraising organisations
A surplus is posted in some years and a resulting question is then
naturally why the funds have not been used in operations. A normal
explanation is that funds received do not match the operations of
the same year. There might be, for example, a disaster that occurs
at the end of the year and fundraising activities which have been
started immediately generate income before the end of the financial
year. However, the operations for which the funds have been raised
are carried out both before and after the end of the year.
Normally, the donors’ funds shall be used as soon as possible
for the specific purpose. However, the organisation must have
a minimum sum at its disposal in order to be able to ensure in a
credible manner the organisation’s long-term obligations, stability
and its survival. According to FRII, the lower guiding value
for saving equity is equivalent to at least one year of operating
costs. The Swedish Red Cross’ equity excluding permanent
donation funds for 2012 is equivalent to approx. two years of
operating costs.
SEK 000 2012 2011
Earnings for the year according to the Income Statement 11 484 –26 556
Reservation of funds raised for specific purposes which have been received
but not used during the year –9 085 –97 094
Utilisation of funds raised for specific purposes from previous year
and non-restricted provisions in accordance with decisions of the Central Board of Directors 28 066 139 386
Sum remaining for the year 30 465 15 736
CLOSING BALANCE 2012
Equity: SEK 970.1
million, 100 %
Basic capital: SEK 301.5 million, 31.5 %
Permanent donation funds:
SEK 269.3 million, 27.8 %
Value adjustment reserve:
SEK 203.7 million, 21.0 %
Funds donated for specific purposes:
SEK 125.0 million,12.9 %
Equity brought forward:
SEK 55.9 million, 5.7 %
Funds allocated by the Board for specific
purposes: SEK 11.1 million, 1.1 %
CLOSING BALANCE 2011
Equity: SEK 958.6
million, 100 %
Basic capital: SEK 305.1 million,
31.8 %
Permanent donation funds:
SEK 269.3 million, 28.1 %
Value adjustment reserve:
SEK 161.7 million, 16.9 %
Funds donated for specific purposes:
SEK 143.7 million, 15.0 %
Equity brought forward:
SEK 56.4 million, 5.9 %
Funds allocated by the Board for
specific purposes: SEK 22.4 million,
2.3 %
The foundation for the Swedish Red Cross’ work is to have a
good understanding of changes taking place in the world, and to
act proactively on this basis. Our task is about identifying and
meeting the most urgent humanitarian needs in society.
A change process was commenced in 2010 in order to better
match these needs – within the framework of our humanitarian
mandate – with the work that we carry out. This process continued
in 2011 and was intensified in 2012.
The aim was a clearer prioritisation for and control of which
operations the Swedish Red Cross shall carry on. In addition,
there was a need to streamline the forms of cooperation within
the organisation. A further aim which was set up was that the
Swedish Red Cross should achieve a balanced budget.
The Swedish Red Cross has focused its operations since 2010
on providing better aid to people who have been affected by
disasters, armed conflicts and crises. A greater emphasis has
also been placed on that the Swedish Red Cross shall be on site
before, during and after disasters and crises. This also applies
in Sweden where many migrants and refugees bring with them
burdensome memories and physical injuries from crisis hotspots
and armed conflicts. The Swedish Red Cross also carries out
extensive initiatives which are aimed at helping new immigrants
to achieve a better life in Sweden.
The ambition of the Swedish Red Cross in the international
arena is to work in a long-term perspective with 14 International
Red Cross and Red Crescent National Societies in other
countries. The Swedish Red Cross also responds to emergency
appeals irrespective of where in the world the disaster occurs.
Within the national operations, some activities have been
discontinued as they lie outside the core area of the Swedish Red
Cross’ humanitarian role. These are, for example, the Swedish
Red Cross’ four anti-discrimination offices and the sale of first
aid courses to workplaces and companies. The decision has also
been taken to discontinue training activities within civil defence
medical services in the course of 2013.
The support from the central staff organisation to the branches
has reduced within the social activities field. The reason for this
is that the branches already have a good capacity to carry on
their operations themselves to a great extent. This in turn has
freed up resources which means that the Swedish Red Cross can
now focus more on establishing operations in the suburbs of
major conurbations.
Viewed in a long-term perspective, the work of the Swedish
Red Cross has been financed to a certain degree by withdrawals
of its own capital. In order to be a long-term and stable organisation
and in order to comply with the FRII’s recommendations
that equity should be equivalent to at least operating costs for
one year, the Central Board of Directors decided in 2010 that the
finances must be in balance. This means that the Swedish Red
Cross’ annual costs must be in line with its annual income.
In the period 2010-2012, the Swedish Red Cross has reduced
its operating costs from SEK 851.5 million to SEK 599.9
million. The operating result in the same period has also been
improved from a loss of SEK 138.2 million to a loss of SEK 55.8
million.
One-off costs for this restructuring period relate first and foremost
to costs related to laying off personnel and the reduction in
office space. All the costs of the changes have been taken against
earnings in the 2010, 2011 and 2012 financial years.
In 2010 SEK 50.9 million was charged against earnings and
the corresponding figure on 2012 was SEK 18.6 million. In connection
with the annual accounts for 2012, the finances of the
Swedish Red Cross are in balance with a positive result of SEK
11.5 million.
The changes which were implemented in 2012 will have their
full effect in 2013, which guarantees that the Swedish Red Cross
has built a solid platform for coming years.
The average number of employees within the central staff organisation
has fallen by 45 percent from 466 employees in 2010
to 254 employees in 2012. Of these 254 employees, over 40
were newly appointed in 2012, which helped the Swedish Red
Cross to renew its competence within many different areas.
The number of administrative offices around the country was
33 in 2010. All nationally employed staff work since 2012 at offices
in Göteborg, Malmö, Stockholm and Umeå respectively, at
the Swedish Red Cross’ folk high-school in Stockholm and at the
four treatment centres for victims of war and tortured in Malmö,
Skellefteå, Skövde and Uppsala.
