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India's Home Products Market – Contradictions ... - Technopak

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2020 : Emergence Of New Economic Hot Spots<br />

• High investment activity has lead to the creation of new economic hot spots<br />

27<br />

93<br />

3<br />

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8<br />

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42<br />

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7<br />

26<br />

22<br />

13<br />

38<br />

17<br />

58<br />

6<br />

15<br />

19<br />

53<br />

41<br />

13<br />

9<br />

32<br />

96<br />

5<br />

19<br />

16<br />

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7 21<br />

3<br />

4<br />

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11 51<br />

3<br />

Hotspots<br />

Number of Moons<br />

India will see the emergence of<br />

~350 Hot Spots & Over 1,000<br />

Moons <strong>–</strong> areas of high economic<br />

activity<br />

Though consumers will have the<br />

propensity to buy, the lack of<br />

access & availability to products &<br />

services locally will lead to growth<br />

of alternate retail channels<br />

Also, conventional model of<br />

modern retail will not be able to<br />

offer all formats or cater to all<br />

customer groups in these hotspots<br />

16/25

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