OLED Sales Presentation - Lyskultur

OLED 

From vision to reality 

Lyskultur LED Conference 

Sandvika 

Diana zur Linden 

15th – 16th March 2012 

March 2012 | Lyskultur LED Conference | Diana zur Linden | Page 1 |

Outline 

• General characteristics of OLED lighting 

· State of technology and outlook 

· Applications and projects 

· OLED lighting products 

· Inspiration 

· Conclusion 


What’s an OLED? 

OLED Display OLED Lighting 

Ultra-thin lighting glass 

in any shape 

Instant on and 

high-quality area light 

New design opportunities 

Pure aesthetics 

in on and off state 


Build-up of OLED Panels 

OLED Device structure allows new features 

DC – 

(typ. 3..6V) 3..4V) 

Ultra-thin steel foils or plastic substrates 

3-D OLEDs 

• one time bendable curvature 

• simple shapes available in 2-3 years 

Flexible OLEDs 

• First long life samples expected 2015+ 

• Bending down to 5 cm radius, any color 

March 2012 | Lyskultur LED Conference | Diana zur Linden | Page 4 | 

+ 

LIGHT 

Encapsulation 

Cathode (e.g. Al) 

Organic layers 

Anode (ITO) 

Substrate (Glass) 

Transparent Cathode 

d ~ 500nm 

Transparent OLEDs 

• Larger size OLEDs with reasonable 

lifetime e.g., 30 x 30 cm expected 2014+ 

• No disturbing lines in light area 

• Light in both directions 

• Emission ratio between both directions is 

adjustable in production (e.g. 20/80)

Normalized Radiance (a. u.) 

Outstanding Features 

• High quality white light 

• Currently up to CRI 85 

• CRI 95 in future 

• Various CCTs and colors possible 

1.2 

1.0 

0.8 

0.6 

0.4 

0.2 

0 


380 480 580 680 780 

Wavelength (nm) 

� broad white band emission 


Incandescent LED

OLED Features: Define and utilize the USPs 

OLED is an area light source which is… and can be… 

Thin and flat 


Sustainable 

+ 

+ 

+ 

mirroring 

transparent 

flexible

Mirroring 

Unique qualities 

• OLEDs can be mirroring in “off-state” 

• Seamless integration in mirror 

• Aesthetical application solutions 




• Absolutely clear view without any haze 

• Scratch resistant glass 

• Emission ratio 60/40 and 80/20 between front and 

backside light 




• Curvature adjustable light sources 

• Bendable light sheets 

• Ultra-flat 


Sustainability 

OLED is on the right path to be the most sustainable light source 

Sustainable qualities of OLEDs 

Energy 

• Efficient light source 

• Material reduction (no heat sinks, no 

optics, etc.) leads to low embodied 

energy 

Material combination 

• Due to low heat, OLEDs can be used in 

sustainable materials e.g. wood 

Recycling 

• No harmful materials used in OLEDs 

• OLEDs are mainly glass and can be 

recycled in mid-term future 


Outline 


• State of technology and outlook 

• Applications and projects 

• OLED lighting products 

• Inspiration 

• Conclusion 


New lighting applications will occur due to flexible and 

transparent light sources 

Upcoming topics in OLED field in the next years 

Time 


� Ultra-thin steel or plastic light source in any 

shape 

� First long life samples expected 2015+ 

� Bending down to 5 cm radius, any color 

3D OLEDs 

� Simpler shapes within ~2-3 years 

� More complex shapes hand-in-hand with flexible 


� Larger size samples with reasonable lifetime 

e.g., 30 x 30 cm expected 2014+ 

Mirror OLEDs 

� Engineering samples available 

� Qualified products from 2012+ 


Efficacies of >100lm/w from 2015 on driven by light 

out-coupling & materials; Lifetime >40k hrs expected 

OLED efficacy & lifetime roadmap 

Lifetime (L50 & L70), in years 1) 

>40.000h 

expected 

Luminous efficacy, in lm/w 1) 

1) Source: Cintelliq; OLED Lighting: Products, pricing, capacity, costs and forecasts; 2011 


>100 lm/w 

expected 

Improvements in light outcoupling 

and novel light 

emitting materials

OSRAM is actively pushing the OLED learning 

curve by running it’s own production line 

Pilot Development line opening ceremony on 30.08.2011 

Annette Schavan (German 

Minister of Research) with 

Wolfgang Dehen (CEO), Martin 

Goetzeler (COO) 


A test substrate 

from the line

Outline 








OLED application segment overview 

OLED already entered several first application fields 

Home & 

Furniture 

● Bath room 

● Integration 

into furniture 

Hospitality 

● Cupboard, 

wall, 

● pendant 

luminaires 


Automotive 

● Interior mood 

light 

● Rear & 

stoplight 

Luxury & 

Shop 

● Accent lights 

● Product 

presentation 

Office 

● Conference 

rooms 

● Room 

separator 

Museum 

● Reference 

designs & 

projects

Home and furniture 

OLED benefits 

• Integration in wood due to low heat 

• Mirror integration due to mirroring off-state 

• OLEDs usable as active material 


Hospitality 

Life quality due to design and aesthetics 

Design Luminaires 


• Pure aesthetic in on and off state 

• Warm white light with high color rendering 

• Flat and novel shapes 


Reception area 

Light canvas

Luxury and shop 

Accent light for product placement 

Eyecatcher with effects 


• Precious goods can placed on OLEDs (no 

damage due to heat) 