A study carried out by TNS-Sifo in April 2011 indicated
that 44 percent of the Swedish population considered that the
Swedish Red Cross’ reputation was positive. The equivalent
percentage of those who were asked in December 2012 was
60 percent. In other words confidence in us is increasing, which
is also reflected in the fact that the number of monthly donors
increased by 2 200 in 2012.
All in all, this means that the Swedish Red Cross is able to
view the future with confidence.
Photo: Lola Akinmade
MORE ACTIVITIES IN THE SUBURBS
One result of the change process implemented by the
Swedish Red Cross is that we can now focus more resources
on establishing activities in the suburbs of major conurbations.
14
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Income Statement
Balance Sheet
(SEK 000) Note 2012 2011
Operating income
External grants 1 291 543 331 314
Funds raised 2 209 723 193 647
Income from training courses and other sales 24 613 27 644
Membership fees 3 13 688 18 258
Other operating income 3 176 5 752
Sale of donated goods 1 381 1
Total operating income 544 124 576 616
Operating costs
Costs for specific purposes
Conflicts and disasters 4 –362 706 –446 145
Health and social inclusion 5 –57 667 –60 866
Migration 6 –34 650 –31 880
Organisational development 7 –20 995 –23 474
Voluntary engagement and resource mobilisation 8 –16 418 –15 750
Communication 9 –15 877 –15 470
Total costs for specific purposes –508 313 –593 585
Fundraising 10 –48 214 –43 287
Administration 11 –16 926 –28 228
Membership 12 –7 840 –8 269
Restructuring 13 –18 630 –
Total operating costs 14 –599 923 –673 369
Operating profit / loss –55 799 –96 753
Result from financial investments 15 67 283 70 197
Profit / loss after financial items 11 484 –26 556
Net profit / loss for the year 11 484 –26 556
Appropriation of net profit for the year 16
Net profit for the year according to the income
statement 11 484 –26 556
Reservation of funds received during the year for
specific purposes but which have not been used
during the year –9 085 –97 094
Use of funds for specific purposes from previous
years and non-restricted provisions according to
decisions of the Central Board of Directors 28 066 139 386
Sum remaining for the year 30 465 15 736
(SEK 000) Note 2012 2011
ASSETS
Fixed assets
Tangible assets
Land and buildings 17 3 818 3 900
Equipment 18 528 791
4 346 4 691
Financial assets
Securities held as fixed assets 19 986 676 918 967
Shares held in subsidiary companies 20 50 50
Other shares and participations 21 1 022 1 247
Long-term receivables 15 449 15 775
1 003 197 936 039
Total fixed assets 1 007 543 940 730
Current assets
Stocks of goods for resale 1 309 1 244
Current receivables
Accounts receivable 3 716 6 438
Other receivables 10 856 19 761
Prepaid expenses and accrued income 22 15 692 18 329
30 264 44 528
Cash and cash equivalents 23 249 254 39 527
Total current assets 280 827 85 299
TOTAL ASSETS 1 288 370 1 026 029
EQUITY AND LIABILITIES
Equity 16
Basic capital 305 066 305 066
Permanent donation funds 269 330 269 330
Funds reserved by donors for specific purposes 124 988 143 664
Funds reserved by the Central Board of Directors for
specific purposes 11 069 22 401
Value adjustment reserve 173 274 146 006
Capital brought forward 55 928 56 433
Sum remaining for the year 30 465 15 736
970 120 958 636
Provisions
Provisions for pensions and similar commitments 194 196
Long-term liabilities
Other liabilities 156 156
Current liabilities
Accounts payable 24 581 14 022
Liabilities to Sida and other public bodies and the
Swedish Inheritance Fund Commission 33 629 10 385
Other liabilities 23 224 024 7 885
Accrued expenses and deferred income 13, 24 35 666 34 749
317 900 67 041
TOTAL EQUITY AND LIABILITIES 1 288 370 1 026 029
Contingent liabilities 25 243 373
16 Financial Statements of the central Board of Directors of the Swedish Red Cross – Corporate identity number 802002-8711 | Swedish Red Cross 2012
Financial Statements of the central Board of Directors of the Swedish Red Cross – Corporate identity number 802002-8711 | Swedish Red Cross 2012
17

Cash Flow Statement
Key Ratios 2007–2012
(SEK 000) Not 2012 2011
Operating activities
Operating profit / loss –55 799 –96 753
Depreciation and amortisation 520 853
Interest received 1 950 19 416
Dividends received 99 9 058
Interest paid –286 –395
Adjustment for items not included in the cash flow etc. 26 –4 –160
Cash flow from operating activities before
changes in working capital –53 520 –67 981
Cash flow from changes in working capital
Change in inventories –65 –664
Change in accounts receivable 2 722 548
Change in receivables 11 542 –3 446
Change in accounts payable 10 560 –810
Change in current liabilities 240 301 –99 385
Cash flow from operating activities 211 540 –171 738
Investing activities*
Acquisition of tangible assets –337 –162
Sale of tangible assets 162 1 543
Investment in financial assets 0 –19 917
Sale of financial assets –1 638 119 204
Cash flow from investing activities –1 813 100 668
Cash flow for the year 209 727 –71 070
Change in cash and cash equivalents
Cash and cash equivalents at start of the year 39 527 110 597
Cash flow for the year 209 727 –71 070
Cash and cash equivalents at year-end 249 254 39 527
Conventional key ratios 2012 2011 2010 2009 2008 2007
Net profit / loss (SEK 000)
Total income (SEK 000)
11 484
544 124
–26 556
576 616
–69 356
713 246
–59 278
643 019
–58 693
732 115
–115 968
539 757
Equity (SEK 000) 970 120 958 636 985 193 1 054 549 1 113 826 1 172 519
Balance sheet total (SEK 000) 1 288 370 1 026 029 1 152 779 1 146 134 1 217 156 1 294 269
Equity ratio (%) 75 93 85 92 91 91
Average no. of employees 254 319 466 483 496 480
Key ratios related to operations 2012 2011 2010 2009 2008 2007
Membership 147 775 160 698 188 328 232 475 253 448 262 616
Monthly donors 22 800 20 600 20 422 21 526 18 143 14 700
No. of people who have attended training
courses 1) 44 000 60 561 73 600 78 800 81 500 91 800
Visitors to Kupan meeting place (per week) 135 000 140 000 140 000 125 000 90 000 70 000
Participants at homework help and Swedish
language training events 2) 24 000 20 000 15 800 14 340 10 000 6 000
Visits to the elderly 31 400 28 500 32 500 32 600 31 400 32 000
Tracing, return and asylum assignments 2 273 2 483 2 973 3 180 2 546 2 181
No. of patient contacts under the Care for
persons without identity papers programme 5 985 5 801 5 670 5 005 1 308 1 050
Patients in treatment at centres for those injured
and tortured in wars 1 448 1 439 1 472 1 412 1 291 1 207
Swedish Fundraising Control (%) 2012 2011 2010 2009 2008 2007
Funds raised / operating income 3) 39 34 42 37 32 32
Grants from Sida/ operating income 4) 42 45 38 39 46 42
Other income / operating income 5) 19 21 20 24 22 26
Fundraising, administration and membership
costs / total income 6) 14 13 10 13 10 14
FRII 2012 2011 2010 2009 2008 2007
Total equity / total operating costs 7) 1,2 1,0 0,8 1,0 1,0 1,2
Funds for specific purposes / total equity (%) 8) 41 43 43 39 38 33
The cash flow shows the transactions which involve payments received or payments made. Cash flow for the year shows
a positive cash flow of SEK 210 million.
