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Come and see <strong>Haulotte</strong> Group<br />
at its next exhibitions:<br />
Bumasz<br />
Poznan - Poland<br />
24 > 27 / 01 / <strong>2006</strong><br />
Rental Show<br />
Orlando - Florida - USA<br />
06 > 09 / 02 / <strong>2006</strong><br />
ACE<br />
Melbourne - Australia<br />
20 > 22 / 02 / <strong>2006</strong><br />
Salon de la manutention<br />
Paris - France<br />
7 > 10 / 03 / <strong>2006</strong><br />
BTP Expo<br />
Casablanca - Morocco<br />
22 > 26 / 03 / <strong>2006</strong><br />
N°3 - 12/2005<br />
T H E M A G A Z I N E<br />
DAKAR <strong>2006</strong><br />
INTERMAT <strong>2006</strong><br />
In the run-up to the New Year, best wishes from the <strong>Haulotte</strong> Group for<br />
an excellent festive season, and a successful <strong>2006</strong>. For the <strong>Haulotte</strong> Group<br />
and its circle of partners and staff, this will be a new opportunity to take up<br />
several ambitious new challenges, and to work to succeed together.<br />
p 4 > 7<br />
p 8 > 10
H A U L O T T E W O R L D W I D E<br />
SPAIN<br />
The art of rising above it all<br />
In the Spanish market, the <strong>Haulotte</strong> Group is definitely a<br />
rising star in the world of art. After a well-noted entry<br />
into the Queen Sofia National Museum of Modern Art<br />
in Madrid, the Cuban New York artist-painter Jorge<br />
Rodriguez put an H 12 SDX (HS 3388 RT*) scissor to rather<br />
unconventional use: to create an immense wall fresco in<br />
a workers’ neighbourhood in Madrid. A gigantic piece<br />
was created as part of the Transurbancia exhibition, in<br />
which eight nomadic artists transformed the urban space<br />
of the Spanish capital through artistic expression …<br />
and aerial work platforms!<br />
NETHERLANDS<br />
<strong>Haulotte</strong> on<br />
land… And on sea<br />
If there is a whiff of competition<br />
in the air, <strong>Haulotte</strong> is always ready<br />
to pick up the gauntlet, even in<br />
the most unexpected places. In<br />
the Netherlands, it is impossible<br />
not to notice the famous nautical<br />
regatta which takes place in<br />
autumn in the Randmeren region.<br />
Over these two weeks, the <strong>Haulotte</strong> Group earned its sea legs<br />
as a partner in the event.And with what style! Our bravery, flair,<br />
tactical sense prove that there are many similarities between<br />
nautical competition and the business world. At stake is a good<br />
sporting reputation for <strong>Haulotte</strong>, and a spectacular jump in<br />
turnover (by 100 %) of the Dutch subsidiary in only a year, in a<br />
hotly contested market…<br />
POLAND<br />
A subsidiary<br />
for Eastern<br />
Europe:<br />
<strong>Haulotte</strong> Polska<br />
The <strong>Haulotte</strong> Group<br />
can also boast of one<br />
more subsidiary as of<br />
1 December 2005: in<br />
Poland, another world<br />
market entry. The aim is<br />
high: to offer local-based<br />
client service across the<br />
Eastern European region,<br />
where the group is already<br />
well represented commercially.<br />
Based in Warsaw in<br />
Poland, the new facility will<br />
www.haulotte.com<br />
An H16TPX (HB 44J*) at work<br />
on a Warsaw construction site.<br />
cover 10 countries: Poland, Hungary, Romania, Bulgaria, Belarus,<br />
the Ukraine, Serbia, Bosnia, Albania and Macedonia. Laurent<br />
Kopp will be responsible for this new set-up, reporting to<br />
Patrick Degen.The official launch will be held during the Bumasz<br />
Exhibition in Poznan from 24 to 27 January <strong>2006</strong>.<br />
GERMANY<br />
Let’s head off to the countryside<br />
for Platformers’ Days…<br />
Here’s a pastoral way to discover the flagship products in <strong>Haulotte</strong>’s range of aerial<br />
work platforms and telescopic handlers: take a field (preferably in some leafy woods),<br />
make sure the weather is good, and bring together the major German rental firms<br />
specialising in material and people lifting. Welcome to Hohenroda (in the state of<br />
