L.E.P. - Ozone Magazine
L.E.P. - Ozone Magazine
L.E.P. - Ozone Magazine
You also want an ePaper? Increase the reach of your titles
YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.
L.E.P.<br />
GANG<br />
RELATED<br />
SONNY RICH // LITTLE BROTHER // SHELLY B // SHAWTY LO // JQ<br />
DJ CHUCK T // DANNY! // SNOOK DA ROKKSTARR // TR FLOW<br />
myrtle beach bike week<br />
**special edition**
SONNY RICH<br />
& DJ CHUCK T<br />
cookin’ up raw music<br />
L.E.P. // LITTLE BROTHER // SHELLY B // SHAWTY LO // RAIN<br />
DANNY! // SNOOK DA ROKKSTARR // LE-LE // TR FLOW // JQ<br />
myrtle beach bike week<br />
**special edition**
9 MILLION<br />
Words // Charlamagne tha God<br />
Originating from Dalzell, South Carolina,<br />
9 Million is proof that you don’t have to be<br />
from a major music mecca to create hit<br />
records. He’s lent his production expertise<br />
to nearly all of the hot artists in South<br />
Carolina, along with artists like Gorilla Zoe,<br />
B.o.B., and Sean Paul of the YoungBloodz.<br />
A lot people don’t know that you’re responsible<br />
for so many South Carolina classics.<br />
Give them a quick list of some joints you’ve<br />
produced.<br />
I did “Hey You Shawty” and “I’m Clean” for<br />
CollardGreens and his new single “Heart-<br />
Breaker.” I did “Don’t I Look Good” For Lil<br />
Ru, “I’m a Legend” for Mr. Flip, and “Everybody<br />
Lookin” by CollardGreens, which<br />
Atlantic Records’ VP Kevin Liles purchased<br />
for one of his artists. I did “Ya Know” by Mr.<br />
Flip. I also produced Lil Ru’s second single<br />
under Capitol Records, “I’m Spinnin It.” I<br />
did Mr. Flip’s new single “Geek Music” and I<br />
produced the hottest song in the south right<br />
now, “Nasty Song” by Lil Ru.<br />
What exactly is your title with Headhunter<br />
Records<br />
I’m co-CEO along with my partner Lil Bo.<br />
I’m also the official in-house producer. I do<br />
a little of everything, from marketing and<br />
structuring our company, to the little things<br />
that make our label and artists successful.<br />
Some people think that as long as you have<br />
a hot song you’re gonna automatically be<br />
successful, and that’s not reality. It takes<br />
a team of individuals with a common goal<br />
to make that record successful, and I think<br />
my partner did a great job putting this team<br />
together.<br />
How is everything with Lil Ru’s situation Is<br />
it true he got dropped from Capitol<br />
Everything is cool. Lil Ru is not with Capitol<br />
Records any longer, but it was a decision<br />
made by Head Hunter Management not to<br />
continue with the terms of the contract.<br />
Why hasn’t Headhunter released any full<br />
length albums You always have a smash<br />
single but it’s rarely anything at retail. I<br />
know the streets are dying to know why<br />
they can’t cop the albums in the stores.<br />
Actually we just released Lil Ru’s album/mix<br />
CD called Microwave Music. It has all original<br />
tracks produced by me and my label<br />
mate Freddie L. But before this, we just<br />
didn’t feel like the time was right to release<br />
any projects. We wanted to keep the streets<br />
wanting more. I didn’t want to over-flood<br />
the market before we had total control. Now<br />
that we have control of the market, you’re<br />
gonna see a lot of projects in retail stores<br />
everywhere.<br />
So what’s on deck for Nine Mill and Headhunter<br />
in 2008<br />
I’m working with my labelmates CollardGreens<br />
and Mr. Flip right now. Their<br />
projects will be dropping this fall so we’re<br />
in the studio every day and night. I’ve also<br />
been working with a lot of major and independent<br />
artists. I got a lot of people coming<br />
at me for tracks right now. I guess you can<br />
say I’m hot right now, feel me<br />
Website: Myspace.com/headhunterlabel<br />
How do you deal with artists feeling like<br />
they’re not getting the attention they deserve,<br />
especially when the focus is on one<br />
man out of the crew<br />
That’s what’s so good about the team. The<br />
artists on the roster are real humble. Everyone<br />
understands business. We all know<br />
that everybody can’t be in the spotlight at<br />
the same time. We all made a conscious<br />
decision to push Lil Project, and it’s been<br />
working. Now that we’ve started getting<br />
attention from the majors, we’ve been working<br />
with all of our artists a lot more. I want<br />
everybody on the label to have hit records.<br />
| OZONE
IKE G DA<br />
Words // Ms. Rivercity<br />
An avid supporter of Carolina music, Ike G<br />
brings homestate talent to the masses via<br />
Sirius Satellite Radio. He can be heard on<br />
CORE DJ Radio Saturdays from midnight<br />
- 2 AM and Sundays from noon - 2 PM.<br />
For those who don’t know, what’s your history<br />
as a DJ<br />
I started out under my cousin Tony Tone out<br />
here. When I got to North Carolina he was<br />
on the radio and basically brought me up<br />
under his wing. I’ve been doing this since<br />
1996.<br />
Were you doing any other radio work before<br />
CORE DJ Radio came about<br />
I’ve been on the radio in Fayetteville at<br />
WZFX and WCCG, as well as out of state:<br />
KDOL in Iowa and WNOV in Milwaukee.<br />
When the CORE DJs broke through and got<br />
the Sirius show, I had done Sirius before so<br />
I knew the format. I was one of the first DJs<br />
to go ahead and get it poppin’.<br />
What will you have going on for Bike Week<br />
I got a gang of clubs. I DJ at the East Coast<br />
Customs Bike Show. I got Shawty Lo and<br />
Plies coming to Studebakers. I got the K9<br />
Bike Club Welcome to Bike Week 08 Kickoff<br />
Party on Thursday. After I leave my last<br />
show on Saturday, I’ll be hitting up Miami.<br />
I’m grinding the whole weekend.<br />
I take the hottest artists I can find in these<br />
Carolina streets and give ‘em an opportunity.<br />
I play ‘em on my Sirius show, get ‘em<br />
BDS spins so when they go to these labels<br />
they got a platform. Local radio cats ain’t really<br />
giving ‘em no spins and helping ‘em out<br />
so I’m trying to give ‘em a bigger audience.<br />
What do Carolina rappers have to offer the<br />
rest of the world<br />
We call ourselves the middle East ‘cause<br />
we’re not really the South or the East<br />
Coast; we’re in the middle. You’re not<br />
gonna get just a down South flow; you’re<br />
gonna get some cats that sound like they’re<br />
straight from the heart of Brooklyn and<br />
some cats that sound like they from Port<br />
Arthur, Texas. You’ll get a little bit of everything<br />
combined into one. Our styles are so<br />
diverse and cultured.<br />
Is there anything else you want to mention<br />
I’ve got the Carolina Coalition, which is my<br />
promotions and marketing company. I gotta<br />
shout out the CORE DJs. We’re bringing<br />
the CORE Retreat to Carolina next go<br />
around. Shout out to the Wright Brothers,<br />
First in Flight Ent., Grandaddy Souf. I’m<br />
on the road with J. Bully and Small World<br />
who’s signed to DTP.<br />
Website: Myspace.com/Djikegda910<br />
Tell me about some of the new records<br />
you’re supporting at the moment.<br />
I’m focusing a lot on independent artists<br />
coming out of the Carolinas. I’m messing<br />
with Small World real hard. As far as<br />
mainstream artists, I’m digging Shawty Lo’s<br />
swag, Rick Ross of course. Weezy is killin’<br />
the game. Right along with other DJs nowadays,<br />
I put a lot of focus on independent<br />
artists, especially from the Carolinas.<br />
How difficult is it to break an indie artist<br />
versus a new record from a major artist<br />
If the record is hot it’s gonna break. The<br />
reason why I say I put my main focus on it<br />
is because the Carolinas have been jumped<br />
over for years. Look at the whole movement;<br />
it went from New York to Florida to<br />
Texas back to Florida and Atlanta. Carolina<br />
hasn’t really got a foot in the door. We got a<br />
little exposure when Petey Pablo came out<br />
but we’re trying to take it to that next level.<br />
| OZONE
TAB D’BIASI<br />
Words // Ms. Rivercity<br />
Both a radio personality and a DJ, Tab<br />
D’Biasi got his start at Power 98 interning<br />
and working his way up. Da Million Dolla DJ<br />
can be heard from noon - 1 PM and 2 AM<br />
- 6 AM every Monday through Friday.<br />
Why do you call yourself Da Million Dolla<br />
DJ<br />
My name is Tab; that’s my initials. When I<br />
started DJing I couldn’t think of a DJ name.<br />
I was drinking one day and came up with<br />
the name of an old wrestler who used to call<br />
himself Tad D’Biasi. I just flipped it. He used<br />
to call himself The Million Dollar Man. He<br />
would come in the ring with money all the<br />
time. I was a wrestling fan as a kid.<br />
So if you hadn’t become a DJ you might<br />
have become a wrestler<br />
Hell no! I’m too little. I woulda probably<br />
been a wrestling flunky or something.<br />
Is Power 98 the first station you DJed at<br />
Yeah. I did college radio back home in<br />
Jersey. When I got down here I got the<br />
opportunity to intern under Nate Quick. He<br />
saw me DJing at a party and said I should<br />
be on the radio. I thought he was playing. I<br />
ran into him three more times and he said<br />
the same thing. I figured I might as well go<br />
for it ‘cause something kept me running into<br />
this dude.<br />
With all the changes in the radio business,<br />
where do you see technology taking it for<br />
both DJs and artists<br />
Free radio is becoming harder ‘cause you<br />
got all these other outlets. Free radio is<br />
governed by a lot of people that don’t take<br />
chances. As a DJ, we’re out in the streets<br />
more so we know what’s poppin’ and what<br />
to take a chance on. Sometimes we don’t<br />
get the liberty to do that. With digital downloads,<br />
I feel it’s better. It might be hurting<br />
the industry now but the industry’s gotta<br />
come up with ways to combat that. It’s all<br />
about the consumer. If we didn’t have artists<br />
only making one or two good songs on a<br />
CD, they would be selling more units.<br />
DJs when I was coming up and they always<br />
said it’s politics going on. But you might not<br />
agree with that until you’re in the loop and<br />
see it for yourself. Radio’s main concern is<br />
keeping listeners tuned in. In their mind, if<br />
you play something unrecognizable, people<br />
might turn the channel. It’s the same thing<br />
in the club.<br />
How do you get people to accept something<br />
new<br />
We have a mixshow meeting with the DJs<br />
and our music director at the station. We<br />
rate the new records and if we all feel<br />
the same way about it, we’ll add it to the<br />
mixshow rotation. It bubbles from mixshow<br />
rotation to regular rotation. I think it goes<br />
from the radio to the club really. The more<br />
people hear it on the radio, the more they<br />
want to hear it in the club. Internet is a<br />
good kickoff too sometimes, like with Soulja<br />
Boy. Everybody knew “Crank Dat” before it<br />
dropped [as a major label single] so radio<br />
was forced to play it.<br />
Who are some artists you think will be<br />
around for a while<br />
I think Hurricane will be out for a while<br />
because he can flip styles. When you try to<br />
stay in the same lane all the time and you<br />
dead end, there’s nowhere to go. Like with<br />
snap music, when it died you don’t hear<br />
from those artists no more. It’s hard for<br />
them to get another single poppin’. The rap<br />
game is changing so fast.<br />
Contact: Milliondolladj@gmail.com<br />
What’s something that the general public<br />
might not understand about what you do<br />
In radio you have to follow certain rules and<br />
guidelines. I used to always listen to radio<br />
| OZONE
CHARLAMAGNE THA GOD<br />
Words // Randy Roper<br />
He went from South Carolina to the Wendy<br />
Williams Experience, and now Charlamagne<br />
Tha God is one of the top radio<br />
