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Come and see <strong>Haulotte</strong> Group<br />

at its next exhibitions:<br />

Bumasz<br />

Poznan - Poland<br />

24 > 27 / 01 / <strong>2006</strong><br />

Rental Show<br />

Orlando - Florida - USA<br />

06 > 09 / 02 / <strong>2006</strong><br />

ACE<br />

Melbourne - Australia<br />

20 > 22 / 02 / <strong>2006</strong><br />

Salon de la manutention<br />

Paris - France<br />

7 > 10 / 03 / <strong>2006</strong><br />

BTP Expo<br />

Casablanca - Morocco<br />

22 > 26 / 03 / <strong>2006</strong><br />

N°3 - 12/2005<br />

T H E M A G A Z I N E<br />

DAKAR <strong>2006</strong><br />

INTERMAT <strong>2006</strong><br />

In the run-up to the New Year, best wishes from the <strong>Haulotte</strong> Group for<br />

an excellent festive season, and a successful <strong>2006</strong>. For the <strong>Haulotte</strong> Group<br />

and its circle of partners and staff, this will be a new opportunity to take up<br />

several ambitious new challenges, and to work to succeed together.<br />

p 4 > 7<br />

p 8 > 10


H A U L O T T E W O R L D W I D E<br />

SPAIN<br />

The art of rising above it all<br />

In the Spanish market, the <strong>Haulotte</strong> Group is definitely a<br />

rising star in the world of art. After a well-noted entry<br />

into the Queen Sofia National Museum of Modern Art<br />

in Madrid, the Cuban New York artist-painter Jorge<br />

Rodriguez put an H 12 SDX (HS 3388 RT*) scissor to rather<br />

unconventional use: to create an immense wall fresco in<br />

a workers’ neighbourhood in Madrid. A gigantic piece<br />

was created as part of the Transurbancia exhibition, in<br />

which eight nomadic artists transformed the urban space<br />

of the Spanish capital through artistic expression …<br />

and aerial work platforms!<br />

NETHERLANDS<br />

<strong>Haulotte</strong> on<br />

land… And on sea<br />

If there is a whiff of competition<br />

in the air, <strong>Haulotte</strong> is always ready<br />

to pick up the gauntlet, even in<br />

the most unexpected places. In<br />

the Netherlands, it is impossible<br />

not to notice the famous nautical<br />

regatta which takes place in<br />

autumn in the Randmeren region.<br />

Over these two weeks, the <strong>Haulotte</strong> Group earned its sea legs<br />

as a partner in the event.And with what style! Our bravery, flair,<br />

tactical sense prove that there are many similarities between<br />

nautical competition and the business world. At stake is a good<br />

sporting reputation for <strong>Haulotte</strong>, and a spectacular jump in<br />

turnover (by 100 %) of the Dutch subsidiary in only a year, in a<br />

hotly contested market…<br />

POLAND<br />

A subsidiary<br />

for Eastern<br />

Europe:<br />

<strong>Haulotte</strong> Polska<br />

The <strong>Haulotte</strong> Group<br />

can also boast of one<br />

more subsidiary as of<br />

1 December 2005: in<br />

Poland, another world<br />

market entry. The aim is<br />

high: to offer local-based<br />

client service across the<br />

Eastern European region,<br />

where the group is already<br />

well represented commercially.<br />

Based in Warsaw in<br />

Poland, the new facility will<br />

www.haulotte.com<br />

An H16TPX (HB 44J*) at work<br />

on a Warsaw construction site.<br />

cover 10 countries: Poland, Hungary, Romania, Bulgaria, Belarus,<br />

the Ukraine, Serbia, Bosnia, Albania and Macedonia. Laurent<br />

Kopp will be responsible for this new set-up, reporting to<br />

Patrick Degen.The official launch will be held during the Bumasz<br />

Exhibition in Poznan from 24 to 27 January <strong>2006</strong>.<br />

GERMANY<br />

Let’s head off to the countryside<br />

for Platformers’ Days…<br />

Here’s a pastoral way to discover the flagship products in <strong>Haulotte</strong>’s range of aerial<br />

work platforms and telescopic handlers: take a field (preferably in some leafy woods),<br />

make sure the weather is good, and bring together the major German rental firms<br />

specialising in material and people lifting. Welcome to Hohenroda (in the state of<br />

