MEETING OF COUNCIL - Town of Cambridge

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COUNCIL MINUTES TUESDAY 27 NOVEMBER 2012 CR12.177 WEMBLEY GOLF COURSE - FEE REVIEW 2012 PURPOSE OF REPORT: To review the fees applied at the Wembley Golf Course (WGC), implement a new fee structure effective from 1 January 2013 with a further review to be undertaken in June 2013. BACKGROUND: The fees charged at WGC are reviewed on an annual basis as decided by Council in February 1996. To allow for any price increases other golf facilities may have implemented during the previous year, the review period commences on 1 January annually. Fees at WGC are benchmarked against nine other public golf courses in the metropolitan area. Wembley has in the past increased fees where applicable to bring it in line with other courses to cover increasing maintenance and dividend costs. A schedule of fees charged at WGC and a competitive analysis (confidential) are provided as attachments. DETAILS: The pricing policy adopted by Council in past reviews has been to increase the fees charged at WGC to be comparable with other public courses. Many of the golf courses that WGC benchmarks against have increased prices this year, reflecting the continuing increase in costs to maintain a golf facility. Increasing fuel, labour and material costs impact on the maintenance budgets of all golf courses. Income remained steady in 2011/2012 even with sluggish nine hole participation rates. This was in the main caused by a number of factors, including but not limited to:- • Record hot weather in early 2012; • Global downturn in golf participation. The Swing Driving Range continued to perform well with 8.5 million balls hit for the year, an increase 6.25% on the previous year. An overview of the golf participation, driving range participation and income is provided as confidential attachment 3. An overview of the golf participation, driving range participation and income is provided as a Confidential Attachment. 1.0 Current Fees Although competitively priced, the fees at the WGC are now at the higher end of industry averages for 9 and 18 hole rounds, including concessional fees. There is still reluctance amongst other metropolitan public golf courses to increase fees on an annual basis to match the increasing costs in running a golf course. H:\CEO\GOV\COUNCIL MINUTES\12 MINUTES\NOVEMBER 2012\C CR.DOCX 147
COUNCIL MINUTES TUESDAY 27 NOVEMBER 2012 Taking into consideration other golf course fees and charges and where the WGC sits in the market, it is proposed to marginally increase fees in the first half of the 2013 calendar year. It is noted that the average increase for 9 holes and 18 holes for the past ten years has been 4.13 % and 4.74% respectively. A further report will be presented in June 2013 to Council outlining a number of alternative pricing models. The installation of a new booking system for WGC in early December 2012 will provide the technology to effectively manage any new pricing system. Delaying a decision for a new pricing structure allows information for redevelopment at two metropolitan public golf courses to be taken into account:- • Hamersley - $14.5 million redevelopment as a precursor to the construction of an aquatic facility. The redevelopment includes a proposed 40 bay automated driving range, new golf shop, hospitality, new car parking and construction or alteration of at least six golf holes; and • Burswood – closure end of March 2013 to facilitate the construction of the new sports stadium. A table highlighting the current and proposed charges are provided as an attachment. Two new corporate shotgun green fees have been added to attract events on days other than Friday. Concession fees apply as follows:- • Pensioners/Seniors concession applicable weekdays only excluding public holidays. Valid for those holding State Government of WA, or Commonwealth of Australia senior or pension cards. Cards must be presented on request; and • School Student concession available weekdays on either course after 10am, and weekends and public holidays on the Tuart Course after 10am. 1.2 Driving Range The ball rate is charged within a specific time period, broken down into four times/categories as approved by Council in December 2012. It is proposed to increase the price per ball by 1 cent in all four times. Early Bird • Monday to Friday from opening to 10am Off Peak • Monday to Friday from 10am to 5pm, 8pm to close • Saturday/Sunday/Public Holidays – 6pm to close Peak • Monday to Friday from 5pm to 6pm • Saturday/Sunday/Public Holidays – opening to 10am, 2pm to 6pm H:\CEO\GOV\COUNCIL MINUTES\12 MINUTES\NOVEMBER 2012\C CR.DOCX 148
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COUNCIL 27 NOVEMBER 2012 The projec
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COUNCIL 27 NOVEMBER 2012 COMMUNITY
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COUNCIL 27 NOVEMBER 2012 11. URGENT
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MEETING OF COUNCIL - Town of Cambridge

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