Hessen), right in the middle of Germany! For several years now, Patrick Degen and<br />
his team from the German subsidiary have got into the habit of playing “gentleman<br />
farmers” at the Platformers’ Days events at the end of August. And guess which rig<br />
made itself most noticeable behind the trees?<br />
The HA 32 PX (HA 100 JRT*) boom, of course …<br />
USA<br />
A lot of news<br />
to discover on<br />
RENTAL SHOW -<br />
Orlando, Florida -<br />
February 6-9, <strong>2006</strong>.<br />
At a time when the Group is reinforcing its leadership in Europe, and in recognition<br />
of the USA being the largest single access equipment market in the world, <strong>Haulotte</strong><br />
Group is doubling its efforts in the North American market. Bernie Kiekebosch the<br />
Managing Director of the <strong>Haulotte</strong> Australia operations for some 6 years is heading<br />
up the process of redefining and implementing the operational objectives to ensure<br />
that the company will meet its customer expectations into the long term future.<br />
The focus for <strong>Haulotte</strong> US in <strong>2006</strong> will involve value added product support via the<br />
establishment of a national customer service and parts support network.<br />
An aggressive product and market development program has been established for<br />
<strong>2006</strong> with the launch of new models at the American Rental Show, Orlando Florida<br />
February 6-9, <strong>2006</strong>.<br />
Come and see us at The American Rental Show in Orlando and talk to<br />
the <strong>Haulotte</strong> team about its exiting plans of the US market in <strong>2006</strong>.<br />
FRANCE<br />
Aerial work platforms in our clients’ colours…<br />
<strong>Haulotte</strong> knows how to put itself out for its clients.When the Mediaco rental group,<br />
one of the key players in lifting equipment market in France, Morroco and Algeria<br />
placed an order for 93 new machines,<br />
<strong>Haulotte</strong> was not content with<br />
simply making delivery. Mediaco<br />
wanted the machines personalised in<br />
white and yellow, its two house<br />
colours - would this be possible?<br />
No problem, because we also provide<br />
a painting service! And that is how<br />
Mediaco has provided its clients since<br />
1942 with equipment that is as capable<br />
as it is… colourful.<br />
*American names
N°3- 12/2005<br />
Success together!<br />
ALEXANDRE SAUBOT Chief Operating Officer<br />
A good 2005<br />
With net results showing significant progress<br />
(€30 million), the <strong>Haulotte</strong> Group has had a good<br />
2005. We owe this excellent performance first of all<br />
to the willingness of our clients, which are multiplying<br />
on all continents, to place their trust in us. Their<br />
energy gives all of our teams the extra motivation to<br />
continuously improve the quality of service that we<br />
owe them. For <strong>Haulotte</strong>, this quality objective is<br />
essential, as this forms the basis of long-term development.<br />
Working to serve our clients better is to<br />
engage in a process of support and development<br />
over the long term.<br />
This is our strategy.<br />
This is focused on three main axes:<br />
- The growth in the range of products thanks to<br />
innovation, our attitude to customers, our pioneering<br />
spirit, and identifying new requirements;<br />
- The geographical growth of our commercial<br />
network to provide improved proximity / reactiveness;<br />
- The development of a service offer totally focused<br />
on optimising the effective use of our products.<br />
A better <strong>2006</strong><br />
In fact, if our performance translates into a capability<br />
to meet these clients’ needs (to produce more, to<br />
deliver properly, and to deadlines…), this will feed<br />
into a natural pace of progress which is both<br />
constant and measured: to become the best link in<br />
the value chain combined with maximised economic<br />
leverage and differentiation. When we talk about<br />
