FASHION CITY - Where Milan

Welcome A Note from the Publisher
I love Milan,
you’ll love Milan!
For centuries Milan has been the
industrial capital of Italy; not as majestic
as Rome, not as romantic as Venice, not
as beautiful as Florence but, nevertheless,
always a fast-paced, vibrant, creative and
glamorous metropolis.
During the 20th century Milan
experienced two economic booms,
becoming a real melting pot which
attracted people from all over the world.
Today, the city offers visitors a mix of
industry, art, culture, performing arts,
design and fabulous cuisine: in short, a fantastic lifestyle experience. Creativity is the
hallmark feature of this fabulously stylish city that embraces all aspects of life, both
for travelers and permanent residents. Where® Milan will tell you where to go and
what to do.
Using Milan as a base, you can access a myriad of great destinations: Rome can
be reached in just 2 hours 59 minutes by train. Or, if you feel like taking a day trip,
also not to be missed are the Italian Alps and the many splendid, unforgettable
lakes (Como, Garda, Maggiore, Lugano…) situated just a short drive from the city.
However short your stay, Where® Milan’s goal is to help the visitor become an
insider. We are not a traditional guide.
Whether your trip is for pleasure or business, you should take a look at our
magazine. And you will also fall in love with Milan…
– Andrea Jarach
Publisher, Where Milan
BREAKING NEWS
Just before going to press, the staff of Where® was alerted to the presence
of several interesting places which we felt we had to include in the Guide. Zara
Home, the home supplies store, opened just a few weeks ago in piazza San
Babila, corner of Corso Venezia (page 27). Conti Café in via Montenapoleone 19,
offering a new experience of sweet relaxation (page 63), Upim Pop in the City
– an original department store formula – recently inaugurated in corso Buenos
Aires, one of the most vibrant spots of Milanese shopping (page 44) and, last but
not least, WinCity (page 68), a revolutionary form of entertainment based on
“light” gambling, dining and live performances. The editors of Where® are totally
committed to keeping their readers up-to-date to the very last minute. For more
information about lots of other exciting forthcoming events and happenings visit
us on wheremilan.com and subscribe to the wheremilan.com free newsletter.
– A. J.
Your traveling companion since 1936®
where®
m a g a z i n e
WHERE MILAN
published by:
Where Italia srl
Via Ezio Biondi, 1. 20154 Milano.
T: 02 349951 - Fax 02 33107015
info@wheremilan.com
www.wheremilan.com
publisher and editor-in-chief
Andrea Jarach
andrea.jarach@wheremilan.com
editorial (PROEDI COMUNICAZIONE srl)
MANAGING DIRECTOR proedi comunicazione
Daniele Misrachi
EDITORial coordination
Alessandra Finzi
managing EDITOR
Elena Binda
magazine EDITORial staff
Carey Bernitz, Patrizia Masnini, Roberta Patruno
WEB EDITorial staff
Elena Peverata (www.wheretraveler.com),
Alessia Genovese (www.wheremilan.com)
DESIGNER
Elisabetta Giudici
CONTRIBUTORS & consultants
Sabrina Ciccolo, Maria Grazia Gargioni,
Francesca De Ponti, Marco Gatti (Dining),
Joy Lacanlale, Andrea Milanesi (Entertainment),
Carol Oberman, Susanna Ricci, David Ross (Hotelerie)
MARKETING, ADVERTISING & HOTEL pr SERVICES
Isa Faleschini, Maria Granata, Marta Mailhac,
Brian Norsa, Rachele Renna
ADMINISTRATION
Katia Greto
PRODUCTION & CIRCULATION,
SALES SUPPORT COORDINATOR
Paola Grilli
REG. trib. milano no. 453 - 19 july 2010
direttore responsabile: Andrea Jarach
Printed by Cromografica Europea, Rho (Milano)
where milan è distribuito gratuitamente nei principali hotel
e in alcune località selezionate
Where® is also published in Rome by:
Tourist Media srl
MORRIS visitor publications
MVP EXECUTIVE
Chairman & CEO
William S. Morris III
President
William S. Morris IV
MANAGING DIRECTOR EUROPE
Chris Manning
Where® Magazine makes every effort to ensure the accuracy of the
information it publishes, but cannot be held responsible for any
consequences arising from errors or omissions. All rights reserved.
Reproduction in whole or in part is strictly prohibited.
Where® is a registered trademark of Morris Visitor Publications,
a subsidiary of Morris Communications Company, LLC, 725 Broad St.,
Augusta, GA 30901.
WHERE MILAN supports
Published in association with
MVP
Morris Visitor Publications
Where® magazine and the where® logo are registered
trademarks of Morris Visitor Publications.
ENDORSED BY
W H E R E m i l a n I no vember 2010