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L.E.P. - Ozone Magazine

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L.E.P.<br />

GANG<br />

RELATED<br />

SONNY RICH // LITTLE BROTHER // SHELLY B // SHAWTY LO // JQ<br />

DJ CHUCK T // DANNY! // SNOOK DA ROKKSTARR // TR FLOW<br />

myrtle beach bike week<br />

**special edition**


SONNY RICH<br />

& DJ CHUCK T<br />

cookin’ up raw music<br />

L.E.P. // LITTLE BROTHER // SHELLY B // SHAWTY LO // RAIN<br />

DANNY! // SNOOK DA ROKKSTARR // LE-LE // TR FLOW // JQ<br />

myrtle beach bike week<br />

**special edition**


9 MILLION<br />

Words // Charlamagne tha God<br />

Originating from Dalzell, South Carolina,<br />

9 Million is proof that you don’t have to be<br />

from a major music mecca to create hit<br />

records. He’s lent his production expertise<br />

to nearly all of the hot artists in South<br />

Carolina, along with artists like Gorilla Zoe,<br />

B.o.B., and Sean Paul of the YoungBloodz.<br />

A lot people don’t know that you’re responsible<br />

for so many South Carolina classics.<br />

Give them a quick list of some joints you’ve<br />

produced.<br />

I did “Hey You Shawty” and “I’m Clean” for<br />

CollardGreens and his new single “Heart-<br />

Breaker.” I did “Don’t I Look Good” For Lil<br />

Ru, “I’m a Legend” for Mr. Flip, and “Everybody<br />

Lookin” by CollardGreens, which<br />

Atlantic Records’ VP Kevin Liles purchased<br />

for one of his artists. I did “Ya Know” by Mr.<br />

Flip. I also produced Lil Ru’s second single<br />

under Capitol Records, “I’m Spinnin It.” I<br />

did Mr. Flip’s new single “Geek Music” and I<br />

produced the hottest song in the south right<br />

now, “Nasty Song” by Lil Ru.<br />

What exactly is your title with Headhunter<br />

Records<br />

I’m co-CEO along with my partner Lil Bo.<br />

I’m also the official in-house producer. I do<br />

a little of everything, from marketing and<br />

structuring our company, to the little things<br />

that make our label and artists successful.<br />

Some people think that as long as you have<br />

a hot song you’re gonna automatically be<br />

successful, and that’s not reality. It takes<br />

a team of individuals with a common goal<br />

to make that record successful, and I think<br />

my partner did a great job putting this team<br />

together.<br />

How is everything with Lil Ru’s situation Is<br />

it true he got dropped from Capitol<br />

Everything is cool. Lil Ru is not with Capitol<br />

Records any longer, but it was a decision<br />

made by Head Hunter Management not to<br />

continue with the terms of the contract.<br />

Why hasn’t Headhunter released any full<br />

length albums You always have a smash<br />

single but it’s rarely anything at retail. I<br />

know the streets are dying to know why<br />

they can’t cop the albums in the stores.<br />

Actually we just released Lil Ru’s album/mix<br />

CD called Microwave Music. It has all original<br />

tracks produced by me and my label<br />

mate Freddie L. But before this, we just<br />

didn’t feel like the time was right to release<br />

any projects. We wanted to keep the streets<br />

wanting more. I didn’t want to over-flood<br />

the market before we had total control. Now<br />

that we have control of the market, you’re<br />

gonna see a lot of projects in retail stores<br />

everywhere.<br />

So what’s on deck for Nine Mill and Headhunter<br />

in 2008<br />

I’m working with my labelmates CollardGreens<br />

and Mr. Flip right now. Their<br />

projects will be dropping this fall so we’re<br />

in the studio every day and night. I’ve also<br />

been working with a lot of major and independent<br />

artists. I got a lot of people coming<br />

at me for tracks right now. I guess you can<br />

say I’m hot right now, feel me<br />

Website: Myspace.com/headhunterlabel<br />

How do you deal with artists feeling like<br />

they’re not getting the attention they deserve,<br />

especially when the focus is on one<br />

man out of the crew<br />

That’s what’s so good about the team. The<br />

artists on the roster are real humble. Everyone<br />

understands business. We all know<br />

that everybody can’t be in the spotlight at<br />

the same time. We all made a conscious<br />

decision to push Lil Project, and it’s been<br />

working. Now that we’ve started getting<br />

attention from the majors, we’ve been working<br />

with all of our artists a lot more. I want<br />

everybody on the label to have hit records.<br />

| OZONE


IKE G DA<br />

Words // Ms. Rivercity<br />

An avid supporter of Carolina music, Ike G<br />

brings homestate talent to the masses via<br />

Sirius Satellite Radio. He can be heard on<br />

CORE DJ Radio Saturdays from midnight<br />

- 2 AM and Sundays from noon - 2 PM.<br />

For those who don’t know, what’s your history<br />

as a DJ<br />

I started out under my cousin Tony Tone out<br />

here. When I got to North Carolina he was<br />

on the radio and basically brought me up<br />

under his wing. I’ve been doing this since<br />

1996.<br />

Were you doing any other radio work before<br />

CORE DJ Radio came about<br />

I’ve been on the radio in Fayetteville at<br />

WZFX and WCCG, as well as out of state:<br />

KDOL in Iowa and WNOV in Milwaukee.<br />

When the CORE DJs broke through and got<br />

the Sirius show, I had done Sirius before so<br />

I knew the format. I was one of the first DJs<br />

to go ahead and get it poppin’.<br />

What will you have going on for Bike Week<br />

I got a gang of clubs. I DJ at the East Coast<br />

Customs Bike Show. I got Shawty Lo and<br />

Plies coming to Studebakers. I got the K9<br />

Bike Club Welcome to Bike Week 08 Kickoff<br />

Party on Thursday. After I leave my last<br />

show on Saturday, I’ll be hitting up Miami.<br />

I’m grinding the whole weekend.<br />

I take the hottest artists I can find in these<br />

Carolina streets and give ‘em an opportunity.<br />

I play ‘em on my Sirius show, get ‘em<br />

BDS spins so when they go to these labels<br />

they got a platform. Local radio cats ain’t really<br />

giving ‘em no spins and helping ‘em out<br />

so I’m trying to give ‘em a bigger audience.<br />

What do Carolina rappers have to offer the<br />

rest of the world<br />

We call ourselves the middle East ‘cause<br />

we’re not really the South or the East<br />

Coast; we’re in the middle. You’re not<br />

gonna get just a down South flow; you’re<br />

gonna get some cats that sound like they’re<br />

straight from the heart of Brooklyn and<br />

some cats that sound like they from Port<br />

Arthur, Texas. You’ll get a little bit of everything<br />

combined into one. Our styles are so<br />

diverse and cultured.<br />

Is there anything else you want to mention<br />

I’ve got the Carolina Coalition, which is my<br />

promotions and marketing company. I gotta<br />

shout out the CORE DJs. We’re bringing<br />

the CORE Retreat to Carolina next go<br />

around. Shout out to the Wright Brothers,<br />

First in Flight Ent., Grandaddy Souf. I’m<br />

on the road with J. Bully and Small World<br />

who’s signed to DTP.<br />

Website: Myspace.com/Djikegda910<br />

Tell me about some of the new records<br />

you’re supporting at the moment.<br />

I’m focusing a lot on independent artists<br />

coming out of the Carolinas. I’m messing<br />

with Small World real hard. As far as<br />

mainstream artists, I’m digging Shawty Lo’s<br />

swag, Rick Ross of course. Weezy is killin’<br />

the game. Right along with other DJs nowadays,<br />

I put a lot of focus on independent<br />

artists, especially from the Carolinas.<br />

How difficult is it to break an indie artist<br />

versus a new record from a major artist<br />

If the record is hot it’s gonna break. The<br />

reason why I say I put my main focus on it<br />

is because the Carolinas have been jumped<br />

over for years. Look at the whole movement;<br />

it went from New York to Florida to<br />

Texas back to Florida and Atlanta. Carolina<br />

hasn’t really got a foot in the door. We got a<br />

little exposure when Petey Pablo came out<br />

but we’re trying to take it to that next level.<br />

| OZONE


TAB D’BIASI<br />

Words // Ms. Rivercity<br />

Both a radio personality and a DJ, Tab<br />

D’Biasi got his start at Power 98 interning<br />

and working his way up. Da Million Dolla DJ<br />

can be heard from noon - 1 PM and 2 AM<br />

- 6 AM every Monday through Friday.<br />

Why do you call yourself Da Million Dolla<br />

DJ<br />

My name is Tab; that’s my initials. When I<br />

started DJing I couldn’t think of a DJ name.<br />

I was drinking one day and came up with<br />

the name of an old wrestler who used to call<br />

himself Tad D’Biasi. I just flipped it. He used<br />

to call himself The Million Dollar Man. He<br />

would come in the ring with money all the<br />

time. I was a wrestling fan as a kid.<br />

So if you hadn’t become a DJ you might<br />

have become a wrestler<br />

Hell no! I’m too little. I woulda probably<br />

been a wrestling flunky or something.<br />

Is Power 98 the first station you DJed at<br />

Yeah. I did college radio back home in<br />

Jersey. When I got down here I got the<br />

opportunity to intern under Nate Quick. He<br />

saw me DJing at a party and said I should<br />

be on the radio. I thought he was playing. I<br />

ran into him three more times and he said<br />

the same thing. I figured I might as well go<br />

for it ‘cause something kept me running into<br />

this dude.<br />

With all the changes in the radio business,<br />

where do you see technology taking it for<br />

both DJs and artists<br />

Free radio is becoming harder ‘cause you<br />

got all these other outlets. Free radio is<br />

governed by a lot of people that don’t take<br />

chances. As a DJ, we’re out in the streets<br />

more so we know what’s poppin’ and what<br />

to take a chance on. Sometimes we don’t<br />

get the liberty to do that. With digital downloads,<br />

I feel it’s better. It might be hurting<br />

the industry now but the industry’s gotta<br />

come up with ways to combat that. It’s all<br />

about the consumer. If we didn’t have artists<br />

only making one or two good songs on a<br />

CD, they would be selling more units.<br />

DJs when I was coming up and they always<br />

said it’s politics going on. But you might not<br />

agree with that until you’re in the loop and<br />

see it for yourself. Radio’s main concern is<br />

keeping listeners tuned in. In their mind, if<br />

you play something unrecognizable, people<br />

might turn the channel. It’s the same thing<br />

in the club.<br />

How do you get people to accept something<br />

new<br />

We have a mixshow meeting with the DJs<br />

and our music director at the station. We<br />

rate the new records and if we all feel<br />

the same way about it, we’ll add it to the<br />

mixshow rotation. It bubbles from mixshow<br />

rotation to regular rotation. I think it goes<br />

from the radio to the club really. The more<br />

people hear it on the radio, the more they<br />

want to hear it in the club. Internet is a<br />

good kickoff too sometimes, like with Soulja<br />

Boy. Everybody knew “Crank Dat” before it<br />

dropped [as a major label single] so radio<br />

was forced to play it.<br />

Who are some artists you think will be<br />

around for a while<br />

I think Hurricane will be out for a while<br />

because he can flip styles. When you try to<br />

stay in the same lane all the time and you<br />

dead end, there’s nowhere to go. Like with<br />

snap music, when it died you don’t hear<br />

from those artists no more. It’s hard for<br />

them to get another single poppin’. The rap<br />

game is changing so fast.<br />

Contact: Milliondolladj@gmail.com<br />

What’s something that the general public<br />

might not understand about what you do<br />

In radio you have to follow certain rules and<br />

guidelines. I used to always listen to radio<br />

| OZONE


CHARLAMAGNE THA GOD<br />

Words // Randy Roper<br />

He went from South Carolina to the Wendy<br />

Williams Experience, and now Charlamagne<br />

Tha God is one of the top radio<br />

personalities in the country. Some rappers<br />

hate, some listeners do, too. But since no<br />