winning business and the expertise of our staff, the<br />
<strong>Haulotte</strong> Group is in a legitimate position to consolidate<br />
its position in these markets in <strong>2006</strong>.The new<br />
products that we plan to launch during upcoming<br />
fairs (see page 8) will express this vision of progress<br />
where product innovation (be it conceptual, technological<br />
or ergonomic) becomes synonymous with<br />
gains in productivity for their users. It is up to all of<br />
us in this way to succeed together during a much<br />
better <strong>2006</strong>. It is this successful future that I wish for<br />
our clients, our suppliers, and all of our staff, wherever<br />
and whoever they may be.Their professionalism and<br />
their dedication are the best foundations for the<br />
future progress of the <strong>Haulotte</strong> Group.<br />
I thank them all for everything they have done so far,<br />
and for everything that is to come; and hope that they<br />
find solid achievement for their personal ambitions<br />
through this professional dynamism.<br />
Human resources: the Skills Ace<br />
The phenomenal growth of the <strong>Haulotte</strong> Group over the last few years – from 700 staff worldwide<br />
at the end of 2003 to 1,200 in October 2005 – is paralleled by an ever-more finely tuned growth in<br />
skills, so that all of our staff can reach the level of performance expected by our clients. The key to<br />
HR lies with Philippe Noblet, Secretary General for human relations.<br />
Can personal skills keep up with the rapid<br />
and continuous pace of growth of the<br />
<strong>Haulotte</strong> Group?<br />
Philippe Noblet: Of course they can! We are lucky to<br />
have a relatively young (33-35 is the average age),<br />
dynamic and very motivated staff. This is nonetheless<br />
not sufficient: one of the keys to our development lies<br />
in a continuous raising in each individual’s skill level.<br />
In reality, this translates into a global raise in the level of<br />
recruitment, so that we can provide solutions to ever<br />
more complex issues, such as rapid skillset development,<br />
through the implementation of individualised<br />
training courses.<br />
What other HR tools favour skillset<br />
development?<br />
Philippe Noblet: The international dimension of<br />
our group offers real opportunities for professional<br />
development, and we encourage our staff to be<br />
geographically mobile.<br />
With this in mind, we have created personal development<br />
courses which allow each and every one to move<br />
forward within the company.<br />
This is a motivational factor which especially allows<br />
younger and more mobile staff to climb faster professionally<br />
than on average.<br />
2-3<br />
EDITORIAL
DAKAR SPECIAL<br />
From left to right: Jorge Casa, Mikel Prieto, Segundo Fernandez,<br />
Sirio Sainz, Miguel Prieto<br />
Buggy<br />
Pilote : Miguel Prieto<br />
He got the second place during the DAKAR 1999.<br />
17 races wined in Diesel category. He is considered, nowadays,<br />
as one of the best specialists in the world in “off road” races.<br />
Copilote : Federico Montes<br />
42 years old, Mexican. 20 years of experience in the<br />
race « La Baja California ».He owns a garage in the United States<br />
of America, specialized in preparating engines and gearboxes.<br />
He is taking part in the Dakar for the first time.<br />
Truck T4 series<br />
Pilote : Sirio Sainz<br />
45 years old. 10 Dakar with Schlesser, Nissan official<br />
team, and team member of Miguel Prieto since 6 years.<br />
He is not only a pilot, but a mechanic in charge of the<br />
organization of spare parts on his truck.<br />
Copilote : Mikel Prieto<br />
26 years old. 3 Dakar as an assistant. He is in charge<br />
of the communication, of the photo and the video.<br />
Mecanicien : Cristian Velhinho<br />
26 years old. 3 Dakar as an assistant.<br />
He is a professional mechanic and electronics expert.<br />
Truck T5 series<br />
Pilote :Alvaro Velhinho<br />
50 years old. 15 Dakar as a mechanic and a copilot.<br />