* In 2012 the financial management changed from being managed internally within the organisation to discretionary
management, which is not recorded as a real sale. A valuation at market value was carried out on 9 October 2012 in
connection with the disposal and this forms the basis for the acquisition value of the new holdings.
1)
Includes training and education in first aid, crisis and humanitarian aid, Red Cross knowledge, humanitarian law, human rights etc.
2)
Refers to the total number of participants at all events during the year, of whom some are repeat attendees (the number of unique participants is thus lower).
3)
Indicates the percentage of operating income received from donors (general public, branches, bequests, companies and more).
4)
Indicates the percentage of operating income received from Sida.
5)
Indicates the percentage of operating income received from external grants other than from Sida and from membership fees and other income.
6)
Indicates the percentage of fundraising, administration and membership costs in relation to total income (for a definition see the section on Accounting Policies and Valuation Principles).
7)
Financing capacity; indicates how long the Swedish Red Cross’ own financing capacity will last. For example, the figure 1.0 for 2009 indicates that the Swedish Red Cross can
continue to carry on its operations for 1.0 years assuming the same operating costs as in 2009 and without any income.
8)
Indicates the percentage of equity which is earmarked, that is to say that donor has notified the purpose for which the funds shall be used.
18 Financial Statements of the central Board of Directors of the Swedish Red Cross – Corporate identity number 802002-8711 | Swedish Red Cross 2012
Financial Statements of the central Board of Directors of the Swedish Red Cross – Corporate identity number 802002-8711 | Swedish Red Cross 2012 19

Accounting Policies
and Valuation Principles
Unless otherwise stated below, the accounting policies and valuation
principles of the Swedish Red Cross conform to the Swedish
Annual Accounts Act, the general recommendations of the Swedish
Accounting Standards Board and the governing guidelines
for annual accounts issued by the Swedish Fundraising Council
(FRII). Certain information has been included in the Annual Report
that is required by the Swedish Fundraising Control. The 2011
Income Statement covered the following work areas: humanitarian
law; human rights and humanitarian values; emergency disaster
relief; crisis and disaster relief contingency readiness; health and
social security and organisational development. A change in 2012
from work areas to operational areas has occurred. The 2012 Income
Statement includes the following operational areas: conflicts
and disasters; health and social inclusion; migration; organisational
development and voluntary engagement and resource mobilisation.
The comparative figures for 2011 have been calculated on
the basis of the new operational areas. Other accounting policies
applied are unchanged compared with the previous year.
OPERATING INCOME
Income recognition
Income has been recorded at fair value of what has been received
or will be received.
Income in the form of donations and grants has been taken up
as income as a rule when the donation has been fulfilled in accordance
with the law of property.
Donations refer first and foremost to funds collected from
individuals and companies. The term grants is used primarily
to describe funds which have been received from external grant
providers after an application has been submitted.
Donations from individuals are normally recorded on a cash
received basis.
Donations from companies and organisations are also normally
recorded in the period in which they are received. In the extent
that on the balance sheet date there are donations that have been
promised but not yet received from companies and organisations,
these are taken up as income according to an individual case
assessment. If a grant refers to a defined period of time, the grant
will be accrued over this period.
Donations that are other than in cash, with the exception of
clothes and similar, are valued at market value at the time of the
donation. See also Donated Assets.
The value of donated clothes and similar is taken up as income
first at the time of delivery if they are used in development aid
work (and are then valued at SEK 5 per kg) or at cash received
value when sold.
The sale of goods and services is taken up as income on cash
payment received in the stores or at the time of invoice.
Donations received are recorded net, that is after deduction
for any gift tax and the direct costs which may arise in connection
with the sale of an asset. Donations in the form of pro bono
services are not taken up as income.
The majority of our income from donors and members has
been received via our following 90 accounts: bg 900-8004; bg
900-8012; bg 900-8085; pg 900800-4; pg 900801-2; pg 900807-
9 and pg 900809-5.
Membership fees
Membership fees are comprised of payments for membership of
the Swedish Red Cross.
Funds raised
Funds raised include donations received from the general public,
companies, organisations, trusts, societies and funds, and sponsoring.
They also include bequests and similar donations, lottery
income and the value of donations in kind which are used in
development aid operations. Funds from Radiohjälpen [Fundraising
trust owned by the official Swedish radio stations and TV
channels] and the Swedish Postcode Lottery are also classified as
funds raised.
Sale of donated gifts
The sale of donated gifts refers to sales income from the sale of
gifts in the form of clothing, furniture, household utensils and
similar items sold in the shops.
