Speaker Bios - The Council of Independent Colleges

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Palca is the co-author of Annoying: The Science of What Bugs Us (Wiley, 2011). He comes to journalism from a science background, having earned a PhD in psychology from the University of California, Santa Cruz, where he worked on human sleep physiology. Contact: Joe Palca, Science Reporter, National Public Radio, 635 Massachusetts Avenue, NW, Washington, DC 20001-3753; (202) 513-2000; jpalca@npr.org Richard Pérez-Peña is a higher education reporter for the New York Times. He has been in journalism since 1985 and at the Times since 1992. He recently took on the higher education beat; before that he covered courts, transportation, government and politics, healthcare, and the newspaper and magazine industry in earlier years. Pérez-Peña studied history at Pomona College. Contact: Richard Pérez-Peña, Higher Education Reporter, New York Times, 620 Eighth Avenue, New York, NY 10018-1405; (212) 556-1234; rpp@nytimes.com Mike Petroff is Harvard University’s digital content strategist. He is the creator of eduTweetups.com, a directory of higher education Twitter hashtags, chats and events, and FollowEDU.com, a searchable directory of Twitter users in higher education. Petroff also was a writer for the award-winning .eduGuru (Internet Marketing and Web Development in Higher Education) blog, where he covered topics in marketing, social media, admissions, and online communities. Petroff formerly was the web and enrollment technology manager at Emerson College in Boston, where he led web marketing and online recruitment efforts for undergraduate and graduate admissions. He also chaired the social media group on Emerson’s campus, working with 20 other staff members from a broad range of campus departments to share ideas and implement marketing initiatives. With a college Facebook fan page, Twitter account, Flickr account, and YouTube EDU channel, Emerson College’s social media presence was ranked as a top college nationally by both StudentAdvisor.com and USA Today College. Contact: Michael Petroff, Digital Content Strategist, Harvard University Public Affairs & Communications, 1350 Massachusetts Avenue, Holyoke Center, Suite 1060, Cambridge, MA 02138; (617) 495-1585; michael_petroff@harvard.edu; http://mikepetroff.com; Twitter: @mikepetroff Ronald Roach is the executive editor of Diverse: Issues in Higher Education, a twice-monthly magazine based in Fairfax, Virginia, and DiverseEducation.com, which publishes higher education news during weekdays. As executive editor, Roach oversees editorial operations and planning for the magazine and its online component, which report largely on higher education access issues that affect minorities and women. Roach is a former newspaper reporter and freelance journalist who has written extensively about information technology, race, business, politics, and higher education. He previously worked for the Atlanta Journal-Constitution and the Roanoke Times and World News. In the early 1990s, Roach worked as a press secretary to U.S. Congressman John Lewis (D-GA). Contact: Ronald Roach, Executive Editor, Diverse: Issues In Higher Education, 10520 Warwick Avenue, Suite B-8, Fairfax, VA 22030-3136; (800) 783-3199 or (703) 385-2981 x3052; rroach@diverseeducation.com Ellen Schweiger has worked at C-SPAN since 1989 and was director of the network assignment desk from 1990–2010. In 2011, she launched a new position, senior producer for national programming, and is now in charge of all events covered for C-SPAN around the country, outside the Washington, DC, area. While in college at the University of Maryland, Schweiger landed internships and part-time jobs at WTOP-Radio, CBS News, and the United States Information Agency and graduated from the University of Maryland with a journalism degree. Starting as a college intern at WDVM-TV, Channel 9, the CBS affiliate in Washington, DC (now WUSA-TV), she worked her way up to assignment editor and finally to producer of the weekend, noon, and 5:00 p.m. newscasts. After six years at Channel 9, Schweiger moved to New York City and became the assignment desk manager for CNN’s northeast bureau in Manhattan, her first stint covering national network news. In 1989, Schweiger returned to the nation’s capital and a position as control room producer for C-SPAN and then as the network’s assignment desk director. 8
