What Can Health Care Marketers Learn from Spanx? - Minnesota ...

What Can Health Care
Marketers Learn from Spanx
Tuesday, Feb. 19, 1:30 to 3 p.m., CST
Content
Spanx went from an apartment-based hosiery start-up
to a $1 billion company in less than 12 years, without
spending any money on advertising. Hear firsthand
accounts of how Spanx employed key marketing
strategies to fuel its success, how some health systems
are successfully using the same techniques and what
steps you can take to energize your marketing.
Who should attend
Health care marketers and hospital administrators.
Schedule
• Tuesday, Feb. 19, 1:30 to 3 p.m., CST
Objectives
At the completion of this program, the participant will be
able to:
• Learn how word of mouth campaigns can really fuel
business;
• Discover valuable tools and techniques for
understanding consumer behaviors and needs; and
• Learn how health care marketers are tapping into
the inherent desires of their past patients to share
their stories and help others to drive business
objectives.
Speaker
David Wasilewski, Founder & CEO, WhatNext.com
David Wasilewski is CEO and founder of WhatNext.com,
a social health platform for firsthand insights into health
care experiences. A serial entrepreneur, Mr. Wasilewski
also co-founded and served as COO for Spanx, a men’s
and women’s apparel company that he helped grow into
a $150 million venture. He has been quoted in several
publications, including Entrepreneur Magazine, and is
a sought-after speaker on the topic of online patient
communities.
Requirements to participate
You will need a phone (preferably a speaker phone) and
an Internet connection. Please note: this call will not be a
toll-free call; long-distance charges will apply.
Fee
• MHA members: $200 per connection
• Non-members: $300 per connection
The registration fee provides you with one phone
number, one computer connection and a downloadable
version of the presentation slides.
Numerous people at your site are encouraged to
participate in this Web conference through one
registration (utilizing the same computer and telephone
connection). If participants at your site require more
than one computer and telephone connection, additional
registration is necessary.
Prior to the program you will receive an email that
contains instructions on how to connect to the Web
conference. This email will also contain codes to access
the website and conference call. Advance registration is
required to ensure delivery of instructional materials.
If you do not receive an email from Cari
Kronschnable prior to the program with Web
conference details, please contact her at
cak@mnhospitals.org or (651) 641-1121 to confirm
that your registration has been received.
Registration deadline
In order to schedule the appropriate number of lines for
the call, all registrations must be received in our office by

5 p.m. on Feb. 15. Once the deadline has passed we will
no longer be able to accept registrations.
Cancellation
Registration fees, less a $25 cancellation fee, are
refundable if notice is received five working days before
the program date.
7193/200/300
NE-021913

Web Conference Registration Form
Registrant/s Information
Name __________________________________________________________________________________________
Title ___________________________________________________________________________________________
Facility _________________________________________________________________________________________
Address ________________________________________________________________________________________
City, State, Zip ___________________________________________________________________________________
Phone _________________________________________________________________________________________
Email __________________________________________________________________________________________
Method of Payment
Check
Bill Me (Members Only)
Visa
MasterCard
American Express
Credit Card # __________________________________ Exp. Date______________
Signature ____________________________________________________________
To Register
You may register for this program in any of the following ways:
• Mail the completed form and check to:
Minnesota Hospital Association
2550 University Ave. W., Ste. 350-S
St. Paul, MN 55114-1900
• Fax this form to (651) 659-1477
• Online at www.mnhospitals.org; Click on “Education,” select program title and log-in to register.
More Information
For more information, please contact MHA’s Education Department at (651) 641-1121 or (800) 462-5393.