Speaker Bios - The Council of Independent Colleges

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Kristina Halvorson is the founder and CEO of Brain Traffic, a content strategy consultancy. She is the author of Content Strategy for the Web (2009), the founder of Confab: The Content Strategy Conference, and the host of Content Talks, a weekly 5×5 podcast. In 2009, Halvorson curated the first Content Strategy Consortium to facilitate a national dialogue about this emerging discipline. In 2010, she delivered the keynote address at the world’s first Content Strategy Summit in Paris, France. Today, she speaks regularly to audiences around the world and is well known for her energetic, often humorous talks. She lives in St. Paul, Minnesota. Content: Kristina Halvorson, CEO, Brain Traffic, 615 First Avenue, NE, Suite 475, Minneapolis, MN 55413; (612) 331-6600; info@braintraffic.com Melanie Jackson is a producer for the Today Show on NBC-TV. Her career in communications began when she served as a reporter for the Connecticut Post newspaper and the Syracuse newspapers in New York. She moved to television broadcasting in 1998 and has spent the last 14 years at NBC where she has gained experience in numerous areas, including working in the Northeast Bureau producing content for Nightly News and MSNBC. Jackson worked at Dateline NBC for nine years in New York and Washington, DC, where she helped to chronicle major news events—from the Columbine shooting in 1999 to the Washington, DC, sniper shootings in 2002. For the last four years, she has worked at the Today Show, where she produces content for all four hours of the broadcast, including writing live and taped segments on various topics such as breaking news, celebrity interviews, fashion, and lifestyle segments. She holds a bachelor’s degree in journalism from the University of Bridgeport and a master’s degree from the Columbia University School of Journalism. Jackson is a 2005 Alfred I. duPont-Columbia Award winner for her work on the Dateline NBC investigation “A Pattern of Suspicion.” She is also part of the team that has helped the Today Show win the Emmy Award for Best Morning show for the past two years in a row. She is a resident of Connecticut and a member of the National Association of Black Journalists. Contact: Melanie Jackson, Producer, NBC Today Show, 30 Rockefeller Plaza, Suite 380 E-10, New York, NY 10112; (212) 664-6530/4602; melaniek.jackson@nbcuni.com David Jarmul is associate vice president of news and communications for Duke University in North Carolina. He directs the news service, oversees the top-level web pages, and coordinates activities that range from media outreach to research communications. His team has developed an extensive online newspaper (Duke Today), an active video site (Duke University on Demand), an online talk show, a syndicated op-ed article service, a rapid-response media relations program, lively social media sites, and other tools, winning numerous Council for Advancement and Support of Education (CASE) national gold medals and other professional awards. Duke also has enhanced its systems for employee communications, emergency communications, and for reaching audiences that range from prospective students to global partners. An honors graduate of Brown University, Jarmul previously held senior communications positions at the Howard Hughes Medical Institute and the National Academy of Sciences, as well as writing positions for an international development group and the Voice of America. He is a former president of the DC Science Writers Association and served with the Peace Corps in Nepal. Contact: David Jarmul, Associate Vice President for News and Communications, 615 Chapel Drive, Box 90563, Duke University, Durham, NC 27708; (919) 684-6815/2823; david.jarmul@duke.edu Scott Jaschik, editor, is one of the three founders of Inside Higher Ed. With Doug Lederman, he leads the editorial operations of Inside Higher Ed, overseeing news content, opinion pieces, resources, and interactive features. Jaschik is a leading voice on higher education issues, is quoted regularly in publications nationwide, and writes college-related articles in the New York Times, Boston Globe, Washington Post, Salon, and elsewhere. He has been a judge or screener for the National Magazine Awards, the Online Journalism Awards, the Folio Editorial Excellence Awards, and the Education Writers Association Awards. Jaschik is a mentor in the community college fellowship program of the 4
