A Publication of The Tulsa Art Directors Club January | February 2008
A Publication of The Tulsa Art Directors Club January | February 2008
A Publication of The Tulsa Art Directors Club January | February 2008
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A <strong>Publication</strong> <strong>of</strong> <strong>The</strong> <strong>Tulsa</strong> <strong>Art</strong> <strong>Directors</strong> <strong>Club</strong><br />
<strong>January</strong> | <strong>February</strong> <strong>2008</strong>
In-House
In-house design departments <strong>of</strong>ten get bad<br />
reputations – especially if one believes all the<br />
myths out there. Yes, some <strong>of</strong> the myths are<br />
true, but most aren’t. This issue <strong>of</strong> Kern will<br />
attempt to debunk the myths.
MYTH:<br />
ANYONE CAN DO IT.<br />
NO PROFESSIONAL NEEDED.<br />
FACT:<br />
STRUCTURED RIGHT, IN-HOUSE SHOULD<br />
FUNCTION AS A DESIGN FIRM WITHIN<br />
A COMPANY.<br />
<strong>The</strong>re should be a working system that includes<br />
the functions <strong>of</strong> creative director, project<br />
manager, account executive, art director, graphic<br />
designers and copywriters.
MYTH:<br />
SMALL-BUDGET, BORING PROJECTS.<br />
FACT:<br />
NOT ALWAYS.<br />
In-house designers work on various aspects<br />
<strong>of</strong> print and digital – from photography to<br />
video production.<br />
Working with small budgets pushes the in-house<br />
designers to find creative ways to solve design<br />
challenges. <strong>The</strong> designers <strong>of</strong>ten get complete<br />
control over the entire project, making them<br />
care personally about quality and giving a sense<br />
<strong>of</strong> ownership.
MYTH:<br />
LOWER PAY.<br />
FACT:<br />
NOT QUITE…<br />
IN-HOUSE DESIGNERS HAVE GOOD<br />
BENEFITS AND PERKS.<br />
Flexible work hours. Good health benefits and<br />
life insurance. Depending on the company, some<br />
also have paid vacation, 401K options, over<br />
time pay, tuition assistance, access to gyms,<br />
massages, travel opportunities and discounts<br />
with various vendors.
MYTH:<br />
SURROUNDED BY NON-CREATIVES.<br />
FACT:<br />
YES AND NO,<br />
DEPENDING ON THE COMPANY.<br />
Some in-house departments have a wide range<br />
<strong>of</strong> creative talents that include designers,<br />
illustrators, photographers, marketing<br />
managers, etc.
MYTH:<br />
SUITS, TIES, AND CUBES.<br />
FACT:<br />
NOT NECESSARILY.<br />
Presentable casual wear and personalized<br />
cubes are options as long as it’s in “good taste.”<br />
In-house designers are expected to be different<br />
than the typical corporate employees.
MYTH:<br />
HIGH BURN OUT RATE.<br />
FACT:<br />
THERE IS A WAY OUT.<br />
In-house designers have the opportunity to work<br />
on a wide range <strong>of</strong> projects in various mediums –<br />
enabling growth, personally and pr<strong>of</strong>essionally.
MYTH:<br />
TOO MANY BOSSES.<br />
FACT:<br />
THERE ARE BOSSY PEOPLE EVERYWHERE.
MYTH:<br />
LOW ON THE FOOD CHAIN.<br />
FACT:<br />
ASIDE FROM CREATIVE DIRECTORS,<br />
AREN’T WE ALL
{ INSIDERS’ SCOOPS }<br />
ABLE TO HAVE A LIFE<br />
<strong>The</strong> option to leave at 5 or stay late is <strong>of</strong>ten the<br />
designer’s choice.<br />
UP WITH THE LATEST TECHNOLOGY<br />
<strong>The</strong>re’s money budgeted for s<strong>of</strong>tware and hardware<br />
upgrades annually.<br />
TRAINING OPPORTUNITIES<br />
<strong>The</strong>re’s money budgeted for training as well, which<br />
includes attending design conferences.
<strong>The</strong> content for this newsletter is a collective<br />
experience from a variety <strong>of</strong> useful sources. <strong>The</strong>re<br />
are many more people and organizations out there<br />
who are putting out great information on in-house<br />
design. Here are just a few links that may be helpful.<br />
http://www.graphicpush.com/in-praise-<strong>of</strong>-in-housedesigners<br />
http://www.gdusa.com/feature/7_01.php<br />
http://www.creativepro.com/story/howto/24727.html<br />
http://www.commarts.com/CA/colbus/davC_232.html<br />
http://www.dmi.org/dmi/html/education/seminars/mcdd_<br />
inhouse.htm
2007-<strong>2008</strong> EVENTS<br />
September 20<br />
James Farr<br />
www.jamesfarr.com<br />
October 18<br />
Deanna Kuhlmann Leavitt<br />
www.kuhlmannleavitt.com<br />
October 25<br />
Student Career Day<br />
November 15<br />
Bradford Lawton<br />
www.bradfordlawton.com<br />
<strong>January</strong> 17<br />
Helvetica Film Screening<br />
<strong>February</strong> 21<br />
HammerPress<br />
www.hammerpress.net<br />
March 13<br />
Visual Aid<br />
March 27<br />
Crispin Porter + Bogusky<br />
www.cpbgroup.com<br />
April 17<br />
5×10 Local Talent<br />
May<br />
Graphex 39<br />
NEW LOCATION<br />
ADCT will hold meetings this year in one <strong>of</strong> <strong>Tulsa</strong>’s most<br />
eclectic locations: <strong>Tulsa</strong> Little <strong>The</strong>atre. Built in 1932, this<br />
neighborhood theater has been renovated with an elevated<br />
stage, quality audio/video and theater seating. Everyone<br />
should be able to see our speakers and their work. With<br />
easy access from the BA, it is located at 1511 South<br />
Delaware. (Please refrain from parking in the church parking<br />
lot, your vehicle may be towed.)