Hessen), right in the middle of Germany! For several years now, Patrick Degen and<br />

his team from the German subsidiary have got into the habit of playing “gentleman<br />

farmers” at the Platformers’ Days events at the end of August. And guess which rig<br />

made itself most noticeable behind the trees?<br />

The HA 32 PX (HA 100 JRT*) boom, of course …<br />

USA<br />

A lot of news<br />

to discover on<br />

RENTAL SHOW -<br />

Orlando, Florida -<br />

February 6-9, <strong>2006</strong>.<br />

At a time when the Group is reinforcing its leadership in Europe, and in recognition<br />

of the USA being the largest single access equipment market in the world, <strong>Haulotte</strong><br />

Group is doubling its efforts in the North American market. Bernie Kiekebosch the<br />

Managing Director of the <strong>Haulotte</strong> Australia operations for some 6 years is heading<br />

up the process of redefining and implementing the operational objectives to ensure<br />

that the company will meet its customer expectations into the long term future.<br />

The focus for <strong>Haulotte</strong> US in <strong>2006</strong> will involve value added product support via the<br />

establishment of a national customer service and parts support network.<br />

An aggressive product and market development program has been established for<br />

<strong>2006</strong> with the launch of new models at the American Rental Show, Orlando Florida<br />

February 6-9, <strong>2006</strong>.<br />

Come and see us at The American Rental Show in Orlando and talk to<br />

the <strong>Haulotte</strong> team about its exiting plans of the US market in <strong>2006</strong>.<br />

FRANCE<br />

Aerial work platforms in our clients’ colours…<br />

<strong>Haulotte</strong> knows how to put itself out for its clients.When the Mediaco rental group,<br />

one of the key players in lifting equipment market in France, Morroco and Algeria<br />