personalities in the country. Some rappers<br />
hate, some listeners do, too. But since no<br />
one knows what’s coming out of his mouth<br />
next, people love listening to him.<br />
You’ve been on the Wendy Williams Experience<br />
for two years now. Tell me how that<br />
whole experience has been.<br />
As far as radio, that was an adjustment<br />
because I come from doing my own show,<br />
“Charlamagne Tha God’s Concrete Jungle”<br />
in the Carolinas. I’ve never been nobody’s<br />
co-host. So it’s not my system, it’s her system.<br />
I had to find a way to do my numbers<br />
and put up my points within her system. But<br />
as far as the career aspect, it was the best<br />
move I could’ve made at the time. My talent<br />
is showcased on a national level now. I<br />
went from zero to sixty in 15 seconds and in<br />
the next two years I’m going to go from 60<br />
to 200. It’s a beautiful thing.<br />
Wendy has a bad rep with a lot of people.<br />
Do people that don’t like Wendy not like<br />
Charlamagne Tha God<br />
I came into the situation with my own<br />
enemies. It’s like the industry hates me<br />
just as much as they hate her. I think it’s<br />
just because we don’t kiss the ass of the<br />
celebrities. Nobody’s come up to me like, “I<br />
don’t like Wendy, so I don’t like you.” But I<br />
have heard people say, “Wendy, I like you,<br />
but I don’t like Charlamagne.”<br />
he will kill newborn babies, somebody had<br />
to check him.<br />
You do a lot of things outside of radio. Care<br />
to talk about that<br />
Yo, my South Crack [Carolina] album<br />
should be out no later than August. We got<br />
distribution through EMI for our label imprint<br />
Stupid Dope Moves. I got a real nice TV<br />
situation ‘bout to go on. God is good.<br />
Anything else you want to talk about<br />
I just got named one of the Top 30 radio<br />
personalities under the age of thirty. It’s a<br />
big thing because it’s not just black radio;<br />
it’s country, rock, and different people in the<br />
industry under the age of thirty. In 2005 I<br />
got named one of the top influential people<br />
in arts and entertainment under the age of<br />
30 in South Carolina. Now I’m saying that<br />
to say this: WHXK Hot 103.9 in Columbia,<br />
SC won’t let me do [my show] “Concrete<br />
Jungle.” I asked [the station’s program<br />
director] Chris Conners numerous times; he<br />
says the general manager Steve Patterson<br />
always says “no.” I think it’s funny how I’m<br />
one of the top personalities in the nation; I<br />
work for Inner City Broadcasting, but they<br />
won’t let me do “Concrete Jungle” when I<br />
come to the town and it bothers me. It’s not<br />
like they don’t need the help; they’re number<br />
13 in the market and their competition<br />
is number 3. I was on one day a week after<br />
they demoted me and now I’m one of the<br />
top 30 under 30.<br />
What was your problem with comments<br />
Lil Wayne made in a recent article in<br />
OZONE<br />
I’m writing a book called Socially Irresponsible<br />
and a lot of times people in general<br />
with a voice, when you’re an influential<br />
person like Lil Wayne--when you got a<br />
brother like that saying, “I won’t rap about<br />
you, I’ll murder you, your family, your wife,<br />
and your newborn baby--that should’ve<br />
had everybody in an outrage. We don’t get<br />
outraged for nothing. They shot Sean Bell<br />
50 times; we didn’t get outraged. Jena 6,<br />
we didn’t get outraged. We saw how they<br />
responded to Hurricane Katrina; we didn’t<br />
get outraged. People really don’t care no<br />
more. But when you hear a brother saying<br />
OZONE |
SNOOK DA ROKKSTARR<br />
COLUMBIA, SC<br />
Words // Ms. Rivercity<br />
10 | OZONE
Currently on the road with Boosie, Rick<br />
Ross, Pleasure P., and Plies, Snook is<br />
poppin’ bottles like a true Rokk Starr. It’s a<br />
lifestyle Snook exposed long before it became<br />
the current trend. Here Snook speaks<br />
on the tour and how he’s finally getting the<br />
recognition he deserves.<br />
You’ve worked with a lot of big names in<br />
the industry. Who all have you collaborated<br />
with lately<br />
My latest collaborations were with Lil<br />
Boosie, Yo Gotti, and T-Pain. I’ve worked<br />
with Sean Paul from the YoungBloodz, Lil<br />
Mo, Rich Boy, and Princess of Crime Mob.<br />
Tell me about the album American Roc<br />
Star.<br />
The album is set to come out late ’08. A lot<br />
of groups came out and everybody wanted<br />
to do the rockstar thing; they had the fad<br />
with it. I don’t party like a rock star; I live like<br />
one. The album’s gonna show you the life<br />
and times of real hood rock star, like going<br />
to the club, poppin’ bottles. That’s my lifestyle,<br />
everything I do. I can’t really go into<br />
depth. I’m open to a lot of different things.<br />
Elaborate on what you mean by “groups<br />
that came out wanting to do the rockstar<br />
thing.”<br />
I had a song called “Rockstar” on Myspace.<br />
It wasn’t “Party Like a Rockstar.” It was<br />
about living like a rockstar. I had a live<br />
band come in and play it. I released it on<br />
Myspace right out the studio, no mix on it or<br />
anything. Maybe like a month or so later I<br />
hear the “Party Like a Rockstar” song. I had<br />
already done business with a record label<br />
out of New York on the song prior to that.<br />
So are you saying that you think the Shop<br />
Boyz got the idea for their song from yours<br />
I can’t remember what publication it was in,<br />
but I actually read an article – I don’t like<br />
to say names ‘cause that’s how you make<br />
other people famous – but he was like, “I<br />
heard the song on Myspace and I liked it so<br />
we wanted to put our own twist to it.” That’s<br />
where that came from.<br />
It seems like the major DJs are cosigning<br />
you. How did you get their support<br />
They just like my music. I was down in<br />
Jacksonville at Vision Sounds – shout out<br />
to Jawad – recording a lot of my mixtapes<br />
and Bigga Rankin heard some of the music.<br />
One of my managers had a relationship<br />
with Bigga and they were having a lunch<br />
meeting one day. Bigga was telling him<br />
that he liked it. He got behind it and put my<br />
music out there, let other DJs hear it. The<br />
South Carolina DJs jumped on it quick once<br />
they heard it. It was like a domino effect, a<br />
nice lil’ chain reaction.<br />
Who do you consider to be the most inspirational<br />
artists throughout history<br />
Big Daddy Kane was the ultimate performer.<br />
He wasn’t just a rapper; he actually<br />
did acrobatics and all types of stuff. When<br />
you came to see Big Daddy Kane you knew<br />
you were gonna leave outta there sweating.<br />
Other than that, I like Biggie Smalls. He<br />
inspired me with his lyrical content. Nobody<br />
can tell a story better than Biggie to me.<br />
Jay-Z’s business mind was inspiring. He<br />
somehow made it through the adversity and<br />
got to where he needed to be. And last but<br />
not least, Lil Wayne’s grind is crazy. He had<br />
77 features last year; that speaks for itself.<br />
When you think of your biggest dream in life<br />
what comes to mind<br />
Getting my mother outta the hood. However<br />
I have to accomplish that dream, I’ll do it.<br />
The music industry is definitely part of my<br />
dream ‘cause I plan on that being my outlet,<br />
but it’s by any means necessary.<br />
Tell me about the history behind Southern<br />
Dynasty Records.<br />
The label was started by me and my big<br />
homie that’s locked up right now. I’m originally<br />
from New Jersey and I came to South<br />
Carolina in ’99 to go to school. I stopped<br />
going to school in ’01 to further my career<br />
in music. I met Chris and we started the<br />
label. I was the first artist under the label,<br />
currently still the only artist under the label.<br />
He got messed up with the whole Federal<br />
thing and went to jail. We had to branch off<br />
into ventures with other people. My homie<br />
Mixx and Biggs came in and took over the<br />
business side.<br />
Do you have any upcoming events or promotional<br />
plans you want to mention before<br />
we go<br />
I’m on the Hypnotized tour with Lil Boosie,<br />
Rick Ross, Pleasure P, and Plies. Shout<br />
out to SSP and Mon E. G. the Ghostwriter.<br />
We’ve been to Augusta, Columbia, Jacksonville,<br />
Indianapolis, Cincinnati, St. Louis,<br />
Kansas City, and it’s still going so keep your<br />
ears out for that. Watch out for the new<br />
mixtape coming soon.<br />
Website: Myspace.com/Snookmusic<br />
OZONE | 11
DANNY!<br />
COLUMBIA, SC<br />
Words // Ms. Rivercity<br />
Photo // Ingrid Hertfelder<br />
12 | OZONE
Danny! is not your average rapper. You<br />
can’t box him in or classify him. Although<br />
several comparisons to Kanye and Little<br />
Brother have been made, after one listen to<br />
Danny’s music, it’s obvious he’s a one-of-akind<br />
musician.<br />
What’s your background as an artist and<br />
producer<br />
I started making beats and writing lyrics<br />
when I was a kid. When I turned 19 I<br />
decided to go full force with it. I put out my<br />
first album in 2004. A lot of people were<br />
feeling it. People were trying to compare<br />
me to Kanye West too much so I got a lot<br />
of flack for that. I kept working at it, trying<br />
to get people to take me seriously. After<br />
a while people said, “Okay, this guy has<br />
something.” I put out my third CD and that’s<br />
when things fell into place. Everybody was<br />
saying it was the best album they heard in a<br />
while. A couple of the tracks were selected<br />
for the Grammy Short List in 2007. I got<br />
an invitation to go to the show. That was a<br />
testament as to how far you can go in music<br />
if you keep working at it.<br />
What happened after that<br />
A month before I went to the Grammys I<br />
got a record deal with a label in Manhattan<br />
called Def Jux. I’m working on my album for<br />
them right now. Before that, I’m going to put<br />
out one last independent album on my own.<br />
Are you doing a movie or something<br />
That’s actually the album I’m working on<br />
called And I Love Her, the original motion<br />
picture soundtrack. It’s not really a<br />
soundtrack and there’s no movie at this<br />
point. I was trying to pattern it after this<br />
Beatles’ movie called A Hard Day’s Night.<br />
The cover art and song titles were based<br />
off of the Beatles. It’s really a movie on<br />
wax. From start to finish it’s like watching<br />
a movie but you’re listening to it. Halfway<br />
through it I thought it wouldn’t hurt to do a<br />
movie, so we’re talking to a few people right<br />
now about shooting something for it to go<br />
along with the album release.<br />
You’re music definitely falls in a class of its<br />
own. If you had to title your sound, what<br />
would you call it<br />
(long pause) I don’t know. If people aren’t<br />
saying Kanye, they’re saying old-school.<br />
But I wouldn’t say that at all; I’d say<br />
new-school, something fresh, an updated<br />
version of what we’re all familiar with. It’s<br />
not just one sound. I have songs that have<br />
cymbals you’d hear on a Rick Ross song,<br />
but I’m still doing me. I sound international. I<br />
can’t even classify myself. The only reason<br />
why I understand people comparing me<br />
to Kanye is because I titled my first album<br />
The College Kicked-Out. I did it in a joking<br />
way, not because I wanted to be like Kanye.<br />
At the time I got kicked out of school for<br />
something stupid.<br />
After that you went to the Savannah College<br />
of Art & Design, right<br />
Yeah, I’m still there now. I got kicked out<br />
and moved here a year later in 2005. I lost<br />
a lot of credits but that’s not gonna keep me<br />
out of school. We’ll see how far the music is<br />
gonna take me but I want to have something<br />
to fall back on. I’m studying sequential<br />
art, storyboarding, TV shows, movies and<br />
