Logo Design Questionnaire - Midwest Safeguard

Logo Design Service – Initial Consultation Questionnaire
Thank you for choosing Creativ Logo services from Safeguard to help you promote and grow your business!
In order to provide you with a finished product that meets your specific needs and goals, we need your
input. Your answers to the following questions are essential to the collaborative process that will generate
desirable solutions for your business.
215-631-7500 Ext. 403162 - Fax 215-631-7754 - creativ@gosafeguard.com
Today’s Date:___________________________________________ Logo Design Order #__________________________
Contact Information:
Distributor Name:________________________________________________________________________
Phone:_______________________________ E-mail:_ _______________________ Dist. #________________
Customer Name:__________________________________________________________________________
Phone:____________________________________ E-mail:___________________________________________
Company name exactly how it should appear in the logo:_____________________________________
___________________________________________________________________________________________
Company Website:__________________________________________________________________________
Business Information:
Type of Company:_______________________________________________________________________________
Primary Product(s) or Service(s):___________________________________________________________________
Company Mission Statement:_____________________________________________________________________
What sets you apart from your competitors_______________________________________________________
________________________________________________________________________________________________

Project Information
PROJECT Information:
Where will this logo appear most often
❑ Brochures ❑ Postcards ❑ Stationary
❑ Posters ❑ Sell Sheets ❑ Catalogues
❑ Flyers ❑ Invitation ❑ Note Cards
❑ Graphics ❑ Banners ❑ Promotional Items
❑ Other_ _________________________________________________________________
What words describe your business’ personality to be represented in the logo
(ex. Innovative, high tech, old fashioned, etc.)_ ______________________________________________________________
________________________________________________________________________________________________
________________________________________________________________________________________________
What overall ‘look’ do you want this logo to have
❑ Contemporary (modern, current)
❑ Conservative (conventional, traditional)
❑ Whimsical (playful, fanciful)
❑ Avant-garde (innovative, progressive)
❑ Other________________________________________________________________________________
Who is your target audience ❑ Consumer ❑ Trade ❑ Internal ❑ Other_ _________________
Demographic: Age: __________________ Gender: ❑ Male ❑ Female
What else can you tell us about your audience____________________________________________________
________________________________________________________________________________________________
________________________________________________________________________________________________
Who are your competitors and what kind of logos are they using_ ______________________________
________________________________________________________________________________________________
What do you like or dislike about their logos __________________________________________________

________________________________________________________________________________________________
Are there any icons that should be incorporated in the logo (leaf, apple, lighting bolt, etc)___________________
________________________________________________________________________________________________
___________________________________________________________________________________________
Would you prefer a picture design, initial design, a company name design or a graphic symbol _
________________________________________________________________________________________________
________________________________________________________________________________________________
Does your business have any pre-existing colors or color combinations _____________________________
________________________________________________________________________________________________
________________________________________________________________________________________________
Anything you do NOT want the logo to have ____________________________________________________
________________________________________________________________________________________________
________________________________________________________________________________________________
Please provide any additional information that you believe would help us with this design:
________________________________________________________________________________________________
________________________________________________________________________________________________
________________________________________________________________________________________________
Customer Signature: ____________________________________________ Date:________________
Please be advised that the logo image that is produced pursuant to your specifications and instructions is your property. Safeguard will use
the approved artwork to produce printed products on your behalf. Please be advised that you agree to indemnify and defend Safeguard, its
parent, officers, agents and employees from any claim that the final product we produce for you infringes on the protected marks of others.

Project Information Continued
Your Ideas
Space below is provided for Sketches/Drawings of project ideas:
Thank you for your time! We will be scheduling an initial phone conference with our Creativ
Design team to review and clarify this information so that we can create a solution to best meet
your specific needs.