MEETING OF COUNCIL - Town of Cambridge

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COUNCIL MINUTES TUESDAY 27 NOVEMBER 2012 collection mechanisms include customer feedback forms, statistical analysis and event evaluation forms. 72% of surveys were completed by females and 28% by males which is a similar representation to the membership ratio (62% female: 38% male). Opinion of Public Libraries When asked “What statement is closest to your opinion of public libraries” the most significant response (64%) was “Libraries are vital for an informed society”. This represents a decrease of 16% from 2010. However, this reduction is offset by the increase from 9% to 21% in the response "Libraries have a role in lifelong learning and providing opportunities for people to connect". This result appears to reflect the community perception that the role of the public library is increasing in providing information in different formats, including online and through guest speaker programmes, Baby Rhyme Time, weekly story time sessions and holiday programmes. As with the previous two surveys, no one viewed libraries as outdated institutions. 90 80 Patron opinion of Cambridge Library 70 60 50 40 30 20 10 2006 2008 2010 2012 0 Vital for informed society Source of information increasing Role in life long learning increasing No opinion Source of information decreasing Outdated 2006 69 12 7 7 4 1 2008 74 13 10 1 2 0 2010 80 5 9 5 1 0 2012 64 11 21 3 1 0 H:\CEO\GOV\COUNCIL MINUTES\12 MINUTES\NOVEMBER 2012\C CR.DOCX 139
COUNCIL MINUTES TUESDAY 27 NOVEMBER 2012 Usage Patterns 60 50 How often do you use the library 40 30 20 10 0 More than once a week Weekly Fortnightly Monthly Seldom 2006 51 27 19 3 2008 57 25 17 1 2010 21 27 34 16 2 2012 10 22 30 34 4 2006 2008 2010 2012 Loan levels and loan periods were increased in 2010 to facilitate the introduction of overdue library fines. A total of 406,155 people visited the Cambridge Library during 2011/2012, a decrease of 15 per cent. There appears to be a direct correlation within person visits and longer loan periods as members can borrow more and visit the library less to changeover items. In the 2006 and 2008 surveys, over 50% of respondents visited the library more than once a week. In 2012, the highest trend was fortnightly and monthly visits. This may also reflect the increased proportion of responses from the 40 to 49 year olds compared to the larger over 60 year old proportion in previous years. In addition, the increase in home PC's has changed the way people satisfy their information needs. The reduction in physical library visits is more than offset by the 270,269 virtual visits to the library webpage and 9194 people accessing online databases via the library webpage in the last financial year, an annual increase of 338%. In addition people are also now downloading e-books and e-audio books via the library website. An emphasis has been placed on the redevelopment of the library website in the last 12 months to enable it to continue to meet changing customer expectations. H:\CEO\GOV\COUNCIL MINUTES\12 MINUTES\NOVEMBER 2012\C CR.DOCX 140
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Council Minutes 27 NOVEMBER 2012
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COUNCIL MINUTES TUESDAY 27 NOVEMBER
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COUNCIL 27 NOVEMBER 2012 The projec
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COUNCIL 27 NOVEMBER 2012 10.2 FORME
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COUNCIL 27 NOVEMBER 2012 COMMUNITY
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COUNCIL 27 NOVEMBER 2012 11. URGENT
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MEETING OF COUNCIL - Town of Cambridge

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