Hechinger Institute on Education and the Media. From 1999 to 2003, he was editor of the Chronicle of Higher Education. Jaschik graduated from Cornell University in 1985. Contact: Scott Jaschik, Founder and Editor, Inside Higher Ed, 1015 18th Street, NW, Suite 1100, Washington, DC 20036; (202) 659-9208; scott.jaschik@insidehighered.com Jenna Johnson covers higher education and youth culture for the Washington Post. She has written about the Pennsylvania State University sex abuse scandal, teen moms who enroll in college, prescription drug abuse, unpaid internships, and quirky college rankings with questionable methodologies. Johnson runs a blog, Campus Overload, and tweets as @wpjenna. She is a graduate of the University of Nebraska. Contact: Jenna Johnson, Higher Education Reporter, Washington Post, 1150 15th Street, NW, Washington, DC 20071; (202) 334-9606/6000; johnsonj@washpost.com Tim Jones, interim executive creative director at North Carolina State University, provides vision, direction, and strategy at the intersection of web, design, marketing, and media to cultivate and implement innovative ideas for the university. He previously served as the interim chief communications officer at North Carolina State, where he started in 2007 as the director of web communications. In that position, he established and evolved the university’s social media presence on Facebook, YouTube, Twitter, and location-based platforms. He has been in higher education for ten years, working at the College of William & Mary in Williamsburg, Virginia, for six years before arriving at NC State. At William & Mary, Jones worked in university relations as a writer, editor, photographer, news marketer, occasional producer, webmaster, and director of web communications. He spent his final year there helping engineer and launch the university-wide web redesign project. Prior to working in higher education, Jones worked as a reporter for a small semi-weekly newspaper in southeastern Virginia. Contact: Tim Jones, Interim Executive Creative Director for University Communications, Campus Box 7508, North Carolina State University, Raleigh, NC 27695; (919) 515-1005; tim_jones@ncsu.edu Doug Lederman, editor, is one of the three founders of Inside Higher Ed. With Scott Jaschik, he leads the editorial operations of Inside Higher Ed, overseeing news content, opinion pieces, career advice, blogs, and other features. Lederman speaks widely about higher education, including on C-Span and National Public Radio and at meetings around the country. His work has appeared in the New York Times, USA Today, Christian Science Monitor, and Princeton Alumni Weekly. Lederman was managing editor of the Chronicle of Higher Education from 1999 to 2003. Before that, he had worked at the Chronicle since 1986 in various roles, first as an athletics reporter and editor. Lederman has won three National Awards for Education Reporting from the Education Writers Association, including one in 2009 for a series of Inside Higher Ed articles on college rankings. He began his career as a news clerk at the New York Times. Lederman graduated in 1984 from Princeton University. Contact: Doug Lederman, Founder and Editor, Inside Higher Ed, 1015 18th Street, NW, Suite 1100, Washington, DC 20036; (202) 659-9208; doug.lederman@insidehighered.com Marie Malzberg is senior editorial producer in New York for CNN Newsroom, the cable channel’s afternoon news show. After graduating from Fordham University, where she earned a bachelor of arts degree in communications, Malzberg began her career in 1994 with the Rush Limbaugh Show, where she spent six years in various positions including editing and formatting daily radio show production elements, producing guest-hosted shows, remote broadcasts, and “Best Of” programming, then eventually screening Limbaugh’s calls. Malzberg left the program in 2000 to tackle motherhood and, a few years later, headed back to talk radio, producing the Linda Chavez Program for the IDT Radio Network. In 2006, Malzberg arrived at CNN to work with Paula Zahn in a prime-time slot that was eventually taken over by Campbell Brown, where she served as an editorial producer, booking major newsmakers from across the globe. In 2010, Malzberg joined CNN Newsroom as senior editorial producer. In that position, she oversees and books all guests for the daily program, which is seen live across all CNN platforms. She has been the recipient of and part of two Peabody Award-winning reporting teams. 5
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Speaker Bios - The Council of Independent Colleges

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