one knows what’s coming out of his mouth<br />

next, people love listening to him.<br />

You’ve been on the Wendy Williams Experience<br />

for two years now. Tell me how that<br />

whole experience has been.<br />

As far as radio, that was an adjustment<br />

because I come from doing my own show,<br />

“Charlamagne Tha God’s Concrete Jungle”<br />

in the Carolinas. I’ve never been nobody’s<br />

co-host. So it’s not my system, it’s her system.<br />

I had to find a way to do my numbers<br />

and put up my points within her system. But<br />

as far as the career aspect, it was the best<br />

move I could’ve made at the time. My talent<br />

is showcased on a national level now. I<br />

went from zero to sixty in 15 seconds and in<br />

the next two years I’m going to go from 60<br />

to 200. It’s a beautiful thing.<br />

Wendy has a bad rep with a lot of people.<br />

Do people that don’t like Wendy not like<br />

Charlamagne Tha God<br />

I came into the situation with my own<br />

enemies. It’s like the industry hates me<br />

just as much as they hate her. I think it’s<br />

just because we don’t kiss the ass of the<br />

celebrities. Nobody’s come up to me like, “I<br />

don’t like Wendy, so I don’t like you.” But I<br />

have heard people say, “Wendy, I like you,<br />

but I don’t like Charlamagne.”<br />

he will kill newborn babies, somebody had<br />

to check him.<br />

You do a lot of things outside of radio. Care<br />

to talk about that<br />

Yo, my South Crack [Carolina] album<br />

should be out no later than August. We got<br />

distribution through EMI for our label imprint<br />

Stupid Dope Moves. I got a real nice TV<br />

situation ‘bout to go on. God is good.<br />

Anything else you want to talk about<br />

I just got named one of the Top 30 radio<br />

personalities under the age of thirty. It’s a<br />

big thing because it’s not just black radio;<br />

it’s country, rock, and different people in the<br />

industry under the age of thirty. In 2005 I<br />

got named one of the top influential people<br />

in arts and entertainment under the age of<br />

30 in South Carolina. Now I’m saying that<br />

to say this: WHXK Hot 103.9 in Columbia,<br />

SC won’t let me do [my show] “Concrete<br />

Jungle.” I asked [the station’s program<br />

director] Chris Conners numerous times; he<br />

says the general manager Steve Patterson<br />

always says “no.” I think it’s funny how I’m<br />

one of the top personalities in the nation; I<br />

work for Inner City Broadcasting, but they<br />

won’t let me do “Concrete Jungle” when I<br />

come to the town and it bothers me. It’s not<br />

like they don’t need the help; they’re number<br />

13 in the market and their competition<br />

is number 3. I was on one day a week after<br />

they demoted me and now I’m one of the<br />

top 30 under 30.<br />

What was your problem with comments<br />

Lil Wayne made in a recent article in<br />

OZONE<br />

I’m writing a book called Socially Irresponsible<br />

and a lot of times people in general<br />

with a voice, when you’re an influential<br />

person like Lil Wayne--when you got a<br />

brother like that saying, “I won’t rap about<br />

you, I’ll murder you, your family, your wife,<br />

and your newborn baby--that should’ve<br />

had everybody in an outrage. We don’t get<br />

outraged for nothing. They shot Sean Bell<br />

50 times; we didn’t get outraged. Jena 6,<br />

we didn’t get outraged. We saw how they<br />

responded to Hurricane Katrina; we didn’t<br />

get outraged. People really don’t care no<br />

more. But when you hear a brother saying<br />

OZONE |


SNOOK DA ROKKSTARR<br />

COLUMBIA, SC<br />

Words // Ms. Rivercity<br />

10 | OZONE


Currently on the road with Boosie, Rick<br />

Ross, Pleasure P., and Plies, Snook is<br />

poppin’ bottles like a true Rokk Starr. It’s a<br />

lifestyle Snook exposed long before it became<br />

the current trend. Here Snook speaks<br />

on the tour and how he’s finally getting the<br />

recognition he deserves.<br />

You’ve worked with a lot of big names in<br />

the industry. Who all have you collaborated<br />

with lately<br />

My latest collaborations were with Lil<br />

Boosie, Yo Gotti, and T-Pain. I’ve worked<br />

with Sean Paul from the YoungBloodz, Lil<br />

Mo, Rich Boy, and Princess of Crime Mob.<br />

Tell me about the album American Roc<br />

Star.<br />

The album is set to come out late ’08. A lot<br />

of groups came out and everybody wanted<br />

to do the rockstar thing; they had the fad<br />

with it. I don’t party like a rock star; I live like<br />

one. The album’s gonna show you the life<br />

and times of real hood rock star, like going<br />

to the club, poppin’ bottles. That’s my lifestyle,<br />

everything I do. I can’t really go into<br />

depth. I’m open to a lot of different things.<br />

Elaborate on what you mean by “groups<br />

that came out wanting to do the rockstar<br />

thing.”<br />

I had a song called “Rockstar” on Myspace.<br />

It wasn’t “Party Like a Rockstar.” It was<br />

about living like a rockstar. I had a live<br />

band come in and play it. I released it on<br />

Myspace right out the studio, no mix on it or<br />

anything. Maybe like a month or so later I<br />

hear the “Party Like a Rockstar” song. I had<br />

already done business with a record label<br />

out of New York on the song prior to that.<br />

So are you saying that you think the Shop<br />

Boyz got the idea for their song from yours<br />

I can’t remember what publication it was in,<br />

but I actually read an article – I don’t like<br />

to say names ‘cause that’s how you make<br />

other people famous – but he was like, “I<br />

heard the song on Myspace and I liked it so<br />

we wanted to put our own twist to it.” That’s<br />

where that came from.<br />

It seems like the major DJs are cosigning<br />

you. How did you get their support<br />

They just like my music. I was down in<br />

Jacksonville at Vision Sounds – shout out<br />

to Jawad – recording a lot of my mixtapes<br />

and Bigga Rankin heard some of the music.<br />

One of my managers had a relationship<br />

with Bigga and they were having a lunch<br />

meeting one day. Bigga was telling him<br />

that he liked it. He got behind it and put my<br />

music out there, let other DJs hear it. The<br />

South Carolina DJs jumped on it quick once<br />

they heard it. It was like a domino effect, a<br />

nice lil’ chain reaction.<br />

Who do you consider to be the most inspirational<br />

artists throughout history<br />

Big Daddy Kane was the ultimate performer.<br />

He wasn’t just a rapper; he actually<br />

did acrobatics and all types of stuff. When<br />

you came to see Big Daddy Kane you knew<br />

you were gonna leave outta there sweating.<br />

Other than that, I like Biggie Smalls. He<br />

inspired me with his lyrical content. Nobody<br />

can tell a story better than Biggie to me.<br />

Jay-Z’s business mind was inspiring. He<br />

somehow made it through the adversity and<br />

got to where he needed to be. And last but<br />

not least, Lil Wayne’s grind is crazy. He had<br />

77 features last year; that speaks for itself.<br />

When you think of your biggest dream in life<br />

what comes to mind<br />

Getting my mother outta the hood. However<br />

I have to accomplish that dream, I’ll do it.<br />

The music industry is definitely part of my<br />

dream ‘cause I plan on that being my outlet,<br />

but it’s by any means necessary.<br />

Tell me about the history behind Southern<br />

Dynasty Records.<br />

The label was started by me and my big<br />

homie that’s locked up right now. I’m originally<br />

from New Jersey and I came to South<br />

Carolina in ’99 to go to school. I stopped<br />

going to school in ’01 to further my career<br />

in music. I met Chris and we started the<br />

label. I was the first artist under the label,<br />

currently still the only artist under the label.<br />

He got messed up with the whole Federal<br />

thing and went to jail. We had to branch off<br />

into ventures with other people. My homie<br />

Mixx and Biggs came in and took over the<br />

business side.<br />

Do you have any upcoming events or promotional<br />

plans you want to mention before<br />

we go<br />

I’m on the Hypnotized tour with Lil Boosie,<br />

Rick Ross, Pleasure P, and Plies. Shout<br />

out to SSP and Mon E. G. the Ghostwriter.<br />

We’ve been to Augusta, Columbia, Jacksonville,<br />

Indianapolis, Cincinnati, St. Louis,<br />

Kansas City, and it’s still going so keep your<br />

ears out for that. Watch out for the new<br />

mixtape coming soon.<br />

Website: Myspace.com/Snookmusic<br />

OZONE | 11


DANNY!<br />

COLUMBIA, SC<br />

Words // Ms. Rivercity<br />

Photo // Ingrid Hertfelder<br />

12 | OZONE


Danny! is not your average rapper. You<br />

can’t box him in or classify him. Although<br />

several comparisons to Kanye and Little<br />

Brother have been made, after one listen to<br />

Danny’s music, it’s obvious he’s a one-of-akind<br />

musician.<br />

What’s your background as an artist and<br />

producer<br />

I started making beats and writing lyrics<br />

when I was a kid. When I turned 19 I<br />

decided to go full force with it. I put out my<br />

first album in 2004. A lot of people were<br />

feeling it. People were trying to compare<br />

me to Kanye West too much so I got a lot<br />

of flack for that. I kept working at it, trying<br />

to get people to take me seriously. After<br />

a while people said, “Okay, this guy has<br />

something.” I put out my third CD and that’s<br />

when things fell into place. Everybody was<br />

saying it was the best album they heard in a<br />

while. A couple of the tracks were selected<br />

for the Grammy Short List in 2007. I got<br />

an invitation to go to the show. That was a<br />

testament as to how far you can go in music<br />

if you keep working at it.<br />

What happened after that<br />

A month before I went to the Grammys I<br />

got a record deal with a label in Manhattan<br />

called Def Jux. I’m working on my album for<br />

them right now. Before that, I’m going to put<br />

out one last independent album on my own.<br />

Are you doing a movie or something<br />

That’s actually the album I’m working on<br />

called And I Love Her, the original motion<br />

picture soundtrack. It’s not really a<br />

soundtrack and there’s no movie at this<br />

point. I was trying to pattern it after this<br />

Beatles’ movie called A Hard Day’s Night.<br />

The cover art and song titles were based<br />

off of the Beatles. It’s really a movie on<br />

wax. From start to finish it’s like watching<br />

a movie but you’re listening to it. Halfway<br />

through it I thought it wouldn’t hurt to do a<br />

movie, so we’re talking to a few people right<br />

now about shooting something for it to go<br />

along with the album release.<br />

You’re music definitely falls in a class of its<br />

own. If you had to title your sound, what<br />

would you call it<br />

(long pause) I don’t know. If people aren’t<br />

saying Kanye, they’re saying old-school.<br />

But I wouldn’t say that at all; I’d say<br />

new-school, something fresh, an updated<br />

version of what we’re all familiar with. It’s<br />

not just one sound. I have songs that have<br />

cymbals you’d hear on a Rick Ross song,<br />

but I’m still doing me. I sound international. I<br />

can’t even classify myself. The only reason<br />

why I understand people comparing me<br />

to Kanye is because I titled my first album<br />

The College Kicked-Out. I did it in a joking<br />

way, not because I wanted to be like Kanye.<br />

At the time I got kicked out of school for<br />

something stupid.<br />

After that you went to the Savannah College<br />

of Art & Design, right<br />

Yeah, I’m still there now. I got kicked out<br />

and moved here a year later in 2005. I lost<br />

a lot of credits but that’s not gonna keep me<br />

out of school. We’ll see how far the music is<br />

gonna take me but I want to have something<br />

to fall back on. I’m studying sequential<br />

art, storyboarding, TV shows, movies and<br />

things like that.<br />

You have the right look to star in movies.<br />