He is the truck driver and in charge of the truck.<br />
He owns a garage in Portugal.<br />
Copilote : Jorge Casas<br />
40 years old. 3 Dakar as a pilot and a mechanic,<br />
specialist of Mercedes brand. He will share the truck driving<br />
with Alvaro Velhinho.<br />
Journalist<br />
www.haulotte.com<br />
<strong>Haulotte</strong> Group & Dakar:<br />
The greatest challenges take us<br />
to new heights<br />
Our <strong>2006</strong> team with Segundo Fernandez,<br />
Deputy Managing Director.<br />
From 31 December 2005 to 15 January <strong>2006</strong>,<br />
the <strong>Haulotte</strong> Group is back on the Dakar road with a<br />
double ambition: to hit a perfect sports score, and to<br />
share this adventure throughout the company.<br />
We did say that great challenges would take us to<br />
new heights!<br />
First the trial run, and now it’s for real.An unlucky participant in<br />
the race in 2005 (we dropped out after a mechanical failure), the<br />
<strong>Haulotte</strong> Group did not wait for the start of the <strong>2006</strong> Dakar<br />
competition to make headlines.We are now official suppliers to<br />
the rally!<br />
“Thanks to this sponsorship, we will gain group-level publicity<br />
demonstrating the will of a great team to succeed, which will<br />
succeed at the highest levels of technology, development and<br />
brand awareness”, explains Alexandre Saubot, Chief Operating<br />
Officer of the <strong>Haulotte</strong> Group.<br />
A partnership which will not stop the “yellow brand” from<br />
feeding real sporting ambition during our second adventure at<br />
the heart of the race, a competitive spirit expected of a brand<br />
that is used to winning.The first time was enough to prove that<br />
the <strong>Haulotte</strong> Group needed to participate once again in the<br />
Dakar rally.<br />
“Our company identifies completely with the values of this<br />
challenge.This is about exertion, determination, competitiveness,<br />
worth, adaptability to one’s environment and especially about<br />
victory. For us, participating in this event is not only about name<br />
brand recognition, it is also a reflection of our corporate<br />
philosophy”, sums up Segundo Fernandez, Deputy Managing<br />
Director of the <strong>Haulotte</strong> Group.<br />
DAKAR SPECIAL
<strong>Haulotte</strong><br />
is in the race<br />
This year, the <strong>Haulotte</strong> Group will field a Buggy-type<br />
vehicle with a tubular chassis, the prototype of which was<br />
partly built in the United States.The vehicle will be driven<br />
by Miguel Prieto from Spain and Federico Montes from<br />
Mexico. It’s worth remembering that Miguel Prieto, who<br />
came second in the Dakar race in 1999, is recognised as<br />
an expert in this type of competition.<br />
In the spirit of its dedication to customer service, the<br />
<strong>Haulotte</strong> Group will also field two service trucks in <strong>2006</strong>.<br />
The first truck will take part in the T4 group (participating<br />
in the race), and the second one in the T5 group (out of<br />
the race) to provide the expertise, technical advice and<br />
spare part supply logistics to our vehicle as well as the<br />
truck in the race.<br />
OFFICIAL PROVIDER <strong>2006</strong><br />
N°3- 12/2005<br />
Relive the thrills of<br />
the Dakar race at<br />
Intermat!<br />
(24-29 April <strong>2006</strong>, Paris-France)<br />
At the Intermat trade fair, which runs from 24 to 29 April<br />
<strong>2006</strong> in Paris (see page 8), the <strong>Haulotte</strong> stand will display<br />
the car and the support trucks which will have participated<br />
a few weeks earlier in the Lisbon-Dakar rally.<br />
This is an amazing chance to test your driving skills thanks<br />
to a racing game.At the wheel of your car, you will be able<br />
to beat the best times while making sure you don’t go off<br />
the road. You will be able to follow your progress with a<br />
lit-up display. The best drivers will be rewarded and will<br />