placed an order for 93 new machines,<br />

<strong>Haulotte</strong> was not content with<br />

simply making delivery. Mediaco<br />

wanted the machines personalised in<br />

white and yellow, its two house<br />

colours - would this be possible?<br />

No problem, because we also provide<br />

a painting service! And that is how<br />

Mediaco has provided its clients since<br />

1942 with equipment that is as capable<br />

as it is… colourful.<br />

*American names


N°3- 12/2005<br />

Success together!<br />

ALEXANDRE SAUBOT Chief Operating Officer<br />

A good 2005<br />

With net results showing significant progress<br />

(€30 million), the <strong>Haulotte</strong> Group has had a good<br />

2005. We owe this excellent performance first of all<br />

to the willingness of our clients, which are multiplying<br />

on all continents, to place their trust in us. Their<br />

energy gives all of our teams the extra motivation to<br />

continuously improve the quality of service that we<br />

owe them. For <strong>Haulotte</strong>, this quality objective is<br />

essential, as this forms the basis of long-term development.<br />

Working to serve our clients better is to<br />

engage in a process of support and development<br />

over the long term.<br />

This is our strategy.<br />

This is focused on three main axes:<br />

- The growth in the range of products thanks to<br />

innovation, our attitude to customers, our pioneering<br />

spirit, and identifying new requirements;<br />

- The geographical growth of our commercial<br />

network to provide improved proximity / reactiveness;<br />

- The development of a service offer totally focused<br />

on optimising the effective use of our products.<br />

A better <strong>2006</strong><br />

In fact, if our performance translates into a capability<br />

to meet these clients’ needs (to produce more, to<br />

deliver properly, and to deadlines…), this will feed<br />

into a natural pace of progress which is both<br />

constant and measured: to become the best link in<br />

the value chain combined with maximised economic<br />

leverage and differentiation. When we talk about<br />

winning business and the expertise of our staff, the<br />

<strong>Haulotte</strong> Group is in a legitimate position to consolidate<br />

its position in these markets in <strong>2006</strong>.The new<br />

products that we plan to launch during upcoming<br />

fairs (see page 8) will express this vision of progress<br />

where product innovation (be it conceptual, technological<br />

or ergonomic) becomes synonymous with<br />

gains in productivity for their users. It is up to all of<br />

us in this way to succeed together during a much<br />

better <strong>2006</strong>. It is this successful future that I wish for<br />

our clients, our suppliers, and all of our staff, wherever<br />

and whoever they may be.Their professionalism and<br />

their dedication are the best foundations for the<br />

future progress of the <strong>Haulotte</strong> Group.<br />

I thank them all for everything they have done so far,<br />

and for everything that is to come; and hope that they<br />

find solid achievement for their personal ambitions<br />

through this professional dynamism.<br />

Human resources: the Skills Ace<br />

The phenomenal growth of the <strong>Haulotte</strong> Group over the last few years – from 700 staff worldwide<br />

at the end of 2003 to 1,200 in October 2005 – is paralleled by an ever-more finely tuned growth in<br />

skills, so that all of our staff can reach the level of performance expected by our clients. The key to<br />

HR lies with Philippe Noblet, Secretary General for human relations.<br />

Can personal skills keep up with the rapid<br />

and continuous pace of growth of the<br />

<strong>Haulotte</strong> Group?<br />

Philippe Noblet: Of course they can! We are lucky to<br />

have a relatively young (33-35 is the average age),<br />

dynamic and very motivated staff. This is nonetheless<br />

not sufficient: one of the keys to our development lies<br />

in a continuous raising in each individual’s skill level.<br />

In reality, this translates into a global raise in the level of<br />

recruitment, so that we can provide solutions to ever<br />

more complex issues, such as rapid skillset development,<br />

through the implementation of individualised<br />

training courses.<br />

What other HR tools favour skillset<br />

development?<br />

Philippe Noblet: The international dimension of<br />

our group offers real opportunities for professional<br />

development, and we encourage our staff to be<br />

geographically mobile.<br />

With this in mind, we have created personal development<br />

courses which allow each and every one to move<br />

forward within the company.<br />

This is a motivational factor which especially allows<br />

younger and more mobile staff to climb faster professionally<br />

than on average.<br />

2-3<br />

EDITORIAL


DAKAR SPECIAL<br />

From left to right: Jorge Casa, Mikel Prieto, Segundo Fernandez,<br />

Sirio Sainz, Miguel Prieto<br />

Buggy<br />

Pilote : Miguel Prieto<br />

He got the second place during the DAKAR 1999.<br />

17 races wined in Diesel category. He is considered, nowadays,<br />

as one of the best specialists in the world in “off road” races.<br />

Copilote : Federico Montes<br />

42 years old, Mexican. 20 years of experience in the<br />

race « La Baja California ».He owns a garage in the United States<br />

of America, specialized in preparating engines and gearboxes.<br />

He is taking part in the Dakar for the first time.<br />

Truck T4 series<br />

Pilote : Sirio Sainz<br />

45 years old. 10 Dakar with Schlesser, Nissan official<br />

team, and team member of Miguel Prieto since 6 years.<br />

He is not only a pilot, but a mechanic in charge of the<br />

organization of spare parts on his truck.<br />

Copilote : Mikel Prieto<br />

26 years old. 3 Dakar as an assistant. He is in charge<br />

of the communication, of the photo and the video.<br />

Mecanicien : Cristian Velhinho<br />

26 years old. 3 Dakar as an assistant.<br />

He is a professional mechanic and electronics expert.<br />

Truck T5 series<br />

Pilote :Alvaro Velhinho<br />

50 years old. 15 Dakar as a mechanic and a copilot.<br />

He is the truck driver and in charge of the truck.<br />

He owns a garage in Portugal.<br />

Copilote : Jorge Casas<br />

40 years old. 3 Dakar as a pilot and a mechanic,<br />

specialist of Mercedes brand. He will share the truck driving<br />

with Alvaro Velhinho.<br />

Journalist<br />

www.haulotte.com<br />

<strong>Haulotte</strong> Group & Dakar:<br />

The greatest challenges take us<br />

to new heights<br />

Our <strong>2006</strong> team with Segundo Fernandez,<br />

Deputy Managing Director.<br />

From 31 December 2005 to 15 January <strong>2006</strong>,<br />

the <strong>Haulotte</strong> Group is back on the Dakar road with a<br />

double ambition: to hit a perfect sports score, and to<br />

share this adventure throughout the company.<br />

We did say that great challenges would take us to<br />

new heights!<br />

First the trial run, and now it’s for real.An unlucky participant in<br />

the race in 2005 (we dropped out after a mechanical failure), the<br />

<strong>Haulotte</strong> Group did not wait for the start of the <strong>2006</strong> Dakar<br />

