& DJ CHUCK T CHARLOTTE’s TRAPMAN and the CAROLINA KING link up to share their recipes for COOKIN’ UP RAW MUSIC... Words // Charlamagne Tha God & Ms. Rivercity Photo // Jason Cordes for Uimages Photography OZONE | 19
His videos look like he’s got a major label budget; he’s been featured in XXL <strong>Magazine</strong>; BET.com voted him to be one of the breakthrough artists in the music industry and all I keep asking people is, “Who the fuck is Sonny Rich” Well, let’s ask him. Sonny Rich, who the fuck are you Nigga, I’m me! I’m just a nigga tryin’ to make it, bra. I’ma straight 704 soldier. Keep Lock Entertainment is the label you rep. They’re indie, but they promote you like a major, so who is selling all the kilos of cocaine that’s funding the situation Man I don’t know nothing ‘bout no kilos. I rap homie! (laughs) You won’t catch me on no DVDs talking about I sell dope, or done sold this and that. It’s only in my music. It’s entertainment, baby. I asked that question ‘cause I have heard you refer to yourself as Da Trapman and the whole trapper-turned-rapper thing is kind of corny for the simple fact that rappers be lying. Is that your life for real or are you just following the current trend On some real shit, bra, I’ve traveled down every lane in life, from the streets to a regular 9 to 5, to the military, so when you hear me speak on the trap it’s nothing fabricated. There was a time in my life when I was out there doing what I thought I had to do to make a decent living in this fucked up world we live in. Does that name define who I am No, it’s just a part of my life that I’m not proud of, but at the same time I’m not ashamed of it either. The name itself “Da Trapman” came from my partnas when I returned home from the military. They always used to say, “The city’s gotta voice now that the Trapman is home.” Charlotte, NC is not known for its Hip Hop scene. How did you establish such a big buzz in this city And how did that buzz go from the city to the industry To be truthful, it’s a lot of talent in Charlotte as well as the whole Carolinas, North and South, but as far as me, I didn’t sound like anybody else so it made me stand out. The city as well as the industry took notice of that fact. SONNY RICH hood superstar like yourself Well, the chicks have always been there, homie. The fame from music ain’t make Sonny Rich. I been pimpin’ since pimpin’ been pimpin’. (laughs) What’s the reason you think the Carolinas haven’t popped off in the industry yet And how will your upcoming album The Virus make sure it does I can’t really say, but I know when the album drops I’m going to shock a lot people and these labels will start to take notice of the Carolinas ‘cause we really go hard down here. You got a hell of a name. It makes me want to ask you to borrow some bread. How Rich are you, Sonny My ribs ain’t touching or nothing but I ain’t where I wanna be by a long shot. What’s your relationship with the Carolina King DJ Chuck T That’s my nigga! I’ve been a fan of his work for a minute and I always wanted to work alongside him on a project and we finally did it. That’s one DJ I can honestly say if he needed me for anything I would go all out to help anyway I could. Let the people know what to expect from Sonny Rich in the future. The future looks very promising for ya boy, ya feel me But the people can expect me to keep dropping that 704 music, a classic album on in May, and a voice that’s going to ring bells in this music industry. Website: Myspace.com/Sonnyrich704 Charlotte has got some bad broads and I know they’re recognizing your status. What’s the groupie love like for a neighbor 20 | OZONE