India's Home Products Market – Contradictions ... - Technopak

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1: Invest In Better Understanding Of Consumer & Market • India is undergoing several fundamental shifts (economic, demographic, ambitions and aspirations, economic activity hotspots • Home textiles and home products’ market dynamics may be poised for some fundamental shifts too, and at a take-off point • Hence, the industry as a whole should come together to invest in a very comprehensive, pan-India market and consumer insights study and then use the findings to identify new trends, segments, and develop specific strategies 18/25
2: Develop Some Product Ranges (And Retail Channels) Only For Gifting Purpose • India has an estimated annual US$30 billion gifting market • Home décor, home electronics / small appliances are the existing big categories in the space • Home textiles can also tap this opportunity using both B2C and B2B route by developing special product ranges only for gifting purpose with appropriate packaging 19/25
Page 1 and 2: India's Home Products Market - Cont
Page 3 and 4: India’s Consumption Priorities
Page 5 and 6: Indian Home Textiles Market Growing
Page 7 and 8: So, Naturally, Leading Indian Home
Page 9 and 10: Could They Have Done Something Diff
Page 11 and 12: A Few Reality Checks … Indian Con
Page 13 and 14: Trend : Increasing Time Poverty •
Page 15 and 16: Trend : Geographically Spreading Ma
Page 17: Suggestions …
Page 21 and 22: 4: Explore E-tailing Enthusiastical
Page 23 and 24: Conclusions … • The hitherto sl
Page 25: For Further Dialogue, Please Contac

India's Home Products Market – Contradictions ... - Technopak

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