• No UV-Light 

• Warm white light with broad spectra 

• Aesthetic in on and off state (day and night) 


Product presentation 

Accent lights

Office 

OLED in prestigious office applications 

New luminaire ideas 



Room separator 

Conference rooms

Office 

Glare free functional lighting due to large size 30 cm x 30 cm OLED concept study 


Museum 

OLED light can be used to illuminate expensive objects 


• No heat 

• No UV-light 

• Safety requirements fulfilled 

• Ultra flat 


Vitrine

Outline 






• Conclusion / follow up 


OLED product glossary 

CDW-030 SDW-058 RMW-046 

Circular diffusive warm-white 


Square diffusive warm-white 

- ### = diagonal length of active area in inch 

Rectangular mirroring warm-white

OLED – Generation 1 / currently available 

RMW-046 

CMW-031 

CDW-031 


Characteristics: 

- satin-like resp. mirror like in off-state 

- round: 49 cm² active area / rectangular: 40cm² 

- typical performance values: 12-23 lm/W 

- 5000 hrs lifetime L50 

- dimmable between 0 and 1700 cd/m² luminance 

- available with and without flexible PCB version 

with soldering pads for easy wiring 

- rectangular version: no busbars

OLED products 

2nd generation of OLED products with technical improvements 

Front side: 

Back side: 

d = 1.8 mm 

mirror-like off-state with 

honycomb busbars 

getter pads in cavity cap 

glass are costy 

ORBEOS CMW-031 

Cavity glass & getter 


ORBEOS CDW-030 (next generation) 

Thin film encapsulation & laminated glass 

d = 2.0 mm 

Thin glossy outcoupling film 

for enhanced efficacy and 

aesthetic appeal 

Heatspreader as lifetime 

enhancement, only possible 

due to good thermal 

coupling via thin film 

encapsulation

ORBEOS CDW-030 

Characteristics 

Diffuse warm white light light @ ca. 3500 K 

25 lm; 2000 cd/m²; 40 lm/W; CRI 80 

~ 6V @ 120 mA DC 

Target: 10.000 hrs. L70 

47 cm² active area 

Dimensions 90 x 90 mm 

Thin film encapsulation with UV filter 

Available in 2 versions 

– Flex-PCB with 4 solder pads 

– Flex-PCB with 4 socket pins 


Highlights 

• Double brightness in comp. to fist generation 

• >Double lifetime 

• Design-in product

Outline 






• Conclusion / follow up 


OSRAM is a certified frontrunner for SSL; 

Comprehensive application & OLED technology know-how 

a 

b 

OSRAM with fully qualified SSL application know-how along value chain 

LED chip 

LED 

package 

Traditional lamp/ECG 

OSRAM as technological frontrunner in OLED technology 


LED modules/ 

light engine 

ECGs 

Luminaires 

LMS 

� November 2011: Record efficiency for flexible OLED of 

32 lm/w 

� August 2011: Opening of OSRAM OLED production line 

� June 2011: World record lab result 87 lm/w @ 4000K 

Solu- 

tions 

� April 2011: Red Dot award for OSRAM OLED luminaire 

� November 2009: First fully qualified OLED tile worldwide 

Value 

added 

services

Creative network lab.me 

� Creative platform only for OLED 

� Inspiration for a broad application 

range 

� Vision for future with OLEDs 

� www.lab.me 


OLED Installation & QUBIQUE 2011 

� Successful kick-off event for design 

platform Lab.me 

� 1400 OLEDs, ~5 km wiring 

� Controlling via iPad / iPhone possible

Ideas with OLEDs 


Your idea?

ORBEOS OLED Quality 

ORBEOS OLEDs are field proven and reliable 

3 yrs experience in production from pre-pilot line 

Several different failure predictive testing schemes 

Several projects and design in‘s with more than ~1 million working hours 

Qualification process in quality gates 

100% testing of all OLEDs 


OLED – high visibility in the lighting community ….. 

Awards as first mover 

Brand charging with innovation and improve awareness 


With Ben Wirth, 

Munich

Outline 








OLED – A business revolution 

Following the LED track, OLED will even stronger change the game rules 

• Towards a merge of the light source with (product) design 

• From replacement business to integrated design 

OLED will modify the lighting value chain 

• Cards reshuffled 

• New players 

• New business opportunities 


Conclusion – an OLED is… 


- ultra thin and possible in any shape 

- one of the most sustainable light sources 

- high efficient with a high quality light 

- material reduction to pure light 

�the new lighting technology for thousands of 

new design opportunities

Additional information 


Application- and project information 

Technical datasheets and application guide 

pictures 

presentations 

YouTube videos 

� www.osram.com/oled

OLED Sales Presentation - Lyskultur

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