India's Home Products Market – Contradictions ... - Technopak
India's Home Products Market – Contradictions ... - Technopak India's Home Products Market – Contradictions ... - Technopak
So, What Next
A Few Reality Checks … Indian Consumer • Indian consumers’ behavior perplexing not only when it comes to home textiles and furnishings but a many other categories too e.g. • Oral care (toothpaste & tooth brushes) (annual per capita spend < Rs 50) • Footwear (annual per capita spend < Rs 350) • Ready-to-eat processed meals (not snack foods) (annual per capita spend < Rs 40) 11/25
- Page 1 and 2: India's Home Products Market - Cont
- Page 3 and 4: India’s Consumption Priorities
- Page 5 and 6: Indian Home Textiles Market Growing
- Page 7 and 8: So, Naturally, Leading Indian Home
- Page 9: Could They Have Done Something Diff
- Page 13 and 14: Trend : Increasing Time Poverty •
- Page 15 and 16: Trend : Geographically Spreading Ma
- Page 17 and 18: Suggestions …
- Page 19 and 20: 2: Develop Some Product Ranges (And
- Page 21 and 22: 4: Explore E-tailing Enthusiastical
- Page 23 and 24: Conclusions … • The hitherto sl
- Page 25: For Further Dialogue, Please Contac
A Few Reality Checks … Indian Consumer<br />
• Indian consumers’ behavior perplexing not only<br />
when it comes to home textiles and furnishings but a<br />
many other categories too e.g.<br />
• Oral care (toothpaste & tooth brushes) (annual per capita<br />
spend < Rs 50)<br />
• Footwear (annual per capita spend < Rs 350)<br />
• Ready-to-eat processed meals (not snack foods) (annual<br />
per capita spend < Rs 40)<br />
11/25
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