External grants
Grants include cash and cash equivalents from a grant provider
which is a public authority according to public law. A conditional
grant is a grant which is associated with conditions that entail a
repayment liability if the condition is not fulfilled.
Public authorities according to public law include grant
providers such as Sida (the Swedish International Development
Cooperation Agency), the EU, the Swedish Inheritance Fund,
other government authorities and institutions as well as municipal
authorities and county councils.
A grant is taken up as income in the period in which the grant
is paid out. If the grant is intended to cover a specific cost, income
recognition will take place so that it is recorded against the
cost that the grant is intended to cover. Income is only recognised
when there is a high degree of probability that the repayment
of the grant will not be demanded. Conditional grants are
therefore entered as a liability until the time when the cost arises
that the grant is intended to cover.
OPERATING COSTS
Operating costs include costs for specific purposes, fundraising,
membership, administration and restructuring.
Common costs such as personnel support, IT, accounting,
central property management, office services and purchasing are
allocated between costs for specific purposes and administration
costs in accordance with an index for distributing overhead costs.
Accounting of liabilities
A liability is recorded in the income statement when the organisation
has undertaken to carry out an action or similar which
is deemed to be legally binding in relation to a third party. The
costs are distributed, in connection with preparation of the annual
accounts, over the period of obligation.
The funds which are made available for the Swedish Red Cross’
operations are often associated with different kinds of restrictions.
This may be funds raised for specific purposes or according to
decisions of the Central Board of Directors in regard to future
allocations of available funds but where there is no legally binding
obligation in relation to a third party. Such funds are recorded under
equity as funds donated for a specific purpose or as funds earmarked
by the Central Board of Directors for a specific purpose.
COSTS RELATING TO A SPECIFIC PURPOSE
Costs relating to a specific purpose are costs which can be
attributed to the Swedish Red Cross’ assignments in accordance
with its statutes. These costs include costs for personnel who are
employed in order to enable implementation of operations, in
Sweden and in the international arena, which are determined by
the Central Board of Directors, together with overhead costs of
an administrative nature that are a direct consequence of the obligations
that the organisation has undertaken in order to fulfil the
objective. Costs relating to a specific purpose also include costs
for influencing public opinion and information activities which
relate to the assignment that the Swedish Red Cross has.
FUNDRAISING COSTS
Fundraising costs are costs whose purpose is to generate external
income in the form of funds and donations collected from individuals
and companies. They include for example costs for printed
material, postage, advertising, brand development, profiling and
costs for personnel who work on the planning and implementation
of fundraising activities.
MEMBERSHIP COSTS
Membership costs refer to costs for existing and potential new
members of the Swedish Red Cross. These costs include membership
service, membership magazine, membership information,
recruitment of new members and costs of the membership
administration system.
ADMINISTRATION COSTS
Administration costs include auditing and costs related to statutory
and legal requirements, for example the Central Board of
Directors, membership register, General Assembly, the preparation
of annual report and accounts, as well as central management
and planning.
They also include that part of the costs for personnel support,
IT, accounting, central property management, office services and
purchasing which are not allocated to a specific purpose.
DONATED ASSETS
Assets which are donated to the Swedish Red Cross, primarily
land and properties, shares and other securities, are valued at fair
value at the time of donation and are recorded as current assets if
the aim is that the asset shall be sold as soon as possible and as
fixed assets if the aim is to keep the asset for at least one year.
Income is recorded under Funds Raised. If a capital gain or
loss arises in connection with the sale of the asset, this will also
be recorded under Funds Raised if the asset is sold shortly after
the asset has been received, for example properties which are
received from legacies and which are sold within a short period.
In regard to clothing and similar which are donated, see
Income Recognition.
SECURITIES
The Swedish Red Cross’ securities portfolios are classified as fixed
assets when the aim is to hold them as long-term investments.
Securities are valued at acquisition value including charges such
as commission and similar. If the market value is less than the
acquisition value and the fall is deemed to be permanent, the
securities will be written down.
RECEIVABLES
Receivables are recorded at the sum which is expected to be
received on the basis of an individual assessment.
FOREIGN CURRENCIES
Receivables and liabilities in foreign currencies are valued at the
closing rate of exchange.
STOCKS OF GOODS FOR RESALE
Goods intended for sale are valued, with application of the
first-in-first-out method, at the lowest of acquisition cost and fair
value on the balance sheet date.
Goods which are intended for development aid work, for example
equipment for water purification, are valued at zero as no
sales income will be received.
No inventory value is recorded for donated goods in the form of
clothing and similar. See also Income Recognition.
INTANGIBLE ASSETS
Intangible assets are valued at acquisition value less deduction
for accumulated amortisation and any accumulated write-down.
Intangible assets normally have a limited useful life and amortisation
is carried out on a straight-line basis over the estimated
useful life, which is 2-3 years.
TANGIBLE ASSETS
Tangible assets are valued at acquisition value and are depreciated
systematically over their estimated useful life if this exceeds
three years and the acquisition value exceeds SEK 20 000. The
following depreciation periods are applied:
Buildings classified as residential rental property:
Buildings classified as industrial property:
Property fixtures and fittings:
Machinery:
Computers and computer equipment:
Other equipment:
50 years
25 years
9 years
10 years
3 years
5 years
CASH FLOW STATEMENT
The cash flow statement is prepared in accordance with the
indirect method, that is to say it is based on the operating result.
The recorded cash flow only includes transactions which entail
payments in or out. Cash and cash equivalents are defined, in
addition to cash and bank balances, as short-term investments
which are only exposed to an insignificant risk of currency
fluctuations, and which are traded in the open market at known
prices, or which have a residual life of less than three months
from the date of acquisition.