competition to make headlines.We are now official suppliers to<br />

the rally!<br />

“Thanks to this sponsorship, we will gain group-level publicity<br />

demonstrating the will of a great team to succeed, which will<br />

succeed at the highest levels of technology, development and<br />

brand awareness”, explains Alexandre Saubot, Chief Operating<br />

Officer of the <strong>Haulotte</strong> Group.<br />

A partnership which will not stop the “yellow brand” from<br />

feeding real sporting ambition during our second adventure at<br />

the heart of the race, a competitive spirit expected of a brand<br />

that is used to winning.The first time was enough to prove that<br />

the <strong>Haulotte</strong> Group needed to participate once again in the<br />

Dakar rally.<br />

“Our company identifies completely with the values of this<br />

challenge.This is about exertion, determination, competitiveness,<br />

worth, adaptability to one’s environment and especially about<br />

victory. For us, participating in this event is not only about name<br />

brand recognition, it is also a reflection of our corporate<br />

philosophy”, sums up Segundo Fernandez, Deputy Managing<br />

Director of the <strong>Haulotte</strong> Group.<br />

DAKAR SPECIAL


<strong>Haulotte</strong><br />

is in the race<br />

This year, the <strong>Haulotte</strong> Group will field a Buggy-type<br />

vehicle with a tubular chassis, the prototype of which was<br />

partly built in the United States.The vehicle will be driven<br />

by Miguel Prieto from Spain and Federico Montes from<br />

Mexico. It’s worth remembering that Miguel Prieto, who<br />

came second in the Dakar race in 1999, is recognised as<br />

an expert in this type of competition.<br />

In the spirit of its dedication to customer service, the<br />

<strong>Haulotte</strong> Group will also field two service trucks in <strong>2006</strong>.<br />

The first truck will take part in the T4 group (participating<br />

in the race), and the second one in the T5 group (out of<br />

the race) to provide the expertise, technical advice and<br />

spare part supply logistics to our vehicle as well as the<br />

truck in the race.<br />

OFFICIAL PROVIDER <strong>2006</strong><br />

N°3- 12/2005<br />

Relive the thrills of<br />

the Dakar race at<br />

Intermat!<br />

(24-29 April <strong>2006</strong>, Paris-France)<br />

At the Intermat trade fair, which runs from 24 to 29 April<br />

<strong>2006</strong> in Paris (see page 8), the <strong>Haulotte</strong> stand will display<br />

the car and the support trucks which will have participated<br />

a few weeks earlier in the Lisbon-Dakar rally.<br />

This is an amazing chance to test your driving skills thanks<br />

to a racing game.At the wheel of your car, you will be able<br />

to beat the best times while making sure you don’t go off<br />

the road. You will be able to follow your progress with a<br />

lit-up display. The best drivers will be rewarded and will<br />

receive a <strong>Haulotte</strong> Dakar Special gift. Race over to Intermat!<br />

