OLED Sales Presentation - Lyskultur
OLED Sales Presentation - Lyskultur
OLED Sales Presentation - Lyskultur
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<strong>OLED</strong><br />
From vision to reality<br />
<strong>Lyskultur</strong> LED Conference<br />
Sandvika<br />
Diana zur Linden<br />
15th – 16th March 2012<br />
March 2012 | <strong>Lyskultur</strong> LED Conference | Diana zur Linden | Page 1 |
Outline<br />
• General characteristics of <strong>OLED</strong> lighting<br />
· State of technology and outlook<br />
· Applications and projects<br />
· <strong>OLED</strong> lighting products<br />
· Inspiration<br />
· Conclusion<br />
March 2012 | <strong>Lyskultur</strong> LED Conference | Diana zur Linden | Page 2 |
What’s an <strong>OLED</strong>?<br />
<strong>OLED</strong> Display <strong>OLED</strong> Lighting<br />
Ultra-thin lighting glass<br />
in any shape<br />
Instant on and<br />
high-quality area light<br />
New design opportunities<br />
Pure aesthetics<br />
in on and off state<br />
March 2012 | <strong>Lyskultur</strong> LED Conference | Diana zur Linden | Page 3 |
Build-up of <strong>OLED</strong> Panels<br />
<strong>OLED</strong> Device structure allows new features<br />
DC –<br />
(typ. 3..6V) 3..4V)<br />
Ultra-thin steel foils or plastic substrates<br />
3-D <strong>OLED</strong>s<br />
• one time bendable curvature<br />
• simple shapes available in 2-3 years<br />
Flexible <strong>OLED</strong>s<br />
• First long life samples expected 2015+<br />
• Bending down to 5 cm radius, any color<br />
March 2012 | <strong>Lyskultur</strong> LED Conference | Diana zur Linden | Page 4 |<br />
+<br />
LIGHT<br />
Encapsulation<br />
Cathode (e.g. Al)<br />
Organic layers<br />
Anode (ITO)<br />
Substrate (Glass)<br />
Transparent Cathode<br />
d ~ 500nm<br />
Transparent <strong>OLED</strong>s<br />
• Larger size <strong>OLED</strong>s with reasonable<br />
lifetime e.g., 30 x 30 cm expected 2014+<br />
• No disturbing lines in light area<br />
• Light in both directions<br />
• Emission ratio between both directions is<br />
adjustable in production (e.g. 20/80)
Normalized Radiance (a. u.)<br />
Outstanding Features<br />
• High quality white light<br />
• Currently up to CRI 85<br />
• CRI 95 in future<br />
• Various CCTs and colors possible<br />
1.2<br />
1.0<br />
0.8<br />
0.6<br />
0.4<br />
0.2<br />
0<br />
<strong>OLED</strong><br />
380 480 580 680 780<br />
Wavelength (nm)<br />
� broad white band emission<br />
March 2012 | <strong>Lyskultur</strong> LED Conference | Diana zur Linden | Page 5 |<br />
Incandescent LED
<strong>OLED</strong> Features: Define and utilize the USPs<br />
<strong>OLED</strong> is an area light source which is… and can be…<br />
Thin and flat<br />
March 2012 | <strong>Lyskultur</strong> LED Conference | Diana zur Linden | Page 6 |<br />
Sustainable<br />
+<br />
+<br />
+<br />
mirroring<br />
transparent<br />
flexible
Mirroring<br />
Unique qualities<br />
• <strong>OLED</strong>s can be mirroring in “off-state”<br />
• Seamless integration in mirror<br />
• Aesthetical application solutions<br />
March 2012 | <strong>Lyskultur</strong> LED Conference | Diana zur Linden | Page 7 |
Transparent <strong>OLED</strong>s<br />
Unique qualities<br />
• Absolutely clear view without any haze<br />
• Scratch resistant glass<br />
• Emission ratio 60/40 and 80/20 between front and<br />
backside light<br />
March 2012 | <strong>Lyskultur</strong> LED Conference | Diana zur Linden | Page 8 |
Flexible <strong>OLED</strong>s<br />
Unique qualities<br />
• Curvature adjustable light sources<br />
• Bendable light sheets<br />
• Ultra-flat<br />
March 2012 | <strong>Lyskultur</strong> LED Conference | Diana zur Linden | Page 9 |
Sustainability<br />
<strong>OLED</strong> is on the right path to be the most sustainable light source<br />
Sustainable qualities of <strong>OLED</strong>s<br />
Energy<br />
• Efficient light source<br />
• Material reduction (no heat sinks, no<br />
optics, etc.) leads to low embodied<br />
energy<br />
Material combination<br />
• Due to low heat, <strong>OLED</strong>s can be used in<br />
