Danish Business Delegation to Korea - Danish Design Association

Save the dates 13-16 May 2012 for T.R.H. the Crown Prince Couple’s visit to Korea
Danish Business Delegation to Korea
13 - 16 May 2012

Danish Business Delegation to Korea
Save the dates 13-16 May 2012 for T.R.H. the Crown Prince Couple’s visit to Korea
We are very pleased to inform you of
a unique opportunity for the Danish
business community to establish or
strengthen commercial ties to Korea
in connection with H.R.H. Crown
Prince Frederik and H.R.H. Crown
Princess Mary’s visit to Korea in May
2012.
The visit will attract much public
attention in Korea and be a rare
opportunity to highlight Danish
key competencies and solutions to
potential Korean customers and
partners at the highest level.
The visit takes place at a time of keen
interest in Denmark and Danish
products and know-how following
the very successful State Visit to
Denmark of Korean President Lee
Myung-bak in May 2011 during
which a bilateral Strategic Partnership
and Green Growth Alliance was
established.
Korea is the 15 th largest economy in
the world and has proven to be one
of the most resilient economies to
the current global economic slowdown
maintaining a steady economic
growth prospect in 2011 and beyond.
The Korean business community
has established itself as a global
frontrunner in sectors as the shipbuilding,
automotive, construction
and electronics industries and has
now set equally ambitious targets
for future growth areas such as e.g.
clean technology, biotechnology and
design.
Partnering with a Korean company
not only targets the Korean market
but the wider global markets on
which the Korean business community
is well-established.
Furthermore the 50 million sophisticated
Korean consumers have a
purchasing power that is close to the
level in Denmark and an increasing
demand for high-end products and
services that are Danish strongholds,
style
items to mention a few.
With the implementation of the EU-
Korea Free Trade Agreement (FTA)
in July 2011 - the most far-reaching
agreement ever entered into by the
EU - possibilities on the Korean market
for Danish exporters have never
been better.
Be sure to save the dates 13-16 May
2012 so as not to miss the opportunity
to be part of the business
delegation accompanying T.R.H. the
Crown Prince Couple on their visit
to Korea. The presence of T.R.H. the
Crown Prince Couple will ensure
that the events in Seoul are attended
by key decision makers from relevant
public authorities and private
companies.
BUSINESS PROGRAM
Architecture,
Design
and lifestyle
Cleantech
Smart
Cities
Life
Science
Defence
Technology
Food
Technology
& Food
Safety
Design Food &
Lifestyle
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Danish Business Delegation to Korea
Save the dates 13-16 May 2012 for T.R.H. the Crown Prince Couple’s visit to Korea
The relevant export promotion and
trade organisations covering the
targeted areas of clean technology,
life science, defence, design and
lifestyle, smart cities as well as food
techno-logy and food safety will join
forces to provide participating Danish
companies a range of business
related activities during the visit.
These include targeted sector seminars,
individual B-to-B meetings,
exhibitions as well as a high-level
business lunch and reception in the
presence of T.R.H. the Crown Prince
Couple and with the possibility of
inviting Korean guests and potential
business partners.
The visit will also be an occasion
to hold the second meeting of the
Korean Danish Green Growth Alliance
following up on the inaugural
meeting held in Copenhagen in May
2011.
Keep an eye out for the formal invitation
with full program and registration
form which will be distributed
by Export Promotion Denmark and
relevant organizations before the end
of the year.
ARCHITECTURE, DESIGN
AND LIFESTYLE
Architecture, design and lifestyle is
of immense interest in Korea. Successful
industrial design is part of the
explanation for the increasing global
popularity of Korean brands within
e.g. the automotive and electronics
industry. Whether for the globally
oriented Korean industry or construction
sector, sourcing solutions
and partnering with foreign architects
and design teams has become
key to the Korean business communities’
ability to maintain a global
competitive edge.
Furthermore, the 50 million Korean
consumers have a sophisticated taste
and a high propensity to consume
and are increasingly diversifying
their spending habits to include
high-end imported articles ranging
not only clothing and accessories,
but also interior design items and
purchasing power.
CLEANTECH
Clean energy is one of the main
focus areas during the visit to Korea.
As initiators of the Global Green
Growth Alliance Korea and Denmark
has pledged themselves to pur-
energy solutions and making them
globally available.
cleantech companies have a lot to
and documented solutions. Opportunities
are especially attractive in
the sectors of windpower and district
heating. But overall tools and solu-
is demanded, as the Korean industry
requires enormous amounts of
energy and is heavily dependent on
Danish technology and know-how
can help Korea overcome its energy
major business opportunities for
Danish cleantech companies.
