Circuit of the Americas™ Continues to Expand Staff with ...

For Immediate Release
February 27, 2012
Circuit of the Americas Continues to Expand Staff with Management and Sales
Team Additions
New Team Members Bring Variety of Management, Marketing and Major Sporting Event
Experience to Circuit
AUSTIN, Texas— February 27, 2012 –Circuit of The Americas welcomes several team
members this week, including Julie Koenig Loignon as vice president of Public and Community
Relations, Regan Holley as vice president of Marketing, Fenorris Pearson as vice president of
Human Resources, Jason Asci as director of Ticketing, and six senior sales representatives.
Julie Koenig Loignon – vice president, Public and Community Relations
Julie Koenig Loignon joins Circuit of The Americas after serving as vice president of Corporate
Communications for Churchill Downs Incorporated (CDI). In her previous role, Loignon
managed strategic, financial and crisis communications, media relations and employee
communications while providing communications counsel, training and support for the
company’s businesses. Loignon was also a founding member of the company’s brand
development and marketing team, formed to develop innovations and revenue opportunities
around Churchill Downs’ marquee racing events. As vice president of Brand Development and
Marketing, Loignon oversaw multiple innovative marketing campaigns and initiatives, such as
the Kentucky Derby® Red Carpet program and celebrity hospitality, the Kentucky Derby and
Kentucky Oaks® event websites and the Derby Nation social media network.
Loignon will serve as principal spokesperson for the Circuit and oversee day-to-day
communications, public relations and media services, while working with sanctioning bodies to
promote media coverage of all Circuit events. Loignon will also develop and manage the
Circuit’s community partnerships and charitable contributions.
“Julie brings a unique combination of high-level public and media relations experience to our
team, plus a proven background in marquee-event development and marketing,” said Steve
Sexton, president of Circuit of The Americas. “She understands the expectations that surround
a premium experience like a Formula One race; from accommodating thousands of on-site
journalists to working through traditional and new media channels to promote community
awareness and engagement.”
Regan Holley – vice president, Marketing
Regan Holley comes to Circuit of The Americas from TracyLocke Advertising, the premier firm
for Hewlett-Packard, Pepsico and Pizza Hut where he most recently served as Chief Creative
Officer in the Dallas office. In that role, Holley oversaw the creative output and direction for more
than 80 members of the company’s creative department. He has a diverse background with a
full-range of marketing experience including brand development, promotions, digital, TV, print
and package design, and in-store marketing. Notable clients for which Holley has provided
effective marketing and branding include Nokia, T-Mobile, Clorox, Caesars Entertainment and
7-Eleven.

Holley’s responsibilities will include developing and managing the Circuit of The Americas
brand, overseeing consumer-marketing initiatives including advertising, promotions and
database marketing, and building experiential and interactive marketing events for the venue
and the events promoted at the Circuit.
Fenorris Pearson – vice president, Human Resources
Fenorris Pearson joins Circuit of The Americas as vice president of Human Resources.
Previously, Pearson worked as vice president of Human Resources and Consumer Brand
Innovation for Dell, Inc. where he managed more than 100 employees and developed
organizational design and leadership development within sales operations for Europe, the
Middle East, Africa, the Americas and Asia. Pearson also worked as vice president of Human
Resources for Motorola, Inc. where he developed a performance management process for over
100,000 employees.
Pearson will be responsible for developing all aspects of the Human Resources department for
Circuit of The Americas. This includes developing and overseeing organizational design,
training and leadership development, employee relations, compensation and recruiting.
“Fenorris has experience managing HR in some of the top companies in the world,” said Bruce
Knox, executive vice president for Circuit of The Americas. “He impressed us with his ability to
effectively and efficiently build global recruiting programs, and we look forward to adding him to
the team.”
Jason Asci – Ticketing Director
Jason Asci joins the Circuit of The Americas team from Southern Methodist University in Dallas,
Texas, where he recently served as the director of Ticketing for SMU Athletics. In that role, he
managed all ticketing aspects of the Division I Athletics program, including the ticket office and
systems for more than 80 events annually. His new responsibilities include the establishment of
ticketing and related systems, distribution, and maximization of ticketing related revenue.
Prior to SMU, Asci worked as director of Ticket Services and Merchandise for FC Dallas of
Major League Soccer. This also included managing ticketing for third-party events at Pizza Hut
Park, such as international soccer matches and outdoor stadium concerts.
“Regan and Jason are valuable additions to our management team,” said Geoff Moore, chief
marketing and revenue officer for Circuit of The Americas. “Both have a wealth of experience in
their areas of expertise and we are fortunate to attract such talented personnel. They will
contribute significantly to the success of our facility and the events we promote.”
Sales Team Additions
Six new senior sales representatives join the Circuit, coming from various backgrounds. Jason
Brewer, most recently part of the Dallas Cowboys sales team; Eric Buskirk, from the Louisiana
Tech Sports department; Chas Sheffield, who was part of the Oklahoma City Thunder sales
team; Brandi Marek, from CW Television Network in Ad Sales; Tom Greene, previously with
development sales at Southern Methodist University; and Anthony Rizzo, formerly with the New
Orleans Saints suite sales team.
About Circuit of The Americas

Circuit of The Americas is designed to be a world-class destination for performance, education
and business. It will be the first purpose-built Grand Prix facility in the United States designed
for any and all classes of racing, from motor power to human power, and be the U.S. home to
the 2012 FORMULA 1 UNITED STATES GRAND PRIX Nov. 16-18 and V8 SUPERCARS.
The Circuit of The Americas’ master plan features a variety of permanent structures designed
for business, education, entertainment and race use. Its signature element will be a 3.4-mile
circuit track with capacity for 120,000 fans. Other support buildings will include a medical facility,
a conference center, a banquet hall as well as an expansive outdoor live music space. Future
proposed amenities include a driving/riding experience, a motorsports driving club, kart track,
grand plaza event center and tower, and a trackside recreational vehicle park. For more
information and downloadable video, audio and photos, visit: www.CircuitofTheAmericas.com.
Media Inquiries:
Jeff Hahn
Representing Circuit of The Americas
Office: 512-344-2017
jhahn@hahntexas.com
Ali Putnam
Circuit of The Americas
Office: 512-301-6600
ali.putnam@circuitoftheamericas.com
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