<strong>Haulotte</strong> Stand E5 J 002 (Outside area)<br />

4-5


N°3- 12/2005<br />

To celebrate our sponsorship of the Dakar race, we have<br />

organised a contest within the <strong>Haulotte</strong> Group.A game leaflet<br />

has been sent to the Group’s 1,200 staff, consisting of<br />

14 questions on the race as well as on the Group.<br />

All of the entry leaflets which are answered correctly will be<br />

entered in a draw to find the winner.<br />

This draw will take place on 2 March <strong>2006</strong> at Group<br />

headquarters (at l'Horme - France).<br />

This contest will be a way for all of the Group’s staff to share<br />

in the values of this great adventure.<br />

www.haulotte.com<br />

<strong>Haulotte</strong> Group & Dakar:<br />

The greatest challenges take us to<br />

Internal contest:<br />

The <strong>2006</strong> race in numbers<br />

• 28th year, from 31 December 2005<br />

to 15 January <strong>2006</strong>.<br />

• 508 teams will take part:<br />

240 motorcycles, 188 cars and 80<br />

trucks.<br />

• 240 support vehicles (2 trucks<br />

for the <strong>Haulotte</strong> Group, of which<br />

one will participate in the race).<br />

• 9,043 km (5618 miles) to cover,<br />

of which 4,813 km (2990 miles)<br />

are special stages.<br />

• Longest leg: 874 km (543 miles)<br />

(Nouakchott-Kiffa).<br />

• Covering 6 countries: Portugal,<br />

Morocco, Mauritania, Mali, Guinea,<br />

Senegal.<br />

<strong>Haulotte</strong> Group - one ambition, one team.<br />

PRIZES:<br />

1st prize: a GPS,<br />

2nd prizes: 10 digital cameras,<br />

3rd prizes: 15 <strong>Haulotte</strong><br />

Dakar Team strips.<br />

The best of luck to everybody!


new heights<br />

Follow the event online on<br />

By associating itself for the first time as an official supplier<br />

to A.S.O., the organiser of the Dakar race since 1993,<br />

the <strong>Haulotte</strong> Group will gain privileged access to the<br />

heart of the race.All of the <strong>Haulotte</strong> Group’s clients,<br />

suppliers and staff will be able to follow the event 24<br />

hours a day on a dedicated interactive Internet site,<br />

www.haulotte-<strong>dakar</strong>.com, thanks to a race tracker<br />

using the Iritrack system (which follows the vehicles in<br />

the race using GPS).You will also find many photos as<br />

well as red-hot daily updated commentary on the site.<br />

DAKAR SPECIAL<br />

6-7<br />

DAKAR SPECIAL


INTERMAT SPECIAL<br />

N°3- 12/2005<br />

INTERMAT <strong>2006</strong><br />

<strong>Haulotte</strong>’s surprises<br />

NEW PRODUCTS<br />

MJX 900: a backhoe loader with continuous<br />

rotation (360°)<br />

<strong>Haulotte</strong> wants to introduce a revolutionary product for the<br />

earthworking market at Intermat. A natural evolution of<br />

multifunctional worksite machinery, the MJX sets new technology<br />

standards thanks to <strong>Haulotte</strong> design criteria, i.e. client<br />

feedback, innovation, quality and performance.<br />

This is a unique multi-purpose machine which brings together<br />

an excavator with 360° rotation with a telescopic loader.<br />

Reliability, manoeuvrability, stability, compactness, visibility,<br />

comfort and precision of movement – these are the key terms<br />

for the MJX.This is an ideal production tool for your worksites,<br />

whose many firsts offer unequalled productivity gains.<br />

www.haulotte.com<br />

Quick and easy to handle, the MJX has created tomorrow’s<br />

earthworking.<br />

Come and discover all of its capabilities in our test area, which<br />

is located in the fair’s demonstration zone (outside).<br />

Truck mounted platforms -<br />

<strong>Haulotte</strong> Truck Boom<br />

<strong>Haulotte</strong> Group will also unveil its new range of truck mounted<br />

platforms, called <strong>Haulotte</strong> Truck Boom, during Intermat <strong>2006</strong> - these<br />

come in three models, HTB 160, HTB 180 and HTB 200 (with respective<br />

working heights of 16, 18 and 20m - 52, 59, and 66ft).