20 Financial Statements of the central Board of Directors of the Swedish Red Cross – Corporate identity number 802002-8711 | Swedish Red Cross 2012 Financial Statements of the central Board of Directors of the Swedish Red Cross – Corporate identity number 802002-8711 | Swedish Red Cross 2012
21

Notes to the Accounts
1
2
3
NET PROFIT / LOSS FOR THE YEAR AND EQUITY
The fact that the Swedish Red Cross is a public non-profit association
– with no intention to make a profit and with no external
owners – means that terms such as profit and equity have a
different meaning than for other legal forms, such as limited
companies for example. Equity is defined as the funds which
have been contributed to the organisation in order to fulfil its
aims and which have not been paid out as per the balance sheet
date, and where there is no legally binding obligation that can be
classified as a liability or a provision.
As there are no restrictions for the use of the various funds, the
following breakdown is made:
• Permanent donation funds: Capital which is restricted by the
donor where only the return on the capital can be used.
• Funds donated for a specific purpose: The capital can be used
but only for purposes that the donor has stipulated. These funds
are normally used during the following financial year. Such
funds include funds raised from appeals where a specific purpose
has been stated.
• Funds for a specific purpose determined by the Central Board
of Directors: Capital which is contributed to the organisation
without restriction on the part of the donor, but where the
Swedish Red Cross’ Central Board of Directors has decided how
the funds shall be used.
• Value adjustment reserve: This is largely comprised of capital
gains arising from the sale of securities and property with
the aim of acting as a buffer against changes in the value of
investment assets. If the capital reserve is deemed to be higher
than that required for hedge accounting, the Central Board of
Directors can decide to use the provision for other specific
purposes.
• Capital brought forward: Non-utilised funds which have been
contributed to the organisation without any restrictions according
to that stated above. The capital can be used by the Central Board
of Directors, but only in accordance with the organisation’s
statutes and in order to fulfil the aims of the organisation. The net
profit/loss for the year according to the income statement (before
appropriation) is the difference between costs and funds received
during the year. As is clear from the definition of equity, a
planned withdrawal from and provision to different items under
equity also takes place and the budget which the Central Board
of Directors determines for each financial year always includes a
planned appropriation of equity.
costs do not exceed 25 percent of total income. The calculation
formula that the Swedish Fundraising Control has produced is:
Fundraising costs excluding selling expenses, plus administration
costs and membership costs divided by total operating
income less selling expenses, plus interest income and dividends
minus interest expense.
Fundraising costs, note 10, amount to SEK 48 214 000,
excluding direct costs of SEK 1 181 000 this becomes SEK
47 033 000. Administration costs, note 11, of SEK 16 926 000
and that part of the restructuring costs that refers to administrative
personnel, note 13, of SEK 2 240 000 and membership
costs, note 12, of SEK 7 840 000 must be added which gives
a total of SEK 74 039 000. This sum must be divided by total
income of SEK 544 124 000 after a deduction has been made to
income of SEK 1 180 000 for direct selling expenses and with
the addition of interest income, note 15 (SEK 724 000 + SEK
1 226 000) less management costs of SEK 62 000.
1. External grants
Examples of activities which are financed by external grant
providers include: International organisational development
and international health support (Sida); First aid training and
emergency contingency prepared in Sweden (the Swedish Civil
Contingencies Agency); the Swedish Red Cross’ Centres for
victims of war and tortured and the Folk High School (county
council authorities); Training of civil defence medical staff within
the Swedish Red Cross’ total defence commitment (the Swedish
Armed Forces); International disaster relief and the Swedish Red
Cross’ Centres for victims of war and tortured (the EU).
(SEK 000) 2012 2011
Sida * 228 712 261 235
County council authorities 12 615 11 892
Swedish Civil contingencies Agency 9 264 12 065
Swedish National Council of Adult Education 7 954 8 211
Swedish Armed Forces 7 233 9 390
EU 5 111 4 209
Swedish Migration Board 4 170 6 012
Other government authorities 3 170 2 966
Swedish Ministry for Foreign Affairs 2 935 3 115
Swedish Inheritance Fund 2 864 3 441
Municipal authorities 2 339 3 152
Swedish National Board for Youth Affairs 2 281 2 818
Arbetsförmedlingen [Swedish National Employment Agency] 865 2 433
Other grants 2 030 375
Total external grants 291 543 331 314
* During the year, SEK 247.0 million has been received from Sida, of which SEK 18.3 million has been reserved for 2013. This figure refers to Sida’s
RRM (Rapid Response Mechanism) funds, that is to say Sida funds which can be paid out quickly in connection with disasters.
2. Funds raised
(SEK 000) 2012 2011
General public including the Swedish Postcode Lottery * 87 111 61 773
Swedish Red Cross local branches (only funds collected centrally) 53 940 60 829
Bequests and donations 42 233 36 910
Radiohjälpen including Swedish Children of the World (Världens Barn) 12 963 11 783
Companies 10 060 18 507
Other external funds, trusts and other organisations 3 416 3 845
Total funds raised 209 723 193 647
* The figure for 2012 includes funds from the Swedish Postcode Lottery totalling SEK 33.0 million. In 2011 the Swedish Postcode Lottery changes its
routine for paying out funds, which is why no income was included in the figure for 2011.
3. Membership fees
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
CONSOLIDATED ACCOUNTS
Consolidated accounts have not been prepared because of the
minor importance of the subsidiary company in regard to the
requirement for faithful representation in accordance with
chapter 7 § 5 of the Swedish Annual Accounts Act.
(SEK 000) 2012 2011
This income statement item refers to that part (50 per cent) of the membership
fees which goes to the Swedish Red Cross’ Central Board of Directors. The
remaining 50 per cent of the membership fees goes to the local societies
(branches) of the Swedish Red Cross*. 13 688 18 258
* The breakdown is changed from the earlier 60/40 in accordance with the decision
taken by the General Assembly in 2011.
