India's Home Products Market – Contradictions ... - Technopak
India's Home Products Market – Contradictions ... - Technopak India's Home Products Market – Contradictions ... - Technopak
Less Than Stellar Performance Of Pioneers In Indian Market ... • Several notable attempts from some very strong and able textile companies to crack the domestic home textiles & furnishings market, but spectacular success still elusive … • DCM • Bombay Dyeing • Raymond • SKNL • GHCL • Welspun • Himatsingka • Others …. 8/25
Could They Have Done Something Different • Almost all have tried the usual, intuitive strategies and almost have backed it up with requisite managerial and financial resource to attempt : • Design & product innovation • Multiple price point segmentation – from mass to premium • Branding • Exclusive retail stores / Shop-in-shops • Marketing & promotions including Point Of Sales activations • Metros to Pan-India penetration 9/25
- Page 1 and 2: India's Home Products Market - Cont
- Page 3 and 4: India’s Consumption Priorities
- Page 5 and 6: Indian Home Textiles Market Growing
- Page 7: So, Naturally, Leading Indian Home
- Page 11 and 12: A Few Reality Checks … Indian Con
- Page 13 and 14: Trend : Increasing Time Poverty •
- Page 15 and 16: Trend : Geographically Spreading Ma
- Page 17 and 18: Suggestions …
- Page 19 and 20: 2: Develop Some Product Ranges (And
- Page 21 and 22: 4: Explore E-tailing Enthusiastical
- Page 23 and 24: Conclusions … • The hitherto sl
- Page 25: For Further Dialogue, Please Contac
Could They Have Done Something Different <br />
• Almost all have tried the usual, intuitive strategies and<br />
almost have backed it up with requisite managerial<br />
and financial resource to attempt :<br />
• Design & product innovation<br />
• Multiple price point segmentation <strong>–</strong> from mass to premium<br />
• Branding<br />
• Exclusive retail stores / Shop-in-shops<br />
• <strong>Market</strong>ing & promotions including Point Of Sales activations<br />
• Metros to Pan-India penetration<br />
9/25
Change language