Concall Transcript - Dish TV

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DISH <strong>TV</strong> INDIA LTD 4Q FY2010 TELECONFERENCE MAY 10, 2010 Rajeev: Rohit: Jawahar: Rohit: Moderator: Sameer: Jawahar: Around Rs. 25 crores. Okay and sir just one final question if you could give us some views on how you see the ARPU trending in FY11 over FY10 average See the ARPU on the net subscriber base was Rs. 138 and the renewal ARPU is Rs.166. Our exit for next year should be around Rs.155. Okay that is really helpful sir. Thanks a lot and all the best. Thank you. The next question is from the line of Sameer Naringrekar from PNB Paribas, please go ahead. Hi good afternoon, just one question in terms of the programming cost. If I look at your programming cost per subscriber, we had seen a drop in the programming cost in the fourth quarter last financial year from about Rs.96 to about Rs.66, just want to check if the current drop as well to roughly about Rs.72, is it a trend that is going to continue or could we probably see the programming cost again jump up through about Rs.77 Rs.78 per subscriber levels and what should we assume going ahead to be the trend for these costs Actually in the last to last financial year, in the March quarter there was some drop which was on account of some adjustments as a result of signing up fixed fee deal with the broadcasters . But for the full year there was an almost constant content fee. Next year will also be the same because we have signed with majority of the broadcasters a deal which is not on per subscriber base but on fixed fee basis. Page 8 of 24
DISH <strong>TV</strong> INDIA LTD 4Q FY2010 TELECONFERENCE MAY 10, 2010 Sameer: Jawahar: Sameer: Moderator: Aditya: Just one follow-up question. In terms of subscriber acquisitions, what do you think is driving the subscriber additions because we are seeing advertisements spends pretty much trending down, the commission speed have trended down, especially in a scenario where we are seeing increase in competitive intensity, we are seeing our telecom operators who are having DTH business pretty much offering set-top boxes at less than Rs.1000, so in this kind of a scenario how do you expect to compete with them especially if the ad spends and the commissions are trending lower During the last financial year the category had spent around Rs. 650 crores on marketing and customer education. We had also spent around 15% of that. No other competing category is spending on customer education. Moreover, our offers and packaging tier etc. is the most consumer friendly. In the last financial year we had acquired about 22% of the category expansion while in the month of April this year, we did around 26% of the category. Okay thank you so much for your explanation sir, thanks much good luck. Thank you. The next question is from the line of Aditya Mathur from Citigroup, please go ahead. Thank you. Sir, my question is specifically on your subscriber acquisition cost. We have seen a sequential decline to about Rs. 2383, I just wanted to know what has driven this sequential decline, just the rupee appreciation or is it because of cheaper CPE cost or is it like a sign of some easing of in competitive activity Page 9 of 24
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Concall Transcript - Dish TV

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