Have you thought about that<br />

Me and my friend were joking about going<br />

into movies if this rap stuff doesn’t work out.<br />

We do talk about it. We could make up a<br />

sitcom or movie and people would laugh at<br />

it. I’ve never acted professionally but I have<br />

thought about doing it after everything else<br />

has been accomplished in music.<br />

What would be the perfect character for you<br />

to play<br />

Some neurotic character, somebody’s who’s<br />

wildin’ out for no reason, someone crazy.<br />

That’s not completely me but I’d definitely<br />

play someone funny that makes somebody<br />

laugh, unintentionally or otherwise.<br />

What are some other things people should<br />

be looking out for<br />

Check for this album. We’re working some<br />

things out as far as distribution. Look out for<br />

updates on Myspace. Shout out to Charlamagne<br />

and Randy Exclusive. Randy’s kicking<br />

around a mixtape idea with Sam King<br />

and Charlamagne’s got me on the South<br />

Kak album. Play my music and you won’t<br />

be disappointed.<br />

Website: Myspace.com/Mcdanny<br />

OZONE | 13


JQ<br />

ORANGEBURG, SC<br />

Words // Charlamagne Tha God<br />

14 | OZONE


Y’all might be sick of all these dance records<br />

from the South, but don’t throw up until<br />

you hear Statehouse Records’ young hit<br />

maker J.Q. His single “Crank Dat Roy” has<br />

become a powerhouse on both Myspace<br />

and YouTube.<br />

You’ve got some records and dances that<br />

I’m betting are gonna pop off. Either you’re<br />

creative as hell or you’ve got too much time<br />

on your hands. How do you come up with<br />

those joints<br />

I’m just creative as hell. It’s just a process I<br />

follow when it comes to making records. Every<br />

artist has got his or her own method. I<br />

like feel-good music, so that’s what I make.<br />

I got dance records; I got street records; I<br />

got sex records; it just so happened to be<br />

the dance record that popped off big time<br />

for me after promoting it heavy.<br />

“The Elroy” has been bubbling in the streets<br />

of Orangeburg for a minute. Where did that<br />

dance originate from Someone told me<br />

y’all got it from a crackhead named Elroy.<br />

The dance is something a few people<br />

where doing in O-Burg by Elroy. What I did<br />

was come along and make a track about it<br />

and freak the dance. Everybody needs to<br />

go to YouTube and type in “Crank Dat Roy”<br />

and see the views. I’ve got 400,000+ views.<br />

You can post a comment while you’re at it.<br />

A lot of people are gonna come at you and<br />

say the music you make is not Hip Hop.<br />

How are you gonna handle that when<br />

people say that to you<br />

I do what I do for my fans. You can’t win<br />

everybody, and I’m not trying to. One thing<br />

I learned is you can’t take what critics say<br />

too seriously or you gonna end up at the<br />

doctor’s office getting pills for a bunch of<br />

migraine headaches.<br />

Are you getting any groupie love off of the<br />

success of “The Elroy”<br />

(laughs) I’m nowhere close to what you getting.<br />

I’m tryin’ to catch up though.<br />

What’s your situation with State House<br />

Records<br />

I’m signed to State House Records. Shout<br />

out to Mo – The People’s CEO. But I got<br />

other responsibilities that deal with the<br />

label. I’m personally invested in it so I know<br />

everything that’s going own. I’m in the business<br />

of making money.<br />

I hear y’all have been getting approached<br />

by a lot of labels trying to sign you. Who<br />

are the labels that have been trying to sign<br />

you for pennies and sell your publishing for<br />

millions And what do you expect from a<br />

major label<br />

Some labels approached us already. We’re<br />

just tryna get in a situation where both parties<br />

benefit. The right situation will present<br />

itself soon.<br />

You need to sign with Stupid Dope Moves,<br />

Inc. If you’re gonna get raped, at least get<br />

raped by people you know.<br />

(laughs) When you find good people who<br />

are willing to do anything for you before the<br />

money, you keep ‘em. It’s like Lil Wayne<br />

and Baby; it’s all about loyalty at the end of<br />

the day. Money comes and goes but real<br />

people are hard to come across. I’m happy<br />

with my situation.<br />

Naw I’m just fucking with you, but I really<br />

like what you dudes are doing; that’s why<br />

“The Elroy” is the first single off of South<br />

Crack The Album. I’m expecting some real<br />

major moves from y’all. Tell the people<br />

where State House is going.<br />

Stupid Dope Moves has been making<br />

moves in South Carolina for a minute and<br />

we all respect the work you put in, Charlamagne.<br />

The album is gonna be a success.<br />

In the mean time, everybody can pick up<br />

my mixtape/album Brand New in stores and<br />

online. You can check www.myspace.com/<br />

shrmuzic or www.myspace.com/jqmuzic for<br />

more info. I just wanna thank every person<br />

that plays the record at home, school, iPod<br />

and everything. I also want to thank all the<br />

DJs that play my music. I will keep delivering<br />

hot music for you; just keep supporting<br />

your boy. South Carolina I got you for life.<br />

Website: Myspace.com/shrmuzic<br />

OZONE | 15


L.E.P.<br />

CHICAGO, IL<br />

Words // Eric N. Perrin<br />

16 | OZONE


No disrespect to the West Coast, but Chicago<br />

started this gangsta shit--yet, looking<br />

at most of the city’s current successful Hip<br />

Hop acts, you’d never know it. Backpack<br />

and skateboard rap have dominated The<br />

‘Go and may give many outsiders the wrong<br />

impression of the city home to the most<br />

infamous gangsters since Al Capone.<br />

Make no mistakes: Chicago is a criminal<br />

city. If the current violent streak continues,<br />

it will be without question 2008’s murder<br />

capitol of America, and at times can make<br />

Compton look like Connecticut.<br />

And while Lupe Fiasco and The Cool Kids<br />

can kick push through parts of the city<br />

with ease, they certainly weren’t frolicking<br />

around The Bogus Boys Low End neighborhood.<br />

Count, Moonie, and Big Rugg, also<br />

known as the Low End Professionals give<br />

a new meaning to the word “real.” Straight<br />

off the streets, these three don’t attest to be<br />

anything they aren’t, but even though they<br />

do gangbanging music, they’ve proved that<br />

you can do so without promoting violence.<br />

“They blamed Hip Hop for everything that’s<br />

going on in the streets and in the gangs,”<br />

says the Infared Records CEO who just<br />

goes by the name E. “But [no gang] is<br />

worse than the government. Right now<br />

Chicago is the murder capitol. We’re talking<br />

about what’s going on down here.”<br />

Not only is the group talking about<br />

what’s been going on in the crime riddled<br />

Chi-Town, but they’ve also transcended<br />

Chicago’s recent reputation for friendly rap,<br />

and are representing the city their way.<br />

The Low End is a very distinct hood in Chicago,<br />

but for people that aren’t as familiar<br />

with the city, can you give a little description<br />

of what it’s like out there<br />

Count: It’s grimy on the Low, real grimy,<br />

that’s where all the projects are—State<br />

Street. The whole South Side, really the<br />

whole Chicago is grimy, but the Low End<br />

got a whole ‘nother story to tell, it’s the<br />

grimiest.<br />

“Bogus” is a trademark word in the Chicago<br />

vernacular. Can you explain why you guys<br />

call yourselves Bogus Boys<br />

Moonie: Chicago started the whole gang<br />

banging movement, and we feel if you gon’<br />

be a part of something you should at least<br />

know the history behind it. In Chicago back<br />

in the 80’s and 90’s [Gangster Disciple<br />

leader] Larry Hoover had a hit mob called<br />

the Bogus Boys. When he had a problem<br />

with m’fuckas he would send them Bogus<br />

Boys to do his murdering. My cousin was<br />

an official member of that, and I grew up<br />

around him. The Bogus Boys got so big<br />

that they basically revolted and told Larry<br />

Hoover, “Fuck you,” in a sense. Of course<br />

Larry Hoover didn’t like that, so he had<br />

anybody who said they were a Bogus Boy<br />

killed. Most of them got annihilated, but<br />

there are still some that are around now,<br />

like my cousin Andre Gill. They call him Billy<br />

the Kidd. So that’s where the name Bogus<br />

Boys comes from; it was a hit mob from the<br />

GD’s.<br />

Tell me about the movement<br />

Count: The movement is going well. We all<br />

kinda came up together. We from Inglewood<br />

on the Low End of Chicago, and we<br />

all came together, and decided to do music.<br />

We would be in the projects just messin’<br />

around, man, and eventually we got serious.<br />

We first had a deal with Interscope,<br />

and then we got out of that and we got<br />

signed to Sony, but then my little brother got<br />

killed, so that kinda scared them, so we got<br />

outta that deal. Now, we’ve been grinding<br />

independently, we got like 100,000 mixtapes<br />

out in the street. We got that fanbase<br />

going, and we got songs out here on the<br />

radio now on like 40 stations. We got songs<br />

with Jim Jones, Young Dro, Fabolous, and<br />

we got a song with Rick Ross called “Thug<br />

Girl.” We definitely gotta buzz going, especially<br />

in Chicago.<br />

Moonie: The movement is strong. We get<br />

like 10,000 hits a day on Myspace. We’re in<br />

the new Kanye video, “Homecoming,” and<br />

the new Yung Berg video “Do Dat There.”<br />

We get love from all the DJ’s: Ferris, V-<br />

Dubb, Sean Mac, all the Violators, we mess<br />

with all the DJs. We got a serious movement;<br />

I can go to Cabrini Green and get 100<br />

niggas out here. I can go to West Side—to<br />

the village, K-Town and get a hundred niggas.<br />

I can go to the south side and get a<br />

hundred niggas.<br />

Who does most of your production<br />

Big Rugg: We got two producers that do all<br />

our production: Low Key and the Fly Boyz.<br />

In your opinion, what is Chicago’s role in<br />

the national Hip Hop scene right now<br />

Count: Man, Hip Hop moves around from<br />

this coast, to that coast, to down South, but<br />

Chicago has always been on something<br />

different. We weren’t really about Hip Hop<br />

OZONE | 17


here, we were more about the organizations<br />

in the streets. Rap hit hard around here<br />

like everywhere else in the country, but in<br />

Chicago, we don’t have any major labels,<br />

so people just have to get their buzz up and<br />

perfect their craft. We’ve got the momentum,<br />

and we’re pushing down the door<br />

and creating opportunities out here. The<br />

Chicago story needs to be heard and that’s<br />

what we’re here doing.<br />

There definitely seems to be a distinct connection<br />

between the culture of Chicago and<br />

the South.<br />

Count: Well, Chicago has a little bit more<br />

of an edge to it then down South does.<br />

People up here are a little less friendly than<br />

cats down South, but there are definitely a<br />

lot of similarities. The South is as gangsta<br />

as it gets, and so is the Chi. But Chicago<br />

has a lot of different musical styles, and<br />

some music from the Chi is really similar to<br />

Southern music. The Bogus Boys get love<br />

everywhere we go, whether it’s the East<br />

Coast, West Coast, or Down South.<br />

What type of fans come to your shows<br />

Count: Our fanbase is diverse. We keep<br />

it in the streets, but the females do what<br />

they do, too. We gear some of our music<br />

to the females. We got some songs for the<br />

guys, and some for the lil’ juvies, ‘cause<br />

they be out in the streets, too. Basically, we<br />

make music based on the last 6 months of<br />

our lives, so what’s currently going on the<br />

world, you gon’ hear in our music. We make<br />

music for the streets, for our hood. I wish I<br />

could tell you something different, but we<br />