SMART CITIES
Cities comprise complex urban
systems involving energy production
and consumption, transportation,
types of social interaction, to mention
but a few. Managing, maintaining
and developing these systems
pose various challenges for everyone
involved. This is particularly the case
as cities become more populated,
denser and bigger.
Korea and Denmark have a lot in
common; approximately 83% of the
Korean population lives in cities, and
in Denmark the number is 87%. For
both countries, sustainability is no
longer a choice: it is a must. As urbanization
continues to increase and
sustainable solutions for building
a key priority. The Smart Cities
Seminar therefore aims at bringing
Korean and Danish companies and
decision makers together in order
to expand the frontier of smart and
sustainable city planning.
LIFE SCIENCE
The Korean Government has chosen
the bio-tech sector as one of the main
business and research priorities for
the future. As a consequence of the
political focus, the industry has developed
a solid foundation in areas
of education, research and commercialization.
The sector is supported
by Koreas highly advanced IT-sector
and government initiatives such a
tax-free zones and research grants.
The sector shows highly promising
growth rates at 20% yearly and is expected
to maintain pace as products
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Danish Business Delegation to Korea
Save the dates 13-16 May 2012 for T.R.H. the Crown Prince Couple’s visit to Korea
and solutions are introduced to the
world market. The fast development
presents exciting business opportu-
know-how or already commercialized
products.
DEFENCE TECHNOLOGY
The Korean government has actively
supported its defence industry for
the last 40 years and encouraged
military research and product development.
The result is a healthy
amount of companies producing
defence equipment and technology.
Through the last years Korean companies
have secured major contracts
battle tanks to both Turkey and
Indonesia and therefore having a
economy. With large productions
capabilities already in place in
advanced software-, communication-,
surveillance- and monitoring
technology.
FOOD TECHNOLOGY AND
FOOD SAFETY
Food safety is a major issue in Korea
and the Korean food and agriculture
sector is currently investing extensively
to meet the demands set by
legislation. Food manufacturing
in general and slaughterhouses in
particular are therefore areas where
Danish experience, know-how and
solutions are needed. Outdated
Korean slaughterhouses are currently
being consolidated into fewer,
larger and more modern facilities
by 2015 and Danish technology is
already playing a key role in the process
with the possibility of playing
an even more central role in years
ahead.
The legislation concerning slaughterhouses
is expected to be further
strengthened before the end of 2011
as regards requirements for the collection
of blood providing further
export opportunities for Danish
meat technology.
T.R.H. the Crown Prince Couple’s
visit will provide an unique opportunity
to strengthen the relationships
to key Korean decision makers and
establish Denmark and Danish meat
related technology.
FOOD
The Free Trade Agreement between
the EU and South Korea from Febru-
Asian country, and the most comprehensive
of its kind. South Korea is
the 15 th largest economy, and characterised
as one of the Next 11 growth
markets. This agreement will gradu-
riers,
greatly improving the access of
food and agricultural products to this
very attractive market.
7,5 bill. DKK were removed, and
it is estimated that European food
and agriculture exporters will save
around 380 mill. DKK annually as
a direct consequence of the lowered
this will position South Korea as the
4th most important market outside
Europe after USA, China and Japan.
Currently, the Danish pig meat sector’s
annual export to Korea reaches
145 mill. DKK, while the equivalent
for the Danish dairy sector amounts
to 25 mill. DKK.
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If you are interested in the above export campaign please send us the following information per email to ms@ees.dk:
Company name:
Contact person:
Title:
Dir. tel.:
Dir. e-mail:
The above is a non-binding confirmation of your interest in participating in the Danish business delegation that will
accompany T.R.H. the Crown Prince Couple’s visit to Korea, 13 - 16 May 2012.
IF YOU HAVE ANY QUESTIONS PLEASE DO NOT HESITATE TO CONTACT US:
Embassy of Denmark, Korea
Thierry Hoppe · Commercial Counsellor / Deputy head of Mission ·
E-mail: thihop@um.dk / selamb@um.dk · tel.: ++82 2 795 4187
Peter Lysholt Hansen · Ambassador · E-mail: pelyha@um.dk / selamb@um.dk · tel.: ++82 2 795 4187
Danish Agriculture & Food Council
Mette J. Gammicchia · Market Development Manager · E-mail: mjg@lf.dk · tel.: +45 3339 4268
Confederation of Danish Industry
Jakob Engel Schmidt · Adviser · E-mail: jaes@di.dk · tel.: +45 3377 3446
Export Promotion Denmark
Michael Stahlschmidt · Event Manager · E-mail: ms@ees.dk · tel.: +45 2124 1711
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