FASHION CITY - Where Milan

Shopping
3pm-7pm; Tues-Sat 10am-7.30pm. www.mbardelli.
com. Corso Magenta, 13. T: 02 86450734. M1-M2
Cadorna. Map E5
BIFFI – Located in one of Milan’s trendiest districts,
it carries the majority of the best-known fashion
brands. An ideal address for those in search of that
casual, elegant look that only Italians know how to
achieve. Clothing but also sneakers and accessories.
Open Mon 3pm-7.30pm; Tues-Sat 9.30am-1.30pm/
3pm-7pm. www.biffi.com. Corso Genova 5/6. T: 02
83116052. M2 Sant’Agostino, Sant’Ambrogio. Map D6
BOGGI – “Being elegant and feeling at ease on
any occasion, expressing one’s personality with
distinction”. This is the philosophy of Boggi, a real
institution in the panorama of male elegance
worldwide. It also boasts numerous sales points
scattered throughout the city (piazza San Babila,
corso Vercelli, corso Buenos Aires, Porta Romana,
corso Como, largo Augusto, via Maddalena, Galleria
Passarella) and at the airports (Linate e Malpensa).
Open Mon-Sat 10am-7.30pm. www.boggi.it. Piazza
San Babila, 3. T: 02 76000366. M1 San Babila. Map G4
BOUTIQUE 5 – For years, this centrally located boutique
has stocked haute couture women’s clothing. Known
for its passion and professionalism, it panders to
women who prefer a more classical look. Open Mon
3pm-7pm; Tues-Sat 9.30am-12.30pm/3pm-7pm.
www.boutique5milano.com. Largo V Alpini, 1.
T: 02 437220. M1 Conciliazione. Map C3
BRIAN & BARRY – Despite its name, this is a wholly
Italian brand. It has a series of multi-brand boutiques
with various sales points in Milan (via Durini, corso
Vercelli, corso Buenos Aires). It carries classic and
casual men and women’s wear. Open Mon-Sat 10am-
7.30pm; Sun 10.30am-1.30pm/3pm-7.30pm.
www.brianebarry.it. Via Durini, 28. T: 02 76005582.
M1 San Babila. Map G4
BRooksfield – Established in 1971, by Umberto Maria
Montasterolo as a brand of men’s trousers, in just a
few years it achieved total look status combining the
quality of Made-in-Italy with a refined British-style
imprint. Its flagship store for men and women was
founded in 1995, in the heart of the fashion quad.
Open: Mon 3pm-7pm; Tues-Sat 10am-7pm. www.
brooksfield.com. Corso Venezia, 12. T: 02 76006242.
M1 Porta Venezia. Map g4
CHICCHI GINEPRI – Chicchi Ginepri has three stores
in Milan of which only one carries both men and
women’s clothing (via Manin, viale Murillo and, only
for women, piazzale G. De Agostini). It stocks most
of the main designer labels including footwear and
accessories. Open Mon-Sat 10am-2pm/3pm-7pm.
www.chicchiginepri.it. Via D. Manin, 13. T: 02 6597956.
M3 Turati. Map G3
DAAD – A multi-brand boutique for him and her which
continues to surprise clients with its fashion aptitude
and insight into trends. Famous labels are showcased
in its sophisticated though welcoming interior. It has
three stores, all located in Milan’s historical shopping
district (via della Spiga, corso Matteotti, via Santo
Spirito). Open Mon 2pm-7.30pm; Tues-Sat 10am-
7.30pm. www.daad-dantone.com. Via della Spiga, 25.
T: 02 76002120. M3 Montenapoleone. Map G4
DIESEL – A wholly Italian cult brand, invented by Renzo
Rosso and famed throughout the world for its quality,
creativity and slightly quirky air. A favourite with
young people of all ages. Among its several sales
points, worth particular note is its giga-store in San
Babila. Open Mon-Sat 10am-8pm. www.diesel.com.
Piazza San Babila, 1/3. T: 02 76396762. M1 San Babila.
Map G4
Eleonora scaramucci – Starting with its shop
windows, the Eleonora Scaramucci store delights
the eyes of passersby with its selection of refined
women’s wear. Also stocks its own “total look” brand
name. In September, 2009, Scaramucci opened her
own outlet, just a short distance from the store. Shop
hours: Mon-Sat 10am-7.30pm; Sun 10am-2pm/3pm-
7pm. Outlet hours: Tues-Sat 10am-1.30pm/3pm-7pm.
www.eleonorascaramucci.com. Via Dell’Orso, 1.
T: 02-8052216. Map f4
ELIANE – A fashion store dedicated to original, edgy
fashions for the younger woman. It carries all the best
brands popular with the under 40’s but not only. Its
other shops are located in via Monti, via Lorenteggio,
corso Genova. The courtyard adjacent to its via
Belfiore location houses an outlet for bargain hunters.
Open Mon 3pm-7.30pm; Tues-Sun 10am-1.30pm/
3pm-7.30pm. www.eliane.it. Via Belfiore, 7.
T: 02 4692121. M1 Wagner, M1 Pagano. Map B4
GEMELLI – Established in 1927, this upscale shop
is a part of Milan’s history. Over the years, it has
stocked every major designer label and now offers
its own collection which reflects Milanese style
to perfection. Famed for its cashmere knitwear,
Gemelli boasts a women’s and men’s fashion
boutique with two adjacent shops for children
and sportswear. Just across the road, you can find
the Kid’s store Gemellino and “Country Club”, a
shop specialized in sportswear, a “country club”
boutique and one dedicated exclusively to socks.
