India's Home Products Market – Contradictions ... - Technopak
India's Home Products Market – Contradictions ... - Technopak India's Home Products Market – Contradictions ... - Technopak
A Few Reality Checks … Indian Consumer • Indian consumers are spending at higher-than-GDP-growth rate levels in many other home categories including: • Paints • Furniture • Kitchen appliances and furnishings (e.g. chimneys) • Bathroom fittings • Flooring and floor coverings • CAGRs in the last five years generally in the range of 15% (or even higher) while home textiles have languished at about 8% - perhaps due to a rapid increase in acquisition of new homes and increasing nuclearization of households 12/25
Trend : Increasing Time Poverty • Convenience would be one of the defining “themes” in the current decade: • Several parameters of convenience which include: • Access (ease and time) • Decision (information, ease of making choice, and time) • Transaction (ease and time) • Timing (flexibility) 13/25
- Page 1 and 2: India's Home Products Market - Cont
- Page 3 and 4: India’s Consumption Priorities
- Page 5 and 6: Indian Home Textiles Market Growing
- Page 7 and 8: So, Naturally, Leading Indian Home
- Page 9 and 10: Could They Have Done Something Diff
- Page 11: A Few Reality Checks … Indian Con
- Page 15 and 16: Trend : Geographically Spreading Ma
- Page 17 and 18: Suggestions …
- Page 19 and 20: 2: Develop Some Product Ranges (And
- Page 21 and 22: 4: Explore E-tailing Enthusiastical
- Page 23 and 24: Conclusions … • The hitherto sl
- Page 25: For Further Dialogue, Please Contac
A Few Reality Checks … Indian Consumer<br />
• Indian consumers are spending at higher-than-GDP-growth<br />
rate levels in many other home categories including:<br />
• Paints<br />
• Furniture<br />
• Kitchen appliances and furnishings (e.g. chimneys)<br />
• Bathroom fittings<br />
• Flooring and floor coverings<br />
• CAGRs in the last five years generally in the range of 15% (or<br />
even higher) while home textiles have languished at about 8%<br />
- perhaps due to a rapid increase in acquisition of new homes<br />
and increasing nuclearization of households<br />
12/25
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