Contact: Ellen Schweiger, Senior Producer for National Programming, C-SPAN, 400 North Capitol Street, NW, Suite 650, Washington, DC 20001; (202) 626-7965; eschweiger@c-span.org Jeffrey Selingo is vice president and editorial director for the Chronicle of Higher Education. In August 2007, he was named editor of the Chronicle, a position he held for four years. Previously, he had been an assistant managing editor and senior editor at the Chronicle, overseeing coverage of higher education policy, campus leadership, fundraising, and surveys of presidents and trustees. Before that, he covered state politics as a reporter. In his 12 years at the Chronicle, Selingo’s work has been honored with a National Award for Education Reporting from the Education Writers Association, a Dateline Award from the Society of Professional Journalists, and finalist status for a Livingston Award in national reporting. Before working at the Chronicle, he was the environmental reporter for the Wilmington (NC) Star-News. Selingo was a member of the staff that won a North Carolina Press Association Award for its coverage of two major hurricanes in 1996 and was the recipient of the state’s top Associated Press writing award. He also worked for the Ithaca Journal in New York, and as a recipient of the Pulliam Journalism Fellowship he covered business technology for the Arizona Republic. Selingo received his bachelor’s degree in journalism from Ithaca College and a master’s degree in government from the Johns Hopkins University. He is writing a book to be released in summer 2013; the working title is College (Un)Bound: The Future of Higher Education and What It Means for Students. Contact: Jeffrey Selingo, Vice President and Editorial Director, Chronicle of Higher Education, 1255 23rd Street, NW, Seventh Floor, Washington, DC 20037; (202) 466-1075; C: (202) 997-3385; jeff.selingo@chronicle.com Mark Stencel is managing editor for digital news at National Public Radio (NPR), where he is responsible for overseeing all content on NPR.org and other online platforms. Stencel previously worked as the executive editor and deputy publisher at GOVERNING, a monthly magazine and website written for leaders in state and local government and published by Congressional Quarterly (CQ). He served as a managing editor at CQ, where he helped lead one of the largest news staffs on Capitol Hill, coordinating daily coverage of Congress, online and in print. He began his career at the Washington Post as a researcher and an assistant to syndicated columnist David S. Broder. After a stint as a science and technology correspondent for the News & Observer in Raleigh-Durham, North Carolina, Stencel returned to the Post in 1996 to help launch the company’s first website, PoliticsNow, an election-year multimedia partnership involving ABC News, Newsweek, and National Journal. He then directed Washingtonpost.com’s award-winning political coverage and later was a senior editor on the newspaper’s breaking news desk, serving as a liaison between the Post’s print and online newsrooms. In addition to his work as an editor, Stencel was a vice president at the Post Company’s online division, Washingtonpost.Newsweek Interactive. He is the co-author of two books, Peep Show: Media and Politics in an Age of Scandal, and On the Line: The New Road to the White House (written with CNN’s Larry King). He continues writing about science and technology, including digital media trends, on his personal blog, Assignment: Future. Contact: Mark Stencel, Managing Editor, Digital News, National Public Radio, 635 Massachusetts Avenue, NW, Washington, DC 20001-3753; (202) 513-2000/3546; mstencel@npr.org Michael Stoner is president of mStoner, a firm he launched in 2001 with Rob Cima and Votaier Miran. During his 30-year career as a communicator and consultant, Stoner has served more than 250 education institutions (independent schools, colleges, universities, and education associations), nonprofit organizations, and businesses on four continents. He is recognized as an expert on how institutions can use the internet and the web to communicate effectively with their constituents and how they can engage effectively using social media. A pioneer in e-communications, he published his first email newsletter in the early 1990s and completed his first university website project in 1995. Stoner has provided strategic consulting on developing institution-wide web strategies, led numerous website development projects, and has earned an international reputation as an authority on integrating marketing, communications, and 9
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Speaker Bios - The Council of Independent Colleges

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