India's Home Products Market – Contradictions ... - Technopak
India's Home Products Market – Contradictions ... - Technopak India's Home Products Market – Contradictions ... - Technopak
3: Event / Occasion Specific Collections • Occasion specific: e.g. Wedding collection / housewarming collection / Silver and Golden wedding anniversary collection etc. • Event specific : e.g. Diwali / Holi • Retailer specific : Exclusive product range / cobranded products with leading retail chains and for upcoming pure-play e-tailers 20/25
4: Explore E-tailing Enthusiastically • E-tailing in India will grow @ about 75% CAGR over the next decade, and likely to reach US$ 60-75 Billion by 2020 • Home textiles and home-furnishings are very suitable products for E- tailing channel • No challenge on size / fit • Less issues with “touch and feel” • Easy to pack and ship • E-channel can provide a much better medium for stocking of a much wider range and actually much more effective product display • Negligible incremental cost in reaching out to customers in small cities and upcoming hot-spots 21/25
- Page 1 and 2: India's Home Products Market - Cont
- Page 3 and 4: India’s Consumption Priorities
- Page 5 and 6: Indian Home Textiles Market Growing
- Page 7 and 8: So, Naturally, Leading Indian Home
- Page 9 and 10: Could They Have Done Something Diff
- Page 11 and 12: A Few Reality Checks … Indian Con
- Page 13 and 14: Trend : Increasing Time Poverty •
- Page 15 and 16: Trend : Geographically Spreading Ma
- Page 17 and 18: Suggestions …
- Page 19: 2: Develop Some Product Ranges (And
- Page 23 and 24: Conclusions … • The hitherto sl
- Page 25: For Further Dialogue, Please Contac
3: Event / Occasion Specific Collections<br />
• Occasion specific: e.g. Wedding collection /<br />
housewarming collection / Silver<br />
and Golden wedding anniversary<br />
collection etc.<br />
• Event specific : e.g. Diwali / Holi<br />
• Retailer specific :<br />
Exclusive product range / cobranded<br />
products with leading<br />
retail chains and for upcoming<br />
pure-play e-tailers<br />
20/25
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