ain’t in the corporate buildings downtown,<br />

so I can’t tell you about that. I’m in the<br />

streets every day. We’re in the streets right<br />

now while I’m talking to you.<br />

As Chicago artists, what attracted you guys<br />

to Bike Week in Myrtle Beach<br />

We just wanna be a part of whatever’s<br />

going on. That’s how we’re getting our<br />

music and our movement out there. We go<br />

everywhere that’s poppin’.<br />

What it is about L.E.P and The Bogus Boys<br />

that makes y’all different from the legions of<br />

other independent rap groups<br />

Our story. We’re different. Our streets is<br />

different—they’re more structured. You<br />

need to hear about our political prisoners.<br />

We structured these organizations, and had<br />

these neighborhoods under control where<br />

it wasn’t all wild out here like it is now. They<br />

took the structure out of the streets when<br />

they locked up our chiefs and our leaders.<br />

It wasn’t all this random killing before<br />

then. We got a serious story to tell; this is a<br />

Chicago thing, and plus we’ve got some really<br />

good music. We’ve got cool production,<br />

nice features, and it’s real professional. It’s<br />

on point, and it’s industry ready.<br />

Big Rugg: We don’t advocate violence, we<br />

only talk about what we see. We put out<br />

120,000 copies of our mixtapes last year,<br />

we got 60,000 out in the streets right now.<br />

We’ve done the Raw Report, The Source,<br />

and a couple of other small magazines. Our<br />

grind is so ugly. We’ve got our wrapped<br />

vans, a hundred miles moving. A label is<br />

gon’ really have to come get it with us, and<br />

put they money where they mouth is.<br />

Not too long ago, you released a Yung Berg<br />

diss. Where did that come from<br />

E: Yung Berg used to be on our label.<br />

He tells everybody that DMX signed him,<br />

but actually we were in a meeting in New<br />

York with DMX. I wasn’t gonna go with the<br />

deal they were trying to offer us, because<br />

we weren’t getting enough from the label.<br />

[Yung Berg’s] dad lied and said he had left<br />

his bag in the meeting room; he went back<br />

in and got DMX’s number. Once we got<br />

back to Chicago we didn’t hear from Berg<br />

again. Then we found out he had went<br />

back up there and signed a deal with DMX.<br />

Shorty feels he’s in a good situation right<br />

now, but we’ll see where his career is when<br />

the real gangstas come through. We’re in<br />

his video, but we still dissing him. He knows<br />

he can’t come to the city without letting us<br />

in his video.<br />

So do you still have animosity with him<br />

E: Until he straightens it out with Moonie I<br />

ain’t got nothing to say to him. I put $50,000<br />

dollars into him for he and his daddy to be<br />

where they are. Yung Berg wanted to be on<br />

so bad, he would cross his mother or father<br />

to get in the game.<br />

Okay, so getting back to L.E.P., tell me<br />

about your current label situation<br />

Moonie: We’re independent now. Infared<br />

is our label. We were with Sony, but when<br />

Larro got killed, the label kinda got scared.<br />

We got off the label and started pushing the<br />

music ourselves. We’ve had a few labels<br />

call us offering 360 deals. We don’t want a<br />

360 deal. We’ve been good by ourselves,<br />

why would we get into a situation where<br />

somebody can control our music<br />

Website: www.myspace.com/bogusboyslep<br />

18 | OZONE


YOUNG S DUB<br />

Words // Ms. Rivercity<br />

S.Dub enjoyed a brief record deal under<br />

Russell Simmons Music Group. With the<br />

label now out of commission, Young S.Dub<br />

reveals plans to further his own label as the<br />

Mayor of Charlotte.<br />

You look pretty young. How long have you<br />

been in the rap game<br />

I’m 22 now. I’ve been doing this seriously<br />

since I was 18. I’m from Charlotte, NC and<br />

I performed a lot to build a buzz in my city.<br />

I really didn’t expect it at first coming out<br />

on my first local album called Official Take<br />

Over. I opened arenas for big artists at<br />

the time. I got signed to Russell Simmons<br />

Music Group and I was on the Waist Deep<br />

soundtrack – the movie with The Game,<br />

Larenz Tate, Tyrese, and Meagan Good.<br />

What happened with the label situation<br />

The label kinda crashed and I started my<br />

own label called Everything Profit – ETP.<br />

I’ve just been promoting that and doing<br />

shows. Last night I had a show at the old<br />

Comedy Zone. They’re bringing that back. I<br />

did my hit single “I’m Fly” produced by Krazy<br />

Figgz. He’s gonna be a big problem for<br />

the industry. Krazy’s gonna be the executive<br />

producer ‘cause he’s got every sound – the<br />

rock, the Hip Hop, whatever. He can adapt<br />

and make any type of track, not just Down<br />

South records. Basically, when it folded, I<br />

took the songs that were in my possession<br />

and put ‘em on other producers’ beats.<br />

Were you pretty disappointed when your<br />

first big break didn’t go as planned How<br />

did you bounce back from that<br />

When I got signed, I was working on the album<br />

in Atlanta. I had about eight songs with<br />

production from DJ Toomp, Drumma Boy,<br />

and a couple of Charlotte producers. I don’t<br />

really know what happened with the label,<br />

but it didn’t have nothing to do with me as<br />

an artist. It wasn’t like I got dropped off the<br />

label or I didn’t have no singles. The song<br />

that was on the Waist Deep soundtrack had<br />

a buzz in my city and rotation on the radio.<br />

We was waiting on a video to be shot for it.<br />

Technically I’m still signed under that label<br />

under Def Jam.<br />

What are you planning to do about that<br />

I want to get released off the label ‘cause<br />

I’ve got people that want to do other<br />

situations with me. Some people might<br />

say they’ll buy me out of the contract and<br />

re-sign me, you got people that believe in<br />

me like that, but what if something doesn’t<br />

come out right I’m trying to get released so<br />

I can do my own thing and promote my own<br />

label. I want to bring my people in with me<br />

but I got to get through the dirt first. I know<br />

I’ve got what it takes to be on the next level,<br />

win awards, be in movies, and all that. I’m<br />

still a young ass dude and the man in my<br />

city, the new face of the South.<br />

Website: Myspace.com/Sdubthegreat<br />

You have a mixtape coming out with Chuck<br />

T. How did you link up with him<br />

It’s called I’m the Man in My City. I’m<br />

still putting the finishing touches on<br />

it. I’m looking forward to putting it out and<br />

letting ‘em really know who I am and why<br />

I’m at this point, and why I have the right<br />

to call myself the Mayor of My City. I got<br />

another mixtape coming out before the<br />

Chuck T tape called Kings of the Queen<br />

with my dawgs Sport E. Odie and DJ Cease<br />

Fire. I’m trying to have both mixtapes in<br />

the streets at once. Sport E. Odie is a big<br />

party promoter out here. He’s got the college<br />

crowds and with DJ Chuck T being<br />

known all around the Carolinas and having<br />

relationships in other cities, I thought it was<br />

a good idea to go with him too.<br />

OZONE | 19


LE-LE<br />

Words // Ms. Rivercity<br />

The new blood of DTP, Le-Le is a writer and<br />

artist from Jackson, MS. After finishing a<br />

degree at Howard University in D.C., Le-Le<br />

came to the A to pursue her goals. Less than<br />

a month later she became an official Disturbing<br />

Tha Peace family member.<br />

When you were growing up did you ever<br />

imagine you’d be an entertainer<br />

Actually, I did. Me and my sister would listen<br />

to songs and make our own renditions of<br />

them. Singing and music was always in the<br />

works. My daddy had his own band. I always<br />

wanted to be an entertainer; I just never<br />

planned it out or nothing like that.<br />

How did you go from Le-Le the regular chick<br />

to Le-Le the rapper What was the turning<br />

point<br />

Probably when I went to school. I majored in<br />

radio, television, and film. Being in the studio<br />

and utilizing the music really helped me to<br />

hone my skills and get my weight up on the<br />

writing tip. I’ve always been a writer but getting<br />

in a real studio didn’t happen until I went<br />

off to college.<br />

What made DTP want to sign you<br />

Actually it was on some fate shit. An A&R<br />

from DTP heard some music I had done in<br />

D.C., and Chaka heard some music too.<br />

They called each other like, “It’s this chick I<br />

heard that’s tight. She got a fire ass song.”<br />

Come to find out, the same chick was<br />

me on both ends. It just took off from<br />

there.<br />

to be closer to home but I wasn’t ready to<br />

go home yet. Anybody’s who has been to<br />

Jackson knows nothing positive is coming<br />

out of Jackson right now. My roots are in<br />

Jackson and when I die I’ll be in Jackson,<br />

but I feel like it doesn’t have the opportunities.<br />

In order for me to help somebody, I’ma<br />

need to get myself right first. If you look at<br />

Mississippi, it’s at the bottom of everything<br />

– education, even the mayor himself.<br />

I know DTP has several other artists. Where<br />

do you fall in the timeline for releasing an<br />

album<br />

DTP is very music driven. I think the more<br />

music we put out, the better they can<br />

decide who to drop first. I’m not tripping.<br />

I’ve learned patience. I want it to be right<br />

and not rush nothing. My other labelmate<br />

Willy Northpole has something coming out in<br />

Summer 2008.<br />

What’s next on your agenda<br />

Check for the movement titled The Get It In<br />

Girl Click. That’s a group of women that’s<br />

about their business and making the best out<br />

of situations. Check for my album coming up<br />

this summer, as well as some more singles<br />

we’re trying to put out as soon as possible.<br />

Website: Myspace.com/LeLeonthemic<br />

Did they sign you off the “I’m Da Shit”<br />

song or is that new<br />

That’s the one I got the single deal off of.<br />

I’m trying to make this the ladies’ anthem. I<br />

think female power has been lost in the industry.<br />

If you think back to the days of Salt<br />

N Pepa, that’s when female emcees were<br />

fly. I think we’ve lost that over the years. I’m<br />

trying to bring that aspect back to the game.<br />

Did you move to Atlanta prior to signing with<br />

DTP or afterwards<br />

I was already here. That’s why I just know<br />

that it’s destiny. I moved here on August<br />

6th and my situation with DTP happened in<br />

September. I was planning on moving to Atlanta<br />

to see where that would take me. I was<br />

living in D.C. for like seven years. I wanted<br />

20 | OZONE


YOUNG SWIFT<br />

Words // Randy Roper<br />

While other rappers his age “Crank Dat<br />

[insert dance name here],” 17-year-old,<br />

Durham, NC rapper Young Swift is the<br />

anti-crank. He has NC hitmaker 9th Wonder<br />

proving him with the sounds and Raw 66<br />

on XM radio spinning his songs on heavy<br />

rotation, making him a young dude the<br />

Carolinas need to be familiar with.<br />

At 17 your music is lyrical. Why aren’t you<br />

doing dances like other artists your age<br />

When I first started listening to music, that<br />

wasn’t really the type of music I was listening<br />

to. I listened to Nas, Jay-Z, Pac, Biggie,<br />

stuff like that.<br />

Your buzz is coming through XM radio 66<br />

Raw. How’d you get your music played on<br />

XM<br />

XM has been a blessing for me and my<br />

whole career. Leo G and Nina 9, they’re<br />

like the greatest things since sliced bread.<br />

I got love for them. Nina peeped it out first<br />

over Myspace, then she let Leo G hear<br />

it and he started playing “The Cool Dude<br />

(Slow Motion)”. He started playing it; people<br />

started liking it, putting it on regular rotation<br />

or whatnot. And now, I just gave [Leo G]<br />

another song called “Amen” that he’s been<br />