receive a <strong>Haulotte</strong> Dakar Special gift. Race over to Intermat!<br />
<strong>Haulotte</strong> Stand E5 J 002 (Outside area)<br />
4-5
N°3- 12/2005<br />
To celebrate our sponsorship of the Dakar race, we have<br />
organised a contest within the <strong>Haulotte</strong> Group.A game leaflet<br />
has been sent to the Group’s 1,200 staff, consisting of<br />
14 questions on the race as well as on the Group.<br />
All of the entry leaflets which are answered correctly will be<br />
entered in a draw to find the winner.<br />
This draw will take place on 2 March <strong>2006</strong> at Group<br />
headquarters (at l'Horme - France).<br />
This contest will be a way for all of the Group’s staff to share<br />
in the values of this great adventure.<br />
www.haulotte.com<br />
<strong>Haulotte</strong> Group & Dakar:<br />
The greatest challenges take us to<br />
Internal contest:<br />
The <strong>2006</strong> race in numbers<br />
• 28th year, from 31 December 2005<br />
to 15 January <strong>2006</strong>.<br />
• 508 teams will take part:<br />
240 motorcycles, 188 cars and 80<br />
trucks.<br />
• 240 support vehicles (2 trucks<br />
for the <strong>Haulotte</strong> Group, of which<br />
one will participate in the race).<br />
• 9,043 km (5618 miles) to cover,<br />
of which 4,813 km (2990 miles)<br />
are special stages.<br />
• Longest leg: 874 km (543 miles)<br />
(Nouakchott-Kiffa).<br />
• Covering 6 countries: Portugal,<br />
Morocco, Mauritania, Mali, Guinea,<br />
Senegal.<br />
<strong>Haulotte</strong> Group - one ambition, one team.<br />
PRIZES:<br />
1st prize: a GPS,<br />
2nd prizes: 10 digital cameras,<br />
3rd prizes: 15 <strong>Haulotte</strong><br />
Dakar Team strips.<br />
The best of luck to everybody!
new heights<br />
Follow the event online on<br />
By associating itself for the first time as an official supplier<br />
to A.S.O., the organiser of the Dakar race since 1993,<br />
the <strong>Haulotte</strong> Group will gain privileged access to the<br />
heart of the race.All of the <strong>Haulotte</strong> Group’s clients,<br />
suppliers and staff will be able to follow the event 24<br />
hours a day on a dedicated interactive Internet site,<br />
www.haulotte-<strong>dakar</strong>.com, thanks to a race tracker<br />
using the Iritrack system (which follows the vehicles in<br />
the race using GPS).You will also find many photos as<br />
well as red-hot daily updated commentary on the site.<br />
DAKAR SPECIAL<br />
6-7<br />
DAKAR SPECIAL
INTERMAT SPECIAL<br />
N°3- 12/2005<br />
INTERMAT <strong>2006</strong><br />
<strong>Haulotte</strong>’s surprises<br />
NEW PRODUCTS<br />
MJX 900: a backhoe loader with continuous<br />
rotation (360°)<br />
<strong>Haulotte</strong> wants to introduce a revolutionary product for the<br />
earthworking market at Intermat. A natural evolution of<br />
multifunctional worksite machinery, the MJX sets new technology<br />
standards thanks to <strong>Haulotte</strong> design criteria, i.e. client<br />
feedback, innovation, quality and performance.<br />
This is a unique multi-purpose machine which brings together<br />
an excavator with 360° rotation with a telescopic loader.<br />
Reliability, manoeuvrability, stability, compactness, visibility,<br />
comfort and precision of movement – these are the key terms<br />
for the MJX.This is an ideal production tool for your worksites,<br />
whose many firsts offer unequalled productivity gains.<br />
www.haulotte.com<br />
Quick and easy to handle, the MJX has created tomorrow’s<br />
earthworking.<br />
Come and discover all of its capabilities in our test area, which<br />
is located in the fair’s demonstration zone (outside).<br />
Truck mounted platforms -<br />
<strong>Haulotte</strong> Truck Boom<br />
<strong>Haulotte</strong> Group will also unveil its new range of truck mounted<br />
platforms, called <strong>Haulotte</strong> Truck Boom, during Intermat <strong>2006</strong> - these<br />
come in three models, HTB 160, HTB 180 and HTB 200 (with respective<br />
working heights of 16, 18 and 20m - 52, 59, and 66ft).