sustainable materials e.g. wood<br />
Recycling<br />
• No harmful materials used in <strong>OLED</strong>s<br />
• <strong>OLED</strong>s are mainly glass and can be<br />
recycled in mid-term future<br />
March 2012 | <strong>Lyskultur</strong> LED Conference | Diana zur Linden | Page 10 |
Outline<br />
• General characteristics of <strong>OLED</strong> lighting<br />
• State of technology and outlook<br />
• Applications and projects<br />
• <strong>OLED</strong> lighting products<br />
• Inspiration<br />
• Conclusion<br />
March 2012 | <strong>Lyskultur</strong> LED Conference | Diana zur Linden | Page 11 |
New lighting applications will occur due to flexible and<br />
transparent light sources<br />
Upcoming topics in <strong>OLED</strong> field in the next years<br />
Time<br />
Flexible <strong>OLED</strong>s<br />
� Ultra-thin steel or plastic light source in any<br />
shape<br />
� First long life samples expected 2015+<br />
� Bending down to 5 cm radius, any color<br />
3D <strong>OLED</strong>s<br />
� Simpler shapes within ~2-3 years<br />
� More complex shapes hand-in-hand with flexible<br />
Transparent <strong>OLED</strong>s<br />
� Larger size samples with reasonable lifetime<br />
e.g., 30 x 30 cm expected 2014+<br />
Mirror <strong>OLED</strong>s<br />
� Engineering samples available<br />
� Qualified products from 2012+<br />
March 2012 | <strong>Lyskultur</strong> LED Conference | Diana zur Linden | Page 12 |
Efficacies of >100lm/w from 2015 on driven by light<br />
out-coupling & materials; Lifetime >40k hrs expected<br />
<strong>OLED</strong> efficacy & lifetime roadmap<br />
Lifetime (L50 & L70), in years 1)<br />
>40.000h<br />
expected<br />
Luminous efficacy, in lm/w 1)<br />
1) Source: Cintelliq; <strong>OLED</strong> Lighting: Products, pricing, capacity, costs and forecasts; 2011<br />
March 2012 | <strong>Lyskultur</strong> LED Conference | Diana zur Linden | Page 13 |<br />
>100 lm/w<br />
expected<br />
Improvements in light outcoupling<br />
and novel light<br />
emitting materials
OSRAM is actively pushing the <strong>OLED</strong> learning<br />
curve by running it’s own production line<br />
Pilot Development line opening ceremony on 30.08.2011<br />
Annette Schavan (German<br />
Minister of Research) with<br />
Wolfgang Dehen (CEO), Martin<br />
Goetzeler (COO)<br />
March 2012 | <strong>Lyskultur</strong> LED Conference | Diana zur Linden | Page 14 |<br />
A test substrate<br />
from the line
Outline<br />
• General characteristics of <strong>OLED</strong> lighting<br />
• State of technology and outlook<br />
• Applications and projects<br />
• <strong>OLED</strong> lighting products<br />
• Inspiration<br />
• Conclusion<br />
March 2012 | <strong>Lyskultur</strong> LED Conference | Diana zur Linden | Page 15 |
<strong>OLED</strong> application segment overview<br />
<strong>OLED</strong> already entered several first application fields<br />
Home &<br />
Furniture<br />
● Bath room<br />
● Integration<br />
into furniture<br />
Hospitality<br />
● Cupboard,<br />
wall,<br />
● pendant<br />
luminaires<br />
March 2012 | <strong>Lyskultur</strong> LED Conference | Diana zur Linden | Page 16 |<br />
Automotive<br />
● Interior mood<br />
light<br />
● Rear &<br />
stoplight<br />
Luxury &<br />
Shop<br />
● Accent lights<br />
● Product<br />
presentation<br />
Office<br />
● Conference<br />
rooms<br />
● Room<br />
separator<br />
Museum<br />
● Reference<br />
designs &<br />
projects
Home and furniture<br />
<strong>OLED</strong> benefits<br />
• Integration in wood due to low heat<br />
• Mirror integration due to mirroring off-state<br />
• <strong>OLED</strong>s usable as active material<br />
March 2012 | <strong>Lyskultur</strong> LED Conference | Diana zur Linden | Page 17 |
Hospitality<br />
Life quality due to design and aesthetics<br />
Design Luminaires<br />
<strong>OLED</strong> benefits<br />
• Pure aesthetic in on and off state<br />
• Warm white light with high color rendering<br />
• Flat and novel shapes<br />
March 2012 | <strong>Lyskultur</strong> LED Conference | Diana zur Linden | Page 18 |<br />