CALCULATION MODEL FOR THE KEY RATIO
OF THE SWEDISH FUNDRAISING CONTROL
The Swedish Fundraising Control employs a key ratio for
measuring that the fundraising, membership and administration
22 Financial Statements of the central Board of Directors of the Swedish Red Cross – Corporate identity number 802002-8711 | Swedish Red Cross 2012
Financial Statements of the central Board of Directors of the Swedish Red Cross – Corporate identity number 802002-8711 | Swedish Red Cross 2012 23

4. Conflicts and disasters operational area
8. Voluntary engagement and resource mobilisation operational area
(SEK 000) 2012 2011
National conflicts and disasters
National contingency preparedness 20 753 31 393
First aid 18 969 25 652
Civil defence medical services 4 746 5 566
Humanitarian assessments 4 732 6 200
Total National conflicts and disasters 49 200 68 811
International conflicts and disasters
Emergency disaster relief 105 760 135 757
Resilience 97 796 129 272
Organisational development 49 731 65 641
Conflicts 30 474 33 719
Total International conflicts and disasters 283 761 364 389
Administrative support costs allocated to specific operational area 29 745 12 945
Total costs 362 706 446 145
5. Health and social inclusion operational area
(SEK 000) 2012 2011
Centres for torture victims 22 727 24 727
Folk high school 10 275 10 791
Care for persons without identity papers 4 795 4 277
Major conurbations 4 065 7 146
Administrative support costs allocated to specific operational area 15 805 13 925
Total costs 57 667 60 866
6. Migration operational area
(SEK 000) 2012 2011
Migration and integration 23 980 24 117
Administrative support costs allocated to specific operational area 10 670 7 763
Total costs 34 650 31 880
(SEK 000) 2012 2011
Kupan meeting places 7 673 6 704
Educational operations / second-hand 3 588 4 413
Administrative support costs allocated to specific operational area 5 157 4 633
Total costs 16 418 15 750
9. Communication operational area
(SEK 000) 2012 2011
External and internal information, activity to influence public
opinion / information 11 127 13 309
Administrative support costs allocated to specific operational area 4 750 2 161
Total costs 15 877 15 470
10. Fundraising costs and sales
(SEK 000) 2012 2011
Direct fundraising costs 42 221 39 316
Direct selling expenses 1 181 2 759
Costs for membership and donor system (donor part) 608 629
Other fundraising costs at regional offices 0 3
Administrative support costs allocated to specific operational area 4 204 580
Total costs 48 214 43 287
11. Administration and support costs
(SEK 000) 2012 2011
Total costs for premises, IT, HR, accounting, membership administration,
property management, office services, purchasing function, EU-coordinator,
controller support and Head of Finance & support * 81 523 56 655
of which administrative support costs allocated to specific operational area –73 889 –42 737
of which administration cost 7 634 13 918
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
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22
23
24
25
26
27
28
29
7. Organisational development operational area
(SEK 000) 2012 2011
Operational support for the Swedish Red Cross’ Youth Association 10 000 10 000
Organisational development 8 488 12 092
Administrative support costs allocated to specific operational area 2 507 1 382
Total costs 20 995 23 474
Other administration costs
Central management ** 4 070 5 447
Costs related to the Central Board of Directors *** 3 251 3 370
General Assembly – 4 578
Other common costs for the organisation including auditing **** 1 971 915
Total administration costs 16 926 28 228
* In 2012, costs have increased as all costs for premises in 2012 were charged to the central organisation. These costs were charged internally
in 2011 to the respective cost centres and operations within the organisation.
** Costs for the Secretary-General and administrator and other costs associated with the senior management group.
*** Costs for the Board of Directors, election committee, chairman’s fee, regional committees, regional forums etc.
**** The increase in comparison with 2011 relates to the costs associated with the organisation’s change process. In addition, more projects
within the organisation have been carried out in 2012 compared with the previous year, which has led to increased costs for auditing.
24 Financial Statements of the central Board of Directors of the Swedish Red Cross – Corporate identity number 802002-8711 | Swedish Red Cross 2012
Financial Statements of the central Board of Directors of the Swedish Red Cross – Corporate identity number 802002-8711 | Swedish Red Cross 2012
25

12. Membership costs
15. Result from financial investments
(SEK 000) 2012 2011
Costs for membership magazine, membership recruitment and membership
information 6 182 7 568
Costs for membership and donor system (donor part) 607 629
Administrative support costs allocated to specific operational area 1 051 72
7 840 8 269
13. Restructuring costs
(SEK 000) 2012 2011
Restructuring costs * 18 630 –
* The costs are divided between the reduction in premises and the reduction in personnel of SEK 2 953 000 and
SEK 15 677 000 respectively.
14. No. of employees, salaries, other remuneration and payroll overheads
(SEK 000) 2012 2011
Salaries, fees and other remuneration
Chairman 687 656
Other board members 26 54
Secretary-General 1 108 1 075
Other employees 141 247 163 371
Total salaries and remuneration 143 068 165 156
Payroll overhead (including pension costs) * 54 434 68 182
Of which
Statutory payroll overheads for the Central Board of Directors and the
Secretary-General 426 423
Pension costs, Secretary-General 310 298
Pension costs, other employees 14 072 18 569
14 382 18 867
Board members 12 12
Women 6 6
Men 6 6
Average no. of employees ** 254 *** 319
Women 159 207
Men 95 112
Managers 25 28
Women 14 16
Men 11 12
* Pension provisions are not paid for the chairman or board members.
** The number of employees includes Red Cross teachers who receive remuneration but not other contractors who have received remuneration.
The average number of employees has been calculated on the basis of normal annual working hours of 1 885 hours per year.
*** In connection with the change process in 2012, the Central Board of Directors of the Swedish Red Cross set 210 employees as the target for the
average number of employees. However, in 2012 the Swedish Red Cross decided to use its own staff as face-to-face recruiters, which resulted in a
higher number of employees than the original target.
Sickness absence as a percentage of normal working hours
Sickness absence for all employees * 3,4 2,9
of which long-term sickness absence ** 55,8 % 65,7 %
Sickness absence for men 1,7 1,4
Sickness absence for women 4,3 3,6
Employees –29 years old 1,4 0,8
Employees 30–49 years old 2,6 2,6
Employees 50 years old – 4,2 3,2
* Sickness absence for all employees converted into full-time positions equated to 9 persons in 2012 and 10 persons in 2011.
** The percentage of employees with long-term sickness absence converted into full-time positions equated to 5 persons in 2012 and 6 persons in 2011.
