India's Home Products Market – Contradictions ... - Technopak

More documents

Recommendations

Info

Less Than Stellar Performance Of Pioneers In Indian Market ... • Several notable attempts from some very strong and able textile companies to crack the domestic home textiles & furnishings market, but spectacular success still elusive … • DCM • Bombay Dyeing • Raymond • SKNL • GHCL • Welspun • Himatsingka • Others …. 8/25
Could They Have Done Something Different • Almost all have tried the usual, intuitive strategies and almost have backed it up with requisite managerial and financial resource to attempt : • Design & product innovation • Multiple price point segmentation – from mass to premium • Branding • Exclusive retail stores / Shop-in-shops • Marketing & promotions including Point Of Sales activations • Metros to Pan-India penetration 9/25
Page 1 and 2: India's Home Products Market - Cont
Page 3 and 4: India’s Consumption Priorities
Page 5 and 6: Indian Home Textiles Market Growing
Page 7: So, Naturally, Leading Indian Home
Page 11 and 12: A Few Reality Checks … Indian Con
Page 13 and 14: Trend : Increasing Time Poverty •
Page 15 and 16: Trend : Geographically Spreading Ma
Page 17 and 18: Suggestions …
Page 19 and 20: 2: Develop Some Product Ranges (And
Page 21 and 22: 4: Explore E-tailing Enthusiastical
Page 23 and 24: Conclusions … • The hitherto sl
Page 25: For Further Dialogue, Please Contac

India's Home Products Market – Contradictions ... - Technopak

You also want an ePaper? Increase the reach of your titles

Delete template?

Save as template?