Big Booms:<br />

HA 41 PX (HA 130 JRT*) and<br />

H 43 TPX (HB 135 JRT*)<br />

The <strong>Haulotte</strong> Group will unveil for the first time a brand new telescopic<br />

boom with a working height of 43m (140ft). Its strengths: complete safety (thanks<br />

to the perfected development of its movements and cant…), manoeuvrability and<br />

precision (thanks to proportional and simultaneous controls allowing higher<br />

precision and gentler movement…), mobility and compactness to access even the<br />

most inaccessible work sites (4-wheel drive, all wheel steering with simultaneous<br />

controls, rocking and extendable axles…),<br />

productivity (access to heights of 41 and<br />

43 m - 134 and 141ft in record time).<br />

*American names<br />

The Intermat trade fair, the world’s<br />

largest gathering of the construction<br />

industry in <strong>2006</strong>, will take place from<br />

24 to 29 April at Paris Nord Villepinte.<br />

This will be the chance for the <strong>Haulotte</strong><br />

Group to meet its clients and partners<br />

in a relaxed atmosphere, on a 2,050 m2 (22,000 ft2 ) stand where different<br />

activities and new products will be<br />

rolled out over the 6 days.<br />

<strong>Haulotte</strong> Group invites you to<br />

INTERMAT <strong>2006</strong><br />

April 24 - 29, <strong>2006</strong><br />

Paris Nord Villepinte (France)<br />

DON’T WAIT AT THE EXHIBITION ENTRANCE<br />

BY RECEIVING YOUR BADGE : PERMANENT<br />

AND DIRECT ACCESS TO THE EXHIBITION !<br />

How to get your free personalized badge :<br />

1) connect you from now on at<br />

www.<strong>intermat</strong>.fr (menu “Order your<br />

entrance badge to the exhibition”)<br />

2) Use the specific access code :<br />

MA INT0605LO<br />

3) and receive your<br />

free personalized<br />

badge<br />

Stand E5 J 002<br />

outside area<br />

Access code :<br />

MA INT0605LO<br />

8-9


SPÉCIAL INTERMAT<br />

TRADE FAIR INNOVATIONS<br />

The <strong>Haulotte</strong> Boutique<br />

There is a great innovation for the<br />

<strong>Haulotte</strong> Group at Intermat <strong>2006</strong>:<br />

the launch of a range of spin-off products:<br />

T-shirts, duffel coats and a plethora of<br />

office equipment and little ideas to make<br />

your life easier.<br />

Come over and check out our<br />

Boutique on our stand, and get<br />

your hands on a copy of the<br />

Boutique Special catalogue.<br />

The first 50 visitors get<br />

a welcome gift!<br />

www.haulotte.com<br />

Space to relax<br />

The <strong>Haulotte</strong> Group, always serving you better! We are reserving a space specially<br />

for our most stressed and/or exhausted clients. Some Zen music, exotic cocktails<br />

and some sweet and salty tit-bits will help you relax.<br />

Yet another present?<br />

When you arrive at the <strong>Haulotte</strong> stand, don’t forget to<br />

show your badge to one of the welcoming hostesses.<br />

You will get … a surprise present!<br />

Make a quick note in your diary<br />

of this must-see stand:<br />

E5 J 002 (outside area).<br />

INTERMAT <strong>2006</strong><br />

<strong>Haulotte</strong>’s surprises


<strong>Haulotte</strong> Scandinavia,<br />

Confidence from the North<br />

Based in Gothenburg in Sweden,<br />

<strong>Haulotte</strong> Scandinavia has taken only<br />

four years to establish itself as a “leading”<br />

brand in Northern Europe.<br />

To all of the clients who have supported us<br />

from the very start,THANK YOU!<br />

The Scandinavian <strong>Haulotte</strong> “Team”, from left to right,<br />

Elisabeth Locatelli, Renee Pettersson, Hans Eriksson, Hakan Wallin,<br />

Per-Uno Sällberg, Ove Olsson and Annika Mäntyniemi.<br />

When the <strong>Haulotte</strong> Group invested in the Scandinavian<br />

market in November 2001, they did it with an attitude that<br />

was anything but timorous, positioning themselves as an<br />

ambitious group set upon shaking up old habits. Hakan Wallin,<br />

one of the very first “movers and shakers”, remembers his<br />

start as head of the branch: “We started with nothing, we had<br />

to invent absolutely everything. <strong>Haulotte</strong> was brave to have faith<br />

in me, because I didn’t speak a word of French!” For some this<br />

might have been an inhibiting drag, but it was a simple detail<br />

for <strong>Haulotte</strong>, who preferred to focus on Hakan Wallin’s<br />

business sense and connections.<br />

From Iceland to Russia<br />

And he has done well. In just a few weeks, the “boss” of the<br />

Scandinavian branch did the rounds of his former clients and<br />

brought together the necessary cash-flow to kick off business<br />

under good conditions. “I was lucky to very quickly have an<br />

excellent technician and a capable assistant by my side.<br />

There weren’t too many of us building the <strong>Haulotte</strong> name in<br />