running a couple times.<br />

What opportunities have come from getting<br />

your music<br />

played on XM<br />

It’s a lot of things going on for me right now.<br />

I just signed a management deal with Nina<br />

9. We got a lot of things in the works, as far<br />

as me and her and what we’re gon’ do outside<br />

of the station. We shot a video for one<br />

of the tracks and we’ve been in the studio,<br />

trying to work on some new music.<br />

You’ve done some work with 9th Wonder.<br />

How did you hook up with him<br />

I met him when I was 14. I was in a group<br />

and we met him at a Hip Hop conference.<br />

My dad told him that we rapped and whatnot,<br />

but he wasn’t paying too much attention<br />

to us. But he actually did a remix for us,<br />

so we were all excited about that. Last year,<br />

I had a Hip Hop class that he was teaching,<br />

so I met him again. I went up to the studio,<br />

and he remembered I rapped, and he was<br />

giving a tour of the studio, showing people<br />

this and that. So, he asked me to hop in the<br />

booth, so I rapped for him. We did a couple<br />

tracks together and we’ve been cool ever<br />

since. I got a track [produced by 9th Wonder]<br />

called “Young Love,” got a song called<br />

“Thinking of You,” “Magic Show,” “Competition<br />

Is None,” a bunch of stuff.<br />

It’s been hard for artists to get on out of<br />

the Carolinas. What are you, being a new<br />

younger artist, bringing that’s different than<br />

the Carolina artists that came before you<br />

I’m just bringing more of a balance to it. A<br />

lot of people say Hip Hop is dead, and<br />

they blame Soulja Boy’s type of music.<br />

I’m not blaming that, I’m just saying there<br />

needs to be more of a balance between the<br />

Soulja Boys and real Hip Hop.<br />

What projects are you working on now<br />

I’m working on a new mixtape called The<br />

Return. That’s gonna be complete by the<br />

summer. I got beats from E. Jones; he just<br />

did Talib Kweli’s new album. A cat named<br />

Gotti who’s worked with T.I.; I got BQ Music<br />

on it; I got a new cat named Picasso. He’s a<br />

monster. I got a guy named Kwes the Beast<br />

on it.<br />

How does it feel to be so young and making<br />

a name for yourself in the music business<br />

It feels great. Outside of my youth, just doing<br />

it, period, feels great. Being young and<br />

doing it is just a plus.<br />

OZONE | 21


TR FLOW<br />

Words // Ms. Rivercity<br />

Along with the Carolina Pathfindaz, TR<br />

Flow has created a resume that includes<br />

promotion, clothing, and an all-around<br />

movement with his “Baby Mama Real”<br />

song. Here he speaks on where his inspiration<br />

comes from and what it will take for the<br />

Carolinas to pop off.<br />

What’s been going on with you over the last<br />

year What’s new<br />

I dropped a new mix CD called Child Support<br />

Money talking about being out here<br />

hustling and feeding the kids. My “Baby<br />

Mama Real” song is still strong in South<br />

Carolina. I just opened a nightclub out in<br />

Walterboro. Everything is going good.<br />

Have you been through some baby mama<br />

issues yourself<br />

Yeah, I’ve got kids and a couple baby mamas<br />

so I’ve been through those situations.<br />

The “Baby Mama Real” song came from another<br />

song that was real popular in the city.<br />

I got the inspiration from the guy that had<br />

that song. We put it together and that’s what<br />

made it successful. I was going through a<br />

situation dealing with child support with my<br />

baby mama. One day I was thinking to myself,<br />

“Man, this would be a good connection<br />

to take it from being a fun dance song, dealing<br />

with the ladies, and digging deeper into<br />

the issue of child support money.” I know a<br />

lot of people can relate to it.<br />

dollar amount do you think you’d be worth<br />

If you give me $300,000 I’ma be alright.<br />

If you asked me five years ago when rap<br />

was really making money, I’d need a million<br />

dollars. Put my song anywhere and they’re<br />

gonna love it. I’m telling you from experience,<br />

not to be arrogant. Put me in the<br />

studio for three months, and I’ma get you<br />

paid.<br />

What else do you want to mention What’s<br />

going on with the Carolina Pathfindaz<br />

I got the video for the remix with Petey<br />

Pablo. I got some other remixes coming.<br />

I got some new joints called “Check that<br />

Hoe” and “Hands on Your Hips.” As far as<br />

these rappers and DJs who say they’re riding<br />

around in Phantoms and Bentleys and<br />

think they all that, you need to pay attention<br />

to what’s going on in Florida and how they<br />

coming together. DJ Khaled brings all the<br />

powerhouses together. These dudes here<br />

claiming they getting money and they hot<br />

but they ain’t showing me nothing. We need<br />

to come together. You ain’t gotta get together<br />

with someone that don’t got a buzz;<br />

come together with people that got movements.<br />

I’ve been out here with the Carolina<br />

Pathfindaz. Look at the club promotions,<br />

clothing, CDs, anything around here, we<br />

started that. That’s why I got the right to say<br />

what I said. And if anyone has a problem<br />

with it, come see me.<br />

Why do you think the Carolinas are<br />

often overlooked in the music industry<br />

I can’t tell you why they don’t give us<br />

credit. If record companies would do<br />

their research and analyze it, they’ll see<br />

that it’s some top-grade talent here. They<br />

just haven’t made it down this way to<br />

really look. I listen to a lot of things in the<br />

industry, and a lot of stuff where I’m from;<br />

a lot of stuff is weak compared to the stuff<br />

going on here. We got some hot music.<br />

People outside of the Carolinas move to it.<br />

We don’t be fakin’ with it. We respect real<br />

talent, real money, real rappers. The thing<br />

I don’t like is a lot of dudes sitting in the<br />

government of the rap game come to the<br />

Carolinas and they don’t really know how to<br />

support, push another man up, or give ‘em<br />

knowledge. Why they can’t open the door<br />

If somebody opened a door for you, what<br />

22 | OZONE


CARLOS CARTEL<br />

Words // Charlamagne Tha God<br />

You’ve probably seen his ads in OZONE<br />

and thought to yourself, “Man, this dude is<br />

crazy.” But honestly, there aren’t too many<br />

artists who market themselves better than<br />

Carlos Cartel. Let’s find out why:<br />

When I first saw your ads in OZONE I<br />

called Chuck T, like, “What the fuck is<br />

wrong with Carlos Is he trying to sell CDs<br />

or cocaine” What was your thought process<br />

behind that<br />

First of all, that wasn’t a smart thing for me<br />

to do, but it was necessary. It was a story<br />

behind the brick of cocaine I put in the<br />

two-page ad in the mag. On the first page, I<br />

sat a brick of cocaine on the table and told<br />

you about the positive things I could do out<br />

of something negative – as far as my own<br />

wrapped van, ads in magazines, songs with<br />

major artists, rather than buying unnecessary<br />

things that would not help once my<br />

run is over in the dope game. Look at it as<br />

motivation for niggas who rap who don’t<br />

know what to do with dope money.<br />

I also saw you on so many street<br />

DVDs I was like, damn, Carlos is on his<br />

grind, but you were showcasing your arsenal<br />

of guns more than your talent. Why<br />

For a while I was the triggaman in my city;<br />

niggas know to call me for straps. Also, who<br />

would you rather listen to, a nigga holding a<br />

mic or holding an AK with a hundred round<br />

drum You’re a smart man if you said the<br />

nigga with an AK. So I went that route and<br />

it worked. Every DVD you see me on, after<br />

I floss the AKs, I drop a freestyle. That’s the<br />

part where I speak and y’all listen.<br />

One thing I started to appreciate is the<br />

fact you seem to invest in yourself a lot<br />

with wrapped trucks, flyers, ads in national<br />

publications. What motivated you to start<br />

doing that<br />

Simple. I play chess, not checkers, and by<br />

saying that I use my mind a lot more.<br />

You’re also known as “Cause Hell Cartel”;<br />

you’ve had altercations with Juvenile and Lil<br />

Wayne, among others. Has your reputation<br />

ever caused any doors to shut for you in the<br />

industry<br />

I run and make money on the streets of<br />

one of the hardest streets in America. I’m<br />

around guerillas all day; so if I’m around<br />

guerillas all day I’ll know when I see a<br />

monkey. But as far as them hurting my<br />

career, let’s just say this is my third year<br />

in the bike week edition – so you answer<br />

that.<br />

Why do you think the Carolinas haven’t<br />

popped off in the industry yet<br />

Because you got a lot of fuck niggas who’s<br />

in position to help niggas out going for self<br />

and picking favorites.<br />

Tell people what to look for from Carlos Cartel<br />

in the future.<br />

Look for the new album The World is<br />

Cartel’s. Check me out on Myspace.com/<br />

Carloscartel and Myspace.com/Causehellcartel.<br />

I’m also on BlackPlanet and me and<br />

my dawg T Drumma got the new clothing<br />

line called Everythang Mix coming soon.<br />

Website: Myspace.com/CarlosCartel<br />

OZONE | 23


PUBLISHER:<br />

Julia Beverly<br />

GUEST EDITOR:<br />

Charlamagne Tha God<br />

CONTRIBUTORS:<br />

Earl Randolph<br />

Eric Perrin<br />

Jen McKinnon<br />

Jason Cordes<br />

Randy Roper<br />

PROMOTIONS DIRECTOR:<br />

Malik Abdul<br />

Distributors:<br />

DJ B-Lord<br />

DJ Chuck T<br />

Rob-Lo<br />

Strictly Streets<br />

SUBSCRIPTIONS:<br />

To subscribe, send check or<br />

money order for $11 to:<br />

<strong>Ozone</strong> <strong>Magazine</strong><br />

644 Antone St. Suite 6<br />

Atlanta, GA 30318<br />

Phone: 404-350-3887<br />

Fax: 404-350-2497<br />

Web: www.ozonemag.com<br />

Section A<br />

6 GUEST Editorial<br />

7 Myrtle Beach map<br />

8 Event Listing<br />

9 Club Listing<br />

10-11 Little Brother<br />

12-13 Shelly B<br />

14-15 Shawty Lo<br />

16-17 Rain<br />

22 PIMP<br />

18-20<br />

19-21<br />

Sonny Rich<br />

DJ CHUCK T<br />

Section b<br />

4 9 Million<br />

6 Ike G<br />

8 Tab D’Biasi<br />

9 Charlamagne Tha God<br />

10-11 Snook Da Rokk Starr<br />

12-13 Danny!<br />

14-15 J.Q<br />

19 S Dub<br />

20 LE-LE<br />

21 young swift<br />

22 TR FLOW<br />

23 carlos cartel<br />

16-18 L.E.P.<br />

COVER CREDITS:<br />

Sonny Rich & DJ Chuck T<br />

photos by Jay Black.<br />

DISCLAIMER:<br />

OZONE does not take responsibility<br />

for unsolicited materials,<br />

misinformation, typographical<br />

errors, or misprints. The<br />

views contained herein do not<br />

necessarily reflect those of the<br />

publisher or its advertisers.<br />

Ads appearing in this magazine<br />

are not an endorsement or<br />

validation by OZONE <strong>Magazine</strong><br />

for products or services offered.<br />

All photos and illustrations are<br />

copyrighted by their respective<br />

artists. All other content is<br />

copyright 2008 OZONE <strong>Magazine</strong>,<br />

all rights reserved. No portion<br />

of this magazine may be<br />

reproduced in any way without<br />

the written consent of the<br />

publisher. Printed in the USA.<br />

OZONE |


Guesteditor<br />

E<br />

very year artists from South to North<br />

Carolina look forward to this magazine<br />

because there aren’t any national<br />

publications that give the Carolinas a<br />

“Good Money” look like OZONE. Last year<br />

my homie Randy “Mr. Exclusive” Roper was<br />

the Guest Editor for the Bike Week Edition.<br />

In case you haven’t heard, Randy is busy.<br />

Between OZONE, writersblockmedia.net,<br />

and smashing blogger groupies, he just<br />

doesn’t have time (careful about picking up<br />

groupies, Randy, because if you give an inadequate<br />

performance in the bedroom, the<br />

next blog you read might be about you).<br />

When Randy told me he wasn’t doing<br />