things like that.<br />
You have the right look to star in movies.<br />
Have you thought about that<br />
Me and my friend were joking about going<br />
into movies if this rap stuff doesn’t work out.<br />
We do talk about it. We could make up a<br />
sitcom or movie and people would laugh at<br />
it. I’ve never acted professionally but I have<br />
thought about doing it after everything else<br />
has been accomplished in music.<br />
What would be the perfect character for you<br />
to play<br />
Some neurotic character, somebody’s who’s<br />
wildin’ out for no reason, someone crazy.<br />
That’s not completely me but I’d definitely<br />
play someone funny that makes somebody<br />
laugh, unintentionally or otherwise.<br />
What are some other things people should<br />
be looking out for<br />
Check for this album. We’re working some<br />
things out as far as distribution. Look out for<br />
updates on Myspace. Shout out to Charlamagne<br />
and Randy Exclusive. Randy’s kicking<br />
around a mixtape idea with Sam King<br />
and Charlamagne’s got me on the South<br />
Kak album. Play my music and you won’t<br />
be disappointed.<br />
Website: Myspace.com/Mcdanny<br />
OZONE | 13
JQ<br />
ORANGEBURG, SC<br />
Words // Charlamagne Tha God<br />
14 | OZONE
Y’all might be sick of all these dance records<br />
from the South, but don’t throw up until<br />
you hear Statehouse Records’ young hit<br />
maker J.Q. His single “Crank Dat Roy” has<br />
become a powerhouse on both Myspace<br />
and YouTube.<br />
You’ve got some records and dances that<br />
I’m betting are gonna pop off. Either you’re<br />
creative as hell or you’ve got too much time<br />
on your hands. How do you come up with<br />
those joints<br />
I’m just creative as hell. It’s just a process I<br />
follow when it comes to making records. Every<br />
artist has got his or her own method. I<br />
like feel-good music, so that’s what I make.<br />
I got dance records; I got street records; I<br />
got sex records; it just so happened to be<br />
the dance record that popped off big time<br />
for me after promoting it heavy.<br />
“The Elroy” has been bubbling in the streets<br />
of Orangeburg for a minute. Where did that<br />
dance originate from Someone told me<br />
y’all got it from a crackhead named Elroy.<br />
The dance is something a few people<br />
where doing in O-Burg by Elroy. What I did<br />
was come along and make a track about it<br />
and freak the dance. Everybody needs to<br />
go to YouTube and type in “Crank Dat Roy”<br />
and see the views. I’ve got 400,000+ views.<br />
You can post a comment while you’re at it.<br />
A lot of people are gonna come at you and<br />
say the music you make is not Hip Hop.<br />
How are you gonna handle that when<br />
people say that to you<br />
I do what I do for my fans. You can’t win<br />
everybody, and I’m not trying to. One thing<br />
I learned is you can’t take what critics say<br />
too seriously or you gonna end up at the<br />
doctor’s office getting pills for a bunch of<br />
migraine headaches.<br />
Are you getting any groupie love off of the<br />
success of “The Elroy”<br />
(laughs) I’m nowhere close to what you getting.<br />
I’m tryin’ to catch up though.<br />
What’s your situation with State House<br />
Records<br />
I’m signed to State House Records. Shout<br />
out to Mo – The People’s CEO. But I got<br />
other responsibilities that deal with the<br />
label. I’m personally invested in it so I know<br />
everything that’s going own. I’m in the business<br />
of making money.<br />
I hear y’all have been getting approached<br />
by a lot of labels trying to sign you. Who<br />
are the labels that have been trying to sign<br />
you for pennies and sell your publishing for<br />
millions And what do you expect from a<br />
major label<br />
Some labels approached us already. We’re<br />
just tryna get in a situation where both parties<br />
benefit. The right situation will present<br />
itself soon.<br />
You need to sign with Stupid Dope Moves,<br />
Inc. If you’re gonna get raped, at least get<br />
raped by people you know.<br />
(laughs) When you find good people who<br />
are willing to do anything for you before the<br />
money, you keep ‘em. It’s like Lil Wayne<br />
and Baby; it’s all about loyalty at the end of<br />
the day. Money comes and goes but real<br />
people are hard to come across. I’m happy<br />
with my situation.<br />
Naw I’m just fucking with you, but I really<br />
like what you dudes are doing; that’s why<br />
“The Elroy” is the first single off of South<br />
Crack The Album. I’m expecting some real<br />
major moves from y’all. Tell the people<br />
where State House is going.<br />
Stupid Dope Moves has been making<br />
moves in South Carolina for a minute and<br />
we all respect the work you put in, Charlamagne.<br />
The album is gonna be a success.<br />
In the mean time, everybody can pick up<br />
my mixtape/album Brand New in stores and<br />
online. You can check www.myspace.com/<br />
shrmuzic or www.myspace.com/jqmuzic for<br />
more info. I just wanna thank every person<br />
that plays the record at home, school, iPod<br />
and everything. I also want to thank all the<br />
DJs that play my music. I will keep delivering<br />
hot music for you; just keep supporting<br />
your boy. South Carolina I got you for life.<br />
Website: Myspace.com/shrmuzic<br />
OZONE | 15
L.E.P.<br />
CHICAGO, IL<br />
Words // Eric N. Perrin<br />
16 | OZONE
No disrespect to the West Coast, but Chicago<br />
started this gangsta shit--yet, looking<br />
at most of the city’s current successful Hip<br />
Hop acts, you’d never know it. Backpack<br />
and skateboard rap have dominated The<br />
‘Go and may give many outsiders the wrong<br />
impression of the city home to the most<br />
infamous gangsters since Al Capone.<br />
Make no mistakes: Chicago is a criminal<br />
city. If the current violent streak continues,<br />
it will be without question 2008’s murder<br />
capitol of America, and at times can make<br />
Compton look like Connecticut.<br />
And while Lupe Fiasco and The Cool Kids<br />
can kick push through parts of the city<br />
with ease, they certainly weren’t frolicking<br />
around The Bogus Boys Low End neighborhood.<br />
Count, Moonie, and Big Rugg, also<br />
known as the Low End Professionals give<br />
a new meaning to the word “real.” Straight<br />
off the streets, these three don’t attest to be<br />
anything they aren’t, but even though they<br />
do gangbanging music, they’ve proved that<br />
you can do so without promoting violence.<br />
“They blamed Hip Hop for everything that’s<br />
going on in the streets and in the gangs,”<br />
says the Infared Records CEO who just<br />
goes by the name E. “But [no gang] is<br />
worse than the government. Right now<br />
Chicago is the murder capitol. We’re talking<br />
about what’s going on down here.”<br />
Not only is the group talking about<br />
what’s been going on in the crime riddled<br />
Chi-Town, but they’ve also transcended<br />
Chicago’s recent reputation for friendly rap,<br />
and are representing the city their way.<br />
The Low End is a very distinct hood in Chicago,<br />
but for people that aren’t as familiar<br />
with the city, can you give a little description<br />
of what it’s like out there<br />
Count: It’s grimy on the Low, real grimy,<br />
that’s where all the projects are—State<br />
Street. The whole South Side, really the<br />
whole Chicago is grimy, but the Low End<br />
got a whole ‘nother story to tell, it’s the<br />
grimiest.<br />
“Bogus” is a trademark word in the Chicago<br />
vernacular. Can you explain why you guys<br />
call yourselves Bogus Boys<br />
Moonie: Chicago started the whole gang<br />
banging movement, and we feel if you gon’<br />
be a part of something you should at least<br />
know the history behind it. In Chicago back<br />
in the 80’s and 90’s [Gangster Disciple<br />
leader] Larry Hoover had a hit mob called<br />
the Bogus Boys. When he had a problem<br />
with m’fuckas he would send them Bogus<br />
Boys to do his murdering. My cousin was<br />
an official member of that, and I grew up<br />
around him. The Bogus Boys got so big<br />
that they basically revolted and told Larry<br />
Hoover, “Fuck you,” in a sense. Of course<br />
Larry Hoover didn’t like that, so he had<br />
anybody who said they were a Bogus Boy<br />
killed. Most of them got annihilated, but<br />
there are still some that are around now,<br />
like my cousin Andre Gill. They call him Billy<br />
the Kidd. So that’s where the name Bogus<br />
Boys comes from; it was a hit mob from the<br />
GD’s.<br />
Tell me about the movement<br />
Count: The movement is going well. We all<br />
kinda came up together. We from Inglewood<br />
on the Low End of Chicago, and we<br />
all came together, and decided to do music.<br />
We would be in the projects just messin’<br />
around, man, and eventually we got serious.<br />
We first had a deal with Interscope,<br />
and then we got out of that and we got<br />
signed to Sony, but then my little brother got<br />
killed, so that kinda scared them, so we got<br />
outta that deal. Now, we’ve been grinding<br />
independently, we got like 100,000 mixtapes<br />
out in the street. We got that fanbase<br />
going, and we got songs out here on the<br />
radio now on like 40 stations. We got songs<br />
with Jim Jones, Young Dro, Fabolous, and<br />
we got a song with Rick Ross called “Thug<br />
Girl.” We definitely gotta buzz going, especially<br />
in Chicago.<br />
Moonie: The movement is strong. We get<br />
like 10,000 hits a day on Myspace. We’re in<br />
the new Kanye video, “Homecoming,” and<br />
the new Yung Berg video “Do Dat There.”<br />
We get love from all the DJ’s: Ferris, V-<br />
Dubb, Sean Mac, all the Violators, we mess<br />
with all the DJs. We got a serious movement;<br />
I can go to Cabrini Green and get 100<br />
niggas out here. I can go to West Side—to<br />
the village, K-Town and get a hundred niggas.<br />
I can go to the south side and get a<br />
hundred niggas.<br />
Who does most of your production<br />
Big Rugg: We got two producers that do all<br />
our production: Low Key and the Fly Boyz.<br />
In your opinion, what is Chicago’s role in<br />
the national Hip Hop scene right now<br />
Count: Man, Hip Hop moves around from<br />
this coast, to that coast, to down South, but<br />
Chicago has always been on something<br />
different. We weren’t really about Hip Hop<br />
OZONE | 17
here, we were more about the organizations<br />
in the streets. Rap hit hard around here<br />
like everywhere else in the country, but in<br />
Chicago, we don’t have any major labels,<br />
so people just have to get their buzz up and<br />
perfect their craft. We’ve got the momentum,<br />
and we’re pushing down the door<br />
and creating opportunities out here. The<br />
Chicago story needs to be heard and that’s<br />
what we’re here doing.<br />
There definitely seems to be a distinct connection<br />
between the culture of Chicago and<br />
the South.<br />
Count: Well, Chicago has a little bit more<br />
of an edge to it then down South does.<br />
People up here are a little less friendly than<br />
cats down South, but there are definitely a<br />
lot of similarities. The South is as gangsta<br />
as it gets, and so is the Chi. But Chicago<br />
has a lot of different musical styles, and<br />
some music from the Chi is really similar to<br />
Southern music. The Bogus Boys get love<br />
everywhere we go, whether it’s the East<br />
Coast, West Coast, or Down South.<br />
What type of fans come to your shows<br />
Count: Our fanbase is diverse. We keep<br />
it in the streets, but the females do what<br />
they do, too. We gear some of our music<br />
to the females. We got some songs for the<br />
guys, and some for the lil’ juvies, ‘cause<br />
they be out in the streets, too. Basically, we<br />
make music based on the last 6 months of<br />
our lives, so what’s currently going on the<br />
world, you gon’ hear in our music. We make<br />
music for the streets, for our hood. I wish I<br />