Scandinavia.We had to work very hard.”<br />

Four years later, Hakan Wallin has improved his French vocabulary<br />

… by four or five words. “I promise, I’ll get round to it<br />

next week … if I can find the time, of course!” he jokes.<br />

No one in the <strong>Haulotte</strong> group will take him to task for his lack<br />

of language skills, because when it comes to business, the man<br />

knows what he is talking about.<br />

Four years were enough to make <strong>Haulotte</strong> Scandinavia a<br />

“leading” branch, despite the diversity of the market. It covers<br />

eight countries, (Sweden, Denmark, Finland, Iceland, Estonia,<br />

Latvia, Lithuania, Russia), requiring thousands of kilometres<br />

(thousands of miles) of trips annually, and its broad cultural<br />

diversity requires a very different approach to business.<br />

N°3- 12/2005<br />

Praise for faithful clients<br />

“We have increased our market share year on year, and if 2005<br />

was a good year, <strong>2006</strong> will need to be even better”, confides<br />

Hakan Wallin, who is unaccustomed to resting on his laurels.<br />

With 670 orders booked in 2004, 1,500 to 1,700 expected<br />

for 2005, his prospects look encouraging to say the least.<br />

“I didn’t think we would grow so much so fast. It just goes to show<br />

that with a good team, high quality products and faithful clients,<br />

anything is possible.”<br />

Clients whom, actually, Hakan Wallin wants particularly to<br />

thank: “It is thanks to them that we are where we are today.<br />

I should list them all, but I am thinking in particular of Pekkaniska,<br />

Ramirent and Lipac, who from the start believed in our products<br />

and in our organisation. I hope that we are repaying their trust<br />

on a daily basis thank to our quality of service and ever more<br />

capable products.”<br />

BREAKING BREAKING BREAKING BREAKING BREAKING NEWS… NEWS… NEWS… NEWS… NEWS… BREAKING BREAKING BREAKING BREAKING BREAKING NEWS… NEWS… NEWS… NEWS… NEWS…<br />

RECORD ORDER FOR THE<br />

SCANDINAVIAN SUBSIDIARY!<br />

Just as <strong>Haulotte</strong> Time focuses on the Scandinavian<br />

subsidiary, they happen to ring up the largest<br />

contract in their history:<br />

AN ORDER FOR 1,000 SCISSOR LIFTS<br />

AND AERIAL WORK PLATFORMS.<br />

Once again, renewed trust from one of their<br />

oldest clients…<br />

BREAKING BREAKING BREAKING BREAKING BREAKING NEWS… NEWS… NEWS… NEWS… NEWS… BREAKING BREAKING BREAKING BREAKING BREAKING NEWS… NEWS… NEWS… NEWS… NEWS…<br />

10-11<br />

ZOOM


N°3- 12/2005<br />

CeMAT TRADE FAIR<br />

<strong>Haulotte</strong> unveils<br />

its “Industrie” range<br />

The <strong>Haulotte</strong> Group<br />

made a notable<br />

appearance from 11 to 15<br />

October 2005 at the CeMAT<br />

trade fair in Hanover (Germany),<br />

which will provide a meeting place<br />

for logistics industry professionals<br />

every three years.<br />

68,500 visitors, 1,000 exhibitors over 80,000 m2 (861,000 ft2 ): CeMAT proves itself year after year<br />

as the world standard in industrial logistics.<br />

A must-visit meeting place for every logistics,<br />

transport, handling and storage professional.This was the perfect opportunity<br />