the Bike Week Edition, I got at JB and<br />

requested to take the reigns on this one.<br />

She agreed and Ms. Rivercity and I got<br />

together and BONG, here it is! Truth is,<br />

this is a bittersweet situation. On one<br />

hand, I love when my state gets a look on<br />

a national level. It feels like we’re one step<br />

closer to our goals. On the other hand, I see<br />

a bunch of individuals but they aren’t one<br />

collective unit like they should be. Artists in<br />

Columbia don’t drive that hour and a half<br />

to see what’s going on in Charleston, and<br />

Charleston artists don’t take that ride to<br />

Columbia. Why<br />

We have two cities that could benefit tremendously<br />

from fucking with each other, but<br />

they don’t. We have to come together and<br />

make this music thing happen for ourselves.<br />

The majors have never given us anything<br />

and truthfully we don’t give enough of ourselves<br />

to each other. How can you expect<br />

from someone else what you’re not giving<br />

to yourself<br />

I have something I call the Carolina Nine<br />

Point Theory. If executed properly, a Carolina<br />

artist can’t help but win. The Carolina<br />

Nine Point Theory is that there are certain<br />

areas that--when infiltrated--artists can<br />

enjoy tremendous success:<br />

Charleston, Columbia, Florence, Spartanburg,<br />

Greenville, Myrtle Beach, Charlotte,<br />

Raleigh, and Greensboro. Imagine your<br />

song spinning on all the stations in these<br />

markets. Imagine your record causing the<br />

club to go crazy. Imagine your mixtape<br />

bumping in whips throughout all these markets.<br />

Imagine having an independent album<br />

in stores of all of these markets.<br />

Your name would ring bells! Not just in the<br />

Carolinas, but in the South and eventually<br />

the country. I don’t understand why<br />

our artists run to Atlanta, Miami, or NY<br />

when they haven’t even made it shake in<br />

their own backyard. With all this prime real<br />

estate here, why are y’all trying to cop land<br />

somewhere else I need DJs and radio personalities<br />

from both states to let each other<br />

know which Carolina artists are bucking off<br />

in their respective cities. We have to play<br />

each other’s records, both on the radio and<br />

in the clubs.<br />

Individually there are a few people in the<br />

Carolinas making it, but that’s not doing<br />

anything for the Carolinas as a whole. It’s<br />

about a collective effort to turn the Carolinas<br />

into a brand we can all benefit from.<br />

Think about that when you’re busting Stupid<br />

Dope Moves on the strip during Bike Week<br />

in Myrtle Beach. When you see me, South<br />

Crack’s Prime Minister, salute!<br />

Streetfully Yours,<br />

Charlamagne Tha God<br />

| OZONE


mYRtle beach map<br />

OZONE |


MYRTLE BEACH BIKE WEEK<br />

EVENT LISTING<br />

Thursday, May 22<br />

Thirsty Thursdays f/ DJ Ike G @ Studebaker’s 10 PM - 3 AM<br />

2000 N. Kings Hwy., Myrtle Beach, SC (843) 448-9747<br />

Friday, May 23<br />

East Coast Custom Motorcycle Show<br />

@ Myrtle Beach Convention Center<br />

2101 N. Oak St. (714) 513-8409 (Sarah Timleck)<br />

11:00 AM – 6:00 PM<br />

Blackout Party @ Myrtle Beach Convention Center<br />

2101 N. Oak St. 9:00 PM – 3:00 AM<br />

DJ Ike G and The Carolina Coalition Presents…<br />

The Welcome to BBW 08 Hosted by K9 Bike Club<br />

@ Myrtle Beach Drag Strip 3:00 PM – 7:00 PM<br />

George Clinton and the Funkadelics @ Hard Rock Park<br />

www.HardRockPark.com<br />

Plies Performing Live @ Studebaker’s 10 PM - 3 AM<br />

2000 N. Kings Hwy., Myrtle Beach, SC (843) 448-9747<br />

Friday Night Freak Off @ Club Kryptonite<br />

Music by DJ B-Lord, Doors open @ 9 PM, ladies free until 10<br />

2925 Hollywood Dr., Myrtle Beach, SC (843) 839-9200<br />

Saturday, May 24<br />

East Coast Custom Motorcycle Show<br />

11:00 AM – 6:00 PM @ Myrtle Beach Convention Center<br />

Music by DJ Ike G<br />

2101 N. Oak St. (714) 513-8409 (Sarah Timleck)<br />

Comedy Show @ Myrtle Beach Convention Center<br />

2101 N. Oak St. 7:00 PM – 12:00 AM<br />

Precious Metals Bike Fest 08 Party @ 2001 Night Club<br />

920 Lake Arrowhead Rd. Myrtle Beach, SC (843) 449-9435<br />

Shawty Lo Performing Live @ Studebaker’s<br />

2000 N. Kings Hwy., Myrtle Beach, SC (843) 448-9747<br />

10:00 PM – 3:00 AM<br />

Supastar Saturday @ Club Kryptonite<br />

2925 Hollywood Dr., Myrtle Beach, SC (843) 839-9200<br />

| OZONE


Sunday, May 25<br />

East Coast Custom Motorcycle Show<br />

@ Myrtle Beach Convention Center 11 AM - 4 PM<br />

2101 N. Oak St. (714) 513-8409 (Sarah Timleck)<br />

Ruff Ryder Concert @ Myrtle Beach Convention Center<br />

2101 N. Oak St. 4:00 PM<br />

Othaz Records, Rico Barrino, & DJ Ced @ Studebaker’s<br />

2000 N. Kings Hwy., Myrtle Beach, SC (843) 448-9747<br />

Sista Girl Sunday @ Club Kryptonite w/ DJ B-Lord<br />

2925 Hollywood Dr., Myrtle Beach, SC (843) 839-9200<br />

Doors open @ 9 PM, ladies free until 10<br />

CLUB LISTING<br />

2001 NIGHTCLUB<br />

920 Lake Arrowhead Rd. Myrtle Beach, SC 29572<br />

(843) 449-9435<br />

THE AFTERDECK<br />

9719 Hwy 17 N. Myrtle Beach, SC (843) 449-3655<br />

DERRIERE’S GENTLEMENS CLUB<br />

804 Seaboard St. Myrtle Beach, SC<br />

(843) 946-6615<br />

THE G SPOT (After Hours Spot)<br />

3636 Highway 90 Longs, SC 29568<br />

Club Isis<br />

9578 S. Ocean Hwy Pawley’s Island, SC 29585<br />

Club Kryptonite<br />

2925 Hollywood Dr. Myrtle Beach, SC 29577<br />

(843) 839-9200<br />

Liquid City<br />

504 Yaupon Circle Myrtle Beach, SC 29577<br />

(843) 626-4919<br />

Planet Hollywood<br />

2915 Hollywood Dr. Myrtle Beach (843) 448-7827<br />

Studebaker’s<br />

2000 N. Kings Hwy. Myrtle Beach, SC 29577<br />

(843) 448-9747<br />

OZONE |


LITTLE BROTHER<br />

DURHAM, NC Words by Randy Roper<br />

At one point you dropped the Separate but<br />

Equal mixtape with Drama. Are you starting<br />

to feel like it’s more of an equal thing now<br />

Phonte of Little Brother: Things are always<br />

lookin’ good. For me, it ain’t really so much<br />

about getting on the Grammys and shit like<br />

that. I’m always getting hit up from people<br />

I respect, telling me they respect my work.<br />

That’s what it’s all about. As far as us being<br />

equal, I don’t think that’s ever gonna<br />

happen. I think we’re always gonna kinda<br />

be the underdogs, the odd-men-out. But<br />

we’re still able to make a living doing what<br />

we love. We’re still able to tour and see the<br />

world. We can put out records whenever we<br />

want, so I can’t complain.<br />

Would you ever trade that for one hit record<br />

that blows everybody out the water<br />

I personally wouldn’t. Hindsight is always<br />

20-20. If I was 19 and you said, “Do you<br />

wanna have one hit and make $10 million<br />

dollars or have a career for 25 years”, who<br />

knows how I would answer. Going through<br />

the industry over the years and seeing what<br />

people go through, I wouldn’t trade places<br />

with nobody. I’m always working to achieve<br />

more, but I’m good where I’m at. Once you<br />

get a big hit record, they don’t even know<br />

you anymore; they just know your record.<br />

10 | OZONE


Y’all released The<br />

Get Back with ABB<br />

Records. Are y’all<br />

done with major<br />

labels all together<br />

Personally I’m<br />

done. I think for<br />

his solo record<br />

Pooh may look into<br />

distribution with<br />

some majors. For<br />

me, it doesn’t make<br />

sense to sign my<br />

life over and give<br />

up all that control.<br />

I’m doing all my<br />

projects pretty<br />

much on my own<br />

with just distributing.<br />

I personally<br />

don’t see the need<br />

to sign to another<br />

label again. For<br />

me, it would be the<br />

kiss of death.<br />

Is that the main<br />

reason you leaked<br />

The Get Back<br />

album<br />

Nah, the album had already leaked and it<br />

was missing a track. I didn’t want people<br />

hearing the incomplete record. So that’s<br />

when I was like, “Fuck it, let’s just put the<br />

shit out. Let me give it to the fans and see<br />

what they say.” It turned out to be a real<br />

good thing. A lot of fans were surprised,<br />

like, “I can’t believe this motherfucka just<br />

gave his album away; that’s the most<br />

gangster shit ever.” A lot of cats were like,<br />

“Just on the strength of this, I’m going to<br />

buy two copies.” Nothing says that you trust<br />

your product more than you giving it away.<br />

It’s saying, “Yo, this record is so dope, I’ma<br />

give it to you and y’all are still gonna wanna<br />

buy it ‘cause this shit is quality.” It’s all about<br />

making a product you can stand behind and<br />

be proud of.<br />

importance of that<br />

It’s the life blood of any artist. It’s more important<br />

to talk to that kid that hits me up on<br />

Myspace than it is to reach the kid listening<br />

to the radio. That’s a person that, if you reel<br />

them in and keep giving ‘em quality product<br />

and treat them right, you’ll lock them in for<br />

life. If somebody hears your song on the<br />

radio, that’s just a casual listener. But with a<br />

person that’s reaching out to you, checking<br />

out your site, signing up to the mailing list,<br />

that can be the difference between paying<br />

your mortgage or not. I tell my fans all the<br />

time, “I’m not in business with any record<br />

label. I’m in business with y’all.”<br />

What’s the difference between the Little<br />

Brother sound now as compared to when<br />

9th Wonder was your producer<br />

The main thing we always keep in our<br />

music is the essence of soul, that raw<br />

unbridled honesty. To me, it’s just something<br />

that hits you in the heart. It strikes a<br />

chord of truth in you and you’re like, damn<br />

I can’t even front on that. That’s the main<br />

thing that has remained the same with 9th’s<br />

absence. As far as differences, our music<br />

has become a lot more vibrant, a lot bigger.<br />

The tempos have gotten faster. When we<br />

do shows now, you can feel it really shaking<br />

the floors.<br />

What’s next for Little Brother<br />

I just finished up the album with my man<br />

ZO! out of Detroit. We’re doing a project<br />

called ZO! and Tigallo Love the 80s. After<br />

that I got the Foreign Exchange album with<br />

Nicholay called Leave It All Behind. Pooh<br />

is gearing up for his second solo album<br />

called Dirty Pretty Things. He’s got a crazy<br />

record with Young RJ. And we’re releasing<br />

a DJ-free version of the And Justice For All<br />

mixtape with some new songs.<br />

Website: Myspace.com/Littlebrother<br />

You do a good job connecting with your<br />

fans, whether it’s through Myspace blogs<br />

or YouTube videos. Can you touch on the<br />

OZONE | 11


SHELLY B RALEIGH, NC<br />

Words // Ms Rivercity<br />

Photo // Oak Street Photography<br />

12 | OZONE


YThe HBIC – Head Bitch in Carolina<br />

– believes strongly in the independent<br />

grind and not settling<br />

for second best. We spoke with<br />

Shelly to find out what’s next in her busy<br />

schedule and why it’s important to build the<br />

right relationships.<br />

What’s your label situation like at the<br />

moment Have you had any offers on the<br />

table<br />

We’ve had some offers, but definitely not<br />

what we’re looking for. I’m not one of those<br />

artists that’s just gonna jump the gun on<br />

the first thing that comes to me. I take my<br />

career and everything I do very seriously.<br />

Right now I’ve got a situation with Official<br />

Entertainment as far as management,<br />

marketing, and promotions, and also Stupid<br />

Dope Moves with Charlamagne tha God.<br />

We’re releasing an album under his label<br />

soon. When the labels come correct with a<br />

situation, that’s when we’ll make a move.<br />

What makes you the “HBIC”<br />

Over the years I’ve been able to capitalize<br />

on marketing right here in North Carolina.<br />

I go out there in the streets and do the<br />

footwork; I do the promotions; I distribute<br />

my own projects; I do shows. I’ve really<br />

