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Effective communication skills - AgriSETA

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Maintain and adapt oral <strong>communication</strong><br />

16<br />

Primary Agriculture NQF Level 2 Unit Standard No: 8962<br />

Note: It is required that provision is made for<br />

assimilation of information and the reproduction<br />

thereof in learners own words. The effective<br />

answering of this question entails the correct<br />

identification of the factors and the display of an<br />

understanding of how these factors impact on the<br />

transfer of <strong>communication</strong>.<br />

The following serves as a guideline:<br />

9. Discuss the use of tone,<br />

volume, pitch, and repetition<br />

to ensure the effective<br />

transfer of <strong>communication</strong><br />

during a presentation.<br />

Tone describes the sender’s attitude towards the<br />

receiver and the material being communicated. In a<br />

spoken message it is conveyed by your voice, your<br />

body language and the words you use. In written<br />

messages tone is conveyed by the words you use.<br />

Most of your correspondence should have a friendly<br />

or neutral tone, rather than a stiff or unfriendly tone.<br />

Style refers to a way of writing or speaking. It is the<br />

way a sender puts together words for a wide range<br />

of purposes and audiences. Style can be defined in<br />

terms of how formal it is - personal or impersonal,<br />

active or passive or concise or wordy.<br />

Pitch refers to either the use of the voice – high<br />

pitched or neutral. It can also refer to the level at<br />

which the information provided is pitched – in terms<br />

of analysing the audience and the use of the correct<br />

vocabulary, technical terms and jargon.<br />

Repetition ensures that the main ideas in a<br />

message are repeated thus ensuring that it is clearly<br />

identified as important.<br />

Version: 01 Version Date: July 2006

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