JANUARY<br />
FEATURED SCREENING<br />
HELVETICA<br />
Helvetica is a feature-length independent<br />
film about typography, graphic design<br />
and global visual culture. It looks at the<br />
proliferation <strong>of</strong> one typeface (which will<br />
celebrate its 50th birthday in 2007) as<br />
part <strong>of</strong> a larger conversation about the<br />
way type affects our lives. <strong>The</strong> film is an<br />
exploration <strong>of</strong> urban spaces in major cities<br />
and the type that inhabits them, and a fluid<br />
discussion with renowned designers about<br />
their work, the creative process, and the<br />
choices and aesthetics behind their use<br />
<strong>of</strong> type.<br />
Helvetica encompasses the worlds <strong>of</strong><br />
design, advertising, psychology, and<br />
communication, and invites us to take a<br />
second look at the thousands <strong>of</strong> words we<br />
see every day.
FEBRUARY<br />
FEATURED SPEAKER<br />
HAMMERPRESS<br />
Brady Vest founded HammerPress in 1994 after<br />
graduating from the Kansas City <strong>Art</strong> Institute<br />
with a degree in Printmaking. With a fascination<br />
for letterpress and a motorless platen press,<br />
he began printing CD and LP packages for<br />
penniless art school rock n’ roll friends. Over the<br />
years, Brady has become known for his slightly<br />
irreverent approach to the traditional craft <strong>of</strong><br />
letterpress printing and has been published in<br />
numerous design annuals and books.<br />
Lindsay Laricks joined HammerPress in<br />
2004, with a background in design, some<br />
serious computer skills and a bit <strong>of</strong> letterpress<br />
experience herself; she has contributed to the<br />
award winning portfolio and has helped grow the<br />
face <strong>of</strong> HammerPress in recent years.<br />
Together, they create various hand printed<br />
ephemera including exquisite and unusual<br />
wedding invitations, CD packages, corporate<br />
identities, posters and art prints, as well as evergrowing<br />
line <strong>of</strong> letterpress stationery products.
BOARD 2007-<strong>2008</strong><br />
Aaron Luck<br />
President<br />
Walsh Associates<br />
Libby Bender<br />
1st Vice-President<br />
Littlefield<br />
Ralph Cole<br />
2nd Vice-President<br />
Ralph Cole<br />
Photography<br />
Carl Brune<br />
Treasurer<br />
University <strong>of</strong> <strong>Tulsa</strong><br />
Carly Sullivan<br />
Secretary + VA Chair<br />
Littlefield<br />
Jeremy Charles<br />
Website<br />
New Medio<br />
Julia Hangs<br />
Audio Visual<br />
Scizzortell<br />
Genevieve Pankey<br />
Graphex Chair<br />
Vidoop<br />
James McCullough<br />
Graphex Board<br />
Member<br />
OSU-Okmulgee<br />
Teresa Valero<br />
President Ex-Officio<br />
University <strong>of</strong> <strong>Tulsa</strong><br />
Charles Thomas<br />
Membership<br />
Pennwell<br />
Heath Potter<br />
Kern Newsletter<br />
Walsh Associates<br />
Carla Hammer<br />
Sponsorship<br />
Unisource<br />
Darshan Phillips<br />
Board Member<br />
Live 4 This<br />
Aaron Whisner<br />
Board Member<br />
Live 4 This<br />
David Gramblin<br />
Board Member<br />
Walsh Associates<br />
Billy Fox<br />
Student Rep<br />
OSU-Okmulgee<br />
Kermit Mulkins<br />
Student Rep<br />
OSU-Stillwater<br />
Chelsea Cornell<br />
Student Rep<br />
University <strong>of</strong> <strong>Tulsa</strong><br />
Nick Michael<br />
Student Rep<br />
Rogers State
SPONSORS<br />
ADCT would like to thank all <strong>of</strong> this season's sponsors.<br />
PRINTING<br />
COMPANY, INC.<br />
ROARK IS PROUD<br />
TO BE THE PRINT<br />
SPONSOR OF THIS<br />
ISSUE OF KERN.<br />
FOR MORE<br />
INFORMATION VISIT<br />
ROARKGROUP.COM OR<br />
CALL 800-569-2616<br />
PRINTING FULFILLMENT SPECIAL PROJECTS<br />
Untitled-1 Paper: 1 Carla Hammer @ Unisource, Domtar 9/5/2007 Cougar 8:43:20 AM<br />
White Smooth 80# Text & Cover
www.artdirectors<strong>of</strong>tulsa.org