been recognized for my stage performance.<br />

And I don’t have to go outside of my state<br />

to get that recognition. A lot of attention is<br />

starting to come to us now because of the<br />

grind that I have and a lot of other artists in<br />

North Carolina.<br />

What makes your shows so talked about<br />

I heard you’ve opened up for a lot of major<br />

artists.<br />

I put all my shows together myself. I don’t<br />

have a DJ or hypeman. The fact that I am<br />

a female and I can get on any type of stage<br />

– I can go to a college, or a show in the<br />

hood – it doesn’t matter what type of crowd<br />

it is, I can move it myself. I think my energy<br />

and the way I interact with the people draws<br />

them in.<br />

From listening to your music it’s clear that<br />

you have a strong personality. Where does<br />

that come from<br />

I think it comes from everything I’ve been<br />

through and experienced, and things I’ve<br />

learned being in the industry. I’m a people<br />

person. I’ve learned how to build and<br />

maintain relationships. That’s a key factor<br />

in being an artist. Other than just recording,<br />

writing, and performing, you have to<br />

know how to be a people person. I enjoy<br />

everything that I do.<br />

What are some important things in life you<br />

try to make time for<br />

To be honest, I don’t do anything else but<br />

music. I haven’t quite gotten to where I<br />

want to be in my life so there’s no time for<br />

sleeping or playing or clubbing. I don’t even<br />

do the club unless I have to be there for an<br />

event or show or have to interact with the<br />

people concerning my music. Outside of the<br />

music, family is very important to me. Me<br />

and my mother are very close. She’s my<br />

best friend and a huge supporter.<br />

What else do you have in the works<br />

I’m working on Shelly B Promotions, an<br />

event promotions company specializing in<br />

mainstream and commercial party experiences,<br />

and at the same time bringing the<br />

up-and-coming sounds and artists to the<br />

forefront. I’ve been putting together a lot<br />

of my own shows in North Carolina and<br />

giving unsigned artists a chance to get they<br />

shine on. I got the HBIC mixtape out right<br />

now. That’s hosted by DJ Barry Bee. I’m<br />

working on a few video shoots and a DVD.<br />

I’m looking at releasing a couple of albums<br />

within the next few years. I’m just gonna<br />

keep grinding.<br />

Website: Myspace.com/Shellyb1<br />

OZONE | 13


14 | OZONE<br />

Words // Eric Perrin<br />

Photo // Earl Randolph


R<br />

ight now Shawty Lo is blatantly<br />

breaking the law. He’s a block<br />

away from his beloved Bankhead<br />

Highway, on an abandoned street, home to<br />

dope fiends and hood urchins—-and he is<br />

standing on about 40,000 bricks. His everpresent<br />

army of white-tee clad soldiers are<br />

all paranoid that the police are on their way,<br />

but Lo doesn’t muster an ounce of concern.<br />

“Man, calm down! The police ain’t worried<br />

about us!” yells a defiant Shawty Lo,<br />

motioning the photographer to continue<br />

with the photo shoot from the remains of<br />

a recently bulldozed building. Lo’s voiced<br />

disregard doesn’t ease the anxiety of his<br />

nervous crew (seconds earlier, the owner of<br />

the demolished building threatened to call<br />

the police for trespassing on private property),<br />

but when Shawty Lo gives an order,<br />

his generals follow, so they remain quiet.<br />

“They just wanna be around they king,” Lo<br />

later says about his loyal laborers.<br />

And right now, Shawty Lo certainly feels like<br />

a king. It’s late afternoon on the west side<br />

of Atlanta and even though the sun is hiding<br />

beneath the overcast sky, Carlos “Shawty<br />

Lo” Walker is basking in the bright lights of<br />

a flashing camera. It’s no secret that Carlos<br />

Walker was a once prominent drug lord who<br />

served time in prison for his dealings, but<br />

now he’s paid his dues, and done his time.<br />

He and his “generals” have been moving<br />

units in this city since 1993, and today is no<br />

different.<br />

Lo’s Units In The City still come packaged<br />

in plastic, but now they’re distributed<br />

through Asylum and peddled by pushers<br />

such as Best Buy and Sam Goody. Shawty<br />

Lo maintains that he never intended to be a<br />

rapper, but that’s exactly what he’s become.<br />

Like it or not, his hit single “Dey Know,”<br />

which samples the classic 1970 Edwin Starr<br />

hit, “War,” has undoubtedly become one of<br />

the hottest songs in the South, and if you<br />

add that to his growing resume including<br />

tracks such as “Dunn Dunn” and 2005’s “I’m<br />

Da Man,” it becomes apparent that Shawty<br />

Lo is quickly becoming a staple of the ATL<br />

music scene.<br />

Hollowell Parkway. The official name was<br />

recently changed, but is still referred to by<br />

natives as “Bankhead Highway.”<br />

“I don’t need no security guards or nothing<br />

out here,” says Lo. Even amidst his<br />

growing fame and success, he refuses<br />

to relocate his D4L studios and bounce<br />

from Bankhead. “All you see is me and my<br />

homeboys.” The Bowen Home hero adds,<br />

“No matter what kinda money I get, I’ll still<br />

be right here.”<br />

Minutes after his photo shoot in the<br />

demolished building, Shawty Lo sits in<br />

the backseat of his chauffeured Cadillac<br />

Escalade outside of his Bankhead studio.<br />

He has a fresh order of Chinese chicken<br />

wings and a lingering hangover from the<br />

night before (Rocko’s album release party),<br />

but for Shawty Lo, life doesn’t get much<br />

better than this. He is making his mark on<br />

the world from the very same street he grew<br />

up on, surrounded by lifelong friends and a<br />

comfortable setting. Shawty Lo is in his element,<br />

and there’s Lo Limit is sight.<br />

You get a lot of love in the streets. How<br />

were you able to acquire so much respect<br />

around the hood<br />

Look around you. We’re right here on my<br />

street, Bankhead...<br />

For the full interview, log on to ozonemag.<br />

com or pick up the April issue of OZONE<br />

<strong>Magazine</strong> featuring double covers with<br />

Shawty Lo and B.o.B.!<br />

Lo’s life is essentially similar to many of his<br />

predecessors who transitioned from trapper<br />

to rapper, but one element that makes<br />

Shawty Lo truly unique is that if you want<br />

him, you really can find him in the A. He’ll<br />

be on the west side, more specifically, right<br />

in front of his studio at 2610 Donald Lee<br />

OZONE | 15


RAIN FAYETTEVILLE, NC<br />

Words // Randy Roper<br />

16 | OZONE


Over the last few months Randy<br />

“Rain” Watford has been seen<br />

on every medium available for<br />

an up-and-coming artist, so his<br />

face may be familiar. Expect heavy Rain in<br />

the foreseeable future, and we’re not talking<br />

bad weather or a stack of ones in the air.<br />

Coming out of Fayetteville, NC, has it been<br />

harder for you to get heard<br />

Yeah, it makes it harder because Fayetteville<br />

is a military base city. The problem with<br />

that is, people from the city are always coming<br />

in and out. There’s always new people<br />

moving in and people that have been here<br />

for years moving out. So it’s kinda hard<br />

to get your buzz up, ‘cause the people<br />

that relate to you and know you, let’s say<br />

you’re putting in a two year grind out here,<br />

those same people might not even be here.<br />

So, it’s harder to build your buzz out here<br />

versus a place like New York or Atlanta.<br />

That’s why it forces me to hit other markets<br />

to promote my music.<br />

At one point you moved to New York. Is that<br />

the reason you moved there<br />

I moved there because I wound up dropping<br />

out of school. My mother basically told me,<br />

“You can’t stay here with me if you’re not<br />

gonna be in school.” I figured I’d go to New<br />

York. My father was staying there at the<br />

time; I didn’t really know him ‘cause he was<br />

locked up for the majority of my young life.<br />

I thought it’d be a good time to get to know<br />

him and at the same time pursue my career.<br />

How did New York work out for you<br />

My mother wasn’t there and my father<br />

wasn’t helping me. As far as the music<br />

goes, I had to get out there and grind on my<br />

own. I didn’t know anybody up there. It put<br />

me in a situation where I was forced to grow<br />

up a little bit quicker and be more mature at<br />

an early age.<br />

You have been able to establish a buzz. But<br />

your buzz is more internet and DVD related.<br />

The buzz I got now is from me keeping<br />

up on what was going on. As soon as the<br />

DVDs started poppin’, I made sure I jumped<br />

into that. A lot of people catch on to things<br />

late. I was always a person that keeps my<br />

eyes open, and my ears open, to see what<br />

the next thing was. Every opportunity that<br />

opens, I make sure I attack it. What a lot of<br />

artists do nowadays is, they come out and<br />

release records but nobody knows their<br />

story. That’s why you might see somebody<br />

with a hit record on MTV and BET, but they<br />

won’t sell no records when their album<br />

comes out because nobody knows them.<br />

People don’t really buy into your music;<br />

they buy into your character. People like<br />

Jeezy because of his persona, so the<br />

people that were relating to him bought his<br />

music. And that’s what I’m doing right now.<br />

I’m giving people me, who I am. That’s<br />

why you see me in different magazines, on<br />

DVDs, I’m giving you a chance to see me<br />

before I present all my music.<br />

You were recently on Rap City’s “Spit<br />

Yo Game.” How’d that opportunity come<br />

about<br />

BET reached out. That was crazy. I don’t<br />

have a record deal. So for me to be doing<br />

all this with no deal, this has nothing to do<br />

with me; this is God pushing opportunities<br />

to me and I tackle them. For me to be<br />

on BET and come back to my hood, and<br />

people see me like, “Yo, I just saw you on<br />

BET,” it motivates me ‘cause I’m one of<br />

theirs. They didn’t grow up with the rappers<br />

in the game now; they grew up with me.<br />

Seeing me on TV shows them that there’s<br />

something else they can do.<br />

Not too long ago, you dropped a mixtape<br />

with Don Cannon. What kind of response<br />

did you get from that<br />

The mixtape with Don Cannon was like<br />

the classic for the streets. The CD’s called<br />

Highly Unanticipated and I did that to basically<br />

clown and joke on my situation. Most<br />

artists come out and be fronting like, “I’m<br />

the hottest dude out, they’re anticipating<br />

me,” and I felt the exact opposite. I feel like<br />

I’m hot and putting good music out, but<br />

nobody’s waiting to hear a Rain CD. So, I<br />

feel like the theme we were going with, we<br />

tackled it pretty good.<br />

Are you going to be at Bike Week this year<br />

Yeah, any situation like this, you gotta be<br />

there, especially when it’s your town or your<br />

state. I’ll have the whole team with me,<br />

First in Flight Entertainment. Best believe<br />

you’ll see me out there with like fifty people.<br />

They’re gon’ have Rain t-shirts on, passing<br />

out Highly Unanticipated CDs and we’re<br />

gon’ try to make an impact out there.<br />

OZONE | 17


18 | OZONE<br />

SONNY<br />

RICH


& DJ<br />

CHUCK T<br />

CHARLOTTE’s<br />

TRAPMAN and the<br />

CAROLINA KING<br />

link up to share<br />

their recipes for<br />

COOKIN’ UP RAW<br />

MUSIC...<br />

Words // Charlamagne Tha God<br />

& Ms. Rivercity<br />

Photo // Jason Cordes for<br />

Uimages Photography<br />

OZONE | 19


His videos look like he’s got a<br />

major label budget; he’s been<br />

featured in XXL <strong>Magazine</strong>;<br />

BET.com voted him to be one<br />

of the breakthrough artists<br />

in the music industry and all I keep asking<br />

people is, “Who the fuck is Sonny Rich”<br />