(SEK 000) 2012 2011
Result from securities and receivables which are fixed assets
Dividends 99 9 058
Interest 724 60
Capital gains / losses from sales 65 520 77 712
Write-down of securities – –16 531
Total 66 343 70 299
Interest income and similar income statement items 1 226 454
Interest expense and similar income statement items –224 –395
Administration costs –62 –161
Total result from financial investments 67 283 70 197
16. Equity
(SEK 000)
17. Land and buildings
Basic
capital
Permanent
donation
funds
Funds
ear-marked
by the donor
for specific
purposes
Funds earmarked
by the
Central Board
of Directors
for specific
purposes
Value
adjustment
fund
Capital
brought
forward Total equity
Opening balance 2012 305 066 269 330 143 664 22 401 161 742 56 433 958 636
Re-classification * – – – –11 532 11 532 – –
Provisions – – 8 805 200 – 80 9 085
Utilisation – – –27 481 – – –585 –28 066
Remaining sum for the year 30 465 30 465
Closing balance 2012 305 066 269 330 124 988 11 069 203 739 55 928 970 120
* Re-classification of prioritised operating reserve.
(SEK 000) 2012 2011
Opening acquisition value 12 552 13 936
Sales and disposals – –1 384
Closing accumulated acquisition value 12 552 12 552
Opening depreciation 24 889 25 219
Sales and disposals – –
Depreciation for the year –82 –330
Closing accumulated depreciation 24 807 24 889
Opening write-downs –33 541 –33 541
Closing accumulated write-downs –33 541 –33 541
Closing residual value according to plan 3 818 3 900
18. Equipment
(SEK 000) 2012 2011
Opening acquisition value 18 557 18 554
Purchases 337 162
Sales and disposals –163 –159
Closing accumulated acquisition value 18 731 18 557
Opening depreciation
Sales and disposals –17 766 –17 244
Depreciation for the year – –
Closing accumulated depreciation –437 –522
Closing accumulated depreciation –18 203 –17 766
Closing residual value according to plan 528 791
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26 Financial Statements of the central Board of Directors of the Swedish Red Cross – Corporate identity number 802002-8711 | Swedish Red Cross 2012
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27

19. Investments held as fixed assets *
20. Shares in subsidiary company
(SEK 000) 2012 2011
Long-term
Long-term
Opening book value 918 967 958 869
Acquisitions 1800 19 917
Sales ** 65 909 –43 288
Write-down of securities – –16 531
Closing book value 986 676 918 967
Book value and market value broken down into investments in shares
and interest-bearing investments respectively
Investments in shares
Bookmarked
Value
2012 2011
Value
Bookmarked
Value
CS share portfolio 1 963 3 422 1 313 2 587
Participation in the Swedish Red Cross’ portfolio management – – 117 371 337 116
SEB Ethical Global Index Fund 201 679 201 609
SEB Swedish Ethical Beta Fund 87 608 90 987
291 250 296 018 118 684 339 703
Interest-bearing investments
Interest-bearing investments 1 442 1 442 1 442 1 400
Bonds and money market instruments – – 815 372 579 096
Participation in the Swedish Red Cross’ investment management 634 868 636 936
SEB Bond Fund 31 668 31 772
SEB Money Market Fund 6 730 10 356
Barclays Bank Decennium Bond II 8 106 8 210
Barclays Bank SGP World Bond 8 486 10 467
Barclays SGP Decennium Bond 3 722 4 561
Forsyth Diversity Fund 404 400
AL Arbitrage Side pocket S 0909 – –16 531
Write-down of securities 695 426 704 144 800 283 580 496
Total securities holding 986 676 1 000 162 918 967 920 199
Surplus value (market value – book value) 13 486 1 232
Summary of CS’s share portfolio as per 31 December 2012
Holdings
Bookmarked
value Value
securities
Biosensor Appl Sweden AB 16 47 0
Cellavision A 140 000 700 2 058
Theducation AB 60 0 0
Isogenica Limited Ed 57 000 185 304
Sangart Inc 125 000 338 367
Sangart Inc Pref C 15 000 43 47
Volvo AB series A 3 690 355 330
Lindab International AB 1 500 79 64
Getting AB series B 1 145 216 252
1 963 3 422
Securities 1 963 3 422
Investment in shares 289 287 292 596
Bonds and money market instruments 1 442 1 442
Interest-bearing investments 693 984 702 702
Value
(SEK 000) 2012 2011
Röda Korsets Hotel and Konferens AB *
Swedish company reg. no. 556060-7524
Registered office: Stockholm. Share of equity: 100 % 50 50
* The company has been dormant from 2001. The operation was taken over by the Swedish Red Cross as of
31 December 2001. Equity in the company is SEK 156 000. Earnings were SEK 0.
21. Other shares and participations
(SEK 000) 2012 2011
Participations in tenant-owners’ association which have come into the Swedish Red Cross’
ownership through bequests
Opening book value 1 247 1 247
Sales –225 –
Closing book value 1 022 1 247
22. Prepaid costs and accrued income
(SEK 000) 2012 2011
Accrued interest income 1 226 –
Other items 8 625 11 681
Prepaid rent and leasing charges 5 841 6 648
15 692 18 329
23. Cash and cash equivalents
(SEK 000) 2012 2011
Cash and bank balances * 249 254 39 527
The Swedish Red Cross has a non-utilised bank overdraft facility of SEK 30 million.
* During the autumn, the Swedish Red Cross’ Share and Money Management consortia were closed down. The Red Cross branches affected have received an offer in October
on which they must decide. Branches had the choice to either redeem their shares and have their money paid out, or to join the new offer that the Swedish Red Cross had negotiated.
At the beginning of 2013, the majority of branches have received their money or joined the new alternative. The Cash and cash equivalents and Other liabilities items in
the balance sheet item include the funds of these branches.