Big Booms:<br />
HA 41 PX (HA 130 JRT*) and<br />
H 43 TPX (HB 135 JRT*)<br />
The <strong>Haulotte</strong> Group will unveil for the first time a brand new telescopic<br />
boom with a working height of 43m (140ft). Its strengths: complete safety (thanks<br />
to the perfected development of its movements and cant…), manoeuvrability and<br />
precision (thanks to proportional and simultaneous controls allowing higher<br />
precision and gentler movement…), mobility and compactness to access even the<br />
most inaccessible work sites (4-wheel drive, all wheel steering with simultaneous<br />
controls, rocking and extendable axles…),<br />
productivity (access to heights of 41 and<br />
43 m - 134 and 141ft in record time).<br />
*American names<br />
The Intermat trade fair, the world’s<br />
largest gathering of the construction<br />
industry in <strong>2006</strong>, will take place from<br />
24 to 29 April at Paris Nord Villepinte.<br />
This will be the chance for the <strong>Haulotte</strong><br />
Group to meet its clients and partners<br />
in a relaxed atmosphere, on a 2,050 m2 (22,000 ft2 ) stand where different<br />
activities and new products will be<br />
rolled out over the 6 days.<br />
<strong>Haulotte</strong> Group invites you to<br />
INTERMAT <strong>2006</strong><br />
April 24 - 29, <strong>2006</strong><br />
Paris Nord Villepinte (France)<br />
DON’T WAIT AT THE EXHIBITION ENTRANCE<br />
BY RECEIVING YOUR BADGE : PERMANENT<br />
AND DIRECT ACCESS TO THE EXHIBITION !<br />
How to get your free personalized badge :<br />
1) connect you from now on at<br />
www.<strong>intermat</strong>.fr (menu “Order your<br />
entrance badge to the exhibition”)<br />
2) Use the specific access code :<br />
MA INT0605LO<br />
3) and receive your<br />
free personalized<br />
badge<br />
Stand E5 J 002<br />
outside area<br />
Access code :<br />
MA INT0605LO<br />
8-9
SPÉCIAL INTERMAT<br />
TRADE FAIR INNOVATIONS<br />
The <strong>Haulotte</strong> Boutique<br />
There is a great innovation for the<br />
<strong>Haulotte</strong> Group at Intermat <strong>2006</strong>:<br />
the launch of a range of spin-off products:<br />
T-shirts, duffel coats and a plethora of<br />
office equipment and little ideas to make<br />
your life easier.<br />
Come over and check out our<br />
Boutique on our stand, and get<br />
your hands on a copy of the<br />
Boutique Special catalogue.<br />
The first 50 visitors get<br />
a welcome gift!<br />
www.haulotte.com<br />
Space to relax<br />
The <strong>Haulotte</strong> Group, always serving you better! We are reserving a space specially<br />
for our most stressed and/or exhausted clients. Some Zen music, exotic cocktails<br />
and some sweet and salty tit-bits will help you relax.<br />
Yet another present?<br />
When you arrive at the <strong>Haulotte</strong> stand, don’t forget to<br />
show your badge to one of the welcoming hostesses.<br />
You will get … a surprise present!<br />
Make a quick note in your diary<br />
of this must-see stand:<br />
E5 J 002 (outside area).<br />
INTERMAT <strong>2006</strong><br />
<strong>Haulotte</strong>’s surprises
<strong>Haulotte</strong> Scandinavia,<br />
Confidence from the North<br />
Based in Gothenburg in Sweden,<br />
<strong>Haulotte</strong> Scandinavia has taken only<br />
four years to establish itself as a “leading”<br />
brand in Northern Europe.<br />
To all of the clients who have supported us<br />
from the very start,THANK YOU!<br />
The Scandinavian <strong>Haulotte</strong> “Team”, from left to right,<br />
Elisabeth Locatelli, Renee Pettersson, Hans Eriksson, Hakan Wallin,<br />
Per-Uno Sällberg, Ove Olsson and Annika Mäntyniemi.<br />
When the <strong>Haulotte</strong> Group invested in the Scandinavian<br />
market in November 2001, they did it with an attitude that<br />
was anything but timorous, positioning themselves as an<br />
ambitious group set upon shaking up old habits. Hakan Wallin,<br />
one of the very first “movers and shakers”, remembers his<br />
start as head of the branch: “We started with nothing, we had<br />
to invent absolutely everything. <strong>Haulotte</strong> was brave to have faith<br />
