ICT investment trends in Turkey Enterprise ICT 2015 : Big Market Research

ICT investment trends
in Turkey - Enterprise
ICT spending patterns
through to the end of
2015
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Report Description
Acquired (Autoimmune) Hemolytic Anemia
Summary
This report presents the findings from a survey of 96 Turkish enterprises regarding their
Information and Communications Technology (ICT) investment trends. The survey
investigates how Turkish enterprises currently allocate their ICT budgets across the core
areas of enterprise ICT expenditure: hardware, software, IT services, communications,
and consulting.
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Report Description
Key Findings
- According to the survey, X% of enterprises are planning to increase their ICT budget
significantly in 2014, an increase of X%, compared to X% in 2013.
- Kable's survey shows that X% of enterprises are planning to invest in software in 2014,
witnessing an increase of X% compared to 2013.
- Client computing constitutes the third largest proportion (X%) of Turkish enterprises'
hardware budget, primarily driven by the growing demand for thin clients, tablets,
ultra books, and smartphones
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Report Description
Synopsis
This report presents the findings from a survey of 96 Turkish enterprises regarding their
Information and Communications Technology (ICT) investment trends. The survey
investigates how Turkish enterprises currently allocate their ICT budgets across the core
areas of enterprise ICT expenditure: hardware, software, IT services, communications,
and consulting.
The report illustrates the core technologies enterprises are investing in, including
business intelligence, enterprise applications, communications and collaboration, and
cloud computing. The survey also highlights the approach adopted by enterprises in
Turkey when purchasing technology. Through Kable's survey, the report aims to provide
better insight to ICT vendors and service providers when pitching their solutions to
enterprises in Turkey.

Report Description
Synopsis
- In particular, it provides an in-depth analysis of the following:
- Understand how ICT budgets are set to change in 2014 in terms of their overall size.
- Appreciate how IT budgets are allocated across the core elements of IT spend,
including hardware, software, services, communications, and consulting.
- Learn how IT Liras are being spent in areas such as the data centre, applications, IT
management and the network.
- Gain an understanding regarding which ICT functions Turkish enterprises are
interested in outsourcing.
- Identify Turkish enterprises' investment priorities based on their budget allocations
across core technology categories such as business intelligence, enterprise
applications, communications and collaboration, and cloud computing.

Table Of Content
1 Trends in ICT budgets
1.1 Introduction
1.2 Survey demographics
1.3 ICT budget changes
1.4 ICT budget allocation by core technology area
1.4.1 Hardware budget breakdown
1.4.2 Software budget breakdowns
1.4.4 Telecommunications budget
1.5 ICT budget allocation by function
1.6 Outsourced IT functions
2 ICT investment priorities and vendor mindshare
2.1 Introduction
2.2 Core technology investment priorities
2.2.1 Enterprise applications
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Report Description
Synopsis
- Learn about the drivers that are influencing Turkish enterprises' investments in each
technology category.
- Establish how Turkish enterprises' IT budgets are currently allocated across various
segments within a technology category.
- Gain insight into how Turkish enterprises plan to change their ICT budget allocations
across various segments within a technology category.
- Understand the vendor mindshare for various core and advanced technology categories.
- Provides insight into Turkish enterprises' preferred buying approaches.
- Comprehend the business and IT objectives that Turkish enterprises are looking to
achieve through their IT investment strategies.
- Understand the factors that are influencing Turkish enterprises' decision to select an ICT
provider.

Report Description
Reasons To Buy
• This report will help readers to understand how the Turkish enterprise ICT landscape is
set to change in 2014.
• Gain a view as to how ICT Liras are being allocated in your target audience.
• The report covers a detailed breakdown of the opportunities within each of the core
areas of ICT spend (hardware, software, IT services, telecommunications and
consulting.)
• The report will help users to gain a view of the current strategic objectives of Turkish
enterprises.

Report Description
Reasons to buy
• The report will provide a detailed breakdown of the opportunities within selected
technology categories (business intelligence, enterprise applications, communications
and collaboration, and cloud computing).
• Understand the factors that are influencing Turkish enterprises' decision to select an
ICT provider.
• Gain a view as to the business and IT objectives Turkish enterprises are looking to
achieve through their ICT investment strategies.

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