L.E.P. - Ozone Magazine

L.E.P. - Ozone Magazine L.E.P. - Ozone Magazine

02.02.2015 Views

Y’all released The Get Back with ABB Records. Are y’all done with major labels all together Personally I’m done. I think for his solo record Pooh may look into distribution with some majors. For me, it doesn’t make sense to sign my life over and give up all that control. I’m doing all my projects pretty much on my own with just distributing. I personally don’t see the need to sign to another label again. For me, it would be the kiss of death. Is that the main reason you leaked The Get Back album Nah, the album had already leaked and it was missing a track. I didn’t want people hearing the incomplete record. So that’s when I was like, “Fuck it, let’s just put the shit out. Let me give it to the fans and see what they say.” It turned out to be a real good thing. A lot of fans were surprised, like, “I can’t believe this motherfucka just gave his album away; that’s the most gangster shit ever.” A lot of cats were like, “Just on the strength of this, I’m going to buy two copies.” Nothing says that you trust your product more than you giving it away. It’s saying, “Yo, this record is so dope, I’ma give it to you and y’all are still gonna wanna buy it ‘cause this shit is quality.” It’s all about making a product you can stand behind and be proud of. importance of that It’s the life blood of any artist. It’s more important to talk to that kid that hits me up on Myspace than it is to reach the kid listening to the radio. That’s a person that, if you reel them in and keep giving ‘em quality product and treat them right, you’ll lock them in for life. If somebody hears your song on the radio, that’s just a casual listener. But with a person that’s reaching out to you, checking out your site, signing up to the mailing list, that can be the difference between paying your mortgage or not. I tell my fans all the time, “I’m not in business with any record label. I’m in business with y’all.” What’s the difference between the Little Brother sound now as compared to when 9th Wonder was your producer The main thing we always keep in our music is the essence of soul, that raw unbridled honesty. To me, it’s just something that hits you in the heart. It strikes a chord of truth in you and you’re like, damn I can’t even front on that. That’s the main thing that has remained the same with 9th’s absence. As far as differences, our music has become a lot more vibrant, a lot bigger. The tempos have gotten faster. When we do shows now, you can feel it really shaking the floors. What’s next for Little Brother I just finished up the album with my man ZO! out of Detroit. We’re doing a project called ZO! and Tigallo Love the 80s. After that I got the Foreign Exchange album with Nicholay called Leave It All Behind. Pooh is gearing up for his second solo album called Dirty Pretty Things. He’s got a crazy record with Young RJ. And we’re releasing a DJ-free version of the And Justice For All mixtape with some new songs. Website: Myspace.com/Littlebrother You do a good job connecting with your fans, whether it’s through Myspace blogs or YouTube videos. Can you touch on the OZONE | 11

SHELLY B RALEIGH, NC Words // Ms Rivercity Photo // Oak Street Photography 12 | OZONE

Y’all released The<br />

Get Back with ABB<br />

Records. Are y’all<br />

done with major<br />

labels all together<br />

Personally I’m<br />

done. I think for<br />

his solo record<br />

Pooh may look into<br />

distribution with<br />

some majors. For<br />

me, it doesn’t make<br />

sense to sign my<br />

life over and give<br />

up all that control.<br />

I’m doing all my<br />

projects pretty<br />

much on my own<br />

with just distributing.<br />

I personally<br />

don’t see the need<br />

to sign to another<br />

label again. For<br />

me, it would be the<br />

kiss of death.<br />

Is that the main<br />

reason you leaked<br />

The Get Back<br />

album<br />

Nah, the album had already leaked and it<br />

was missing a track. I didn’t want people<br />

hearing the incomplete record. So that’s<br />

when I was like, “Fuck it, let’s just put the<br />

shit out. Let me give it to the fans and see<br />

what they say.” It turned out to be a real<br />

good thing. A lot of fans were surprised,<br />

like, “I can’t believe this motherfucka just<br />

gave his album away; that’s the most<br />

gangster shit ever.” A lot of cats were like,<br />

“Just on the strength of this, I’m going to<br />

buy two copies.” Nothing says that you trust<br />

your product more than you giving it away.<br />

It’s saying, “Yo, this record is so dope, I’ma<br />

give it to you and y’all are still gonna wanna<br />

buy it ‘cause this shit is quality.” It’s all about<br />

making a product you can stand behind and<br />

be proud of.<br />

importance of that<br />

It’s the life blood of any artist. It’s more important<br />

to talk to that kid that hits me up on<br />

Myspace than it is to reach the kid listening<br />

to the radio. That’s a person that, if you reel<br />

them in and keep giving ‘em quality product<br />

and treat them right, you’ll lock them in for<br />

life. If somebody hears your song on the<br />

radio, that’s just a casual listener. But with a<br />

person that’s reaching out to you, checking<br />

out your site, signing up to the mailing list,<br />

that can be the difference between paying<br />

your mortgage or not. I tell my fans all the<br />

time, “I’m not in business with any record<br />

label. I’m in business with y’all.”<br />

What’s the difference between the Little<br />

Brother sound now as compared to when<br />

9th Wonder was your producer<br />

The main thing we always keep in our<br />

music is the essence of soul, that raw<br />

unbridled honesty. To me, it’s just something<br />

that hits you in the heart. It strikes a<br />

chord of truth in you and you’re like, damn<br />

I can’t even front on that. That’s the main<br />

thing that has remained the same with 9th’s<br />

absence. As far as differences, our music<br />

has become a lot more vibrant, a lot bigger.<br />

The tempos have gotten faster. When we<br />

do shows now, you can feel it really shaking<br />

the floors.<br />

What’s next for Little Brother<br />

I just finished up the album with my man<br />

ZO! out of Detroit. We’re doing a project<br />

called ZO! and Tigallo Love the 80s. After<br />

that I got the Foreign Exchange album with<br />

Nicholay called Leave It All Behind. Pooh<br />

is gearing up for his second solo album<br />

called Dirty Pretty Things. He’s got a crazy<br />

record with Young RJ. And we’re releasing<br />

a DJ-free version of the And Justice For All<br />

mixtape with some new songs.<br />

Website: Myspace.com/Littlebrother<br />

You do a good job connecting with your<br />

fans, whether it’s through Myspace blogs<br />

or YouTube videos. Can you touch on the<br />

OZONE | 11

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