Concall Transcript - Dish TV

DISH TV INDIA LTD 4Q FY2010 TELECONFERENCE MAY 10, 2010
Sameer:
Jawahar:
Sameer:
Moderator:
Aditya:
Just one follow-up question. In terms of subscriber acquisitions,
what do you think is driving the subscriber additions because we
are seeing advertisements spends pretty much trending down, the
commission speed have trended down, especially in a scenario
where we are seeing increase in competitive intensity, we are
seeing our telecom operators who are having DTH business pretty
much offering set-top boxes at less than Rs.1000, so in this kind of
a scenario how do you expect to compete with them especially if
the ad spends and the commissions are trending lower
During the last financial year the category had spent around Rs.
650 crores on marketing and customer education. We had also
spent around 15% of that. No other competing category is
spending on customer education. Moreover, our offers and
packaging tier etc. is the most consumer friendly. In the last
financial year we had acquired about 22% of the category
expansion while in the month of April this year, we did around
26% of the category.
Okay thank you so much for your explanation sir, thanks much
good luck.
Thank you. The next question is from the line of Aditya Mathur
from Citigroup, please go ahead.
Thank you. Sir, my question is specifically on your subscriber
acquisition cost. We have seen a sequential decline to about Rs.
2383, I just wanted to know what has driven this sequential
decline, just the rupee appreciation or is it because of cheaper CPE
cost or is it like a sign of some easing of in competitive activity
Page 9 of 24