MEETING OF COUNCIL - Town of Cambridge

COUNCIL MINUTES
TUESDAY 27 NOVEMBER 2012
In addition, there is an existing sign on the adjacent lot at No.3 Oxford Close, West
Leederville that is situated abutting the east side wall of No.138 Railway Parade and will be
visible below the proposed roof sign. The proposed location of the roof sign, in addition to
the location of the approved pylon sign on the adjoining lot, will create a proliferation of
signage as viewed westward down Railway Parade. As a result the proposed sign would
have a detrimental impact on the current character of the area and future development
potential. The Town considers that this area is undergoing considerable improvement and
investment. The Town would like to see the area developed to a high standard and the
application promotes a proliferation of signs in the area, something that is contrary to this
objective. This will detract from the amenity of the area.
Given these factors, it is evident that the sign would be out of character with the built form of
the area, have an unreasonable visual impact on the streetscape and set an undesirable
precedent for development in the area.
POLICY/STATUTORY IMPLICATIONS:
There are no policy or statutory implications related to this report. The proposal was
assessed against the provisions of the Residential Design Codes (R Codes), Town Planning
Scheme No.1, and the Town Planning Scheme Policy Manual.
FINANCIAL IMPLICATIONS:
There are no financial implications related to this report.
STRATEGIC DIRECTION:
Consideration of this application is consistent with the Town's Strategic Plan 2009-2020 for
the priority area 'Planning for our Community'.
COMMUNITY CONSULTATION:
This matter has been assessed under the Community Consultation Policy. The requirements
for consultation have been satisfied under the statutory provisions of the Town Planning
Scheme.
ATTACHMENTS:
Nil.
COUNCIL DECISION:
(COMMITTEE AND ADMINISTRATION RECOMMENDATION)
Moved by Cr MacRae, seconded by Cr King
That, in accordance with Part 4 of the Town of Cambridge Town Planning Scheme No.
1, Council REFUSES the application for an advertising signs submitted by John
Harding & Marlene Harding at Lot 2 (No.138) Railway Parade, West Leederville, as
shown on the plans dated 18 September 2012 for the following reasons:-
(i)
non compliance with Policy 5.2 Advertising Signs by virtue of:-
(a)
the sign is not an integral part of the design of the building;
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