could tell you something different, but we<br />
ain’t in the corporate buildings downtown,<br />
so I can’t tell you about that. I’m in the<br />
streets every day. We’re in the streets right<br />
now while I’m talking to you.<br />
As Chicago artists, what attracted you guys<br />
to Bike Week in Myrtle Beach<br />
We just wanna be a part of whatever’s<br />
going on. That’s how we’re getting our<br />
music and our movement out there. We go<br />
everywhere that’s poppin’.<br />
What it is about L.E.P and The Bogus Boys<br />
that makes y’all different from the legions of<br />
other independent rap groups<br />
Our story. We’re different. Our streets is<br />
different—they’re more structured. You<br />
need to hear about our political prisoners.<br />
We structured these organizations, and had<br />
these neighborhoods under control where<br />
it wasn’t all wild out here like it is now. They<br />
took the structure out of the streets when<br />
they locked up our chiefs and our leaders.<br />
It wasn’t all this random killing before<br />
then. We got a serious story to tell; this is a<br />
Chicago thing, and plus we’ve got some really<br />
good music. We’ve got cool production,<br />
nice features, and it’s real professional. It’s<br />
on point, and it’s industry ready.<br />
Big Rugg: We don’t advocate violence, we<br />
only talk about what we see. We put out<br />
120,000 copies of our mixtapes last year,<br />
we got 60,000 out in the streets right now.<br />
We’ve done the Raw Report, The Source,<br />
and a couple of other small magazines. Our<br />
grind is so ugly. We’ve got our wrapped<br />
vans, a hundred miles moving. A label is<br />
gon’ really have to come get it with us, and<br />
put they money where they mouth is.<br />
Not too long ago, you released a Yung Berg<br />
diss. Where did that come from<br />
E: Yung Berg used to be on our label.<br />
He tells everybody that DMX signed him,<br />
but actually we were in a meeting in New<br />
York with DMX. I wasn’t gonna go with the<br />
deal they were trying to offer us, because<br />
we weren’t getting enough from the label.<br />
[Yung Berg’s] dad lied and said he had left<br />
his bag in the meeting room; he went back<br />
in and got DMX’s number. Once we got<br />
back to Chicago we didn’t hear from Berg<br />
again. Then we found out he had went<br />
back up there and signed a deal with DMX.<br />
Shorty feels he’s in a good situation right<br />
now, but we’ll see where his career is when<br />
the real gangstas come through. We’re in<br />
his video, but we still dissing him. He knows<br />
he can’t come to the city without letting us<br />
in his video.<br />
So do you still have animosity with him<br />
E: Until he straightens it out with Moonie I<br />
ain’t got nothing to say to him. I put $50,000<br />
dollars into him for he and his daddy to be<br />
where they are. Yung Berg wanted to be on<br />
so bad, he would cross his mother or father<br />
to get in the game.<br />
Okay, so getting back to L.E.P., tell me<br />
about your current label situation<br />
Moonie: We’re independent now. Infared<br />
is our label. We were with Sony, but when<br />
Larro got killed, the label kinda got scared.<br />
We got off the label and started pushing the<br />
music ourselves. We’ve had a few labels<br />
call us offering 360 deals. We don’t want a<br />
360 deal. We’ve been good by ourselves,<br />
why would we get into a situation where<br />
somebody can control our music<br />
Website: www.myspace.com/bogusboyslep<br />
18 | OZONE
YOUNG S DUB<br />
Words // Ms. Rivercity<br />
S.Dub enjoyed a brief record deal under<br />
Russell Simmons Music Group. With the<br />
label now out of commission, Young S.Dub<br />
reveals plans to further his own label as the<br />
Mayor of Charlotte.<br />
You look pretty young. How long have you<br />
been in the rap game<br />
I’m 22 now. I’ve been doing this seriously<br />
since I was 18. I’m from Charlotte, NC and<br />
I performed a lot to build a buzz in my city.<br />
I really didn’t expect it at first coming out<br />
on my first local album called Official Take<br />
Over. I opened arenas for big artists at<br />
the time. I got signed to Russell Simmons<br />
Music Group and I was on the Waist Deep<br />
soundtrack – the movie with The Game,<br />
Larenz Tate, Tyrese, and Meagan Good.<br />
What happened with the label situation<br />
The label kinda crashed and I started my<br />
own label called Everything Profit – ETP.<br />
I’ve just been promoting that and doing<br />
shows. Last night I had a show at the old<br />
Comedy Zone. They’re bringing that back. I<br />
did my hit single “I’m Fly” produced by Krazy<br />
Figgz. He’s gonna be a big problem for<br />
the industry. Krazy’s gonna be the executive<br />
producer ‘cause he’s got every sound – the<br />
rock, the Hip Hop, whatever. He can adapt<br />
and make any type of track, not just Down<br />
South records. Basically, when it folded, I<br />
took the songs that were in my possession<br />
and put ‘em on other producers’ beats.<br />
Were you pretty disappointed when your<br />
first big break didn’t go as planned How<br />
did you bounce back from that<br />
When I got signed, I was working on the album<br />
in Atlanta. I had about eight songs with<br />
production from DJ Toomp, Drumma Boy,<br />
and a couple of Charlotte producers. I don’t<br />
really know what happened with the label,<br />
but it didn’t have nothing to do with me as<br />
an artist. It wasn’t like I got dropped off the<br />
label or I didn’t have no singles. The song<br />
that was on the Waist Deep soundtrack had<br />
a buzz in my city and rotation on the radio.<br />
We was waiting on a video to be shot for it.<br />
Technically I’m still signed under that label<br />
under Def Jam.<br />
What are you planning to do about that<br />
I want to get released off the label ‘cause<br />
I’ve got people that want to do other<br />
situations with me. Some people might<br />
say they’ll buy me out of the contract and<br />
re-sign me, you got people that believe in<br />
me like that, but what if something doesn’t<br />
come out right I’m trying to get released so<br />
I can do my own thing and promote my own<br />
label. I want to bring my people in with me<br />
but I got to get through the dirt first. I know<br />
I’ve got what it takes to be on the next level,<br />
win awards, be in movies, and all that. I’m<br />
still a young ass dude and the man in my<br />
city, the new face of the South.<br />
Website: Myspace.com/Sdubthegreat<br />
You have a mixtape coming out with Chuck<br />
T. How did you link up with him<br />
It’s called I’m the Man in My City. I’m<br />
still putting the finishing touches on<br />
it. I’m looking forward to putting it out and<br />
letting ‘em really know who I am and why<br />
I’m at this point, and why I have the right<br />
to call myself the Mayor of My City. I got<br />
another mixtape coming out before the<br />
Chuck T tape called Kings of the Queen<br />
with my dawgs Sport E. Odie and DJ Cease<br />
Fire. I’m trying to have both mixtapes in<br />
the streets at once. Sport E. Odie is a big<br />
party promoter out here. He’s got the college<br />
crowds and with DJ Chuck T being<br />
known all around the Carolinas and having<br />
relationships in other cities, I thought it was<br />
a good idea to go with him too.<br />
OZONE | 19
LE-LE<br />
Words // Ms. Rivercity<br />
The new blood of DTP, Le-Le is a writer and<br />
artist from Jackson, MS. After finishing a<br />
degree at Howard University in D.C., Le-Le<br />
came to the A to pursue her goals. Less than<br />
a month later she became an official Disturbing<br />
Tha Peace family member.<br />
When you were growing up did you ever<br />
imagine you’d be an entertainer<br />
Actually, I did. Me and my sister would listen<br />
to songs and make our own renditions of<br />
them. Singing and music was always in the<br />
works. My daddy had his own band. I always<br />
wanted to be an entertainer; I just never<br />
planned it out or nothing like that.<br />
How did you go from Le-Le the regular chick<br />
to Le-Le the rapper What was the turning<br />
point<br />
Probably when I went to school. I majored in<br />
radio, television, and film. Being in the studio<br />
and utilizing the music really helped me to<br />
hone my skills and get my weight up on the<br />
writing tip. I’ve always been a writer but getting<br />
in a real studio didn’t happen until I went<br />
off to college.<br />
What made DTP want to sign you<br />
Actually it was on some fate shit. An A&R<br />
from DTP heard some music I had done in<br />
D.C., and Chaka heard some music too.<br />
They called each other like, “It’s this chick I<br />
heard that’s tight. She got a fire ass song.”<br />
Come to find out, the same chick was<br />
me on both ends. It just took off from<br />
there.<br />
to be closer to home but I wasn’t ready to<br />
go home yet. Anybody’s who has been to<br />
Jackson knows nothing positive is coming<br />
out of Jackson right now. My roots are in<br />
Jackson and when I die I’ll be in Jackson,<br />
but I feel like it doesn’t have the opportunities.<br />
In order for me to help somebody, I’ma<br />
need to get myself right first. If you look at<br />
Mississippi, it’s at the bottom of everything<br />
– education, even the mayor himself.<br />
I know DTP has several other artists. Where<br />
do you fall in the timeline for releasing an<br />
album<br />
DTP is very music driven. I think the more<br />
music we put out, the better they can<br />
decide who to drop first. I’m not tripping.<br />
I’ve learned patience. I want it to be right<br />
and not rush nothing. My other labelmate<br />
Willy Northpole has something coming out in<br />
Summer 2008.<br />
What’s next on your agenda<br />
Check for the movement titled The Get It In<br />
Girl Click. That’s a group of women that’s<br />
about their business and making the best out<br />
of situations. Check for my album coming up<br />
this summer, as well as some more singles<br />
we’re trying to put out as soon as possible.<br />
Website: Myspace.com/LeLeonthemic<br />
Did they sign you off the “I’m Da Shit”<br />
song or is that new<br />
That’s the one I got the single deal off of.<br />
I’m trying to make this the ladies’ anthem. I<br />
think female power has been lost in the industry.<br />
If you think back to the days of Salt<br />
N Pepa, that’s when female emcees were<br />
fly. I think we’ve lost that over the years. I’m<br />
trying to bring that aspect back to the game.<br />
Did you move to Atlanta prior to signing with<br />
DTP or afterwards<br />
I was already here. That’s why I just know<br />
that it’s destiny. I moved here on August<br />
6th and my situation with DTP happened in<br />
September. I was planning on moving to Atlanta<br />
to see where that would take me. I was<br />
living in D.C. for like seven years. I wanted<br />
20 | OZONE
YOUNG SWIFT<br />
Words // Randy Roper<br />
While other rappers his age “Crank Dat<br />
[insert dance name here],” 17-year-old,<br />
Durham, NC rapper Young Swift is the<br />
anti-crank. He has NC hitmaker 9th Wonder<br />
proving him with the sounds and Raw 66<br />
on XM radio spinning his songs on heavy<br />
rotation, making him a young dude the<br />
Carolinas need to be familiar with.<br />
At 17 your music is lyrical. Why aren’t you<br />
doing dances like other artists your age<br />
When I first started listening to music, that<br />
wasn’t really the type of music I was listening<br />
to. I listened to Nas, Jay-Z, Pac, Biggie,<br />
stuff like that.<br />
Your buzz is coming through XM radio 66<br />
Raw. How’d you get your music played on<br />
XM<br />
XM has been a blessing for me and my<br />
whole career. Leo G and Nina 9, they’re<br />
like the greatest things since sliced bread.<br />
I got love for them. Nina peeped it out first<br />
over Myspace, then she let Leo G hear<br />
it and he started playing “The Cool Dude<br />
(Slow Motion)”. He started playing it; people<br />
started liking it, putting it on regular rotation<br />