in me, because I didn’t speak a word of French!” For some this<br />
might have been an inhibiting drag, but it was a simple detail<br />
for <strong>Haulotte</strong>, who preferred to focus on Hakan Wallin’s<br />
business sense and connections.<br />
From Iceland to Russia<br />
And he has done well. In just a few weeks, the “boss” of the<br />
Scandinavian branch did the rounds of his former clients and<br />
brought together the necessary cash-flow to kick off business<br />
under good conditions. “I was lucky to very quickly have an<br />
excellent technician and a capable assistant by my side.<br />
There weren’t too many of us building the <strong>Haulotte</strong> name in<br />
Scandinavia.We had to work very hard.”<br />
Four years later, Hakan Wallin has improved his French vocabulary<br />
… by four or five words. “I promise, I’ll get round to it<br />
next week … if I can find the time, of course!” he jokes.<br />
No one in the <strong>Haulotte</strong> group will take him to task for his lack<br />
of language skills, because when it comes to business, the man<br />
knows what he is talking about.<br />
Four years were enough to make <strong>Haulotte</strong> Scandinavia a<br />
“leading” branch, despite the diversity of the market. It covers<br />
eight countries, (Sweden, Denmark, Finland, Iceland, Estonia,<br />
Latvia, Lithuania, Russia), requiring thousands of kilometres<br />
(thousands of miles) of trips annually, and its broad cultural<br />
diversity requires a very different approach to business.<br />
N°3- 12/2005<br />
Praise for faithful clients<br />
“We have increased our market share year on year, and if 2005<br />
was a good year, <strong>2006</strong> will need to be even better”, confides<br />
Hakan Wallin, who is unaccustomed to resting on his laurels.<br />
With 670 orders booked in 2004, 1,500 to 1,700 expected<br />
for 2005, his prospects look encouraging to say the least.<br />
“I didn’t think we would grow so much so fast. It just goes to show<br />
that with a good team, high quality products and faithful clients,<br />
anything is possible.”<br />
Clients whom, actually, Hakan Wallin wants particularly to<br />
thank: “It is thanks to them that we are where we are today.<br />
I should list them all, but I am thinking in particular of Pekkaniska,<br />
Ramirent and Lipac, who from the start believed in our products<br />
and in our organisation. I hope that we are repaying their trust<br />
on a daily basis thank to our quality of service and ever more<br />
capable products.”<br />
BREAKING BREAKING BREAKING BREAKING BREAKING NEWS… NEWS… NEWS… NEWS… NEWS… BREAKING BREAKING BREAKING BREAKING BREAKING NEWS… NEWS… NEWS… NEWS… NEWS…<br />
RECORD ORDER FOR THE<br />
SCANDINAVIAN SUBSIDIARY!<br />
Just as <strong>Haulotte</strong> Time focuses on the Scandinavian<br />
subsidiary, they happen to ring up the largest<br />
contract in their history:<br />
AN ORDER FOR 1,000 SCISSOR LIFTS<br />
AND AERIAL WORK PLATFORMS.<br />
Once again, renewed trust from one of their<br />
oldest clients…<br />
BREAKING BREAKING BREAKING BREAKING BREAKING NEWS… NEWS… NEWS… NEWS… NEWS… BREAKING BREAKING BREAKING BREAKING BREAKING NEWS… NEWS… NEWS… NEWS… NEWS…<br />
10-11<br />
ZOOM
N°3- 12/2005<br />
CeMAT TRADE FAIR<br />
<strong>Haulotte</strong> unveils<br />
its “Industrie” range<br />
The <strong>Haulotte</strong> Group<br />
made a notable<br />
appearance from 11 to 15<br />
October 2005 at the CeMAT<br />
trade fair in Hanover (Germany),<br />
which will provide a meeting place<br />
for logistics industry professionals<br />
every three years.<br />
68,500 visitors, 1,000 exhibitors over 80,000 m2 (861,000 ft2 ): CeMAT proves itself year after year<br />
as the world standard in industrial logistics.<br />
A must-visit meeting place for every logistics,<br />
transport, handling and storage professional.This was the perfect opportunity<br />
for Patrick Degen, Director of the <strong>Haulotte</strong> Group’s German subsidiary, and<br />
his team to meet potential customers from all over the world.<br />
The curious and the knowledgeable came to scrutinise the technological<br />