Reception area<br />
Light canvas
Luxury and shop<br />
Accent light for product placement<br />
Eyecatcher with effects<br />
<strong>OLED</strong> benefits<br />
• Precious goods can placed on <strong>OLED</strong>s (no<br />
damage due to heat)<br />
• No UV-Light<br />
• Warm white light with broad spectra<br />
• Aesthetic in on and off state (day and night)<br />
March 2012 | <strong>Lyskultur</strong> LED Conference | Diana zur Linden | Page 19 |<br />
Product presentation<br />
Accent lights
Office<br />
<strong>OLED</strong> in prestigious office applications<br />
New luminaire ideas<br />
March 2012 | <strong>Lyskultur</strong> LED Conference | Diana zur Linden | Page 20 |<br />
<strong>OLED</strong><br />
Room separator<br />
Conference rooms
Office<br />
Glare free functional lighting due to large size 30 cm x 30 cm <strong>OLED</strong> concept study<br />
March 2012 | <strong>Lyskultur</strong> LED Conference | Diana zur Linden | Page 21 |
Museum<br />
<strong>OLED</strong> light can be used to illuminate expensive objects<br />
<strong>OLED</strong> benefits<br />
• No heat<br />
• No UV-light<br />
• Safety requirements fulfilled<br />
• Ultra flat<br />
March 2012 | <strong>Lyskultur</strong> LED Conference | Diana zur Linden | Page 22 |<br />
Vitrine
Outline<br />
• General characteristics of <strong>OLED</strong> lighting<br />
• State of technology and outlook<br />
• Applications and projects<br />
• <strong>OLED</strong> lighting products<br />
• Inspiration<br />
• Conclusion / follow up<br />
March 2012 | <strong>Lyskultur</strong> LED Conference | Diana zur Linden | Page 23 |
<strong>OLED</strong> product glossary<br />
CDW-030 SDW-058 RMW-046<br />
Circular diffusive warm-white<br />
March 2012 | <strong>Lyskultur</strong> LED Conference | Diana zur Linden | Page 24 |<br />
Square diffusive warm-white<br />
- ### = diagonal length of active area in inch<br />
Rectangular mirroring warm-white
<strong>OLED</strong> – Generation 1 / currently available<br />
RMW-046<br />
CMW-031<br />
CDW-031<br />
March 2012 | <strong>Lyskultur</strong> LED Conference | Diana zur Linden | Page 25 |<br />
Characteristics:<br />
- satin-like resp. mirror like in off-state<br />
- round: 49 cm² active area / rectangular: 40cm²<br />
- typical performance values: 12-23 lm/W<br />
- 5000 hrs lifetime L50<br />
- dimmable between 0 and 1700 cd/m² luminance<br />
- available with and without flexible PCB version<br />
with soldering pads for easy wiring<br />
- rectangular version: no busbars
<strong>OLED</strong> products<br />
2nd generation of <strong>OLED</strong> products with technical improvements<br />
Front side:<br />
Back side:<br />
d = 1.8 mm<br />
mirror-like off-state with<br />
honycomb busbars<br />
getter pads in cavity cap<br />
glass are costy<br />
ORBEOS CMW-031<br />
Cavity glass & getter<br />
March 2012 | <strong>Lyskultur</strong> LED Conference | Diana zur Linden | Page 26 |<br />
ORBEOS CDW-030 (next generation)<br />
Thin film encapsulation & laminated glass<br />
d = 2.0 mm<br />
Thin glossy outcoupling film<br />
for enhanced efficacy and<br />
aesthetic appeal<br />
Heatspreader as lifetime<br />
enhancement, only possible<br />
due to good thermal<br />
coupling via thin film<br />
encapsulation
ORBEOS CDW-030<br />
Characteristics<br />
Diffuse warm white light light @ ca. 3500 K<br />
25 lm; 2000 cd/m²; 40 lm/W; CRI 80<br />
~ 6V @ 120 mA DC<br />
Target: 10.000 hrs. L70<br />
47 cm² active area<br />
Dimensions 90 x 90 mm<br />
Thin film encapsulation with UV filter<br />
Available in 2 versions<br />
– Flex-PCB with 4 solder pads<br />
– Flex-PCB with 4 socket pins<br />
March 2012 | <strong>Lyskultur</strong> LED Conference | Diana zur Linden | Page 27 |<br />
Highlights<br />
• Double brightness in comp. to fist generation<br />
• >Double lifetime<br />
• Design-in product
Outline<br />
• General characteristics of <strong>OLED</strong> lighting<br />
• State of technology and outlook<br />
• Applications and projects<br />
• <strong>OLED</strong> lighting products<br />
• Inspiration<br />