or whatnot. And now, I just gave [Leo G]<br />
another song called “Amen” that he’s been<br />
running a couple times.<br />
What opportunities have come from getting<br />
your music<br />
played on XM<br />
It’s a lot of things going on for me right now.<br />
I just signed a management deal with Nina<br />
9. We got a lot of things in the works, as far<br />
as me and her and what we’re gon’ do outside<br />
of the station. We shot a video for one<br />
of the tracks and we’ve been in the studio,<br />
trying to work on some new music.<br />
You’ve done some work with 9th Wonder.<br />
How did you hook up with him<br />
I met him when I was 14. I was in a group<br />
and we met him at a Hip Hop conference.<br />
My dad told him that we rapped and whatnot,<br />
but he wasn’t paying too much attention<br />
to us. But he actually did a remix for us,<br />
so we were all excited about that. Last year,<br />
I had a Hip Hop class that he was teaching,<br />
so I met him again. I went up to the studio,<br />
and he remembered I rapped, and he was<br />
giving a tour of the studio, showing people<br />
this and that. So, he asked me to hop in the<br />
booth, so I rapped for him. We did a couple<br />
tracks together and we’ve been cool ever<br />
since. I got a track [produced by 9th Wonder]<br />
called “Young Love,” got a song called<br />
“Thinking of You,” “Magic Show,” “Competition<br />
Is None,” a bunch of stuff.<br />
It’s been hard for artists to get on out of<br />
the Carolinas. What are you, being a new<br />
younger artist, bringing that’s different than<br />
the Carolina artists that came before you<br />
I’m just bringing more of a balance to it. A<br />
lot of people say Hip Hop is dead, and<br />
they blame Soulja Boy’s type of music.<br />
I’m not blaming that, I’m just saying there<br />
needs to be more of a balance between the<br />
Soulja Boys and real Hip Hop.<br />
What projects are you working on now<br />
I’m working on a new mixtape called The<br />
Return. That’s gonna be complete by the<br />
summer. I got beats from E. Jones; he just<br />
did Talib Kweli’s new album. A cat named<br />
Gotti who’s worked with T.I.; I got BQ Music<br />
on it; I got a new cat named Picasso. He’s a<br />
monster. I got a guy named Kwes the Beast<br />
on it.<br />
How does it feel to be so young and making<br />
a name for yourself in the music business<br />
It feels great. Outside of my youth, just doing<br />
it, period, feels great. Being young and<br />
doing it is just a plus.<br />
OZONE | 21
TR FLOW<br />
Words // Ms. Rivercity<br />
Along with the Carolina Pathfindaz, TR<br />
Flow has created a resume that includes<br />
promotion, clothing, and an all-around<br />
movement with his “Baby Mama Real”<br />
song. Here he speaks on where his inspiration<br />
comes from and what it will take for the<br />
Carolinas to pop off.<br />
What’s been going on with you over the last<br />
year What’s new<br />
I dropped a new mix CD called Child Support<br />
Money talking about being out here<br />
hustling and feeding the kids. My “Baby<br />
Mama Real” song is still strong in South<br />
Carolina. I just opened a nightclub out in<br />
Walterboro. Everything is going good.<br />
Have you been through some baby mama<br />
issues yourself<br />
Yeah, I’ve got kids and a couple baby mamas<br />
so I’ve been through those situations.<br />
The “Baby Mama Real” song came from another<br />
song that was real popular in the city.<br />
I got the inspiration from the guy that had<br />
that song. We put it together and that’s what<br />
made it successful. I was going through a<br />
situation dealing with child support with my<br />
baby mama. One day I was thinking to myself,<br />
“Man, this would be a good connection<br />
to take it from being a fun dance song, dealing<br />
with the ladies, and digging deeper into<br />
the issue of child support money.” I know a<br />
lot of people can relate to it.<br />
dollar amount do you think you’d be worth<br />
If you give me $300,000 I’ma be alright.<br />
If you asked me five years ago when rap<br />
was really making money, I’d need a million<br />
dollars. Put my song anywhere and they’re<br />
gonna love it. I’m telling you from experience,<br />
not to be arrogant. Put me in the<br />
studio for three months, and I’ma get you<br />
paid.<br />
What else do you want to mention What’s<br />
going on with the Carolina Pathfindaz<br />
I got the video for the remix with Petey<br />
Pablo. I got some other remixes coming.<br />
I got some new joints called “Check that<br />
Hoe” and “Hands on Your Hips.” As far as<br />
these rappers and DJs who say they’re riding<br />
around in Phantoms and Bentleys and<br />
think they all that, you need to pay attention<br />
to what’s going on in Florida and how they<br />
coming together. DJ Khaled brings all the<br />
powerhouses together. These dudes here<br />
claiming they getting money and they hot<br />
but they ain’t showing me nothing. We need<br />
to come together. You ain’t gotta get together<br />
with someone that don’t got a buzz;<br />
come together with people that got movements.<br />
I’ve been out here with the Carolina<br />
Pathfindaz. Look at the club promotions,<br />
clothing, CDs, anything around here, we<br />
started that. That’s why I got the right to say<br />
what I said. And if anyone has a problem<br />
with it, come see me.<br />
Why do you think the Carolinas are<br />
often overlooked in the music industry<br />
I can’t tell you why they don’t give us<br />
credit. If record companies would do<br />
their research and analyze it, they’ll see<br />
that it’s some top-grade talent here. They<br />
just haven’t made it down this way to<br />
really look. I listen to a lot of things in the<br />
industry, and a lot of stuff where I’m from;<br />
a lot of stuff is weak compared to the stuff<br />
going on here. We got some hot music.<br />
People outside of the Carolinas move to it.<br />
We don’t be fakin’ with it. We respect real<br />
talent, real money, real rappers. The thing<br />
I don’t like is a lot of dudes sitting in the<br />
government of the rap game come to the<br />
Carolinas and they don’t really know how to<br />
support, push another man up, or give ‘em<br />
knowledge. Why they can’t open the door<br />
If somebody opened a door for you, what<br />
22 | OZONE
CARLOS CARTEL<br />
Words // Charlamagne Tha God<br />
You’ve probably seen his ads in OZONE<br />
and thought to yourself, “Man, this dude is<br />
crazy.” But honestly, there aren’t too many<br />
artists who market themselves better than<br />
Carlos Cartel. Let’s find out why:<br />
When I first saw your ads in OZONE I<br />
called Chuck T, like, “What the fuck is<br />
wrong with Carlos Is he trying to sell CDs<br />
or cocaine” What was your thought process<br />
behind that<br />
First of all, that wasn’t a smart thing for me<br />
to do, but it was necessary. It was a story<br />
behind the brick of cocaine I put in the<br />
two-page ad in the mag. On the first page, I<br />
sat a brick of cocaine on the table and told<br />
you about the positive things I could do out<br />
of something negative – as far as my own<br />
wrapped van, ads in magazines, songs with<br />
major artists, rather than buying unnecessary<br />
things that would not help once my<br />
run is over in the dope game. Look at it as<br />
motivation for niggas who rap who don’t<br />
know what to do with dope money.<br />
I also saw you on so many street<br />
DVDs I was like, damn, Carlos is on his<br />
grind, but you were showcasing your arsenal<br />
of guns more than your talent. Why<br />
For a while I was the triggaman in my city;<br />
niggas know to call me for straps. Also, who<br />
would you rather listen to, a nigga holding a<br />
mic or holding an AK with a hundred round<br />
drum You’re a smart man if you said the<br />
nigga with an AK. So I went that route and<br />
it worked. Every DVD you see me on, after<br />
I floss the AKs, I drop a freestyle. That’s the<br />
part where I speak and y’all listen.<br />
One thing I started to appreciate is the<br />
fact you seem to invest in yourself a lot<br />
with wrapped trucks, flyers, ads in national<br />
publications. What motivated you to start<br />
doing that<br />
Simple. I play chess, not checkers, and by<br />
saying that I use my mind a lot more.<br />
You’re also known as “Cause Hell Cartel”;<br />
you’ve had altercations with Juvenile and Lil<br />
Wayne, among others. Has your reputation<br />
ever caused any doors to shut for you in the<br />
industry<br />
I run and make money on the streets of<br />
one of the hardest streets in America. I’m<br />
around guerillas all day; so if I’m around<br />
guerillas all day I’ll know when I see a<br />
monkey. But as far as them hurting my<br />
career, let’s just say this is my third year<br />
in the bike week edition – so you answer<br />
that.<br />
Why do you think the Carolinas haven’t<br />
popped off in the industry yet<br />
Because you got a lot of fuck niggas who’s<br />
in position to help niggas out going for self<br />
and picking favorites.<br />
Tell people what to look for from Carlos Cartel<br />
in the future.<br />
Look for the new album The World is<br />
Cartel’s. Check me out on Myspace.com/<br />
Carloscartel and Myspace.com/Causehellcartel.<br />
I’m also on BlackPlanet and me and<br />
my dawg T Drumma got the new clothing<br />
line called Everythang Mix coming soon.<br />
Website: Myspace.com/CarlosCartel<br />
OZONE | 23
PUBLISHER:<br />
Julia Beverly<br />
GUEST EDITOR:<br />
Charlamagne Tha God<br />
CONTRIBUTORS:<br />
Earl Randolph<br />
Eric Perrin<br />
Jen McKinnon<br />
Jason Cordes<br />
Randy Roper<br />
PROMOTIONS DIRECTOR:<br />
Malik Abdul<br />
Distributors:<br />
DJ B-Lord<br />
DJ Chuck T<br />
Rob-Lo<br />
Strictly Streets<br />
SUBSCRIPTIONS:<br />
To subscribe, send check or<br />
money order for $11 to:<br />
<strong>Ozone</strong> <strong>Magazine</strong><br />
644 Antone St. Suite 6<br />
Atlanta, GA 30318<br />
Phone: 404-350-3887<br />
Fax: 404-350-2497<br />
Web: www.ozonemag.com<br />
Section A<br />
6 GUEST Editorial<br />
7 Myrtle Beach map<br />
8 Event Listing<br />
9 Club Listing<br />
10-11 Little Brother<br />
12-13 Shelly B<br />
14-15 Shawty Lo<br />
16-17 Rain<br />
22 PIMP<br />
18-20<br />
19-21<br />
Sonny Rich<br />
DJ CHUCK T<br />
Section b<br />
4 9 Million<br />
6 Ike G<br />
8 Tab D’Biasi<br />
9 Charlamagne Tha God<br />
10-11 Snook Da Rokk Starr<br />
12-13 Danny!<br />
14-15 J.Q<br />
19 S Dub<br />
20 LE-LE<br />
21 young swift<br />
22 TR FLOW<br />
23 carlos cartel<br />
16-18 L.E.P.<br />
COVER CREDITS:<br />
Sonny Rich & DJ Chuck T<br />
photos by Jay Black.<br />
DISCLAIMER:<br />
OZONE does not take responsibility<br />
for unsolicited materials,<br />
misinformation, typographical<br />
errors, or misprints. The<br />
views contained herein do not<br />
necessarily reflect those of the<br />
publisher or its advertisers.<br />
Ads appearing in this magazine<br />
are not an endorsement or<br />
validation by OZONE <strong>Magazine</strong><br />
for products or services offered.<br />
All photos and illustrations are<br />
copyrighted by their respective<br />
artists. All other content is<br />
copyright 2008 OZONE <strong>Magazine</strong>,<br />
all rights reserved. No portion<br />
of this magazine may be<br />
reproduced in any way without<br />
the written consent of the<br />
publisher. Printed in the USA.<br />
OZONE |
Guesteditor<br />
E<br />
very year artists from South to North<br />
Carolina look forward to this magazine<br />
because there aren’t any national<br />
publications that give the Carolinas a<br />
“Good Money” look like OZONE. Last year<br />
my homie Randy “Mr. Exclusive” Roper was<br />
the Guest Editor for the Bike Week Edition.<br />
In case you haven’t heard, Randy is busy.<br />
Between OZONE, writersblockmedia.net,<br />
and smashing blogger groupies, he just<br />
doesn’t have time (careful about picking up<br />
groupies, Randy, because if you give an inadequate<br />
performance in the bedroom, the<br />