innovations, including part of <strong>Haulotte</strong>’s electric range, suitable for industrial<br />
maintenance work: the Quick Ups, the Star mast range, Compact scissor lifts<br />
and articulating booms.<br />
CeMAT confirms buyers’ devotion to reliable products which are adapted to<br />
different operating environments: in five days, more than 200 contacts were<br />
made on our stand.The proof that the <strong>Haulotte</strong> Group can change to suit the<br />
demand.<br />
<strong>Haulotte</strong>Time is a publication of the <strong>Pinguely</strong>-<strong>Haulotte</strong>, SA Group with a capital of € 4 439 416.8 - RCS Saint-Etienne B 332 822 485 France<br />
Director of Publications: Alexandre Saubot - Redaction: Isabelle Laplume - Tel: +33 (0)4 77 29 24 24 - Fax: +33 (0)4 77 29 43 95 - email : ilaplume@haulotte.com<br />
ISSN in progress. Legal deposit upon publication - <strong>Haulotte</strong> Time has editions available in French, English, Spanish, German, Italian. Circulation: 8.800 copies.<br />
Designed and produced : double impact - Non-contractual document.All rights reserved.<br />
<strong>Pinguely</strong> <strong>Haulotte</strong> - La Péronnière - B.P. 9 - 42152 L'HORME - France - Tel. +33 (0)4 77 29 24 24 - Fax +33 (0)4 77 29 43 95- e-mail : haulotte@haulotte.com - Web : www.haulotte.com<br />
The <strong>Haulotte</strong> Group<br />
publishes its accounts<br />
to IFRS standard<br />
Like all other European listed companies,<br />
the <strong>Haulotte</strong> Group abandoned French<br />
accountancy rules on 1 January 2005 in favour<br />
of an international standard, called IFRS<br />
(International Financial Reporting Standard).<br />
This was a minor revolution for French companies, as<br />
Jacques Benoit, Group Controller explains: “French<br />
accountancy is more geared towards fiscal administration.<br />
Conversely, the IFRS standard takes a completely economic<br />
approach to transactions, better reflecting the true worth<br />
of the company.” This is a new approach which could be<br />
summed up as follows: “substance over shape”.<br />
<strong>Haulotte</strong> had foreseen this huge accounting building site<br />
since September 2003, when it put into place a work<br />
group to evaluate the impact of applying these<br />
standards, involving the accounting and business<br />
development teams, the IT department and external<br />
consultants (from Ernst & Young).<br />
“This project was a force for unification within the group<br />
because it required the re-building of our accountancy<br />
processes and our IT systems, and for our teams to get to<br />
grips with a vision of transactions completely unlike<br />
anything they were used to”, underlines Jacques Benoit.<br />
This had a lot of impact on publishing our accounts,<br />
“notably where financing operations or finance guarantees<br />
for client accounts,” the Group Controller continues.<br />
“These elements had until now been marked "off record" -<br />
which means that they were simply given a mention in the<br />
annexes; but from now on, they were an integral part of<br />
our assessments.”<br />
There were other significant changes: the company<br />
units, the need to break down assets into their<br />
component parts, to depreciate them over the period<br />
of time they would be useful to the company,<br />
and to allocate a portion of the costs of research and<br />
development; finally, the rules for determining turnover<br />
would be much more strict from now on.<br />
And it was like this that the <strong>Haulotte</strong> Group’s first<br />
quarterly accounts were published using the IFRS<br />
format in September 2005, once the company had<br />
taken care to provide the market with retrospective<br />
information in IFRS format (an IFRS re-processed<br />
assessment on 1 January 2004, a re-processed income<br />
statement for 2004, an assessment on 31 December<br />
2004, and a transition note detailing explicitly<br />
the impact of switching from the French standard<br />
to the new norms).<br />
A surfeit of clarity which investors, clients and suppliers<br />
surely appreciate…<br />
Access to Excellence