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vf/kU;kl (Assignment) 2011-2012
Master of Journalism and Mass Communication (MJMC)
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Subject Code: Journalism & Mass Communication Subject : MJMC
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MJMC&07
Subject Title : Media Research:
CourseCode :MJMC-07
Section - A
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Maximum Marks: 30
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Max. Marks: 18
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Note: Long Answer Questions. Answer should be given in 800 to 1000 words.
Answer all questions. All questions are compulsory.
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Discuss the different methods of media research.
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Describe the process of Public opinion survey and exit polls How for do
they effect the voting behaviour.
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What are the characteristics of a good questionnaire What points should
be kept in mind while preparing a questionnaire
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Section—B
MAXIMUM MARKS : 12
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