next blog you read might be about you).<br />
When Randy told me he wasn’t doing<br />
the Bike Week Edition, I got at JB and<br />
requested to take the reigns on this one.<br />
She agreed and Ms. Rivercity and I got<br />
together and BONG, here it is! Truth is,<br />
this is a bittersweet situation. On one<br />
hand, I love when my state gets a look on<br />
a national level. It feels like we’re one step<br />
closer to our goals. On the other hand, I see<br />
a bunch of individuals but they aren’t one<br />
collective unit like they should be. Artists in<br />
Columbia don’t drive that hour and a half<br />
to see what’s going on in Charleston, and<br />
Charleston artists don’t take that ride to<br />
Columbia. Why<br />
We have two cities that could benefit tremendously<br />
from fucking with each other, but<br />
they don’t. We have to come together and<br />
make this music thing happen for ourselves.<br />
The majors have never given us anything<br />
and truthfully we don’t give enough of ourselves<br />
to each other. How can you expect<br />
from someone else what you’re not giving<br />
to yourself<br />
I have something I call the Carolina Nine<br />
Point Theory. If executed properly, a Carolina<br />
artist can’t help but win. The Carolina<br />
Nine Point Theory is that there are certain<br />
areas that--when infiltrated--artists can<br />
enjoy tremendous success:<br />
Charleston, Columbia, Florence, Spartanburg,<br />
Greenville, Myrtle Beach, Charlotte,<br />
Raleigh, and Greensboro. Imagine your<br />
song spinning on all the stations in these<br />
markets. Imagine your record causing the<br />
club to go crazy. Imagine your mixtape<br />
bumping in whips throughout all these markets.<br />
Imagine having an independent album<br />
in stores of all of these markets.<br />
Your name would ring bells! Not just in the<br />
Carolinas, but in the South and eventually<br />
the country. I don’t understand why<br />
our artists run to Atlanta, Miami, or NY<br />
when they haven’t even made it shake in<br />
their own backyard. With all this prime real<br />
estate here, why are y’all trying to cop land<br />
somewhere else I need DJs and radio personalities<br />
from both states to let each other<br />
know which Carolina artists are bucking off<br />
in their respective cities. We have to play<br />
each other’s records, both on the radio and<br />
in the clubs.<br />
Individually there are a few people in the<br />
Carolinas making it, but that’s not doing<br />
anything for the Carolinas as a whole. It’s<br />
about a collective effort to turn the Carolinas<br />
into a brand we can all benefit from.<br />
Think about that when you’re busting Stupid<br />
Dope Moves on the strip during Bike Week<br />
in Myrtle Beach. When you see me, South<br />
Crack’s Prime Minister, salute!<br />
Streetfully Yours,<br />
Charlamagne Tha God<br />
| OZONE
mYRtle beach map<br />
OZONE |
MYRTLE BEACH BIKE WEEK<br />
EVENT LISTING<br />
Thursday, May 22<br />
Thirsty Thursdays f/ DJ Ike G @ Studebaker’s 10 PM - 3 AM<br />
2000 N. Kings Hwy., Myrtle Beach, SC (843) 448-9747<br />
Friday, May 23<br />
East Coast Custom Motorcycle Show<br />
@ Myrtle Beach Convention Center<br />
2101 N. Oak St. (714) 513-8409 (Sarah Timleck)<br />
11:00 AM – 6:00 PM<br />
Blackout Party @ Myrtle Beach Convention Center<br />
2101 N. Oak St. 9:00 PM – 3:00 AM<br />
DJ Ike G and The Carolina Coalition Presents…<br />
The Welcome to BBW 08 Hosted by K9 Bike Club<br />
@ Myrtle Beach Drag Strip 3:00 PM – 7:00 PM<br />
George Clinton and the Funkadelics @ Hard Rock Park<br />
www.HardRockPark.com<br />
Plies Performing Live @ Studebaker’s 10 PM - 3 AM<br />
2000 N. Kings Hwy., Myrtle Beach, SC (843) 448-9747<br />
Friday Night Freak Off @ Club Kryptonite<br />
Music by DJ B-Lord, Doors open @ 9 PM, ladies free until 10<br />
2925 Hollywood Dr., Myrtle Beach, SC (843) 839-9200<br />
Saturday, May 24<br />
East Coast Custom Motorcycle Show<br />
11:00 AM – 6:00 PM @ Myrtle Beach Convention Center<br />
Music by DJ Ike G<br />
2101 N. Oak St. (714) 513-8409 (Sarah Timleck)<br />
Comedy Show @ Myrtle Beach Convention Center<br />
2101 N. Oak St. 7:00 PM – 12:00 AM<br />
Precious Metals Bike Fest 08 Party @ 2001 Night Club<br />
920 Lake Arrowhead Rd. Myrtle Beach, SC (843) 449-9435<br />
Shawty Lo Performing Live @ Studebaker’s<br />
2000 N. Kings Hwy., Myrtle Beach, SC (843) 448-9747<br />
10:00 PM – 3:00 AM<br />
Supastar Saturday @ Club Kryptonite<br />
2925 Hollywood Dr., Myrtle Beach, SC (843) 839-9200<br />
| OZONE
Sunday, May 25<br />
East Coast Custom Motorcycle Show<br />
@ Myrtle Beach Convention Center 11 AM - 4 PM<br />
2101 N. Oak St. (714) 513-8409 (Sarah Timleck)<br />
Ruff Ryder Concert @ Myrtle Beach Convention Center<br />
2101 N. Oak St. 4:00 PM<br />
Othaz Records, Rico Barrino, & DJ Ced @ Studebaker’s<br />
2000 N. Kings Hwy., Myrtle Beach, SC (843) 448-9747<br />
Sista Girl Sunday @ Club Kryptonite w/ DJ B-Lord<br />
2925 Hollywood Dr., Myrtle Beach, SC (843) 839-9200<br />
Doors open @ 9 PM, ladies free until 10<br />
CLUB LISTING<br />
2001 NIGHTCLUB<br />
920 Lake Arrowhead Rd. Myrtle Beach, SC 29572<br />
(843) 449-9435<br />
THE AFTERDECK<br />
9719 Hwy 17 N. Myrtle Beach, SC (843) 449-3655<br />
DERRIERE’S GENTLEMENS CLUB<br />
804 Seaboard St. Myrtle Beach, SC<br />
(843) 946-6615<br />
THE G SPOT (After Hours Spot)<br />
3636 Highway 90 Longs, SC 29568<br />
Club Isis<br />
9578 S. Ocean Hwy Pawley’s Island, SC 29585<br />
Club Kryptonite<br />
2925 Hollywood Dr. Myrtle Beach, SC 29577<br />
(843) 839-9200<br />
Liquid City<br />
504 Yaupon Circle Myrtle Beach, SC 29577<br />
(843) 626-4919<br />
Planet Hollywood<br />
2915 Hollywood Dr. Myrtle Beach (843) 448-7827<br />
Studebaker’s<br />
2000 N. Kings Hwy. Myrtle Beach, SC 29577<br />
(843) 448-9747<br />
OZONE |
LITTLE BROTHER<br />
DURHAM, NC Words by Randy Roper<br />
At one point you dropped the Separate but<br />
Equal mixtape with Drama. Are you starting<br />
to feel like it’s more of an equal thing now<br />
Phonte of Little Brother: Things are always<br />
lookin’ good. For me, it ain’t really so much<br />
about getting on the Grammys and shit like<br />
that. I’m always getting hit up from people<br />
I respect, telling me they respect my work.<br />
That’s what it’s all about. As far as us being<br />
equal, I don’t think that’s ever gonna<br />
happen. I think we’re always gonna kinda<br />
be the underdogs, the odd-men-out. But<br />
we’re still able to make a living doing what<br />
we love. We’re still able to tour and see the<br />
world. We can put out records whenever we<br />
want, so I can’t complain.<br />
Would you ever trade that for one hit record<br />
that blows everybody out the water<br />
I personally wouldn’t. Hindsight is always<br />
20-20. If I was 19 and you said, “Do you<br />
wanna have one hit and make $10 million<br />
dollars or have a career for 25 years”, who<br />
knows how I would answer. Going through<br />
the industry over the years and seeing what<br />
people go through, I wouldn’t trade places<br />
with nobody. I’m always working to achieve<br />
more, but I’m good where I’m at. Once you<br />
get a big hit record, they don’t even know<br />
you anymore; they just know your record.<br />
10 | OZONE
Y’all released The<br />
Get Back with ABB<br />
Records. Are y’all<br />
done with major<br />
labels all together<br />
Personally I’m<br />
done. I think for<br />
his solo record<br />
Pooh may look into<br />
distribution with<br />
some majors. For<br />
me, it doesn’t make<br />
sense to sign my<br />
life over and give<br />
up all that control.<br />
I’m doing all my<br />
projects pretty<br />
much on my own<br />
with just distributing.<br />
I personally<br />
don’t see the need<br />
to sign to another<br />
label again. For<br />
me, it would be the<br />
kiss of death.<br />
Is that the main<br />
reason you leaked<br />
The Get Back<br />
album<br />
Nah, the album had already leaked and it<br />
was missing a track. I didn’t want people<br />
hearing the incomplete record. So that’s<br />
when I was like, “Fuck it, let’s just put the<br />
shit out. Let me give it to the fans and see<br />
what they say.” It turned out to be a real<br />
good thing. A lot of fans were surprised,<br />
like, “I can’t believe this motherfucka just<br />
gave his album away; that’s the most<br />
gangster shit ever.” A lot of cats were like,<br />
“Just on the strength of this, I’m going to<br />
buy two copies.” Nothing says that you trust<br />
your product more than you giving it away.<br />
It’s saying, “Yo, this record is so dope, I’ma<br />
give it to you and y’all are still gonna wanna<br />
buy it ‘cause this shit is quality.” It’s all about<br />
making a product you can stand behind and<br />
be proud of.<br />
importance of that<br />
It’s the life blood of any artist. It’s more important<br />
to talk to that kid that hits me up on<br />
Myspace than it is to reach the kid listening<br />
to the radio. That’s a person that, if you reel<br />
them in and keep giving ‘em quality product<br />
and treat them right, you’ll lock them in for<br />
life. If somebody hears your song on the<br />
radio, that’s just a casual listener. But with a<br />
person that’s reaching out to you, checking<br />
out your site, signing up to the mailing list,<br />
that can be the difference between paying<br />
your mortgage or not. I tell my fans all the<br />
time, “I’m not in business with any record<br />
label. I’m in business with y’all.”<br />
What’s the difference between the Little<br />
Brother sound now as compared to when<br />
9th Wonder was your producer<br />
The main thing we always keep in our<br />
music is the essence of soul, that raw<br />
unbridled honesty. To me, it’s just something<br />
that hits you in the heart. It strikes a<br />
chord of truth in you and you’re like, damn<br />
I can’t even front on that. That’s the main<br />
thing that has remained the same with 9th’s<br />
absence. As far as differences, our music<br />
has become a lot more vibrant, a lot bigger.<br />
The tempos have gotten faster. When we<br />
do shows now, you can feel it really shaking<br />
the floors.<br />
What’s next for Little Brother<br />
I just finished up the album with my man<br />
ZO! out of Detroit. We’re doing a project<br />
called ZO! and Tigallo Love the 80s. After<br />
that I got the Foreign Exchange album with<br />
Nicholay called Leave It All Behind. Pooh<br />
is gearing up for his second solo album<br />
called Dirty Pretty Things. He’s got a crazy<br />
record with Young RJ. And we’re releasing<br />
a DJ-free version of the And Justice For All<br />
mixtape with some new songs.<br />
Website: Myspace.com/Littlebrother<br />
You do a good job connecting with your<br />
fans, whether it’s through Myspace blogs<br />
or YouTube videos. Can you touch on the<br />
OZONE | 11
SHELLY B RALEIGH, NC<br />
Words // Ms Rivercity<br />
Photo // Oak Street Photography<br />
12 | OZONE
YThe HBIC – Head Bitch in Carolina<br />
– believes strongly in the independent<br />
grind and not settling<br />
for second best. We spoke with<br />
Shelly to find out what’s next in her busy<br />
schedule and why it’s important to build the<br />
right relationships.<br />
What’s your label situation like at the<br />
moment Have you had any offers on the<br />
table<br />
We’ve had some offers, but definitely not<br />
what we’re looking for. I’m not one of those<br />
artists that’s just gonna jump the gun on<br />
the first thing that comes to me. I take my<br />
career and everything I do very seriously.<br />
Right now I’ve got a situation with Official<br />
Entertainment as far as management,<br />
marketing, and promotions, and also Stupid<br />
Dope Moves with Charlamagne tha God.<br />
We’re releasing an album under his label<br />
soon. When the labels come correct with a<br />
situation, that’s when we’ll make a move.<br />
What makes you the “HBIC”<br />
Over the years I’ve been able to capitalize<br />
on marketing right here in North Carolina.<br />
I go out there in the streets and do the<br />
footwork; I do the promotions; I distribute<br />