Well, let’s ask him.<br />

Sonny Rich, who the fuck are you<br />

Nigga, I’m me! I’m just a nigga tryin’ to<br />

make it, bra. I’ma straight 704 soldier.<br />

Keep Lock Entertainment is the label you<br />

rep. They’re indie, but they promote you<br />

like a major, so who is selling all the kilos of<br />

cocaine that’s funding the situation<br />

Man I don’t know nothing ‘bout no kilos. I<br />

rap homie! (laughs) You won’t catch me on<br />

no DVDs talking about I sell dope, or done<br />

sold this and that. It’s only in my music. It’s<br />

entertainment, baby.<br />

I asked that question ‘cause I have heard<br />

you refer to yourself as Da Trapman and<br />

the whole trapper-turned-rapper thing is<br />

kind of corny for the simple fact that rappers<br />

be lying. Is that your life for real or are you<br />

just following the current trend<br />

On some real shit, bra, I’ve traveled down<br />

every lane in life, from the streets to a regular<br />

9 to 5, to the military, so when you hear<br />

me speak on the trap it’s nothing fabricated.<br />

There was a time in my life when I was out<br />

there doing what I thought I had to do to<br />

make a decent living in this fucked up world<br />

we live in. Does that name define who I<br />

am No, it’s just a part of my life that I’m<br />

not proud of, but at the same time I’m not<br />

ashamed of it either. The name itself “Da<br />

Trapman” came from my partnas when I returned<br />

home from the military. They always<br />

used to say, “The city’s gotta voice now that<br />

the Trapman is home.”<br />

Charlotte, NC is not known for its Hip Hop<br />

scene. How did you establish such a big<br />

buzz in this city And how did that buzz go<br />

from the city to the industry<br />

To be truthful, it’s a lot of talent in Charlotte<br />

as well as the whole Carolinas, North and<br />

South, but as far as me, I didn’t sound like<br />

anybody else so it made me stand out. The<br />

city as well as the industry took notice of<br />

that fact.<br />

SONNY<br />

RICH<br />

hood superstar like yourself<br />

Well, the chicks have always been there,<br />

homie. The fame from music ain’t make<br />

Sonny Rich. I been pimpin’ since pimpin’<br />

been pimpin’. (laughs)<br />

What’s the reason you think the Carolinas<br />

haven’t popped off in the industry yet And<br />

how will your upcoming album The Virus<br />

make sure it does<br />

I can’t really say, but I know when the<br />

album drops I’m going to shock a lot people<br />

and these labels will start to take notice<br />

of the Carolinas ‘cause we really go hard<br />

down here.<br />

You got a hell of a name. It makes me want<br />

to ask you to borrow some bread. How Rich<br />

are you, Sonny<br />

My ribs ain’t touching or nothing but I ain’t<br />

where I wanna be by a long shot.<br />

What’s your relationship with the Carolina<br />

King DJ Chuck T<br />

That’s my nigga! I’ve been a fan of his work<br />

for a minute and I always wanted to work<br />

alongside him on a project and we finally<br />

did it. That’s one DJ I can honestly say if he<br />

needed me for anything I would go all out to<br />

help anyway I could.<br />

Let the people know what to expect from<br />

Sonny Rich in the future.<br />

The future looks very promising for ya boy,<br />

ya feel me But the people can expect me<br />

to keep dropping that 704 music, a classic<br />

album on in May, and a voice that’s going to<br />

ring bells in this music industry.<br />

Website: Myspace.com/Sonnyrich704<br />

Charlotte has got some bad broads and<br />

I know they’re recognizing your status.<br />

What’s the groupie love like for a neighbor<br />

20 | OZONE


& DJ<br />

CHUCK T<br />

The self-proclaimed Carolina<br />

King has rightfully earned his<br />

title over the years. Consistently<br />

releasing CD after CD, DJ<br />

Chuck T has received a number<br />

of awards and accolades which he himself<br />

cannot even count. We spoke with the<br />

Down South Slangin’ mastermind to find out<br />

what else is up his sleeve for 2008.<br />

You drop a ton of mixtapes. How quickly<br />

can you finish one<br />

It depends on what type of mixtape it is. If<br />

it’s a blend tape, then it will take anywhere<br />

from two weeks to a month to put it together.<br />

If it’s a paying artist’s mixtape, then<br />

it takes me about two to three days to mix it,<br />

bring some records back, blend it together<br />

and make it sound real professional. If it’s<br />

an exclusive tape, where the focus is on the<br />

music and not so much skills, that can take<br />

me a day or two max.<br />

What else is new with you<br />

Right now my main goal is my new company<br />

Publicity Stunt Marketing. I’m trying to<br />

make the transition away from the mixtape<br />

game because at the end of the day it’s still<br />

illegal. No matter how many label reps call<br />

me wanting me to play their artists, it’s illegal.<br />

It’s nothing we can really do until labels<br />

decide to make mixtapes legal and regulate<br />

them. Publicity Stunt Marketing/Management/Consulting<br />

is the new company.<br />

I’m focusing on taking some artists from<br />

the Carolinas and showing ‘em how the<br />

industry works; really trying to take some<br />

Carolina artists to the top.<br />

Who are some artists you’re working with<br />

My main goal is staying neutral, helping<br />

anybody who’s talented and making moves<br />

in the Carolinas. I’ve even blasted out music<br />

from artists who I didn’t see eye to eye<br />

with. I look at it like I’m one of the pioneers<br />

in Carolina music and I have a responsibility<br />

to set aside personal issues.<br />

I see you’re promoting your brother, P.I.M.P.<br />

Yeah, P.I.M.P. is my older brother. He’s<br />

been rapping since we were children. He<br />

used to have the turntables in his room.<br />

My other brother would play like he was<br />

the DJ. I was the youngest so they used to<br />

make me control the volume. They gave<br />

me the bullshit job. We’ve been honing<br />

our craft since we were little. He recently<br />

started taking rap seriously when he came<br />

home from jail in 2001. He did a five year<br />

bid for drug trafficking. I just recently started<br />

working with him ‘cause I just saw him take<br />

things seriously. I’m his younger brother,<br />

so I understand it’s hard for him to listen<br />

to my [advice[ when it comes to the music<br />

industry. Recently we were able to get past<br />

the egos and start working together.<br />

It seems like you’d have a successful radio<br />

show. You say whatever is on your mind.<br />

I’ve been on radio before and to be honest,<br />

it’s not a road I want to go back down unless<br />

the station is willing to give me some<br />

type of control. Radio is an industry where<br />

the jock is never supposed to be bigger<br />

than the station. We saw that when my<br />

homeboy Charlamagne Tha God became<br />

bigger than the station and they got rid of<br />

him. Thank God he already had something<br />

in the works with Wendy Williams. It was<br />

like a big “fuck you” to jump from market<br />

number 50 to market number 1. It shows<br />

you the mentality of radio. I don’t have time<br />

to sacrifice sitting at a computer at a radio<br />

station for pennies. I’ve built my stock up<br />

enough for people to know what I bring<br />

to the table. Look at all I’ve accomplished<br />

without radio. The radio PDs and General<br />

Managers should be throwing the checkbook<br />

at me but they’re not. I’m one of the<br />

top mixtape DJs in the world without radio.<br />

What are you killing the streets with next<br />

I’m working on Down South Slangin’ 50 and<br />

I just released Sexxxplicit R&B 40. My longevity<br />

in the R&B mixtape scene is equal to<br />

my longevity in dirty South mixtapes. I just<br />

finished the Sonny Rich mixtape which will<br />

hit the streets around Bike Week. I’m about<br />

to put out my brother’s album. I’m working<br />

on a CD with Black Jerus from North<br />

Carolina, who has produced for G-Unit<br />

and Snoop Dogg. We’re getting together<br />

with Jozeemo to do an album called True<br />

Identity. I’m about to get into executive<br />

producing, marketing and promoting artists,<br />

management, and label consulting, just<br />

using a lot of knowledge I’ve gained over 10<br />

years in the business to help out my people.<br />

Website: Myspace.com/Djchuckt<br />

OZONE | 21


P.I.M.P.<br />

Words // Charlamagne Tha God<br />

One thing about Charleston is that a lot of<br />

artists in the booth are really in the streets<br />

living what they spit. One artist is trying to<br />

be known more for the records he writes<br />

than the criminal record the system has<br />

written up on him.<br />

P.I.M.P. Peace G! What the Mixx Is<br />

I’m good family, just chilling, keeping it real,<br />

and staying as fresh as I can.<br />

Glad to hear that, homie, especially since<br />

the day we’re doing this interview is a day<br />

before you’re scheduled to go in and do a<br />

six year bid. How much is that weighing on<br />

you<br />

Any time away from your family and close<br />

friends is gonna fuck with your mind a<br />

little but I knew what I was doing and the<br />

consequences, so like the real G that I am,<br />

I man up and take my charge, keep my<br />

mouth closed, and come home. It doesn’t<br />

deter me at all because I never gave up on<br />

anything. I’ll always follow my dreams and<br />

rapping is one of them. Six years is a long<br />

time but I don’t fall under the 85% law so I’ll<br />

be eligible for parole after a year. Plus I only<br />

get better with time, like some good wine.<br />

You are one of the more socially conscious<br />

rappers in South Carolina. Are your experiences<br />

in the system what prompted you to<br />

put some truth in these babies’ brains<br />

Yes, because I’m a real dude. If I said it,<br />

I’ve done it, but it ain’t about that. I know<br />

young black kids listen to my music. I have<br />

3 kids from the ages of 4<br />

to 14 and I would never let<br />

my kids do some of the shit<br />

I’ve done. It’s my obligation<br />

to give them some real<br />

game that’s gonna benefit<br />

them. A muthafucker told<br />

you a lie if they said being<br />

in jail is cool or being<br />

dead or being somewhere<br />

strung out on drugs is<br />

cool.<br />

as your brother<br />

Chuck T is a real good dude. I love him<br />

to death and if anyone fucks with him I’m<br />

do something stupid and go back to jail.<br />

(laughs) I’m joking, but I respect his opinion.<br />

He never tells me something I did was<br />

straight tight; he always lets me know what<br />

I can improve on. I believe that has helped<br />

me become a well-rounded rapper, because<br />

I know how to take constructive criticism.<br />

So you’re featured on South Carolina The<br />

Album with one of my favorite records, period,<br />

“Fishhead.” Explain “Fishhead” for those<br />

outside of Charleston who don’t understand<br />

why that’s a term we don’t like.<br />

People outside of Charleston use it in a<br />

negative way because they say we eat<br />

fish with everything. Charleston is a port<br />

city, so you could expect that. But come to<br />

Charleston and get some of this good fish.<br />

Try Ernie’s downtown on Remount Rd. or<br />

Bertha’s Kitchen, but just don’t call nobody<br />

Fishhead or you might get hurt.<br />

I know that you have a lot of material that<br />

you’re planning to release while you’re<br />

incarcerated. Give us a rundown of what to<br />

expect.<br />

You can expect that real music from me<br />

– fire lyrics, stimulating tracks, unique<br />

swag. I’m tell you ‘bout the game, not only<br />

the good side but the bad side as well. I’m<br />

touch on some political issues. I consider<br />

myself intelligent so I’m always talk about<br />

something positive. Communication rules<br />

the nation. //<br />

DJ Chuck T is your blood<br />

brother. What are the<br />

benefits of having one of<br />

the most influential DJs<br />

22 | OZONE


24 | OZONE


OZONE | 25

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