ADMISSION TEST FOR PROGRAMME 2008-10

32. ‘Self-Drive’ concept may be a lucrative option to a manager to lure Indian
consumers because:
A. Collectivist culture motivates Indian consumers to opt for self drive
B. Indian roads encourage consumers to experience joy of long drive
C. Indians may enjoy driving comfort of SUV as they don’t have capacity to own
it
D. A sizeable number of Indian consumers aspire to enjoy new things in life
33. As a business manager of a car-rental company, you may popularize ‘self-drive’
concept to international travelers because:
A. They know Indian roads and want to explore new places by their own
B. They dislike concept of chauffeur as Indian chauffeurs are not very
professional
C. Individualistic culture discourages them to travel in group
D. They can easily book their cars through website of car rental agencies
34. As a business manager of a globally recognized ‘car-rental’ agency if you like to
tap institutional consumers of India, you should not:
A. Bank on your globally recognized ‘brand name’ to ensure sale
B. Make a list of your global clientele to impress your prospective customer
C. Consider offerings of your competitors to formulate your value proposition
D. Accept service assurance not as a major influencer behind buying decision
35. As a business manager you think ‘fleet management’ a profitable segment for
organized sector to explore in India because:
A. Companies want to associate with ‘brand name’ and unorganized players are
lacking here
B. There is a huge scope as competition is low in this field
C. Everywhere in India logistics services are outsourced and companies are
focusing on their core business
D. This business demands gamut of customized services and organized
professionals may only offer those
36. If you are to tap ‘first’ segment of ‘car rental’ business as a manager of a branded
company, you should not:
A. Advertise your brand name to communicate with consumers
B. Compare your service conditions vis-à-vis your competitors to influence
consumers
C. Match price of your service with your competitors from organized sector
D. Create unique value proposition to position you away from your competition
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