my own projects; I do shows. I’ve really<br />
been recognized for my stage performance.<br />
And I don’t have to go outside of my state<br />
to get that recognition. A lot of attention is<br />
starting to come to us now because of the<br />
grind that I have and a lot of other artists in<br />
North Carolina.<br />
What makes your shows so talked about<br />
I heard you’ve opened up for a lot of major<br />
artists.<br />
I put all my shows together myself. I don’t<br />
have a DJ or hypeman. The fact that I am<br />
a female and I can get on any type of stage<br />
– I can go to a college, or a show in the<br />
hood – it doesn’t matter what type of crowd<br />
it is, I can move it myself. I think my energy<br />
and the way I interact with the people draws<br />
them in.<br />
From listening to your music it’s clear that<br />
you have a strong personality. Where does<br />
that come from<br />
I think it comes from everything I’ve been<br />
through and experienced, and things I’ve<br />
learned being in the industry. I’m a people<br />
person. I’ve learned how to build and<br />
maintain relationships. That’s a key factor<br />
in being an artist. Other than just recording,<br />
writing, and performing, you have to<br />
know how to be a people person. I enjoy<br />
everything that I do.<br />
What are some important things in life you<br />
try to make time for<br />
To be honest, I don’t do anything else but<br />
music. I haven’t quite gotten to where I<br />
want to be in my life so there’s no time for<br />
sleeping or playing or clubbing. I don’t even<br />
do the club unless I have to be there for an<br />
event or show or have to interact with the<br />
people concerning my music. Outside of the<br />
music, family is very important to me. Me<br />
and my mother are very close. She’s my<br />
best friend and a huge supporter.<br />
What else do you have in the works<br />
I’m working on Shelly B Promotions, an<br />
event promotions company specializing in<br />
mainstream and commercial party experiences,<br />
and at the same time bringing the<br />
up-and-coming sounds and artists to the<br />
forefront. I’ve been putting together a lot<br />
of my own shows in North Carolina and<br />
giving unsigned artists a chance to get they<br />
shine on. I got the HBIC mixtape out right<br />
now. That’s hosted by DJ Barry Bee. I’m<br />
working on a few video shoots and a DVD.<br />
I’m looking at releasing a couple of albums<br />
within the next few years. I’m just gonna<br />
keep grinding.<br />
Website: Myspace.com/Shellyb1<br />
OZONE | 13
14 | OZONE<br />
Words // Eric Perrin<br />
Photo // Earl Randolph
R<br />
ight now Shawty Lo is blatantly<br />
breaking the law. He’s a block<br />
away from his beloved Bankhead<br />
Highway, on an abandoned street, home to<br />
dope fiends and hood urchins—-and he is<br />
standing on about 40,000 bricks. His everpresent<br />
army of white-tee clad soldiers are<br />
all paranoid that the police are on their way,<br />
but Lo doesn’t muster an ounce of concern.<br />
“Man, calm down! The police ain’t worried<br />
about us!” yells a defiant Shawty Lo,<br />
motioning the photographer to continue<br />
with the photo shoot from the remains of<br />
a recently bulldozed building. Lo’s voiced<br />
disregard doesn’t ease the anxiety of his<br />
nervous crew (seconds earlier, the owner of<br />
the demolished building threatened to call<br />
the police for trespassing on private property),<br />
but when Shawty Lo gives an order,<br />
his generals follow, so they remain quiet.<br />
“They just wanna be around they king,” Lo<br />
later says about his loyal laborers.<br />
And right now, Shawty Lo certainly feels like<br />
a king. It’s late afternoon on the west side<br />
of Atlanta and even though the sun is hiding<br />
beneath the overcast sky, Carlos “Shawty<br />
Lo” Walker is basking in the bright lights of<br />
a flashing camera. It’s no secret that Carlos<br />
Walker was a once prominent drug lord who<br />
served time in prison for his dealings, but<br />
now he’s paid his dues, and done his time.<br />
He and his “generals” have been moving<br />
units in this city since 1993, and today is no<br />
different.<br />
Lo’s Units In The City still come packaged<br />
in plastic, but now they’re distributed<br />
through Asylum and peddled by pushers<br />
such as Best Buy and Sam Goody. Shawty<br />
Lo maintains that he never intended to be a<br />
rapper, but that’s exactly what he’s become.<br />
Like it or not, his hit single “Dey Know,”<br />
which samples the classic 1970 Edwin Starr<br />
hit, “War,” has undoubtedly become one of<br />
the hottest songs in the South, and if you<br />
add that to his growing resume including<br />
tracks such as “Dunn Dunn” and 2005’s “I’m<br />
Da Man,” it becomes apparent that Shawty<br />
Lo is quickly becoming a staple of the ATL<br />
music scene.<br />
Hollowell Parkway. The official name was<br />
recently changed, but is still referred to by<br />
natives as “Bankhead Highway.”<br />
“I don’t need no security guards or nothing<br />
out here,” says Lo. Even amidst his<br />
growing fame and success, he refuses<br />
to relocate his D4L studios and bounce<br />
from Bankhead. “All you see is me and my<br />
homeboys.” The Bowen Home hero adds,<br />
“No matter what kinda money I get, I’ll still<br />
be right here.”<br />
Minutes after his photo shoot in the<br />
demolished building, Shawty Lo sits in<br />
the backseat of his chauffeured Cadillac<br />
Escalade outside of his Bankhead studio.<br />
He has a fresh order of Chinese chicken<br />
wings and a lingering hangover from the<br />
night before (Rocko’s album release party),<br />
but for Shawty Lo, life doesn’t get much<br />
better than this. He is making his mark on<br />
the world from the very same street he grew<br />
up on, surrounded by lifelong friends and a<br />
comfortable setting. Shawty Lo is in his element,<br />
and there’s Lo Limit is sight.<br />
You get a lot of love in the streets. How<br />
were you able to acquire so much respect<br />
around the hood<br />
Look around you. We’re right here on my<br />
street, Bankhead...<br />
For the full interview, log on to ozonemag.<br />
com or pick up the April issue of OZONE<br />
<strong>Magazine</strong> featuring double covers with<br />
Shawty Lo and B.o.B.!<br />
Lo’s life is essentially similar to many of his<br />
predecessors who transitioned from trapper<br />
to rapper, but one element that makes<br />
Shawty Lo truly unique is that if you want<br />
him, you really can find him in the A. He’ll<br />
be on the west side, more specifically, right<br />
in front of his studio at 2610 Donald Lee<br />
OZONE | 15
RAIN FAYETTEVILLE, NC<br />
Words // Randy Roper<br />
16 | OZONE
Over the last few months Randy<br />
“Rain” Watford has been seen<br />
on every medium available for<br />
an up-and-coming artist, so his<br />
face may be familiar. Expect heavy Rain in<br />
the foreseeable future, and we’re not talking<br />
bad weather or a stack of ones in the air.<br />
Coming out of Fayetteville, NC, has it been<br />
harder for you to get heard<br />
Yeah, it makes it harder because Fayetteville<br />
is a military base city. The problem with<br />
that is, people from the city are always coming<br />
in and out. There’s always new people<br />
moving in and people that have been here<br />
for years moving out. So it’s kinda hard<br />
to get your buzz up, ‘cause the people<br />
that relate to you and know you, let’s say<br />
you’re putting in a two year grind out here,<br />
those same people might not even be here.<br />
So, it’s harder to build your buzz out here<br />
versus a place like New York or Atlanta.<br />
That’s why it forces me to hit other markets<br />
to promote my music.<br />
At one point you moved to New York. Is that<br />
the reason you moved there<br />
I moved there because I wound up dropping<br />
out of school. My mother basically told me,<br />
“You can’t stay here with me if you’re not<br />
gonna be in school.” I figured I’d go to New<br />
York. My father was staying there at the<br />
time; I didn’t really know him ‘cause he was<br />
locked up for the majority of my young life.<br />
I thought it’d be a good time to get to know<br />
him and at the same time pursue my career.<br />
How did New York work out for you<br />
My mother wasn’t there and my father<br />
wasn’t helping me. As far as the music<br />
goes, I had to get out there and grind on my<br />
own. I didn’t know anybody up there. It put<br />
me in a situation where I was forced to grow<br />
up a little bit quicker and be more mature at<br />
an early age.<br />
You have been able to establish a buzz. But<br />
your buzz is more internet and DVD related.<br />
The buzz I got now is from me keeping<br />
up on what was going on. As soon as the<br />
DVDs started poppin’, I made sure I jumped<br />
into that. A lot of people catch on to things<br />
late. I was always a person that keeps my<br />
eyes open, and my ears open, to see what<br />
the next thing was. Every opportunity that<br />
opens, I make sure I attack it. What a lot of<br />
artists do nowadays is, they come out and<br />
release records but nobody knows their<br />
story. That’s why you might see somebody<br />
with a hit record on MTV and BET, but they<br />
won’t sell no records when their album<br />
comes out because nobody knows them.<br />
People don’t really buy into your music;<br />
they buy into your character. People like<br />
Jeezy because of his persona, so the<br />
people that were relating to him bought his<br />
music. And that’s what I’m doing right now.<br />
I’m giving people me, who I am. That’s<br />
why you see me in different magazines, on<br />
DVDs, I’m giving you a chance to see me<br />
before I present all my music.<br />
You were recently on Rap City’s “Spit<br />
Yo Game.” How’d that opportunity come<br />
about<br />
BET reached out. That was crazy. I don’t<br />
have a record deal. So for me to be doing<br />
all this with no deal, this has nothing to do<br />
with me; this is God pushing opportunities<br />
to me and I tackle them. For me to be<br />
on BET and come back to my hood, and<br />
people see me like, “Yo, I just saw you on<br />
BET,” it motivates me ‘cause I’m one of<br />
theirs. They didn’t grow up with the rappers<br />
in the game now; they grew up with me.<br />
Seeing me on TV shows them that there’s<br />
something else they can do.<br />
Not too long ago, you dropped a mixtape<br />
with Don Cannon. What kind of response<br />
did you get from that<br />
The mixtape with Don Cannon was like<br />
the classic for the streets. The CD’s called<br />
Highly Unanticipated and I did that to basically<br />
clown and joke on my situation. Most<br />
artists come out and be fronting like, “I’m<br />
the hottest dude out, they’re anticipating<br />
me,” and I felt the exact opposite. I feel like<br />
I’m hot and putting good music out, but<br />
nobody’s waiting to hear a Rain CD. So, I<br />
feel like the theme we were going with, we<br />
tackled it pretty good.<br />
Are you going to be at Bike Week this year<br />
Yeah, any situation like this, you gotta be<br />
there, especially when it’s your town or your<br />
state. I’ll have the whole team with me,<br />
First in Flight Entertainment. Best believe<br />
you’ll see me out there with like fifty people.<br />
They’re gon’ have Rain t-shirts on, passing<br />
out Highly Unanticipated CDs and we’re<br />
gon’ try to make an impact out there.<br />
OZONE | 17
18 | OZONE<br />
SONNY<br />
RICH
& DJ<br />
CHUCK T<br />
CHARLOTTE’s<br />
TRAPMAN and the<br />
CAROLINA KING<br />
link up to share<br />
their recipes for<br />
COOKIN’ UP RAW<br />
MUSIC...<br />
Words // Charlamagne Tha God<br />
& Ms. Rivercity<br />
Photo // Jason Cordes for<br />
Uimages Photography<br />
OZONE | 19
His videos look like he’s got a<br />
major label budget; he’s been<br />
featured in XXL <strong>Magazine</strong>;<br />
BET.com voted him to be one<br />
of the breakthrough artists<br />
in the music industry and all I keep asking<br />