for Patrick Degen, Director of the <strong>Haulotte</strong> Group’s German subsidiary, and<br />

his team to meet potential customers from all over the world.<br />

The curious and the knowledgeable came to scrutinise the technological<br />

innovations, including part of <strong>Haulotte</strong>’s electric range, suitable for industrial<br />

maintenance work: the Quick Ups, the Star mast range, Compact scissor lifts<br />

and articulating booms.<br />

CeMAT confirms buyers’ devotion to reliable products which are adapted to<br />

different operating environments: in five days, more than 200 contacts were<br />

made on our stand.The proof that the <strong>Haulotte</strong> Group can change to suit the<br />

demand.<br />

<strong>Haulotte</strong>Time is a publication of the <strong>Pinguely</strong>-<strong>Haulotte</strong>, SA Group with a capital of € 4 439 416.8 - RCS Saint-Etienne B 332 822 485 France<br />

Director of Publications: Alexandre Saubot - Redaction: Isabelle Laplume - Tel: +33 (0)4 77 29 24 24 - Fax: +33 (0)4 77 29 43 95 - email : ilaplume@haulotte.com<br />

ISSN in progress. Legal deposit upon publication - <strong>Haulotte</strong> Time has editions available in French, English, Spanish, German, Italian. Circulation: 8.800 copies.<br />

Designed and produced : double impact - Non-contractual document.All rights reserved.<br />

<strong>Pinguely</strong> <strong>Haulotte</strong> - La Péronnière - B.P. 9 - 42152 L'HORME - France - Tel. +33 (0)4 77 29 24 24 - Fax +33 (0)4 77 29 43 95- e-mail : haulotte@haulotte.com - Web : www.haulotte.com<br />

The <strong>Haulotte</strong> Group<br />

publishes its accounts<br />

to IFRS standard<br />

Like all other European listed companies,<br />

the <strong>Haulotte</strong> Group abandoned French<br />

accountancy rules on 1 January 2005 in favour<br />

of an international standard, called IFRS<br />

(International Financial Reporting Standard).<br />

This was a minor revolution for French companies, as<br />

Jacques Benoit, Group Controller explains: “French<br />

accountancy is more geared towards fiscal administration.<br />

Conversely, the IFRS standard takes a completely economic<br />

approach to transactions, better reflecting the true worth<br />

of the company.” This is a new approach which could be<br />

summed up as follows: “substance over shape”.<br />

<strong>Haulotte</strong> had foreseen this huge accounting building site<br />

since September 2003, when it put into place a work<br />

group to evaluate the impact of applying these<br />

standards, involving the accounting and business<br />

development teams, the IT department and external<br />

consultants (from Ernst & Young).<br />

“This project was a force for unification within the group<br />

because it required the re-building of our accountancy<br />

processes and our IT systems, and for our teams to get to<br />

grips with a vision of transactions completely unlike<br />

anything they were used to”, underlines Jacques Benoit.<br />

This had a lot of impact on publishing our accounts,<br />

“notably where financing operations or finance guarantees<br />

for client accounts,” the Group Controller continues.<br />

“These elements had until now been marked "off record" -<br />

which means that they were simply given a mention in the<br />

annexes; but from now on, they were an integral part of<br />

our assessments.”<br />

There were other significant changes: the company<br />

units, the need to break down assets into their<br />

component parts, to depreciate them over the period<br />

of time they would be useful to the company,<br />

and to allocate a portion of the costs of research and<br />

development; finally, the rules for determining turnover<br />

would be much more strict from now on.<br />

And it was like this that the <strong>Haulotte</strong> Group’s first<br />

quarterly accounts were published using the IFRS<br />

format in September 2005, once the company had<br />

taken care to provide the market with retrospective<br />

information in IFRS format (an IFRS re-processed<br />

assessment on 1 January 2004, a re-processed income<br />

statement for 2004, an assessment on 31 December<br />

2004, and a transition note detailing explicitly<br />

the impact of switching from the French standard<br />

to the new norms).<br />

A surfeit of clarity which investors, clients and suppliers<br />

surely appreciate…<br />

Access to Excellence

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