24. Accrued expenses and deferred income
(SEK 000) 2012 2011
Accrued international costs 4 123 9 433
Holiday pay and accrued salaries 8 201 6 514
Accrued payroll overheads 3 235 4 083
Other items * 20 107 14 719
* The figure for 2012 includes a provision for restructuring costs of SEK 13 311 000.
35 666 34 749
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2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
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22
23
24
25
26
27
28
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Total securities holding 986 676 1 000 162
* The Central Board of Directors invests funds in shares and money market-related securities. The composition of the Board’s capital assets is determined by the Board on the
basis of a portfolio allocation model, whereby an optimisation is made in regard to expected return and risk. These investments of funds thereby constitute, from the Board’s
viewpoint, one unit. The Board carries out a portfolio valuation of the holding on this basis.
** Refers first and foremost to realised appreciation in value in connection with the transition from internal to external financial management.
28 Financial Statements of the central Board of Directors of the Swedish Red Cross – Corporate identity number 802002-8711 | Swedish Red Cross 2012
Financial Statements of the central Board of Directors of the Swedish Red Cross – Corporate identity number 802002-8711 | Swedish Red Cross 2012
29

Audit Report
25. Contingent liabilities
(SEK 000) 2012 2011
Guarantees 243 373
26. Cash Flow Statement adjustment item
(SEK 000) 2012 2011
Adjustment for items not included in the cash flow refers first and foremost to administration costs
for our treasury management. –-4 –-160
Signatures of the
Central Board of Directors
The Central Board of Directors proposes that the General Assembly adopts the Income Statement and the Balance Sheet.
Margareta Albinsson
Vice Chairman
Oscar Fredriksson
Bo Hermansson
Vice ordförande
Stockholm, 19 April 2013
Eva von Oelreich
Chairman
Elin Andersson
Ewa Jonsson
Abdullahi Aress
Gunnar Köhlin
To the General Assembly of the Central Board of Directors of the Swedish Red Cross,
Swedish company reg. no. 802002-8711
Report on the Annual Accounts
We have carried out an audit of the annual accounts for the
Central Board of Directors of the Swedish Red Cross for the
2012 financial year.
The Central Board of Directors’
responsibility for the Annual Accounts
The Central Board of Directors is responsible for preparing
annual counts that give a fair presentation in accordance with the
Swedish Annual Accounts Act and the internal control that the
Board deems necessary in order to prepare annual accounts that
do not contain significant errors, whether these may be due to
irregularities or errors.
The Auditor’s responsibility
Our responsibility is to express an opinion on the annual accounts
based on our audit. We conducted our audit in accordance with
generally accepted auditing standards in Sweden.
This means for the authorised public accountant that he has carried
out the audit in accordance with International Standards on
Auditing and generally accepted auditing standards in Sweden.
These standards require that the authorised public accountant follows
professional ethical standards and plans and performs the
audit to obtain reasonable assurance that the annual accounts are
free of material misstatement.
An audit includes examining through a number of different
methods, on a test basis, evidence supporting the amounts and
disclosures in the accounts. The auditor selects which methods to
employ, including by assessing the risks for significant errors in
the annual accounts, whether these may be due to irregularities or
errors.
This risk assessment takes into consideration those elements
of the internal control that are relevant for how the Swedish Red
Cross has prepared its annual accounts in order to provide a fair
presentation with the aim of devising auditing methods which
are appropriate with regard to the circumstances, but not in order
to give an opinion about the effectiveness of the Swedish Red
Cross’ internal control. An audit also includes assessing the
appropriateness of the accounting principles which have been
used and the reasonableness of the estimations made by the Central
Board of Directors in the annual accounts, as well as
an assessment of the overall presentation of the annual accounts.
We believe that the audit evidence we have obtained is
sufficient and appropriate to form the basis for our opinion.
Statement of Opinion
The annual accounts have been prepared in accordance with the
Swedish Annual Accounts Act and, thereby, give a true and fair
view in all significant respects of the Swedish Red Cross’
financial position as of 31 December 2012 and its financial
results and cash flow for the year in accordance with the Swedish
Annual Accounts Act. The Report of the Central Board of
Directors is consistent with the other parts of the annual report
and accounts.
Report on other requirements in accordance with
law and other statutory requirements and statutes
In addition to our audit of the annual accounts, we have also
carried out an audit of the board’s management for the Swedish
Red Cross’ Central Board of Directors for the 2012 financial
year.
The Board’s responsibility
It is the Board which has responsibility for the management.
The Auditor’s responsibility
Our responsibility is to express an opinion with reasonable confidence
on the management based on our audit. We conducted our
audit in accordance with generally accepted auditing standards
in Sweden.
As a basis for our opinion concerning discharge from liability,
in addition to our audit of the annual accounts, we have also
examined significant decisions, actions taken and circumstances
of the organisation in order to be able to determine whether any
board member has taken any action or has become liable by
neglect that could entail a liability for damages.
We believe that the audit evidence we have obtained is sufficient
and appropriate to form the basis for our opinion.
Statement of Opinion
We recommend to the General Assembly that the members of the
Central Board of Directors be discharged from their liability for
the financial year.
Elisabet Perttu
Ineke Prang
Denny Vågerö
Dan Öwerström
Our Audit Report has been submitted on 19 April 2013 Stockholm, 19 April 2013
Håkan Jarmar
Elected auditor
Gunnar Ståhl
Elected auditor
Tomas Lönnström
Authorised Public Accountant
Ernst & Young
Håkan Jarmar
Elected auditor
Gunnar Ståhl
Elected auditor
Tomas Lönnström
Authorised Public Accountant
Ernst & Young
30 Financial Statements of the central Board of Directors of the Swedish Red Cross – Corporate identity number 802002-8711 | Swedish Red Cross 2012
Financial Statements of the central Board of Directors of the Swedish Red Cross – Corporate identity number 802002-8711 | Swedish Red Cross 2012
31

Swedish Red Cross
P.O.Box 17563, SE-118 91 Stockholm, Sweden
(Visiting address: Hornsgatan 54)
Phone +46 8-452 46 00, Fax +46 8-452 46 01
E-mail: info@redcross.se | Visit our website www.redcross.se