people is, “Who the fuck is Sonny Rich”<br />
Well, let’s ask him.<br />
Sonny Rich, who the fuck are you<br />
Nigga, I’m me! I’m just a nigga tryin’ to<br />
make it, bra. I’ma straight 704 soldier.<br />
Keep Lock Entertainment is the label you<br />
rep. They’re indie, but they promote you<br />
like a major, so who is selling all the kilos of<br />
cocaine that’s funding the situation<br />
Man I don’t know nothing ‘bout no kilos. I<br />
rap homie! (laughs) You won’t catch me on<br />
no DVDs talking about I sell dope, or done<br />
sold this and that. It’s only in my music. It’s<br />
entertainment, baby.<br />
I asked that question ‘cause I have heard<br />
you refer to yourself as Da Trapman and<br />
the whole trapper-turned-rapper thing is<br />
kind of corny for the simple fact that rappers<br />
be lying. Is that your life for real or are you<br />
just following the current trend<br />
On some real shit, bra, I’ve traveled down<br />
every lane in life, from the streets to a regular<br />
9 to 5, to the military, so when you hear<br />
me speak on the trap it’s nothing fabricated.<br />
There was a time in my life when I was out<br />
there doing what I thought I had to do to<br />
make a decent living in this fucked up world<br />
we live in. Does that name define who I<br />
am No, it’s just a part of my life that I’m<br />
not proud of, but at the same time I’m not<br />
ashamed of it either. The name itself “Da<br />
Trapman” came from my partnas when I returned<br />
home from the military. They always<br />
used to say, “The city’s gotta voice now that<br />
the Trapman is home.”<br />
Charlotte, NC is not known for its Hip Hop<br />
scene. How did you establish such a big<br />
buzz in this city And how did that buzz go<br />
from the city to the industry<br />
To be truthful, it’s a lot of talent in Charlotte<br />
as well as the whole Carolinas, North and<br />
South, but as far as me, I didn’t sound like<br />
anybody else so it made me stand out. The<br />
city as well as the industry took notice of<br />
that fact.<br />
SONNY<br />
RICH<br />
hood superstar like yourself<br />
Well, the chicks have always been there,<br />
homie. The fame from music ain’t make<br />
Sonny Rich. I been pimpin’ since pimpin’<br />
been pimpin’. (laughs)<br />
What’s the reason you think the Carolinas<br />
haven’t popped off in the industry yet And<br />
how will your upcoming album The Virus<br />
make sure it does<br />
I can’t really say, but I know when the<br />
album drops I’m going to shock a lot people<br />
and these labels will start to take notice<br />
of the Carolinas ‘cause we really go hard<br />
down here.<br />
You got a hell of a name. It makes me want<br />
to ask you to borrow some bread. How Rich<br />
are you, Sonny<br />
My ribs ain’t touching or nothing but I ain’t<br />
where I wanna be by a long shot.<br />
What’s your relationship with the Carolina<br />
King DJ Chuck T<br />
That’s my nigga! I’ve been a fan of his work<br />
for a minute and I always wanted to work<br />
alongside him on a project and we finally<br />
did it. That’s one DJ I can honestly say if he<br />
needed me for anything I would go all out to<br />
help anyway I could.<br />
Let the people know what to expect from<br />
Sonny Rich in the future.<br />
The future looks very promising for ya boy,<br />
ya feel me But the people can expect me<br />
to keep dropping that 704 music, a classic<br />
album on in May, and a voice that’s going to<br />
ring bells in this music industry.<br />
Website: Myspace.com/Sonnyrich704<br />
Charlotte has got some bad broads and<br />
I know they’re recognizing your status.<br />
What’s the groupie love like for a neighbor<br />
20 | OZONE
& DJ<br />
CHUCK T<br />
The self-proclaimed Carolina<br />
King has rightfully earned his<br />
title over the years. Consistently<br />
releasing CD after CD, DJ<br />
Chuck T has received a number<br />
of awards and accolades which he himself<br />
cannot even count. We spoke with the<br />
Down South Slangin’ mastermind to find out<br />
what else is up his sleeve for 2008.<br />
You drop a ton of mixtapes. How quickly<br />
can you finish one<br />
It depends on what type of mixtape it is. If<br />
it’s a blend tape, then it will take anywhere<br />
from two weeks to a month to put it together.<br />
If it’s a paying artist’s mixtape, then<br />
it takes me about two to three days to mix it,<br />
bring some records back, blend it together<br />
and make it sound real professional. If it’s<br />
an exclusive tape, where the focus is on the<br />
music and not so much skills, that can take<br />
me a day or two max.<br />
What else is new with you<br />
Right now my main goal is my new company<br />
Publicity Stunt Marketing. I’m trying to<br />
make the transition away from the mixtape<br />
game because at the end of the day it’s still<br />
illegal. No matter how many label reps call<br />
me wanting me to play their artists, it’s illegal.<br />
It’s nothing we can really do until labels<br />
decide to make mixtapes legal and regulate<br />
them. Publicity Stunt Marketing/Management/Consulting<br />
is the new company.<br />
I’m focusing on taking some artists from<br />
the Carolinas and showing ‘em how the<br />
industry works; really trying to take some<br />
Carolina artists to the top.<br />
Who are some artists you’re working with<br />
My main goal is staying neutral, helping<br />
anybody who’s talented and making moves<br />
in the Carolinas. I’ve even blasted out music<br />
from artists who I didn’t see eye to eye<br />
with. I look at it like I’m one of the pioneers<br />
in Carolina music and I have a responsibility<br />
to set aside personal issues.<br />
I see you’re promoting your brother, P.I.M.P.<br />
Yeah, P.I.M.P. is my older brother. He’s<br />
been rapping since we were children. He<br />
used to have the turntables in his room.<br />
My other brother would play like he was<br />
the DJ. I was the youngest so they used to<br />
make me control the volume. They gave<br />
me the bullshit job. We’ve been honing<br />
our craft since we were little. He recently<br />
started taking rap seriously when he came<br />
home from jail in 2001. He did a five year<br />
bid for drug trafficking. I just recently started<br />
working with him ‘cause I just saw him take<br />
things seriously. I’m his younger brother,<br />
so I understand it’s hard for him to listen<br />
to my [advice[ when it comes to the music<br />
industry. Recently we were able to get past<br />
the egos and start working together.<br />
It seems like you’d have a successful radio<br />
show. You say whatever is on your mind.<br />
I’ve been on radio before and to be honest,<br />
it’s not a road I want to go back down unless<br />
the station is willing to give me some<br />
type of control. Radio is an industry where<br />
the jock is never supposed to be bigger<br />
than the station. We saw that when my<br />
homeboy Charlamagne Tha God became<br />
bigger than the station and they got rid of<br />
him. Thank God he already had something<br />
in the works with Wendy Williams. It was<br />
like a big “fuck you” to jump from market<br />
number 50 to market number 1. It shows<br />
you the mentality of radio. I don’t have time<br />
to sacrifice sitting at a computer at a radio<br />
station for pennies. I’ve built my stock up<br />
enough for people to know what I bring<br />
to the table. Look at all I’ve accomplished<br />
without radio. The radio PDs and General<br />
Managers should be throwing the checkbook<br />
at me but they’re not. I’m one of the<br />
top mixtape DJs in the world without radio.<br />
What are you killing the streets with next<br />
I’m working on Down South Slangin’ 50 and<br />
I just released Sexxxplicit R&B 40. My longevity<br />
in the R&B mixtape scene is equal to<br />
my longevity in dirty South mixtapes. I just<br />
finished the Sonny Rich mixtape which will<br />
hit the streets around Bike Week. I’m about<br />
to put out my brother’s album. I’m working<br />
on a CD with Black Jerus from North<br />
Carolina, who has produced for G-Unit<br />
and Snoop Dogg. We’re getting together<br />
with Jozeemo to do an album called True<br />
Identity. I’m about to get into executive<br />
producing, marketing and promoting artists,<br />
management, and label consulting, just<br />
using a lot of knowledge I’ve gained over 10<br />
years in the business to help out my people.<br />
Website: Myspace.com/Djchuckt<br />
OZONE | 21
P.I.M.P.<br />
Words // Charlamagne Tha God<br />
One thing about Charleston is that a lot of<br />
artists in the booth are really in the streets<br />
living what they spit. One artist is trying to<br />
be known more for the records he writes<br />
than the criminal record the system has<br />
written up on him.<br />
P.I.M.P. Peace G! What the Mixx Is<br />
I’m good family, just chilling, keeping it real,<br />
and staying as fresh as I can.<br />
Glad to hear that, homie, especially since<br />
the day we’re doing this interview is a day<br />
before you’re scheduled to go in and do a<br />
six year bid. How much is that weighing on<br />
you<br />
Any time away from your family and close<br />
friends is gonna fuck with your mind a<br />
little but I knew what I was doing and the<br />
consequences, so like the real G that I am,<br />
I man up and take my charge, keep my<br />
mouth closed, and come home. It doesn’t<br />
deter me at all because I never gave up on<br />
anything. I’ll always follow my dreams and<br />
rapping is one of them. Six years is a long<br />
time but I don’t fall under the 85% law so I’ll<br />
be eligible for parole after a year. Plus I only<br />
get better with time, like some good wine.<br />
You are one of the more socially conscious<br />
rappers in South Carolina. Are your experiences<br />
in the system what prompted you to<br />
put some truth in these babies’ brains<br />
Yes, because I’m a real dude. If I said it,<br />
I’ve done it, but it ain’t about that. I know<br />
young black kids listen to my music. I have<br />
3 kids from the ages of 4<br />
to 14 and I would never let<br />
my kids do some of the shit<br />
I’ve done. It’s my obligation<br />
to give them some real<br />
game that’s gonna benefit<br />
them. A muthafucker told<br />
you a lie if they said being<br />
in jail is cool or being<br />
dead or being somewhere<br />
strung out on drugs is<br />
cool.<br />
as your brother<br />
Chuck T is a real good dude. I love him<br />
to death and if anyone fucks with him I’m<br />
do something stupid and go back to jail.<br />
(laughs) I’m joking, but I respect his opinion.<br />
He never tells me something I did was<br />
straight tight; he always lets me know what<br />
I can improve on. I believe that has helped<br />
me become a well-rounded rapper, because<br />
I know how to take constructive criticism.<br />
So you’re featured on South Carolina The<br />
Album with one of my favorite records, period,<br />
“Fishhead.” Explain “Fishhead” for those<br />
outside of Charleston who don’t understand<br />
why that’s a term we don’t like.<br />
People outside of Charleston use it in a<br />
negative way because they say we eat<br />
fish with everything. Charleston is a port<br />
city, so you could expect that. But come to<br />
Charleston and get some of this good fish.<br />
Try Ernie’s downtown on Remount Rd. or<br />
Bertha’s Kitchen, but just don’t call nobody<br />
Fishhead or you might get hurt.<br />
I know that you have a lot of material that<br />
you’re planning to release while you’re<br />
incarcerated. Give us a rundown of what to<br />
expect.<br />
You can expect that real music from me<br />
– fire lyrics, stimulating tracks, unique<br />
swag. I’m tell you ‘bout the game, not only<br />
the good side but the bad side as well. I’m<br />
touch on some political issues. I consider<br />
myself intelligent so I’m always talk about<br />
something positive. Communication rules<br />
the nation. //<br />
DJ Chuck T is your blood<br />
brother. What are the<br />
benefits of having one of<br />
the most influential DJs<br />
22 | OZONE
24 | OZONE
OZONE | 25