Concall Transcript - Dish TV

DISH TV INDIA LTD 4Q FY2010 TELECONFERENCE MAY 10, 2010
Amit:
Jawahar:
Amit:
Moderator:
Abneesh:
Jawahar:
Abneesh:
Jawahar:
Abneesh:
Sir, I am sorry I missed this point; do you think that the HD service
will have a recording feature also
That is right.
Thanks, that is it from my side. I will come back.
Thank you. The next question is from the line of Abneesh Roy
from Edelweiss Capital, please go ahead.
Sir, congratulations on a good set of numbers. If I see in Q4 there
are a lot of sports events and this reflects on two things, one is
subscriber addition being good and second is ad spends being low.
FY11 also has a lot of sports event, so could you guide us in terms
how much of ad spends we are looking at and in terms of
subscriber addition for you and the industry, what is the number
you are looking at
Abneesh our marketing budget for the financial year 2010 was to
the tune of Rs.100 crores, whereas we had spent around Rs. 80
crores only. We could save money because we have barter
arrangements with some of our channel providers. That was close
to Rs. 30 crores.
What are we giving in return You are getting ad spots.
We carry them on our platform with some carriage fee and some
barter. Going forward our ad spend will be in the range of Rs.100
to 110 crores.
Okay so will there be a jump of Rs. 30 crores YoY
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