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India's Home Products Market – Contradictions ... - Technopak

India's Home Products Market – Contradictions ... - Technopak

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Per Capita Consumption Of <strong>Home</strong> Textiles Abysmally Low In India<br />

Compared Even With Developing <strong>Market</strong>s Like Brazil & China<br />

<strong>Market</strong> Size (US$ Billion)<br />

50.0<br />

40.0<br />

30.0<br />

20.0<br />

10.0<br />

0.0<br />

<strong>Market</strong> Size & Per Capita Consumption of <strong>Home</strong> Textiles<br />

Global Average Per capita<br />

consumption: $23<br />

India China Brazil US<br />

<strong>Market</strong> Size<br />

Per capita consumption<br />

Per Capita<br />

Consumption. ($)<br />

140.0<br />

120.0<br />

100.0<br />

80.0<br />

60.0<br />

40.0<br />

20.0<br />

0.0<br />

Annual per capita consumption of home textiles is about US$3 (About Rs 150) in<br />

India compared to world average of US $23 (About Rs 1200)<br />

6/25<br />

Source: NBS, cib.eu, US census, Websearch, <strong>Technopak</strong> Analysis

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