• Conclusion / follow up<br />
March 2012 | <strong>Lyskultur</strong> LED Conference | Diana zur Linden | Page 28 |
OSRAM is a certified frontrunner for SSL;<br />
Comprehensive application & <strong>OLED</strong> technology know-how<br />
a<br />
b<br />
OSRAM with fully qualified SSL application know-how along value chain<br />
LED chip<br />
LED<br />
package<br />
Traditional lamp/ECG<br />
OSRAM as technological frontrunner in <strong>OLED</strong> technology<br />
March 2012 | <strong>Lyskultur</strong> LED Conference | Diana zur Linden | Page 29 |<br />
LED modules/<br />
light engine<br />
ECGs<br />
Luminaires<br />
LMS<br />
� November 2011: Record efficiency for flexible <strong>OLED</strong> of<br />
32 lm/w<br />
� August 2011: Opening of OSRAM <strong>OLED</strong> production line<br />
� June 2011: World record lab result 87 lm/w @ 4000K<br />
Solu-<br />
tions<br />
� April 2011: Red Dot award for OSRAM <strong>OLED</strong> luminaire<br />
� November 2009: First fully qualified <strong>OLED</strong> tile worldwide<br />
Value<br />
added<br />
services
Creative network lab.me<br />
� Creative platform only for <strong>OLED</strong><br />
� Inspiration for a broad application<br />
range<br />
� Vision for future with <strong>OLED</strong>s<br />
� www.lab.me<br />
March 2012 | <strong>Lyskultur</strong> LED Conference | Diana zur Linden | Page 30 |<br />
<strong>OLED</strong> Installation & QUBIQUE 2011<br />
� Successful kick-off event for design<br />
platform Lab.me<br />
� 1400 <strong>OLED</strong>s, ~5 km wiring<br />
� Controlling via iPad / iPhone possible
Ideas with <strong>OLED</strong>s<br />
March 2012 | <strong>Lyskultur</strong> LED Conference | Diana zur Linden | Page 31 |<br />
Your idea?
ORBEOS <strong>OLED</strong> Quality<br />
ORBEOS <strong>OLED</strong>s are field proven and reliable<br />
3 yrs experience in production from pre-pilot line<br />
Several different failure predictive testing schemes<br />
Several projects and design in‘s with more than ~1 million working hours<br />
Qualification process in quality gates<br />
100% testing of all <strong>OLED</strong>s<br />
March 2012 | <strong>Lyskultur</strong> LED Conference | Diana zur Linden | Page 32 |
<strong>OLED</strong> – high visibility in the lighting community …..<br />
Awards as first mover<br />
Brand charging with innovation and improve awareness<br />
March 2012 | <strong>Lyskultur</strong> LED Conference | Diana zur Linden | Page 33 |<br />
With Ben Wirth,<br />
Munich
Outline<br />
• General characteristics of <strong>OLED</strong> lighting<br />
• State of technology and outlook<br />
• Applications and projects<br />
• <strong>OLED</strong> lighting products<br />
• Inspiration<br />
• Conclusion<br />
March 2012 | <strong>Lyskultur</strong> LED Conference | Diana zur Linden | Page 34 |
<strong>OLED</strong> – A business revolution<br />
Following the LED track, <strong>OLED</strong> will even stronger change the game rules<br />
• Towards a merge of the light source with (product) design<br />
• From replacement business to integrated design<br />
<strong>OLED</strong> will modify the lighting value chain<br />
• Cards reshuffled<br />
• New players<br />
• New business opportunities<br />
March 2012 | <strong>Lyskultur</strong> LED Conference | Diana zur Linden | Page 35 |
Conclusion – an <strong>OLED</strong> is…<br />
March 2012 | <strong>Lyskultur</strong> LED Conference | Diana zur Linden | Page 36 |<br />
- ultra thin and possible in any shape<br />
- one of the most sustainable light sources<br />
- high efficient with a high quality light<br />
- material reduction to pure light<br />
�the new lighting technology for thousands of<br />
new design opportunities
Additional information<br />
March 2012 | <strong>Lyskultur</strong> LED Conference | Diana zur Linden | Page 37 |<br />
Application- and project information<br />
Technical datasheets and application guide<br />
pictures<br />
presentations<br />
YouTube videos<br />
� www.osram.com/oled
March 2012 | <strong>Lyskultur</strong> LED Conference | Diana zur Linden | Page 38 |