Open Mon 3pm-7.30pm; Tues-Sat 10am-1.30pm/
3pm-7.30pm. www.gemelli.it. Corso Vercelli, 16.
T: 02 48000057. M1 Pagano, M1 Conciliazione.
Map C4
GENIALI – One of the best-known men’s shops
in Milan, located in an elegant area just a short
distance from piazzale Cadorna. For the elegant
man who wishes to look impeccable both on
formal or more casual occasions. This upscale
boutique offers perfect, courteous service.
Open Mon 3pm-7.30pm; Tues-Sat 10am-7.30pm.
Via V. Monti corner of via A. Saffi. T: 02 462605.
M1-M2 Cadorna. Map D4
GIUSY BRESCIANI – Located in the poetic Brera
district, the old-world atmosphere of this high
fashion atelier tells of its century-old history.
Originally established as a milliner’s shop, it is
currently a contemporary store offering clothing
for all tastes, even made-to-measure. Open Mon
3.30pm-7pm; Tues-Fri 10.30am-2pm/3.30pm-7pm.
Sat on appointment. Via del Carmine, 9. T: 02
72081049. M2 Lanza. Map F4
HENRY COTTON’S – One of the best-known names
in leisure wear, the new, Milan-based boutique,
designed by Anouska Hempel, is spread out over
3 floors and furnished with custom-built furniture
inspired by travel and sport. Scattered throughout
the store are leather trunks, chromed metal cases,
hockey sticks, wooden skis, boxing gloves and
sports trophies. A strong reference to the British
heritage of the brand, which draws inspiration
from the classic Anglo-American lifestyle. Open
Mon-Sat 10.30am-7.30pm; Sun 11am-2pm/3pm-
7pm. www.henrycottons.it. Corso Venezia, 7. T: 02
76028319. M1 San Babila. Map G4
HOST – This elegant men’s shop was established as
the male counterpart of the historic Pupi Solari
(see listing) women’s boutique. It not only carries
an assortment of traditional but also lesser known
brands and is a favourite with Milanese men in
the know. Open Mon-Sun 10am-7pm. Piazza N.
Tommaseo, 2. T: 02 436085. M1 Conciliazione. Map C4
INCONTRI – Set within a quiet, residential area, this
elegant, fashionable shop is in perfect sync with
the brands showcased. The shop recently added a
section entirely dedicated to accessories. Open Mon
3pm-7.30pm; Tues-Fri 10am-1.30pm/3pm-7.30pm; Sat
10am-1pm/3pm-7pm. www.modaincontri.com.
Via E. Biondi corner of via Piero della Francesca.
T: 02 313177. Map B1
LA TENDA – The first sales point of this group was
established in 1965 and is an institution of luxury
multi-brand labels on the Milanese scene. Its
boutiques (in addition to its first via Plinio location, it
has two other shops, one in Brera and the other in Via
M. Pagano) offer a vast and carefully chosen selection
of women’s collections. Open Mon-Sat 10am-7pm.
www.latendamilano.com. Piazza San Marco, 1.
T: 02 6575804. M2 Moscova. MAP F2
MANGANINI – A highly sought-after clothing store for
men and women boasting a sophisticated ambiance
and impeccable service and quality. Its vast range of
brands will instantly make you forget its slightly outof-town
location. Take a taxi to get there. Open Mon
3pm-7.3pm; Tues-Sat 9.15am-12.30pm/3pm-7.30pm.
www.manganini.it. Via A. Astesani, 8. T: 02 6457300.
OFf map
MARNI – Founded in 1994 by the Castiglioni
family, Marni is not only a chain of shops but an
internationally renowned fashion brand with its
own label and philosophy both of which are clearly
apparent in the minimalist architectural style of its
interior. Open Mon-Sat 10am-7.30pm. www.marniinternational.com.
Via della Spiga, 50. T: 02 76317327.
M3 Montenapoleone. Map G4
MAX MARA – An Italian fashion house known for its
ready-to-wear clothing. Established in 1951, since its
inception, Max Mara has always offered clean-cut,
beautifully tailored lines. Although it has numerous
sales points scattered throughout Milan, Italy and the
rest of the world, it is not a chain store but rather a
real designer label. Open Mon-Sat 10am-7.30pm; Sun
10.30am-7.30pm. www.maxmara.com. Piazza Libertycorso
Vittorio Emanuele II. T: 02 76008849.
M1-M3 Duomo, M1 San Babila. Map G5
MISS SIXTY – The young, trendy and edgy style of
Miss Sixty, an Italian brand known throughout the
world, has been defined by fashionistas as “streetchic”.
Particularly appreciated for the wide offer of
denims with a unique, original style, the collections
distinguish themselves for their feminine, seductive,
contemporary and ironic style. A hot favourite with
teenagers. Two stores in Milan (via Montenapoleone,
via Solferino). Open Mon-Sun 10am-7.30pm.
www.misssixty.com. Via Montenapoleone, 27.
T: 02 76390698. M3 Montenapoleone. Map G4
MONCLER – Boutique and home to the famous
“puffer” jackets which, in addition to the lines of
its main sportswear collection, also carries the
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