L.E.P. - Ozone Magazine

His videos look like he’s got a
major label budget; he’s been
featured in XXL Magazine;
BET.com voted him to be one
of the breakthrough artists
in the music industry and all I keep asking
people is, “Who the fuck is Sonny Rich”
Well, let’s ask him.
Sonny Rich, who the fuck are you
Nigga, I’m me! I’m just a nigga tryin’ to
make it, bra. I’ma straight 704 soldier.
Keep Lock Entertainment is the label you
rep. They’re indie, but they promote you
like a major, so who is selling all the kilos of
cocaine that’s funding the situation
Man I don’t know nothing ‘bout no kilos. I
rap homie! (laughs) You won’t catch me on
no DVDs talking about I sell dope, or done
sold this and that. It’s only in my music. It’s
entertainment, baby.
I asked that question ‘cause I have heard
you refer to yourself as Da Trapman and
the whole trapper-turned-rapper thing is
kind of corny for the simple fact that rappers
be lying. Is that your life for real or are you
just following the current trend
On some real shit, bra, I’ve traveled down
every lane in life, from the streets to a regular
9 to 5, to the military, so when you hear
me speak on the trap it’s nothing fabricated.
There was a time in my life when I was out
there doing what I thought I had to do to
make a decent living in this fucked up world
we live in. Does that name define who I
am No, it’s just a part of my life that I’m
not proud of, but at the same time I’m not
ashamed of it either. The name itself “Da
Trapman” came from my partnas when I returned
home from the military. They always
used to say, “The city’s gotta voice now that
the Trapman is home.”
Charlotte, NC is not known for its Hip Hop
scene. How did you establish such a big
buzz in this city And how did that buzz go
from the city to the industry
To be truthful, it’s a lot of talent in Charlotte
as well as the whole Carolinas, North and
South, but as far as me, I didn’t sound like
anybody else so it made me stand out. The
city as well as the industry took notice of
that fact.
SONNY
RICH
hood superstar like yourself
Well, the chicks have always been there,
homie. The fame from music ain’t make
Sonny Rich. I been pimpin’ since pimpin’
been pimpin’. (laughs)
What’s the reason you think the Carolinas
haven’t popped off in the industry yet And
how will your upcoming album The Virus
make sure it does
I can’t really say, but I know when the
album drops I’m going to shock a lot people
and these labels will start to take notice
of the Carolinas ‘cause we really go hard
down here.
You got a hell of a name. It makes me want
to ask you to borrow some bread. How Rich
are you, Sonny
My ribs ain’t touching or nothing but I ain’t
where I wanna be by a long shot.
What’s your relationship with the Carolina
King DJ Chuck T
That’s my nigga! I’ve been a fan of his work
for a minute and I always wanted to work
alongside him on a project and we finally
did it. That’s one DJ I can honestly say if he
needed me for anything I would go all out to
help anyway I could.
Let the people know what to expect from
Sonny Rich in the future.
The future looks very promising for ya boy,
ya feel me But the people can expect me
to keep dropping that 704 music, a classic
album on in May, and a voice that’s going to
ring bells in this music industry.
Website: Myspace.com/Sonnyrich704
Charlotte has got some bad broads and
I know they’re recognizing your status.
What’s the groupie love like for a neighbor
20 | OZONE